Excel Steel

What Excel Steel does

Excel Steel is a privately held steel fabrication company headquartered at 86 East Commerce Street, East Berlin, Connecticut, that designs, fabricates, delivers, and installs custom metal structures for residential, commercial, and industrial customers. The company operates from a single fabrication facility under owner Jeff Tracey, who took over the business in 2018 after it was previously known as Worldwide Welding and Fabrication LLC, and serves customers across all of Connecticut and parts of Massachusetts and New York within a 75-mile service radius.

The company's core capabilities span metal fabrication (press brake bending, 5'x10' CNC plasma cutting up to 1.25" thickness, plate and profile rolling, shearing, punching, and light machining), multi-process welding (SMAW, GTAW, GMAW) across materials including carbon steel, stainless steel, aluminum, brass, copper, Inconel, RA330, 4130, and 4130, and a fully equipped field-installation fleet (F550 truck with Stellar 6620 crane and Trailblazer 325 welder). In-house structural detailing uses SolidWorks, AutoCAD, Revit, and Tekla to produce shop and erection drawings compliant with AISC, NISD, SFNE, NOMMA, and OSHA standards. The company is a member of AWS, NOMMA, SFNE, and AISC, is registered as a Connecticut Small Business Enterprise, and holds EMR-based safety recognition.

Excel Steel operates a sales-led, project-based professional services model with custom quote-based pricing, free estimates, and pay-as-you-go billing. Revenue derives from four streams: steel fabrication services, installation and delivery, structural detailing, and miscellaneous metal services (handrails, stairs, ladders, canopies, lintels, elevator hoist beams). Customer acquisition combines direct outreach via phone (860-854-3054) and email ([email protected]), website quote forms segmented by service type, content marketing through a company blog, local SEO across Hartford and Bridgeport landing pages, and broad social media presence. The company is small (1–10 employees) and relies on 60+ years of combined team experience, with named long-tenure customers including HP Tooling Corporation (20+ years), Dav-Co Metal Finishing, and PCX.

Name

Excel Steel

Legal name

Excel Steel - Welding and Fabrication

Website

https://excel-steel.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Excel Steel is a privately held steel fabrication and installation company in East Berlin, Connecticut, that designs, fabricates, delivers, and erects custom metal structures for residential, commercial, and industrial customers across Connecticut and parts of Massachusetts and New York.

Ownership category

akta.pro rank

Product category

Steel Fabrication Services

NAICS

Steel Product Manufacturing from Purchased Steel (3312), Sheet Metal Work Manufacturing (332322), Ornamental and Architectural Metal Products Manufacturing (33232), Ornamental and Architectural Metal Work Manufacturing (332323)

SIC

Fabricated Structural Metal Products (3440), Miscellaneous Fabricated Metal Products (3490)

akta.pro primary industry

Steel Plate, Sections & Welded Assemblies (IMADACAD)

akta.pro secondary industry

Cold-Formed Steel Framing & Studs (IMADACAF)

Keywords

• Steel fabrication services
• Structural steel detailing
• Custom metal fabrication
• Miscellaneous metal services
• Field welding and erection

Headquarters

HQ city

East Berlin

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Steel Fabrication Services: Custom steel fabrication including cutting, bending, welding, and assembling of steel components. Revenue is project-based with pricing determined by project specifications, materials used, and complexity. The company provides free estimates before work begins.
2. Installation and Delivery: Delivery and field installation services for fabricated steel products. Includes fully-equipped field installation fleet for on-site erection and modifications.
3. Structural Detailing Services: Shop drawings and erection drawings created in-house using CAD software. Billed as part of overall project or as standalone service.
4. Miscellaneous Metal Services: Custom fabrication of handrails, reinforcement steel, stairs, ladders, canopies, window lintels, elevator hoist beams, and other miscellaneous steel fabrications.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Excel Steel is a custom steel fabrication company that designs, fabricates, delivers, and installs structural and miscellaneous metal components for residential, commercial, and industrial projects. Services include metal fabrication (cutting, bending, welding, machining), in-house structural detailing using CAD software, on-site field welding and erection, and production of items such as beams, handrails, stairs, ladders, canopies, and elevator hoist beams. The company serves Connecticut and parts of Massachusetts and New York within a 75-mile radius of its East Berlin, CT facility.

Product overview

Excel Steel is a steel fabrication company offering a comprehensive suite of services centered around metal fabrication. The core offerings include Metal Fabrication, Installation & Delivery, Structural Detailing Services, Residential Structural Steel, Commercial Structural Steel, and Miscellaneous Metal Services. These services are supported by manufacturing capabilities including Press Brakes, Light Machining, Shearing, Plasma Cutting, Field Welding, Plate Rolling, Punching, Profile Rolling, and Welding. The company uses design software including SolidWorks, AutoCAD, Revit, and Tekla for structural detailing and works with materials such as steel, stainless steel, aluminum, copper, brass, and composite materials.

Differentiator

Problem solved

Functional benefit

Products and services

• Metal Fabrication
• Installation & Delivery
• Structural Detailing Services
• Residential Structural Steel
• Commercial Structural Steel
• Miscellaneous Metal Services

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Owen Steel Company: Regional structural steel fabricator with design-build capabilities and AISC certifications, comparable to Excel Steel in offering structural and miscellaneous metals services to commercial and industrial customers.
• Greiner Industries: Pennsylvania-based structural steel and miscellaneous metals fabricator with turnkey design-fabrication-installation services. Comparable in scale, customer mix (contractors, industrial, commercial), and AISC/AWS-certified operations to Excel Steel.
• Carolina Steel: Structural steel fabricator offering custom fabrication, miscellaneous metals, and erection services — comparable scope of work, customer base, and certifications to Excel Steel.
• High Steel Structures: Regional structural steel fabricator serving the Northeast/Mid-Atlantic with AISC certification, large-scale fabrication capacity, and bridge and building steel erection services — directly overlapping Excel Steel's structural offering and certification profile.
• Benada Aluminum Products: Miscellaneous and architectural metals fabricator producing handrails, stairs, and ornamental metalwork — directly overlapping Excel Steel's miscellaneous metal services line for commercial and industrial customers.
• Novel Iron Works: Structural and miscellaneous steel fabricator with in-house detailing, fabrication, and field erection — closely mirroring Excel Steel's full-service model in the Northeast US for contractors and developers.

Broad incumbents

• BlueScope Steel: Large global steel manufacturer and coated steel products supplier with North American operations. Overlaps in structural steel supply but operates at vastly larger scale than Excel Steel and is primarily an upstream material provider.
• W&W AFCO Steel: Large multi-regional structural steel and miscellaneous metals fabricator serving commercial and industrial markets. Overlaps with Excel Steel's structural and miscellaneous metals services but operates at materially greater scale and footprint.
• Cives Steel Company: Multi-plant North American structural and miscellaneous steel fabricator with AISC certification. Comparable product mix to Excel Steel but significantly larger scale, broader geographic footprint, and institutional customer base.

Others

• Infra-Metals Co. Steel service center and distributor supplying structural steel beams, plate, and bar to fabricators. While not a direct competitor, Infra-Metals sits upstream in Excel Steel's supply chain and is a relevant ecosystem comparable.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/excelsteelct
• YouTubeyoutube.com/channel/UC_HO6kzoPnnkY_r_kcvH3eg
• Facebookfacebook.com/excelsteelct
• LinkedInlinkedin.com/company/excel-steel
• Instagraminstagram.com/excelsteelct
• Pinterestph.pinterest.com/excelsteel6

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Excel Steel