Red Dust Role Models
Red Dust Role Models is an Australian nonprofit charity founded in 2005 that delivers health, wellbeing, and reconciliation programs in partnership with remote Indigenous communities, funded through corporate partnerships, government grants, workplace giving, and individual donations.
- Company typePrivate
- Founded2005
- HeadquartersMelbourne, Australia
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Red Dust Role Models does
Red Dust Role Models is an Australian nonprofit charity (Red Dust Role Models Limited, ABN 12 118 641 777) founded in 2005 and headquartered in Melbourne, operating programs across remote Indigenous communities in the Northern Territory and Central Australia. Its mission is to enrich lives, improve health, and strengthen the future of Indigenous youth and families through programs co-designed with remote communities and delivered by Indigenous and non-Indigenous facilitators. The core program portfolio includes Reconciliation Programs (cultural awareness workshops, on-Country immersion experiences for corporate cohorts, and truth-telling sessions), Healthy Living programs, the Strong Young Women's program, and community-produced music video projects; complementary programs support First Nations employment in remote communities.
The organization's technology stack is lightweight and mission-supporting rather than core: a Webflow-hosted public website (reddust.org.au), an online learning platform (learn.reddust.org.au) for self-directed reconciliation education, a DIY fundraising site (diy-fundraising-reddust.raiselysite.com) built on Raisely, and an e-commerce merchandise storefront (shop.reddust.org.au). There is no proprietary AI/ML or advanced data infrastructure described; digital tools extend program reach rather than automate delivery.
Red Dust operates a diversified nonprofit revenue model combining individual donations (including bequests via EveryWill), recurring workplace giving with employer matching, corporate partnerships (quote-based on-Country immersions, event sponsorship, Reconciliation Action Plan support), government grants (Australian Government Department of Health and Aged Care), and philanthropic foundations (Dorman Foundation, Insignia Community Foundation, Edwards Lifesciences Foundation, among others). Pricing for services is quote-based and not publicly disclosed. The organization is ACNC-registered, holds Deductible Gift Recipient (DGR) status, and is a Supply Nation Registered supplier, with 25+ named corporate, government, and foundation partners and reported 2025 program engagement of 1,980+ participants and 170+ sessions.
Red Dust Role Models firmographics
Firmographics- Name
- Red Dust Role Models
- Legal name
- Red Dust Role Models Limited
- Website
- https://reddust.org.au
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Red Dust Role Models is an Australian nonprofit charity founded in 2005 that delivers health, wellbeing, and reconciliation programs in partnership with remote Indigenous communities, funded through corporate partnerships, government grants, workplace giving, and individual donations.
- Ownership category
- akta.pro rank
Red Dust Role Models industry classification
Industry- Product category
- Indigenous Community Health and Reconciliation Services
- akta.pro primary industry
- Humanitarian-Development-Peace Nexus & Resilience Programming (BPADAEAK)
- akta.pro secondary industries
- In-Country Placement, Homestay & On-Ground Coordination Services (EDAIAGAM), Community-Based & Indigenous-Led Ecotourism (THAAAEAH)
Keywords
Where Red Dust Role Models is headquartered
LocationHeadquarters
- HQ city
- Melbourne
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Red Dust Role Models business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Donations and Philanthropic Contributions: Individual donors contribute tax-deductible donations to support Red Dust's programs. The organization accepts regular donations, one-time gifts, and operates a supporter newsletter 'From the dust'.
- Corporate Partnerships: Companies partner with Red Dust through workplace giving programs, event sponsorship, on-Country immersion programs, and reconciliation program purchases. Partners include organizations across government, corporate, and foundation sectors.
- Bequests and Legacy Gifts: Red Dust accepts gifts in Wills, enabling supporters to leave legacy donations. The organization partnered with EveryWill (formerly Gathered Here) to offer free online Will services.
