What Medicover Fertility does

Medicover Hospitals India, operating through the legal entity Sahrudaya Health Care Private Limited, is the Indian arm of Sweden-based Medicover Group and runs one of the country's larger multi-specialty hospital networks. The company operates 26+ hospitals across 16+ cities in Telangana, Andhra Pradesh, Maharashtra, and Karnataka, supported by 6500+ beds, 1736+ ICU beds, 25+ Cath Labs, 160+ Operation Theatres, and 1250+ doctors across 80+ subspecialties. Sub-brands include Medicover Fertility (IVF, IUI, ICSI, ovulation induction, fertility preservation), Medicover Cancer Institute, and Woman & Child Hospitals, alongside emergency medicine, dental, rheumatology, and ENT service lines. The company claims 1 Crore+ patients served, 100K+ surgeries performed, and patient inflow from 40+ countries.

The technology stack is anchored in advanced medical infrastructure rather than proprietary software: Da Vinci Robotic Surgery Systems, 640-slice CT scanning, AI-Enhanced Radiology and Imaging, smart modular operation theatres with 4K visualization, and emergency diagnostic systems stated to deliver 98% diagnostic accuracy. Digital infrastructure includes a Patient Portal for medical records access, iOS and Android mobile apps, WhatsApp chatbot support, and teleconsultation platforms. Underlying platforms are largely best-in-class procured systems rather than in-house developed IP.

The business model is direct-to-consumer healthcare delivery with multiple revenue streams: per-procedure hospital services, diagnostic pathology and imaging, preventive health-checkup packages (recurring), international patient services, TPA/insurance cashless transactions, and home health services. Pricing is quote-based, varies by specialty and location, and is supported by insurance network integration. The company markets via its website, online booking, phone helpline, WhatsApp, content marketing, and a dedicated international patient team — combining owned digital channels with the physical hospital footprint as the primary acquisition channel.

Name

Medicover Fertility

Legal name

Sahrudaya Health Care Private Limited

Website

https://medicoverhospitals.in

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Medicover Hospitals India operates 26+ multi-specialty hospitals across 16+ Indian cities with 6500+ beds and 1250+ doctors, delivering fertility, oncology, women & child, emergency, and international patient services under the Sweden-based Medicover Group.

Ownership category

akta.pro rank

Product category

Fertility and Reproductive Healthcare Services

NAICS

Family Planning Centers (62141), General Medical and Surgical Hospitals (62211)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Fertility, Reproductive Endocrinology & IVF Centers (HLAFAJAD)

akta.pro secondary industry

Reproductive Endocrinology & Infertility (IVF/Fertility) (HLAKAJAC)

Keywords

• Fertility services
• IVF treatment
• Reproductive medicine
• Fertility preservation
• Assisted reproduction

Headquarters

HQ city

Gurugram

HQ country

India

HQ region

Asia

Offices24 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Infrastructure, Operations, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Hospital Healthcare Services: Direct patient care services including consultations, diagnostic tests, surgeries, inpatient care, and emergency services across multiple specialties
2. Diagnostic Pathology Tests: Laboratory and imaging diagnostic services for patients
3. Health Checkup Packages: Preventive health checkup packages for individuals and corporate clients
4. International Patient Services: Specialized services for international patients including visa assistance, travel arrangements, and medical coordination
5. TPA Insurance and Cashless Facilities: Cashless treatment services through third-party administrators and insurance companies
6. Home Health Services: At-home healthcare services including nursing care, physiotherapy, medicine delivery, and doctor consultations

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels7 records

Core offering

Medicover Fertility is the fertility treatment sub-brand of Medicover Hospitals India, delivering assisted reproduction services including In Vitro Fertilization (IVF), Intrauterine Insemination (IUI), Intracytoplasmic Sperm Injection (ICSI), ovulation induction, infertility evaluation, and fertility preservation. Services are delivered through dedicated fertility blocks within Medicover's multi-specialty hospital network, supported by advanced embryology labs and reproductive medicine specialists.

