What Henna Industries does

Henna Industries Pvt. Ltd. is a Haryana, India-based manufacturer of henna-based hair color, herbal hair care, and personal care products, founded in 1960 and operating under the Henna Group umbrella. Its core product portfolio sits across three branded houses: Black Rose (Kali Mehandi, Black Shampoo, Herbal Henna, Natural Mehandi), Color Mate (Powder Hair Color, Hair Color Cream, Silky Creme, Salon Professional), and OxyGlow / Oxy99 (natural henna-indigo hair color plus hand sanitizer/handwash). Core technology is formulation-based, anchored on Lawsonia inermis (henna) and herbal additives (Amla, Shikakai, Hibiscus, Brahmi, Indigo) with claimed less than 3% chemical content in flagship products, supported by an in-house microbiology laboratory and Total Quality Management across 20+ quality testing stages. Manufacturing runs across four plants (three in the National Capital Region and one in an Uttarakhand Special Economic Zone) with a combined capacity of 20,000 kg per day.

The company's business model combines branded B2C consumer products, bulk/wholesale supply, and OEM/ODM/private label services. Domestic go-to-market runs through the wholly-owned Blue Ocean distribution subsidiary using a four-tier network — 4 Regional Offices, 34 super stockists, 300+ sales personnel, and 4,000+ authorized distributors reaching an estimated 300,000 retail outlets. Internationally, products are exported to more than 50 countries including the USA, Canada, Netherlands, Germany, Israel, Japan, Korea, and Australia. Revenue streams include consumer retail (Black Rose, Color Mate, OxyGlow/Oxy99), professional salon (Color Mate Salon Professional), OEM/turnkey private-label services, and bulk packing in 100gm-25kg formats. The company holds multiple regulatory and quality certifications including ISI (India's first powder hair dye), USDA Organic, Halal, GMP, ISO 9001:2015, Ecocert, NPOP, and an Ayurvedic manufacturing license, which together function as market-access credentials across price-sensitive and quality-conscious geographies.

Name

Henna Industries

Legal name

Henna Industries Pvt. Ltd.

Website

https://indiahenna.com

Company type

Private

Founded year

1960

Operating status

Operating

Headcount range

11–50 employees

Short description

Henna Industries is an Indian manufacturer of henna-based hair color and herbal personal care products under the Black Rose, Color Mate, and OxyGlow/Oxy99 brands, distributing through 4,000+ distributors and 300,000 retail outlets in India and exporting to 50+ countries.

Ownership category

akta.pro rank

Product category

Personal Care and Cosmetics Manufacturing

NAICS

Soap and Cleaning Compound Manufacturing (32561), Synthetic Dye and Pigment Manufacturing (325130)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro primary industry

Hand & Body Care (Lotions, Creams, Body Oils) (CRADANAC)

akta.pro secondary industries

Hair & Scalp Devices/Tools (Dryers, Straighteners, Brushes) (CRABABAG), Application-Specific Color Solutions (Beverage, Dairy, Confectionery, Bakery, Savory, Pet Food) (AFAJAEAH)

Keywords

• Henna hair color
• Natural hair dye
• Herbal hair care
• Personal care manufacturing
• Private label cosmetics

Headquarters

HQ city

Faridabad

HQ country

India

HQ region

Asia

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Consumer Hair Care Products - Black Rose Brand: Revenue from manufacturing and selling henna-based hair color products under the Black Rose brand (Kali Mehandi, Herbal Henna, Natural Mehandi, Black Shampoo). Distributed through 300,000+ retail outlets across India and exported to 50+ countries.
2. Color Mate Hair Color Range: Revenue from herbal-based hair color products under Color Mate brand including powder, cream, silky creme, and salon professional lines. Sold domestically and internationally as a leading brand in its segment.
3. OxyGlow Skin Care and Beauty Products: Revenue from skin care and beauty products under OxyGlow brand, including Oxy99 Hand Rub, hand washes, and other natural cosmetic products sold in Indian and International markets.
4. OEM/ODM and Private Labelling Services: Turnkey solution for OEM, ODM and Private Labelling including custom formulation, color shade development, product design, manufacturing, quality control, concept design, branding, printing, packaging, labelling, marketing and sale strategy. Shortens product development time and accelerates market launch for global buyers.
5. Bulk Packing Products: Bulk henna products packed in 100gm, 500gm, 1kg, and 25kg triple/double packing options (LD bag, PP bag, white plastic bag, or drum). Sold to wholesale and bulk buyers.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels1 record

Core offering

Henna Industries manufactures and sells henna-based hair color and personal care products under the Black Rose, Color Mate and Oxy99/OxyGlow brands, including powder hair dyes, herbal hair colors, natural henna for body art, salon professional colorants and alcohol-based hand sanitizers. Beyond branded retail products, the company offers turnkey OEM/ODM and private labelling services spanning custom formulation, shade development, manufacturing, packaging and marketing strategy, as well as bulk packing in 100gm to 25kg formats for wholesale buyers.

