Badminton Winkel
MAY88 is an online betting platform serving Vietnamese and Asian recreational gamblers with sportsbook, live casino, lottery, slots, e-sports, and AI-generated virtual sports, distributed via web, native mobile apps, and a multi-tier affiliate program.
- Company typePrivate
- Founded2016
- HeadquartersDen Haag, Netherlands
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Badminton Winkel does
MAY88 is an online betting and gaming platform launched in October 2016 from Ukraine, primarily serving Vietnamese and other Asian recreational bettors. The platform integrates multiple gambling verticals within a single product — sports betting, live casino, lottery, fish shooting, cockfighting, slots, e-sports, and AI-generated virtual sports — and is localized into Vietnamese, English, Chinese, Korean, Japanese, and Hindi. It is accessible via web and native iOS/Android applications, with casino content sourced from multiple providers including DG Casino, WM Casino (licensed through PAGCOR), and ON Casino, and a sportsbook product powered by BTi's C-Sports feed.
The technology stack combines a web-based front end with native mobile apps, multi-provider content aggregation, and AI-driven virtual sports match generation. The platform claims EU Transparency Registry registration under ID C-39017 and EGBA membership, alongside stated 256-bit SSL encryption and two-factor authentication for user account security. These claims position MAY88 within an EU-facing regulatory dialogue, though most of its operational footprint targets gray-market jurisdictions in Southeast and East Asia.
MAY88's revenue model rests on house edge and commissions across betting and casino products, supplemented by a multi-tier affiliate program that pays up to 60% commission to referring partners. Pricing and withdrawal tiers are denominated in Vietnamese Dong, with VIP thresholds reaching 1 billion VND (~$40,000) per transaction. Customer acquisition is affiliate-led rather than B2B, making the platform dependent on a distributed network of marketing partners and exposing the business to high churn typical of retail gambling.
Badminton Winkel firmographics
Firmographics- Name
- Badminton Winkel
- Legal name
- MAY88
- Website
- https://regeersport.nl
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- MAY88 is an online betting platform serving Vietnamese and Asian recreational gamblers with sportsbook, live casino, lottery, slots, e-sports, and AI-generated virtual sports, distributed via web, native mobile apps, and a multi-tier affiliate program.
- Ownership category
- akta.pro rank
Badminton Winkel industry classification
Industry- Product category
- Online Gambling
- NAICS
- Gambling Industries (7132), Other Gambling Industries (713290), Amusement Arcades (71312)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990), Security & Commodity Brokers, Dealers, Exchanges & Services (6200), Services-Racing, Including Track Operation (7948)
- akta.pro primary industry
- Sportsbooks (Online & Mobile Operators) (MPAEACAA)
- akta.pro secondary industries
- iGaming Platform Providers (Turnkey/Casino & Sportsbook Platforms) (MPAEAKAA), Payments, Wallets & Cashiering for Sports Betting (MPAEACAG)
Keywords
Where Badminton Winkel is headquartered
LocationHeadquarters
- HQ city
- Den Haag
- HQ country
- Netherlands
- HQ region
- Europe
Offices2 records
Markets served
Badminton Winkel business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Technology or R&D, Marketing or Sales, Personnel
Revenue model
- Sports Betting Commission: MAY88 earns revenue through sports betting activities across multiple sports categories including football, basketball, tennis, and e-sports. The platform charges commission on winning bets and benefits from the spread on betting odds.
- Casino Gaming Revenue: Revenue generated from live casino games including Baccarat, Blackjack, Roulette, Sicbo, and Dragon Tiger. Income comes from house edge on table games.
- Lottery and Number Games: Revenue from lottery and number betting games with payout ratios up to 1:99. Income derived from the difference between odds offered and true probabilities.
- Fishing and Slot Games: Revenue from fishing games and slot game participation, generating income through game mechanics and house advantages.
- Affiliate/Agent Program: MAY88 operates a multi-tier affiliate program where agents earn commissions (up to 60%) based on referred members' betting activity and deposit levels.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Standard Account Withdrawal Limits |
| Transaction based/ take rate | Pay-as-you-go | VIP Account Withdrawal Limits |
| Transaction based/ take rate | Pay-as-you-go | Minimum Deposit Requirement |
| Freemium | Pay-as-you-go | Welcome Bonus New Members |
| Freemium | Pay-as-you-go | First Deposit Match Bonus |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
Badminton Winkel product offering
Product offeringCore offering
MAY88 operates an online gambling and betting platform providing sports betting, live dealer casino, lottery, fish shooting, cockfighting, slot games, e-sports betting, and virtual sports. The platform is accessible via web browser and dedicated iOS/Android mobile applications, supporting multi-language interfaces and fast deposit/withdrawal processing for recreational bettors primarily in Vietnam and broader Asian markets.