Product overview

Medicover Hospitals operates as a multi-specialty hospital network offering a unified platform of healthcare services across 26+ hospitals in India. The portfolio includes core hospital services (cardiology, oncology, neurology, orthopedics, emergency medicine, diagnostics), fertility services (IVF, IUI, ICSI, ovulation induction, fertility preservation), woman and child care, dental services, home health services, and a patient portal for digital access. The services span from preventive care and diagnostics to complex surgeries including robotic surgery and organ transplantation.

Differentiator

Problem solved

Functional benefit

Brands

• Medicover Fertility: Fertility treatment services including IVF, IUI, ICSI, ovulation induction, infertility treatments, and fertility preservation.
• Medicover Cancer Institute
• Woman and Child Hospital

Products and services

• Medicover Fertility Services Fertility treatment services including IVF (In Vitro Fertilization), IUI (Intrauterine Insemination), ICSI (Intracytoplasmic Sperm Injection), ovulation induction, and fertility preservation for individuals and couples facing infertility.
• Medicover Patient Portal Digital patient portal enabling patients to access medical records, view laboratory reports, and manage fertility treatment appointments online.
• Home Health Services At-home healthcare including nursing care, laboratory sample collection, physiotherapy, medicine delivery, doctor home visits, and tele-consultation for fertility and general patients.
• International Patient Services Medical services support for overseas patients including visa assistance, travel arrangements, language coordination, and complete medical treatment coordination across fertility and other specialties.

Quantifiable outcome

• 98% diagnostic accuracy with advanced imaging and AI technology
• +4 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature6 records

Partnerships

One partnership is on record.

• Medicover (Sweden-based parent group)coreOthersMedicover Hospitals India is part of Medicover, a Sweden-based global healthcare group operating across 18 countries in Europe and India. The global backing brings international clinical protocols, advanced medical practices, and treatment standards to Indian operations.

Scale indicators16 records

Recent moves1 record

Expansion highlights6 records

Direct peers

• Fortis Healthcare: Multi-specialty hospital operator with comparable ICU/OT infrastructure, advanced diagnostics, and a strong north-Indian presence. Competes for the same tertiary-care, international patient, and corporate insurer segments as Medicover.
• KIMS Hospitals (Krishna Institute of Medical Sciences): South-India focused multi-specialty hospital chain with overlapping geography in Telangana and Andhra Pradesh. Similar capital-efficient multi-specialty model and tertiary care focus.
• Apollo Hospitals Enterprise: India's largest multi-specialty hospital chain with similar full-stack specialties, advanced technology, international patient services, and a parallel ambition in fertility and oncology. Most directly comparable on scale, service breadth, and tier-1 metro footprint.
• Manipal Hospitals: Pan-India multi-specialty hospital network with comparable bed scale, broad specialty coverage, and teaching-hospital heritage. Competes directly for complex cases, organ transplants, and medical tourism patients.
• Max Healthcare Institute: Premium multi-specialty hospital chain with strong North India footprint and a similar emphasis on tertiary care, robotic surgery, and oncology. Comparable business model focused on complex-case mix and high ARPU.
• Care Hospitals (Quality Care India): Multi-specialty hospital chain with strong presence in Hyderabad and South India, overlapping directly with Medicover's Telangana and Andhra Pradesh stronghold. Comparable in tertiary care, cardiac, and critical care service lines.
• Narayana Health: Multi-specialty hospital chain with comparable tertiary services including cardiac surgery, oncology, and renal care. Differentiates on affordability but competes for the same patient pool and specialist talent.

Emerging players

• Cloudnine Hospitals: Hospital chain focused on maternity, fertility (IVF), neonatology, and pediatrics across major Indian metros. Closest direct competitor to Medicover Fertility and Woman & Child verticals, particularly for IVF cycle volume.
• Nova IVF Fertility: Dedicated fertility clinic chain offering IVF, IUI, ICSI, and fertility preservation across India. Direct competitor to Medicover Fertility on standalone IVF volume, though without Medicover's full hospital backstop.
• Rainbow Children's Hospital: Specialized pediatric and women's hospital chain with deep presence in Hyderabad and South India. Directly comparable to Medicover's Woman & Child sub-brand on OB/GYN, neonatology, and pediatric specialty services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/medcovfertility
• Facebookfacebook.com/medicover-fertility-1671327753083367
• LinkedInlinkedin.com/company/13180205

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Medicover Fertility