Paim Comunicação

What Paim Comunicação does

Paim Comunicação (also operating as Paim Creators) is a Porto Alegre-based full-service communication agency founded in 1991, serving enterprise Brazilian brands across fashion, retail, hospitality, CPG, and grocery verticals. The agency's service portfolio is organized into five integrated offerings: Brandformance (brand building fused with performance marketing across PDX/PDV, media, content, 360° planning, and gaming & streaming), Branding (brand construction, positioning, and creative strategy), Performance (BI, media, and content for smart growth), Branded Content (content production, digital channel and influencer management), and CRM & Martech (loyalty, relationship channels, and DMP/CDP powered through a strategic technology partnership with KORO United Creators).

The core technology is an integrated communication platform combining brand strategy, performance marketing, and digital content creation, with the proprietary 'Brandformance' methodology as its flagship differentiator. Data capabilities (DMP, CDP, business intelligence) are delivered via the KORO United Creators partnership rather than proprietary in-house infrastructure.

The business model is professional services: project-based engagements and ongoing client partnerships with major Brazilian brands, priced via quotes and retainers. The go-to-market is direct enterprise sales into brand managers and marketing directors in Brazil. Documented clients include Renner, Youcom, Maizena (Unilever), Rissul, Skol (AB InBev), Pullman Hotels & Resorts (Accor), Ibis Styles (Accor), and Grendene Zaxy, with a notable co-marketing collaboration with Pinterest in 2019.

Name

Paim Comunicação

Legal name

Paim Comunicação

Website

https://www.paim.com.br

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

51–100 employees

Short description

Paim Comunicação is a Porto Alegre-based, full-service Brazilian communication agency founded in 1991, offering integrated brandformance, branding, performance, branded content, and CRM/martech services to enterprise clients across fashion, retail, hospitality, and CPG.

Ownership category

akta.pro rank

Product category

Marketing Communications Services

NAICS

Advertising Agencies (541810)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Marketing Technology, AdTech & MarTech Services (BPAFAAAN)

akta.pro secondary industries

Customer Journey Orchestration & Campaign Management (BPAFAFAF), Customer Data Platform (CDP) & First-Party Data Enablement Services (MPAAAIAE)

Keywords

• Integrated marketing services
• Brand strategy consulting
• Creative advertising services
• Performance marketing services
• Branded content production

Headquarters

HQ city

Porto Alegre

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Creative Agency Services: Professional services revenue generated through integrated communication projects including branding, brandformance, performance marketing, branded content, and CRM & martech services. Revenue is generated through project-based engagements and ongoing client partnerships with major Brazilian brands.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Paim Comunicação is a Brazilian integrated communication agency that delivers five core service areas for enterprise clients: Brandformance (brand + performance integration including PDX/PDV, media and content strategy, 360° planning, gaming & streaming), Branding (brand construction, positioning, creative strategy, marketing), Performance (BI, media, content, smart growth), Branded Content (content production, digital channel and influencer management), and CRM & Martech (loyalty, relationship channels, DMP/CDP powered by KORO United Creators). Engagements span campaign development, seasonal activations, brand repositioning, and immersive brand experiences.

Product overview

Paim is an integrated communication agency offering five core service areas: Brandformance (brand + performance integration), Branding (brand construction and positioning), Performance (BI, media, and smart growth), Branded Content (content production and influencer management), and CRM & Martech (customer loyalty and DMP/CDP solutions). The agency positions itself as providing complete communication solutions for competitive and sustainable brand building.

Differentiator

Problem solved

Functional benefit

Products and services

• Brandformance Integrated brand and performance marketing service for enterprise clients, combining PDX & PDV strategy, media strategy, content strategy, 360° planning, and gaming & streaming capabilities to deliver measurable brand outcomes.
• Branding Brand construction, positioning, creative strategy, and marketing services designed to build and strengthen brand identity for enterprise clients.
• Performance Business intelligence, media, and content services focused on smart growth that combines brand and performance metrics for enterprise clients.
• Branded Content Content production, digital channel management, and influencer management services for brand storytelling targeted at enterprise clients.
• CRM & Martech Customer loyalty and relationship channel services for enterprise clients, including DMP (Data Management Platform) and CDP (Customer Data Platform) capabilities powered by KORO United Creators.

Quantifiable outcome

• Social commerce campaign achieved ROAS (Return on Ad Spend) focus with KPIs across full customer funnel: reach, consideration, and conversion

Named customers8 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered minor and core.

• PinterestminorStrategic or Co-development Partner · 1 January 2019Collaborative campaign partnership for Carnaval Zaxy campaign where Pinterest partnered with Paim and Grendene Zaxy to showcase Brazilian women's diversity through organic, spontaneous content during Carnival.
• KORO United CreatorscoreTechnology or IntegrationStrategic technology partnership where KORO United Creators powers Paim's DMP (Data Management Platform) and CDP (Customer Data Platform) capabilities for data-driven marketing and audience targeting.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• AlmapBBDO: One of Brazil's largest independent-integrated creative agencies (AlmapBBDO, part of Publicis Groupe) headquartered in São Paulo. Directly comparable to Paim as a full-service creative agency serving major Brazilian enterprise brands across integrated campaigns.
• DPZ+T (DPZ): Long-established Brazilian creative agency known for integrated campaigns across retail, CPG, and financial services. Directly competes with Paim for enterprise brand work in Brazil with similar full-service creative capabilities.
• Lew'Lara\TBWA: Brazilian arm of TBWA\Worldwide, a Hakuhodo DY Holdings agency. Comparable to Paim in offering integrated creative and brand-building services for major Brazilian enterprise clients across multiple verticals.
• Africa (Africazone): Brazilian independent creative agency with strong enterprise client portfolio across retail, beverage, and CPG. Direct competitor to Paim in delivering integrated, brandformance-style creative campaigns for major Brazilian brands.
• Gut Brasil: São Paulo-based independent agency known for creative, data-driven campaigns. Comparable to Paim in combining brand creativity with measurable performance outcomes for enterprise clients in Brazil and Latin America.

Broad incumbents

• Wieden+Kennedy São Paulo: Brazilian office of the globally recognized independent creative agency Wieden+Kennedy. Overlaps with Paim in serving major enterprise brands (e.g., Nike) with integrated creative and brand-building work, but operates as part of a broader global network.
• Ogilvy Brazil: Brazilian operations of WPP-owned Ogilvy, one of the world's largest advertising networks. Comparable to Paim in delivering integrated advertising, branding, and customer engagement services, but with significantly larger scale and global network reach.
• Dentsu Creative Brazil: Brazilian arm of Dentsu International, offering integrated creative, media, and CX services. Competes with Paim for major Brazilian enterprise accounts but with the backing of a global holding company and broader service portfolio.
• VMLY&R Brazil: Brazilian operations of WPP-owned VMLY&R, a global brand and customer experience agency. Comparable to Paim in combining brand strategy with technology and customer experience, but with significantly larger global scale and resource pool.

Regional players

• Heads Propaganda (Heads): Rio Grande do Sul-based Brazilian agency (same state as Paim's Porto Alegre HQ) with integrated creative and digital capabilities. Comparable to Paim in regional focus and offering integrated brand campaigns for Brazilian enterprise clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@paimunitedcreators
• LinkedInlinkedin.com/company/paimcreators
• Instagraminstagram.com/paimcreators
• Xx.com/PaimComunicacao

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Paim Comunicação