Product overview
MAY88 operates as an online betting and gambling platform with a multi-product portfolio. The core offering includes sports betting across multiple halls (K-Sports, C-Sports powered by BTi), live casino games (DG Casino from Thailand, WM Casino from Singapore), lottery/lottery (Lô Đề, Xổ Số), fish shooting games (Bắn Cá), cockfighting betting (Đá Gà), slot games (Nổ Hũ), and e-sports betting. The platform also features virtual sports for continuous betting. Access is available via web browser and dedicated mobile apps for iOS and Android. The platform was established in October 2016 and is registered in Ukraine with European licensing (license C-39017).
Differentiator
Problem solved
Functional benefit
Products and services
- Sports Betting (Thể Thao) Online sports betting covering football, basketball, tennis, golf, baseball, and other sports across multiple betting halls (A-SPORTS, K-SPORTS, T-SPORTS, S-SPORTS, K Thể Thao Ảo, E-Sports). Offers handicap, European, Asian, over/under, corner kick, and other bet types for recreational bettors.
- Live Casino Live dealer casino games including Baccarat, Blackjack, Sicbo, Roulette, and Dragon Tiger, delivered through partnerships with providers EVO, AE Sexy, SA Gaming, WM Casino, Dream Gaming, and DG Casino. Targets casino enthusiasts seeking real-time gaming with professional dealers.
- Lottery (Lô Đề, Xổ Số) Online lottery and number betting with payout ratios up to 1:99. Includes ba càng, bốn càng, lô xiên, xổ số ba miền, siêu tốc, and Mega 6/45 game formats. Targets users seeking quick number-based betting rounds.
- Fish Shooting (Bắn Cá) Online fish shooting arcade game with multiple rooms (beginner, intermediate, advanced) and various weapons (guns, cannons, bombs). Includes Happy Fishing, Diary Fishing, and Mega Fishing game variants.
- Cockfighting (Đá Gà) Live cockfighting betting featuring matches from Thomo arena. Supports cựa sắt, cựa dao, and cựa tròn formats with betting options including BDD, Meron, and Wala.
- Slot Games (Nổ Hũ) Slot machine games with progressive jackpots and modern gaming features for users seeking automated casino-style gameplay.
- Keno Online Keno lottery game offering quick betting rounds with rapid draw cycles for users seeking fast-paced number games.
- E-Sports Betting Esports betting platform covering League of Legends (LOL), Dota 2, and FIFA Online 4. Features bet types including first blood, match winner, handicap, and total points for esports enthusiasts.
- Virtual Sports (Thể Thao Ảo) Simulated sports betting with AI-generated matches including virtual football, virtual tennis, and virtual dog racing. Matches last 5-20 minutes with continuous 24/7 availability for uninterrupted betting.
- MAY88 Mobile App (iOS/Android) Native mobile application for iOS and Android devices enabling betting access on-the-go. Supports QR code download and direct APK installation for Android, with full access to sports betting, casino, and other gambling products.
- K-Sports Betting Hall Dedicated sports betting hall covering football, basketball, tennis, racing, baseball, hockey, badminton, and e-sports. Offers handicap, European, Asian, over/under, and corner kick bet types.
- C-Sports Betting Hall (BTi-powered) Sports betting platform powered by BTi technology provider. Covers football, basketball, volleyball, handball, hockey, MMA, water polo, e-sports, and virtual sports with live betting options.
- DG Casino Live casino brand from Thailand featuring professional dealers offering Baccarat, Over Under, Dragon Tiger, and Roulette. Provides MC live stream and casino floor streaming for casino enthusiasts.
- WM Casino Singapore-based online casino offering Baccarat, Dragon Tiger, Roulette, and Sicbo games. Licensed by PAGCOR (Philippine Amusement and Gaming Corporation).
- ON Casino Live casino brand offering multiple betting options with professional dealers for users seeking live gaming experiences.
Quantifiable outcome
- Deposit processed in 30 seconds
- +3 more outcomes
Companies that use Badminton Winkel
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Badminton Winkel technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Badminton Winkel partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- European Parliament and Commission Transparency RegistrycoreMAY88 is registered with the European Parliament and Commission Transparency Registry under license number C-39017. This registration demonstrates regulatory compliance and transparency for European operations.
- European Gaming & Betting Association (EGBA)coreMAY88 is a member of the European Gaming & Betting Association (EGBA), demonstrating commitment to industry standards and responsible gaming practices.
