Name

Møller & Grønborg

Legal name

nordiskarkivportal.org

Website

https://mgarkitekter.dk

Company type

Private

Founded year

1960

Operating status

Operating

Headcount range

11–50 employees

Short description

Møller & Grønborg operates Nordiskarkivportal.org, a Danish-language affiliate marketing platform publishing independent reviews, payment-method guides, and responsible-gambling content about offshore online casinos targeting Danish adult players. Revenue is generated via commission kickbacks from 13+ casino operator partners.

Ownership category

akta.pro rank

Product category

Online Gambling Information Services

NAICS

Gambling Industries (7132)

akta.pro primary industry

Casino/iCasino Affiliate & Review Sites (MPAEAMAB)

Keywords

• Online casino reviews
• Affiliate marketing
• Gambling information services
• Casino comparison guides
• Payment method guides

Headquarters

HQ city

Århus

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Affiliate / Referral Commissions: The primary revenue stream is affiliate commissions ('kickback') earned when users sign up or play at casino and betting sites via referral links placed on the platform. The company explicitly states: 'Vores indtjening på Nordiskarkivportal.org kommer hovedsageligt fra reklamelinks. De fleste af de casinoer og betting sider, vi linker til, giver os en kickback, når du tilmelder dig via vores links.' (Our revenue comes mainly from advertising links. Most of the casinos and betting sites we link to give us a kickback when you sign up via our links.) All external links on the website are marked as advertising.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Møller & Grønborg operates Nordiskarkivportal.org, a Danish-language editorial and affiliate portal that publishes independent reviews of online casinos and betting sites accessible to Danish players, including those operating outside the Danish ROFUS self-exclusion register. The platform covers casino ratings, payment method guides (MobilePay, Trustly, PayPal), responsible gambling resources, and comparative content about Danish-licensed versus foreign-licensed platforms. Revenue is earned primarily through advertising/affiliate referral links to casino operators.

Product overview

Nordiskarkivportal.org operates a Danish-language editorial and affiliate platform focused on online casino reviews and gambling information. The company publishes independent casino assessments, payment method guides (covering MobilePay, Trustly, PayPal), responsible gambling resources, and comparative content about Danish-licensed versus foreign-licensed online casinos. The editorial team tests casinos with real accounts and money, providing ratings and reviews. Revenue is generated primarily through affiliate/referral links to casino operators. The platform is not a unified software product with modules but rather a content publishing site with informational articles, reviews, and guides for Danish-speaking players.

Differentiator

Problem solved

Functional benefit

Products and services

• Casino Reviews and Ratings

Quantifiable outcome

• Hands-on real-money testing methodology for every reviewed casino — accounts opened, deposits made, games played, withdrawals requested and measured with stopwatch
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• Offshore casino operators (affiliate partners)coreGTM or Marketing PartnerNordiskarkivportal.org maintains affiliate and marketing relationships with multiple offshore casino operators. The company earns a kickback (commission) when users sign up at casinos via referral links. The site explicitly states it earns revenue primarily from these affiliate links. Partnerships are not exclusive — the site reviews and links to multiple competing casino operators (e.g., Hugo Casino, Instant Casino, Lucky Block, Mega Dice, TG Casino, GlitchSpin, WinHero, SlotsVader, etc.). The company also states it can mediate disputes between users and casino operators thanks to established relationships with these operators.
• eCOGRA (eCommerce Online Gaming Regulation and Assurance)minorOtherseCOGRA is referenced as the alternative dispute resolution body for MGA-licensed casinos. The site guides readers through the process of escalating casino disputes to eCOGRA (ecogra.org) when direct resolution with the casino operator fails.
• Malta Gaming Authority (MGA)minorOthersMGA is referenced as the premier licensing authority for offshore casinos targeting Danish players. MGA-licensed casinos are recommended as the safest offshore option due to EU regulatory standards, mandatory player fund segregation, and structured complaint processes.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• SpilXperten: Danish gambling portal publishing casino reviews, bonus comparisons, and responsible gambling content. Overlaps with Nordiskarkivportal on Danish-language SEO, affiliate revenue model, and editorial review format.
• CasinoToppen.dk: Danish-market casino comparison and review site targeting Danish players. Directly comparable as a Danish-language affiliate competing for the same organic-search queries around offshore and Danish-licensed casinos.
• ThePOGG: Independent casino review and complaint-resolution site that combines editorial reviews with an active player-complaints service. Mirrors Nordiskarkivportal's hands-on testing, mediation capability, and affiliate revenue mix on a smaller English-language scale.
• CasinoPenger: Leading Norwegian-language iGaming affiliate and review site targeting players seeking non-licensed casino options. Closely comparable to Nordiskarkivportal in Nordic-market focus, language-specific SEO authority, and offshore-casino editorial positioning.
• Latest Casino Bonuses (LCB): Affiliate-driven casino review and bonus-tracking platform publishing independent reviews and player complaint handling. Comparable to Nordiskarkivportal on review methodology, affiliate monetization, and community-driven trust signals.
• SvenskaCasino: Swedish-language online casino review and comparison portal using an SEO/affiliate model targeting Swedish players. Closely comparable to Nordiskarkivportal's Nordic-language SEO strategy and offshore-alternative editorial niche, despite the different language market.

Broad incumbents

• AskGamblers: Long-running iGaming affiliate and review portal with casino ratings, user reviews, and dispute mediation. Closely comparable to Nordiskarkivportal in offering independent reviews, real-user feedback, and operator relationships, though at a much larger, multi-jurisdiction scale.
• Casinomeister: Pioneering online casino review and player-advocacy site known for watchdog-style editorial standards and dispute mediation. Directly comparable to Nordiskarkivportal's editorial-review-plus-mediation positioning, though English-language and globally focused.
• Casino Guru: One of the largest global iGaming affiliate/review platforms, generating traffic through independent reviews, complaint resolution, and SEO-led content. Highly comparable to Nordiskarkivportal's affiliate-review business model, but operating across many languages and jurisdictions rather than a single niche Danish audience.

Others

• eCOGRA: Independent testing agency and alternative dispute resolution (ADR) body for online gambling operators. Adjacent rather than competitive — Nordiskarkivportal explicitly routes user disputes to eCOGRA for MGA-licensed casinos, making it a referenced ecosystem partner rather than a peer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Møller & Grønborg