AMG Event Services

What AMG Event Services does

AMG Event Services (legal name: AMG SERVICIOS DE MARKETING PROMOCIONAL S.L) is a Spanish private company, founded in 1992 and headquartered in Dos Hermanas, Seville, that designs, manufactures, installs, and dismantles temporary aluminum structures for corporate, sporting, and cultural events. Its core catalog comprises more than ten proprietary structure families — Evolution, Arch, Alu Hall, Alu Party, Alure, Acropolis, Chalet, Dynamic, Gallery Double/Triple Decker, Brooklyn, and Tunnel — combined with a proprietary ballast floor system that allows installation on pavements, earth, snow, building terraces, and circuits without leaving a footprint on the venue. The company also provides bundled turnkey services covering lighting, HVAC, furniture, sanitation, audiovisual, power generation, interior design, and branding, positioning itself as a single-vendor event infrastructure provider.

AMG operates a project-based, quote-driven revenue model with direct field sales into enterprise event organizers. Marquee clients include Dorna (MotoGP, 30-year supplier), Hyundai Motorsport (7-year supplier), Telefónica, BMW, Red Bull, Luna Rossa Prada Pirelli, and Sail GP, among others. The firm's operational footprint spans a Seville headquarters plus operations support hubs in Barcelona, Valencia, and Italy, with documented international deployment capability demonstrated by containerized transcontinental projects such as the AC 36 PRADA Cup in Auckland (New Zealand) and the AC 37 base structure in Barcelona. Headcount is reported in the 11–50 range.

The company is privately held with no disclosed external funding rounds and is led by founder and CEO Miguel Gomez. AMG positions itself as a family-oriented, sustainability-focused operator — pursuing ISO 14001 certification, publicly committing to Agenda 2030/SDGs under the AMG Green Soul sub-brand, and maintaining partnerships with organizations such as Médicos Sin Fronteras and AECC. The bundled turnkey offering, multi-decade client tenure, and capital-intensive owned inventory form the operational backbone of the business.

Name

AMG Event Services

Legal name

AMG SERVICIOS DE MARKETING PROMOCIONAL S.L

Website

https://amgservicios.com

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Temporary Event Structures

NAICS

Industrial Design Services (54142), Sheet Metal Work Manufacturing (332322)

SIC

Prefabricated Metal Buildings & Components (3448)

akta.pro primary industry

Event Fabrication & Scenic/Set Build (Custom Builds, Installations) (BPAFAGAK)

akta.pro secondary industry

Staging, Scenic & Set Fabrication (Stages, Backdrops, Scenic Builds) (THAHAEAC)

Keywords

• Temporary event structures
• Event infrastructure services
• Turnkey event solutions
• Modular event buildings
• Aluminum event structures

Headquarters

HQ city

Dos Hermanas

HQ country

Spain

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Turnkey Event Structure Projects: Full-service project-based revenue from design, installation, and dismantling of temporary structures for events. Includes comprehensive services covering all client needs for exhibitions, congresses, sports events, hospitality, and commercial areas. Revenue recognized per project with design and installation phases.
2. Additional Services and Supplies: Ancillary revenue from supplementary services including air conditioning, lighting, furniture, toilets, audiovisuals, decorative plants, electric generators, and structure maintenance. Services bundled with primary structure projects.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

AMG Event Services designs, produces, and installs temporary aluminum structures for corporate, sporting, and cultural events. The company delivers turnkey projects covering structure design and installation, plus ancillary services such as lighting, air conditioning, furniture, sanitation, audiovisuals, power generation, decoration, and structure maintenance.

Product overview

AMG Event Services offers a comprehensive portfolio of temporary structure solutions for events, centered on its core product line of semi-permanent aluminum structures including Evolution, Arch, Alu Hall, Brooklyn, Double Storey Gallery, Gallery Triple Decker, Tunnel Structure, and other specialized models. The company provides a complete turnkey service that combines these structures with an extensive range of add-on modules including furniture and decorative elements, interior design and landscaping, customization and branding, sanitation facilities, lighting (including LED systems), air conditioning, and audiovisual services. The offering is designed for corporate, sporting, and cultural events requiring temporary spaces with international projection.

Differentiator

Problem solved

Functional benefit

Brands

• AMG Green Soul: Environmental and sustainability initiative focusing on renewable technologies, CO2 reduction, circular economy, and social responsibility including partnerships with Medicos Sin Fronteras and AECC.

Products and services

• Temporary Event Structures Semi-permanent aluminum structure systems for events, available in multiple models (Evolution, Arch, Alu Hall, Brooklyn, Double Storey Gallery, Gallery Triple Decker, Tunnel Structure, Chalet, Dynamic, Acropolis, Alure, Alu Party) configurable for hospitality, VIP areas, media centers, exhibition spaces, e-gaming, and commercial zones at corporate, sporting, and cultural events.
• Turnkey Event Projects End-to-end project management for events, covering design, installation, and dismantling of temporary structures along with all ancillary event requirements (climate control, lighting, furniture, sanitation, audiovisual, power generation), delivered to corporate, sports, and cultural event organizers.
• Event Additional Services Supplementary event support services including furniture, decoration, branding, sanitation, lighting, air conditioning, flooring, audiovisuals, power generation, and structure maintenance, typically bundled with temporary structure projects.

Quantifiable outcome

• 32 years of industry experience and track record with major international sporting events
• +1 more outcomes

Named customers14 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Röder Group (RÖDER Zelt- und Veranstaltungsservice): German manufacturer and supplier of high-quality tent and temporary hall systems for events, exhibitions, and industry. Directly competes with AMG in aluminum/metal event structures across European motorsport and corporate markets.
• Neptunus: Dutch provider of temporary event structures and semi-permanent buildings serving sports, exhibition, and corporate events across Europe. Comparable in product line and turnkey service approach to AMG.
• Veldeman: Belgian provider of custom tent structures and temporary buildings for events, sports, and exhibitions. Comparable in scale and product offering to AMG with a focus on European corporate and sports clients.
• HTS tentiQ: Manufacturer of modular tent and temporary structure systems for events, hospitality, and industrial use. Competes with AMG on aluminum structure product lines and turnkey event delivery across Europe.
• Losberger De Boer: Global leader in temporary event structures and space solutions, offering modular buildings and tents for sports, exhibition, and industrial events. Directly comparable to AMG's core temporary structure rental and installation business with broader geographic reach.
• Doublespace Event Solutions: German provider of temporary event infrastructure for sports and corporate events including hospitality and VIP structures. Comparable to AMG on European motorsport and corporate event deployments.
• Wernigeröder Zeltbau: German manufacturer of large-format tent and temporary structures serving sports, exhibition, and industrial clients in Europe. Directly comparable product portfolio to AMG's aluminum structure range.

Broad incumbents

• GL Events: French global integrated event services group providing temporary structures, exhibition services, and venue management. Much larger and broader than AMG but overlaps directly on event structure rental and turnkey event production for sports and corporate events.
• Pico Group: Hong Kong-headquartered global brand activation and event services company serving motorsport, corporate, and exhibition clients. Comparable to AMG on motorsport (F1/MotoGP) and corporate event delivery, but with much broader scale.

Emerging players

• Aganto (formerly Spaciotempo): UK-based provider of temporary buildings and event structures for industrial, retail, and event applications. Comparable to AMG on modular aluminum structures with a focus on shorter-term event and commercial deployments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCtCoPEnbEWFke9hvESSndAQ
• Facebookfacebook.com/amgeventservices
• Instagraminstagram.com/amgeventservices
• LinkedInlinkedin.com/company/amg-eventservices

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AMG Event Services