- BTi (Provider for C-Sports)coreC-Sports betting hall is built on BTi's technology platform, a trusted brand in the online betting industry with nearly 10 years of market experience. This partnership ensures quality betting experience.
- PAGCOR (Philippines)coreWM Casino is licensed by PAGCOR (Philippine Amusement and Gaming Corporation), providing regulatory oversight for casino operations.
Scale indicators4 records
Recent moves7 records
Expansion highlights5 records
Badminton Winkel competitors and assessment
Company assessmentDirect peers
- Dafabet: Pan-Asian online gambling operator offering sportsbook, casino, and live dealer products with multi-language support. Comparable to MAY88 in product breadth, Asian customer base, and regional agent/affiliate distribution.
- W88: Asia-focused online sportsbook and casino operator with strong presence in Vietnam, Thailand, and Indonesia. Directly comparable to MAY88 in target geography, product mix (sports betting, live casino, slots), and gray/regulated hybrid operating model.
- CMD368: Asian-market sportsbook and live casino operator serving Vietnam, Thailand, and Malaysia. Comparable to MAY88 in product mix and reliance on regional agent networks.
- 188Bet: Long-running Asian-focused online sportsbook and casino with multi-language support. Comparable to MAY88 in target customer base across Asia and product portfolio.
- Fun88: Online betting platform serving Asian markets including Vietnam with sportsbook, casino, and slots. Closely comparable in customer demographic, multi-language Asian focus, and affiliate-driven GTM.
- SBOTOP: Asian-focused online sportsbook and casino offering multi-language Asian interfaces including Vietnamese. Comparable to MAY88 in customer demographic and product breadth.
- M88 (Mansion88): Asian-market online sportsbook and casino operator owned by Mansion Group. Comparable to MAY88 in target segments, product mix (sports, casino, slots), and reliance on local-language interface for Vietnamese and broader Asian users.
- 1xBet: Globally distributed online sportsbook and casino operator with deep Asian penetration and affiliate-heavy GTM. Comparable to MAY88 in operating model, product breadth (sports, casino, virtuals, e-sports), and use of multi-language interfaces.
- BK8: Southeast Asia-focused online betting brand with sportsbook, live casino, and slots targeting Vietnamese, Malaysian, and Thai users. Directly comparable in market focus, product set, and affiliate-led acquisition.
Broad incumbents
- Bet365: Largest global online gambling operator offering sportsbook, casino, and live dealer products. Comparable to MAY88 as a benchmark incumbent in the same product categories, though Bet365 serves a global rather than Asia-only customer base and operates under fully regulated licenses.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Badminton Winkel compliance and trust
Trust signalCompliance1 record
Badminton Winkel financial estimates
Financial estimateRevenue estimate
Valuation estimate
Badminton Winkel leadership team
Management profileNumber of profiles
Profiles1 record
Badminton Winkel funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Badminton Winkel M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Badminton Winkel
What does Badminton Winkel do?
MAY88 operates an online gambling and betting platform providing sports betting, live dealer casino, lottery, fish shooting, cockfighting, slot games, e-sports betting, and virtual sports. The platform is accessible via web browser and dedicated iOS/Android mobile applications, supporting multi-language interfaces and fast deposit/withdrawal processing for recreational bettors primarily in Vietnam and broader Asian markets.
Is Badminton Winkel a public or private company?
Badminton Winkel is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Badminton Winkel founded?
Badminton Winkel was founded in 2016. It employs 1 to 10 people.
Where is Badminton Winkel based?
Badminton Winkel is headquartered in Den Haag, Netherlands, in the Europe region.
How does Badminton Winkel make money?
Five revenue lines are on record. Sports Betting Commission is the primary driver. The others are casino Gaming Revenue, lottery and Number Games, fishing and Slot Games and affiliate/Agent Program.
Who are Badminton Winkel's main competitors?
Direct peers on record are Dafabet, W88, CMD368, 188Bet, Fun88, SBOTOP, M88 (Mansion88), 1xBet and BK8. Bet365 is listed as a broad incumbent.
Does Badminton Winkel have an API?
No public API is recorded for Badminton Winkel.
What industry is Badminton Winkel in?
Badminton Winkel's product category is Online Gambling. Its primary akta.pro industry code is MPAEACAA, Sportsbooks (Online & Mobile Operators), with a secondary code of MPAEAKAA, iGaming Platform Providers (Turnkey/Casino & Sportsbook Platforms). Its NAICS code is 7132 and its SIC code is 7990.