- Workplace Giving: Employees make regular pre-tax donations through employer payroll systems. Some employers match donations dollar-for-dollar.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | Donation-based support |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Red Dust Role Models product offering
Product offeringCore offering
Red Dust Role Models is an Australian registered charity that delivers health, wellbeing, and reconciliation programs co-designed in partnership with remote Indigenous communities across the Northern Territory and broader Australia. The organization runs cultural awareness workshops, on-Country immersion experiences, healthy living programs, and the Strong Young Women's Program for Indigenous youth and families. For corporate clients, it sells reconciliation training, online learning modules, and tailored immersion journeys that support Reconciliation Action Plans and cultural competency initiatives.
Product overview
Red Dust Role Models operates as a community-focused non-profit organization offering a portfolio of programs and digital platforms designed to enrich lives, improve health, and strengthen the future of Indigenous youth and families in remote Australian communities. The core offering consists of Reconciliation Programs (cultural awareness workshops, online learning modules, and on-Country immersion experiences), Healthy Living Programs, and the Strong Young Women's Program. Supporting these are the Red Dust Online Learning Platform for self-directed reconciliation education, a DIY Fundraising Platform, Workplace Giving and Gifts in Wills programs for charitable giving, the Red Dust Circle membership program, Music Videos created with communities, and the Red Dust Shop e-commerce store. The programs are co-designed in partnership with remote Indigenous communities and delivered by Indigenous and non-Indigenous facilitators.
Differentiator
Problem solved
Functional benefit
Products and services
- Reconciliation Programs
Quantifiable outcome
- 1,980+ program participants and 10,100+ community members engaged in 2025
- +2 more outcomes
Companies that use Red Dust Role Models
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles2 records
Red Dust Role Models technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Red Dust Role Models partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core, key and supportive.
- The Salvation Army NTcoreLong-standing partnership with The Salvation Army NT for delivering services to remote communities.
- McGrathNicolkeyProfessional services firm providing pro bono support and participating in on-Country immersion programs. Leaders from McGrathNicol have participated in reconciliation journeys with Red Dust.
- AFL Players AssociationkeyAFL Players Association partners with Red Dust to deliver programs to remote communities that strengthen the future of Indigenous youth and families.
- King & Wood MallesonskeyLeading law firm providing pro bono legal support to Red Dust, advising on various matters. Committed to Indigenous causes.
- Evans and PartnerskeyFinancial services firm working with Red Dust on shared goals across Cultural Awareness, Learning and Development and philanthropy.
- FTI ConsultingsupportiveGlobal expert firm providing pro bono services to Red Dust, supporting crisis management and organizational needs.
- UrbiskeyUrban planning and consulting firm engaged in workplace giving with Red Dust, supporting Indigenous community outcomes.
- Ocean AlleysupportiveAustralian band proud to support Red Dust and its programs to inspire the next generation of Indigenous artists in remote communities.
- The Australian Superfood CosupportiveWorks with communities and growers to source native ingredients, partnering with Red Dust to support Indigenous communities.
- Yarn MarketplacesupportiveAustralia's largest marketplace for First Nations fashion, homewares and merchandise, partnering with Red Dust.
- Kit Bag for KidssupportiveOrganization ensuring no child forgoes sport due to lack of kit, supporting Red Dust programs through product donations.
- Working DogsupportiveAustralian entertainment company supporting Red Dust programs.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Red Dust Role Models competitors and assessment
Company assessmentOthers
- Supply Nation: Certification body connecting Australian corporates and governments with Indigenous suppliers. Listed as OTHERS because Supply Nation certifies Red Dust and channels corporate procurement demand, but is not itself a reconciliation program deliverer.
Direct peers
- Cultural Infusion: Provider of cultural diversity training, Indigenous cultural awareness workshops, and RAP support for Australian corporates. Comparable to Red Dust's corporate reconciliation program stream, though Cultural Infusion focuses on training delivery rather than remote-community programs.
- Evolve Communities: Indigenous-led consultancy delivering cultural awareness training, RAP support, and diversity education to Australian organizations. Directly comparable in corporate-facing reconciliation services and competes for similar customer segments.
