Borlabs
Borlabs GmbH is a Hamburg-based software vendor that develops and sells premium WordPress plugins, led by its flagship Borlabs Cookie GDPR/ePrivacy consent management platform, serving individual site owners, SMBs, and digital agencies via annual subscriptions.
- Company typePrivate
- Founded2006
- HeadquartersHamburg, Germany
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Borlabs does
Borlabs GmbH is a privately held, Hamburg-based software company founded in 2006 that develops and sells premium WordPress plugins, with its core product Borlabs Cookie serving as a GDPR and ePrivacy consent management platform for WordPress sites. The company operates with a lean team of 1–10 employees and reported that more than 250,000 websites trust Borlabs Cookie for consent management. Its product portfolio centers on Borlabs Cookie (consent management via opt-in), supplemented by Borlabs Cache (a WordPress caching plugin), Borlabs Opt-in (a double opt-in extension for WPForms forms), and Borlabs Service (a bundled subscription covering the package library, scanner, geo-restriction, IAB TCF support, and automatic translation). The plugin integrates with 250+ WordPress plugins and themes, supports IAB TCF 2.2/2.3 and Google Consent Mode v2, and ships with a continuously expanding library of 350+ pre-configured packages for analytics, advertising, marketing, and content platforms.
Borlabs Cookie is built as an opt-in consent management system featuring a website scanner that analyzes WordPress installations to recommend packages, a content blocker that prevents iframes and tracking scripts from sending IP addresses to third parties without consent, geo-restriction to suppress the dialog for non-EU visitors, automatic translation into eight languages, accessibility tooling aligned to WCAG 2.1 Level AA, and a JavaScript API v3 plus WP-CLI for developer control. Versions 3.0 (November 2023), 3.1 (June 2024), 3.2 (October 2024), 3.3 (March 2025), and 3.4 (February 2026) reflect a sustained release cadence delivering recurring regulatory, usability, and integration improvements. "Borlabs" and "Borlabs Cookie" are registered trademarks held by CEO Benjamin A. Bornschein.
The business model is subscription-based, with annual license tiers priced from €49 (Personal, 1 website) to €499 (Agency, 99 websites), each bundling one year of Borlabs Service. Borlabs sells exclusively through its own website with Paddle acting as Merchant of Record for global payment processing, customer service, and returns; distribution is entirely digital via product-led self-serve, supported by an affiliate program (FirstPromoter), content marketing through the Borlabs blog, and social presence on Facebook, X, and YouTube. Customer segments are individual site owners, SMBs, and digital agencies managing multiple WordPress installations, with free licenses available to NGOs. The company has not disclosed any external funding or institutional investors, and charitable donations across its history total €225,142.24.
Borlabs firmographics
Firmographics- Name
- Borlabs
- Legal name
- Borlabs GmbH
- Website
- https://borlabs.io
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Borlabs GmbH is a Hamburg-based software vendor that develops and sells premium WordPress plugins, led by its flagship Borlabs Cookie GDPR/ePrivacy consent management platform, serving individual site owners, SMBs, and digital agencies via annual subscriptions.
- Ownership category
- akta.pro rank
Borlabs industry classification
Industry- Product category
- WordPress Plugins
- NAICS
- Software Publishers (5132), Software Publishers (513210)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- App Monetization & Subscription Management Platforms (BPAMADAI)
Keywords
Where Borlabs is headquartered
LocationHeadquarters
- HQ city
- Hamburg
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Borlabs business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- WordPress Plugin Licenses: Annual subscription licenses for Borlabs Cookie, Cache, and Opt-in plugins sold directly through the website and via Paddle reseller. Licenses are tiered by number of websites (1, 5, 25, or 99 websites) with pricing ranging from €49 to €499 per year.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Personal: 1 Website, €49/year |
| Subscription | Annual | Business - Medium: 5 Websites, €109/year |
| Subscription | Annual | Agency - Small: 25 Websites, €229/year |
| Subscription | Annual | Agency: 99 Websites, €499/year |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Borlabs product offering
Product offeringCore offering
Borlabs develops and sells premium WordPress plugins, with its flagship being Borlabs Cookie, a GDPR and ePrivacy consent management solution that lets website visitors choose which cookies and tracking scripts they accept via opt-in. The portfolio also includes Borlabs Opt-in (double opt-in extension for WPForms) and Borlabs Cache (a WordPress caching plugin). Licenses are sold as annual subscriptions tiered by number of websites, with Paddle serving as the merchant of record.