Product overview

Henna Industries is a manufacturer of hair color and beauty products using henna as the primary ingredient. The company operates two main sub-brands: Black Rose (offering Kali Mehandi, Black Shampoo, Herbal Henna, and Natural Mehandi products) and Color Mate (offering Powder Hair Color, Hair Color Cream, Silky Creme, and Salon Professional product lines). The company also produces Oxy99 natural hair color products and Oxy99 hand sanitizers under its OxyGlow division. Additional offerings include Organic Henna raw material, Organic Herbs, bulk packing services, and OEM/Private Labelling services. The product portfolio spans from 100% natural henna-based hair dyes to herbal hair care products and professional salon solutions.

Differentiator

Problem solved

Functional benefit

Brands

• Black Rose: Brand encompassing henna based products including Kali Mehandi, Black Shampoo, Herbal Henna, and Natural Mehandi
• Black Rose Kali Mehandi
• Black Rose Black Shampoo
• Black Rose Herbal Henna
• Black Rose Natural Mehandi
• Color Mate
• Color Mate Powder Hair Color
• Color Mate Hair Color Cream
• Color Mate Silky Creme
• Color Mate Salon Professional
• Oxy99
• Oxy99 Hand Rub
• OxyGlow
• Blue Ocean
• Vidsan Charterhouse
• JB Knowledge Park
• RPS Group

Quantifiable outcome

• Kills 99.9% of germs (Oxy99 Hand Rub)
• +3 more outcomes

Named customers2 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Five partnerships are on record, tiered minor and core.

• Vidsan CharterhouseminorOthersVidsan Charterhouse School is India's first residential school providing holistic learning environment. Ranked in Top Ten International Boarding and Residential Schools for Boys and Girls in India following University of Cambridge International Examinations (CIE). Part of the broader Henna Group ecosystem.
• JB Knowledge ParkminorOthersJB Knowledge Park offers courses in B.Tech (Mechanical, Electronics, Computers and Electrical Engineering), BCA and BBA, approved by Ministry of HRD, Government of India. Provides knowledge, skills and values in engineering and management fields.
• RPS GroupminorOthersRPS Group is a successful and reputed player in the real estate market with several major residential and commercial projects. As a frontrunner in real estate, the group has made its mark within a short span of time.
• Blue OceancoreChannel Partner/ Reseller/ DistributorBlue Ocean is engaged in marketing and distribution of BLACK ROSE KALI MEHANDI and COLOR MATE HAIR COLORS in India. With highly trained and motivated sales team of more than 300 persons, Blue Ocean has a wide distribution network serving millions of customers through 4,000+ authorised distributors across India.
• OxyGlow (Subsidiary)coreStrategic or Co-development PartnerOxyGlow is engaged in manufacturing of skin care and beauty products. Has emerged as one of the favourite cosmetic brands in Indian and International markets. With R&D team of highly qualified experts, OxyGlow offers best quality natural products of highest standards.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Biotique: Indian ayurvedic and botanical personal care brand with hair color and hair care products. Closely comparable in natural-ingredient positioning, India-domestic mass distribution and emerging global export channels.
• Lotus Herbals: Indian herbal cosmetics brand spanning hair care, skin care and color cosmetics. Comparable niche-adjacent positioning in natural beauty and overlapping salon/retail channels in India and select international markets.
• Himalaya Wellness Company: Indian herbal personal care and wellness brand with strong herbal/hair-care positioning (Himalaya Hair Loss Cream, anti-dandruff range). Comparable to Henna Industries on the herbal-ingredient, mass-distributed personal care positioning.

Broad incumbents

• Marico Limited: Indian FMCG major behind Parachute, Kaya and Livon with hair color and hair care exposure. Comparable scale of distribution and Indian mass-retail strength against which Henna Industries competes for shelf and consumer mindshare.
• L'Oréal India: Subsidiary of L'Oréal, the global hair color leader via Garnier, L'Oréal Paris Excellence and Matrix. Operates broadly in India's hair color, hair care and salon segments and competes head-on with Henna Industries across mass-market retail.
• Henkel (Schwarzkopf): Schwarzkopf/Brillance and Live are direct competitors in the Indian hair color shelf. Relevant as a broad global incumbent using much larger advertising and salon-channel investments to push chemical hair dye against herbal incumbents.
• Wella Company: Global salon hair color and care major (Wella Koleston, Clairol, OPI). Closely comparable on the Color Mate Salon Professional side of Henna Industries' business and on global salon distribution.

Direct peers

• CavinKare: Indian personal care and FMCG company with a long-standing henna/mehendi franchise (Chyawanprash-adjacent herbal heritage). Overlaps with Henna Industries on herbal hair care, regional India distribution and private-label manufacturing capability.
• Godrej Consumer Products: Indian FMCG major with hair color and personal care exposure including Colorama and BBlunt. Directly comparable as an India-headquartered personal-care brand with broad mass-market distribution and growing premium salon play.
• Dabur India Limited: India's largest ayurvedic/herbal personal care and FMCG company. Competes directly with Henna Industries in herbal hair care (Dabur Amla, Vatika) and uses similar mass-retail distribution and natural-ingredient positioning across hair color, hair oils and skin care.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

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Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Henna Industries