- National Centre of Indigenous Excellence (NCIE): Indigenous-led organization delivering programs in education, health, and cultural connection for Aboriginal and Torres Strait Islander communities. Comparable to Red Dust's community-facing health, wellbeing, and youth programming, though NCIE operates from a fixed Redfern location rather than remote delivery.
- Reconciliation Australia: The peak national body for reconciliation in Australia, driving Reconciliation Action Plans (RAPs) across corporate, government, and community sectors. Highly comparable to Red Dust because both deliver corporate RAP support, cultural awareness training, and reconciliation resources, though Reconciliation Australia operates as the national backbone rather than a remote-community delivery organization.
- Australians Together: Australian not-for-profit focused on truth-telling, cultural understanding, and reconciliation education for schools, workplaces, and communities. Closely comparable to Red Dust's reconciliation education and online learning offerings, with overlapping customer base among corporates and educators.
Emerging players
- Children's Ground: First Nations-led organization delivering integrated early childhood, education, health, and economic development programs in remote Aboriginal communities. Comparable to Red Dust's remote-community delivery model and focus on Indigenous youth outcomes, though with a broader integrated-services remit.
- Aboriginal Carbon Foundation: Indigenous-led organization supporting Aboriginal communities to participate in carbon farming and land management enterprises. Partially comparable to Red Dust as a similarly structured Indigenous-led nonprofit with a remote-community focus and government/corporate funding mix, but in a different thematic area.
Broad incumbents
- Indigenous Allied Health Australia (IAHA): National peak body supporting Aboriginal and Torres Strait Islander allied health professionals and advocating for culturally safe health care. Overlaps with Red Dust's Indigenous health programming through a workforce- and policy-focused lens rather than direct community delivery.
- Healing Foundation: National Aboriginal and Torres Strait Islander-led organization focused on intergenerational trauma healing and Stolen Generations truth-telling. Comparable in Indigenous health and wellbeing mission space, though it operates more as an advocacy and policy body than a direct program deliverer.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Red Dust Role Models social profiles
Digital presenceRed Dust Role Models financial estimates
Financial estimateRevenue estimate
Valuation estimate
Red Dust Role Models leadership team
Management profileNumber of profiles
Profiles2 records
Red Dust Role Models funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Red Dust Role Models M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Red Dust Role Models
What does Red Dust Role Models do?
Red Dust Role Models is an Australian registered charity that delivers health, wellbeing, and reconciliation programs co-designed in partnership with remote Indigenous communities across the Northern Territory and broader Australia. The organization runs cultural awareness workshops, on-Country immersion experiences, healthy living programs, and the Strong Young Women's Program for Indigenous youth and families. For corporate clients, it sells reconciliation training, online learning modules, and tailored immersion journeys that support Reconciliation Action Plans and cultural competency initiatives.
Is Red Dust Role Models a public or private company?
Red Dust Role Models is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Red Dust Role Models founded?
Red Dust Role Models was founded in 2005. It employs 11 to 50 people.
Where is Red Dust Role Models based?
Red Dust Role Models is headquartered in Melbourne, Australia, in the Oceania region.
How does Red Dust Role Models make money?
Four revenue lines are on record. Donations and Philanthropic Contributions are the primary driver. The others are corporate Partnerships, bequests and Legacy Gifts and workplace Giving.
Who are Red Dust Role Models's main competitors?
Supply Nation is listed as an others. Direct peers are Cultural Infusion, Evolve Communities, National Centre of Indigenous Excellence (NCIE), Reconciliation Australia and Australians Together. Emerging players are Children's Ground and Aboriginal Carbon Foundation. Broad incumbents are Indigenous Allied Health Australia (IAHA) and Healing Foundation.
Does Red Dust Role Models have an API?
No public API is recorded for Red Dust Role Models.
What industry is Red Dust Role Models in?
Red Dust Role Models's product category is Indigenous Community Health and Reconciliation Services. Its primary akta.pro industry code is BPADAEAK, Humanitarian-Development-Peace Nexus & Resilience Programming, with a secondary code of EDAIAGAM, In-Country Placement, Homestay & On-Ground Coordination Services.