Cyclestore
- Company typePrivate
- Founded1992
- HeadquartersCongleton, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Cyclestore does
Cyclestore is an independent UK cycling retailer operating a direct-to-consumer e-commerce storefront at cyclestore.co.uk alongside a physical Cycle Centre shop in Congleton, Cheshire, and a dedicated distribution warehouse (CSO Logistics) in the same town. The legal entity is Cycle Centre Congleton Limited, founded in 1992, with a workforce in the 11–50 employee range. The business sells over 150 bicycles across road, mountain (full-suspension and hardtail), gravel/cyclocross, electric (e-road, e-MTB, e-commuter, e-gravel), hybrid, kids, and dirt jump categories, priced from approximately £400 to £11,499, alongside a broader catalogue of 559 products spanning cycling apparel, outdoor gear (notably Rab), helmets and protection (Giro, MET, Leatt), components (Shimano, SRAM, Fox, Burgtec), wheels and tyres (Schwalbe, Maxxis), and accessories (Muc-Off, Ortlieb).
The technology layer is a Shopify-based e-commerce platform with integrated Trustpilot review display, online payment processing, and credit broker integrations with V12 Retail Finance and PayPal Credit for interest-free instalment purchases. Authorised dealer relationships with Giant, Specialized, and Merida — supplemented by Liv, Kona, BMC, Basso, and DMR — secure access to genuine inventory and full manufacturer warranties; ancillary brand depth spans ASSOS, Endura, and Altura in apparel. The model is a classic high-touch specialty retail operation: every bike ships with professional pre-dispatch build, free UK delivery, a price match promise, and a loyalty scheme for repeat customers.
Revenue mechanics are one-time unit sales of bikes and components, supplemented by commission/brokerage on financed purchases. The primary segments are entry-level-to-intermediate cyclists, road cyclists, mountain bikers, and gravel riders, with secondary demand from commuters, families, and kids' cycling. Distribution is exclusively UK-domestic via the e-commerce site and the Congleton retail shop; there is no international or wholesale channel. Marketing is anchored on the storefront itself, an email newsletter, and Trustpilot social proof, with no paid acquisition spend or content marketing footprint disclosed at scale.
Cyclestore firmographics
Firmographics- Name
- Cyclestore
- Legal name
- Cycle Centre Congleton Limited
- Website
- https://cyclestore.co.uk
- Company type
- Private
- Founded year
- 1992
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Cyclestore industry classification
Industry- Product category
- Cycling Retail
- akta.pro primary industry
- Cycling & Bike Retail (Sales, Service & Accessories) (CRAMABAH)
- akta.pro secondary industries
- Bicycle Retail (New Bikes) (CRAMAHAA), Bike Parts & Components Retail (CRAMAHAB), E-Bike Retail (CRAMAHAE), Bike Apparel, Helmets & Protective Gear Retail (CRAMAHAC), Bike Accessories Retail (Lights, Locks, Racks, Bags) (CRAMAHAD), Kids’ & Family Bike Retail (Youth, Trailers, Seats) (CRAMAHAG)
Keywords
Where Cyclestore is headquartered
LocationHeadquarters
- HQ city
- Congleton
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Cyclestore business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Bicycle Sales: One-time sale of bicycles across multiple categories including road, mountain, gravel, electric, hybrid, and kids bikes. Products range from entry-level to premium, with prices from approximately £400 to £11,499.
- Components and Accessories Sales: Sale of cycling components (drivetrain, brakes, wheels, forks), accessories (lights, locks, bags, computers), clothing, protection gear, outdoor equipment, and workshop supplies.
- Credit Products: Credit broker offering interest-free finance through V12 Retail Finance and PayPal Credit for bicycle purchases, subject to age and status requirements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Wide range of price points across multiple bike categories |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Cyclestore product offering
Product offeringCore offering
Cyclestore is an independent UK cycling retailer operating an e-commerce platform (cyclestore.co.uk) and a physical shop in Congleton, Cheshire. The company sells bicycles across road, mountain, gravel, electric, hybrid, kids, and dirt jump categories, alongside cycling clothing, components, accessories, and outdoor gear. It acts as an authorised dealer for major brands such as Giant, Specialized, and Merida, offering full manufacturer warranties, professional pre-dispatch bike setup, free UK shipping, and a price match promise.
Product overview
Cyclestore is an independent UK cycling retailer operating as an e-commerce platform with a physical shop in Congleton, Cheshire. The offering is a multi-category retail marketplace built on Shopify, selling over 150 bikes across road, mountain, gravel, electric, hybrid, kids, and dirt jump categories. The product portfolio centers on authorized dealer relationships with Giant, Specialized, and Merida brands, supplemented by Kona, Liv, BMC, Basso, DMR, and other cycling equipment manufacturers. Beyond bikes, the offering spans cycling clothing and shoes (ASSOS, Endura, Rab), outdoor gear (Rab), helmets and protective equipment (Giro, MET, Leatt), bicycle components (Shimano, SRAM, Fox, Burgtec), wheels and tyres (Schwalbe, Maxxis), accessories (Muc-Off, Ortlieb), and bags. Cyclestore also offers financing options through V12 Retail Finance and PayPal Credit, and provides a price match promise. Every bike comes with full manufacturer warranty and professional setup before dispatch.