Product overview
Borlabs is a German WordPress plugin company that develops and sells premium plugins for WordPress websites. Its product portfolio centers on Borlabs Cookie, a comprehensive WordPress consent management platform (CMP) that provides GDPR and ePrivacy compliance through cookie consent, script blocking, content blocking, and IAB TCF support. The Borlabs Cookie ecosystem is built around a package library of 350+ pre-configured templates for popular services (Google, Meta, advertising platforms, analytics tools, social media, maps) and compatibility patches for major WordPress plugins. Borlabs Cookie is supplemented by Borlabs Opt-in (a double opt-in form extension for WPForms) and Borlabs Cache (a WordPress caching plugin). The company also offers the Borlabs Service as a required subscription for accessing the package library, scanner, geo-restriction, IAB TCF, and automatic translation features. Borlabs sells exclusively through Paddle as its merchant of record and targets WordPress website owners, agencies, and eCommerce operators across the EU.
Differentiator
Problem solved
Functional benefit
Brands
- Borlabs Cookie: WordPress Premium Consent Management Plugin for GDPR and ePrivacy compliance, allowing visitors to choose which cookies they want to accept via opt-in mechanism.
- Borlabs Cache
- Borlabs Opt-in
Products and services
- Borlabs Cookie A premium WordPress consent management plugin that lets website visitors choose which cookies and tracking scripts they consent to via opt-in mechanism. Provides GDPR and ePrivacy compliance through cookie consent, content blocking, script blocking, geo-restriction, and IAB TCF support. Built for WordPress website owners, digital agencies, and eCommerce operators who need to comply with EU data protection regulations.
- Borlabs Opt-in A double opt-in extension for WordPress forms that adds a confirmation step to form submissions to ensure compliance with email marketing regulations. Integrates with WPForms. For WordPress website owners who need confirmed-consent form submissions.
- Borlabs Cache An easy-to-use WordPress caching plugin designed to improve website loading speed and performance. For WordPress site owners seeking performance optimization.
Companies that use Borlabs
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
Borlabs technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration72 records
Feature11 records
Borlabs partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- PaddlecorePaddle serves as the authorized reseller and Merchant of Record for all Borlabs orders. Paddle handles all payment processing including credit card, PayPal, Apple Pay, and Google Pay. They provide all customer service inquiries and handle returns. Borlabs sales are processed through Paddle in the UK.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Borlabs competitors and assessment
Company assessmentMarket position
Strengths4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Borlabs social profiles
Digital presenceBorlabs financial estimates
Financial estimateRevenue estimate
Valuation estimate
Borlabs leadership team
Management profileNumber of profiles
Profiles2 records
Borlabs funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Borlabs M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Borlabs
What does Borlabs do?
Borlabs develops and sells premium WordPress plugins, with its flagship being Borlabs Cookie, a GDPR and ePrivacy consent management solution that lets website visitors choose which cookies and tracking scripts they accept via opt-in. The portfolio also includes Borlabs Opt-in (double opt-in extension for WPForms) and Borlabs Cache (a WordPress caching plugin). Licenses are sold as annual subscriptions tiered by number of websites, with Paddle serving as the merchant of record.
Is Borlabs a public or private company?
Borlabs is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Borlabs founded?
Borlabs was founded in 2006. It employs 1 to 10 people.
Where is Borlabs based?
Borlabs is headquartered in Hamburg, Germany, in the Europe region.
How does Borlabs make money?
One revenue line is on record: wordPress Plugin Licenses.
Does Borlabs have an API?
No public API is recorded for Borlabs.
What industry is Borlabs in?
Borlabs's product category is WordPress Plugins. Its primary akta.pro industry code is BPAMADAI, App Monetization & Subscription Management Platforms. Its NAICS code is 5132 and its SIC code is 7372.