Differentiator
Problem solved
Functional benefit
Products and services
- Mountain Bikes
- Road Bikes
- Gravel & Cyclocross Bikes
- Electric Bikes
- Hybrid Bikes
- Kids Bikes
- Dirt Jump & Jump Bikes
- Frames & Framesets
- Cycling Clothing
- Cycling Shoes
- Outdoor Gear
- Helmets & Protection
- Bike Components
- Wheels & Tyres
- Bicycle Accessories
- Bags & Luggage
- Gift Cards
Quantifiable outcome
- 14,000+ customer reviews with 4.8/5 average rating
Companies that use Cyclestore
Customer profileNamed customers1 record
Segments6 records
Ideal customer profiles3 records
Cyclestore technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Cyclestore partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- Giant BikescoreAuthorised UK dealer for Giant bicycles, offering full manufacturer warranty and genuine parts. Giant is one of the world's largest bicycle manufacturers, providing road, mountain, gravel, hybrid, and electric bikes through Cyclestore.
- SpecializedcoreAuthorised UK dealer for Specialized, offering full manufacturer warranty and genuine parts. Specialized is a premium American cycling brand providing road, mountain, and electric bikes.
- MeridacoreAuthorised UK dealer for Merida, offering full manufacturer warranty and genuine parts. Merida is a Taiwanese bicycle manufacturer producing road, mountain, and hybrid bikes.
Scale indicators4 records
Recent moves6 records
Expansion highlights4 records
Cyclestore competitors and assessment
Company assessmentDirect peers
- Evans Cycles: Evans Cycles is a long-established UK cycling retailer with both a national store footprint and e-commerce platform. Directly comparable to Cyclestore across bike categories and brand mix, but with materially greater scale and physical store count.
- Wiggle: Wiggle is one of the UK's largest online cycling retailers offering bikes, components, apparel, and accessories. It is a direct competitor to Cyclestore with similar multi-category assortment and DTC e-commerce model, though at significantly larger scale.
- Ribble Cycles: Ribble Cycles is a UK-based cycling brand and retailer with a strong direct-to-consumer e-commerce platform and custom bike builder tool. Comparable to Cyclestore on UK road/electric bike categories, with deeper brand control and customisation offering.
- Planet X: Planet X is a UK-based direct-to-consumer cycling brand and retailer offering road, gravel, MTB, and e-bikes. Comparable to Cyclestore on category mix and UK market focus, with stronger own-brand positioning and direct sales model.
- Merlin Cycles: Merlin Cycles is an independent UK online cycling retailer offering bikes, components, and accessories across multiple categories. Closely comparable to Cyclestore as a multi-brand independent cycling e-tailer serving the UK market.
- Chain Reaction Cycles: Chain Reaction Cycles (CRC) is a major Northern Ireland/UK-based online cycling retailer with global shipping. Comparable to Cyclestore as a multi-category cycling e-commerce platform, with a much larger SKU range and international reach.
- ProBikeKit: ProBikeKit is an online cycling and triathlon retailer operating in the UK and Europe. Comparable to Cyclestore on apparel, components, and accessories offering, with a less prominent bike-sales focus but overlapping core cycling e-commerce customer.
- Rutland Cycling: Rutland Cycling is a UK cycling retailer with both online operations and a multi-store physical presence focused on the Midlands and East Anglia. Comparable to Cyclestore across product range and omnichannel positioning, with a greater regional physical footprint.
Broad incumbents
- Decathlon: Decathlon is a global sporting goods retailer with growing UK store and online presence, including a strong cycling category across bikes, parts, and apparel. A broad incumbent with significant private-label vertical integration and broader sporting goods assortment.
- Halfords: Halfords is the UK's largest automotive and cycling products retailer with a national high-street store estate. While it sells bikes, components, and accessories, its portfolio spans motoring, leisure, and fitness, making it a broad incumbent rather than a specialist cycling peer.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Cyclestore social profiles
Digital presenceCyclestore financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cyclestore leadership team
Management profileNumber of profiles
Profiles1 record
Cyclestore funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cyclestore M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cyclestore
What does Cyclestore do?
Cyclestore is an independent UK cycling retailer operating an e-commerce platform (cyclestore.co.uk) and a physical shop in Congleton, Cheshire. The company sells bicycles across road, mountain, gravel, electric, hybrid, kids, and dirt jump categories, alongside cycling clothing, components, accessories, and outdoor gear. It acts as an authorised dealer for major brands such as Giant, Specialized, and Merida, offering full manufacturer warranties, professional pre-dispatch bike setup, free UK shipping, and a price match promise.
Is Cyclestore a public or private company?
Cyclestore is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Cyclestore founded?
Cyclestore was founded in 1992. It employs 11 to 50 people.
Where is Cyclestore based?
Cyclestore is headquartered in Congleton, United Kingdom, in the Europe region.
How does Cyclestore make money?
Three revenue lines are on record. Bicycle Sales are the primary driver. The others are components and Accessories Sales and credit Products.
Who are Cyclestore's main competitors?
Direct peers on record are Evans Cycles, Wiggle, Ribble Cycles, Planet X, Merlin Cycles, Chain Reaction Cycles, ProBikeKit and Rutland Cycling. Broad incumbents are Decathlon and Halfords.
Does Cyclestore have an API?
No public API is recorded for Cyclestore.
What industry is Cyclestore in?
Cyclestore's product category is Cycling Retail. Its primary akta.pro industry code is CRAMABAH, Cycling & Bike Retail (Sales, Service & Accessories), with a secondary code of CRAMAHAA, Bicycle Retail (New Bikes).