Brucemore
Brucemore, Inc. operates a 26-acre historic estate and 1886 Queen Anne mansion in Cedar Rapids, Iowa as Iowa's only National Trust Historic Site, offering tours, arts programming, education, and event rentals to the public.
- Company typePrivate
- Founded1981
- HeadquartersCedar Rapids, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
Brucemore firmographics
Firmographics- Name
- Brucemore
- Legal name
- Brucemore, Inc.
- Website
- https://brucemore.org
- Company type
- Private
- Founded year
- 1981
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Brucemore, Inc. operates a 26-acre historic estate and 1886 Queen Anne mansion in Cedar Rapids, Iowa as Iowa's only National Trust Historic Site, offering tours, arts programming, education, and event rentals to the public.
- Ownership category
- akta.pro rank
Where Brucemore is headquartered
LocationHeadquarters
- HQ city
- Cedar Rapids
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Brucemore business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Others
Revenue model
- Ticket Sales: Revenue from admission tickets for guided mansion tours, self-guided tours, special events, and workshops
- Facility Rentals: Rental fees from corporate donors and non-profit organizations for hosting events on the 26-acre estate
- Donations and Contributions: Tax-deductible donations from individuals supporting preservation and community programs
- Grants and Government Funding: Support from Iowa Arts Council, National Endowment for the Arts, State Historical Society of Iowa, Historic Preservation Tax Credits, and foundation grants
- Corporate Sponsorships: Sponsorships from corporate businesses supporting arts events and programs
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Adult admission for guided mansion tours |
| Unit Pricing | Pay-as-you-go | Student admission for guided mansion tours |
| Unit Pricing | Pay-as-you-go | Children admission |
| Unit Pricing | Pay-as-you-go | Self-guided mansion tours |
| Unit Pricing | Pay-as-you-go | Art at Brucemore workshops |
| Unit Pricing | Pay-as-you-go | Mansion Mixer evening events |
| Freemium | Pay-as-you-go | Grounds access |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels7 records
Brucemore product offering
Product offeringCore offering
Brucemore operates a 26-acre historic estate in Cedar Rapids, Iowa, anchored by an 1886 Queen Anne mansion, delivering guided and self-guided historic house tours, seasonal cultural events, arts and educational programs, and private venue rentals for weddings, corporate functions, and nonprofit events. It is the only National Trust Historic Site in Iowa and is run as a 501(c)(3) nonprofit.
Product overview
Brucemore is a 26-acre historic estate in Cedar Rapids, Iowa serving as Iowa's only National Trust Historic Site. The organization offers a portfolio of visitor experiences centered on its 1886 Queen Anne mansion and grounds. Core offerings include guided and self-guided mansion tours (approximately 60 minutes covering three floors plus basement spaces), free public access to the estate landscape, and specialty programs including Art at Brucemore workshops, Mansion Mixers evening events, Classic at Brucemore outdoor theater at the Peggy Boyle Whitworth Amphitheater, and seasonal holiday tours. Event rentals serve corporate donors and non-profit organizations. The estate features 21 main rooms, 14 fireplaces, and four floors totaling approximately 15,000 square feet.
Differentiator
Problem solved
Functional benefit
Products and services
- Historic Mansion Tours
- Seasonal Cultural Events
- Arts and Cultural Workshops
- K-12 Educational Programs
- Private Event Venue Rentals
- Public Grounds Access
Quantifiable outcome
- Over 1 million visitors since 1981
- +2 more outcomes
Companies that use Brucemore
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles3 records
Brucemore technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Brucemore partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- Iowa Arts Council / Iowa Department of Cultural AffairscoreCultural Leadership Partnership Grant supporting arts programming. Grant funds support events and cultural experiences at Brucemore.
- National Endowment for the ArtscoreFederal arts funding through Cultural Leadership Partner program supporting programming and events.
- Feed Iowa FirstcorePartnership between two Cedar Rapids non-profits to provide fresh produce to help those in need in the community. Also collaborated on Historic Community Garden Project which won AASLH Award of Excellence.
- Theatre Cedar RapidscorePartnership for outdoor theater productions at Brucemore's Peggy Boyle Whitworth Amphitheater, including TCR Outdoors series and Finding Nemo production.
- FiloliminorFellow National Trust for Historic Preservation site in Woodside, California. Brucemore Artisan Studio performed at Filoli for a one-of-a-kind performance.
- LifeLegacyminorPartnership to help supporters plan for their futures using newly available legacy planning tools.
- Trees ForevercorePartnership for tree removal planning and landscape restoration following the 2020 derecho. Site expected to lose hundreds of trees and 70% of canopy.
- National Trust for Historic PreservationcoreOwnership/affiliation with National Trust. Hosted spring meeting of directors of the 27 National Trust sites in 2023.
- Silos and Smokestacks National Heritage AreacorePartner site in SSNHA network of 115+ partner sites. Received People's Choice Site of the Year and Gold Silo Award.
- Community Partners for Douglas Starch Works ProgrammingminorPartners included African American Museum of Iowa, Obermann Center, University of Iowa Labor Center, National Czech and Slovak Museum and Library, Cedar Rapids Public Library, State Historical Society of Iowa, and The History Center.
Scale indicators8 records
Recent moves8 records
Expansion highlights6 records
Brucemore competitors and assessment
Company assessmentDirect peers
- Dumbarton Oaks: Historic estate in Washington, DC operating mansion tours, gardens, and cultural programming under a research-library parent. Comparable as a historic estate with gardens, ticketed public access, and curated programming.
- Cliveden: National Trust Historic Site in Philadelphia operating a historic mansion with public tours, school programs, and special events. Closely comparable in scope (single historic house museum with ticketed tours and educational programming).
- Vizcaya Museum and Gardens: Historic estate museum in Miami operating a mansion with extensive gardens, public tours, art programming, and event rentals on a large landscaped property. Closely comparable in operating model (estate + gardens + ticketed tours + venue rentals).
- Historic Deerfield: Open-air historic house museum in Massachusetts operating multiple historic houses with ticketed tours, educational programs, and special events. Comparable as a historic house museum with tour-based revenue and education programming.
- Hillwood Estate, Museum & Gardens: Historic estate museum in Washington, DC offering mansion tours, gardens, decorative arts programming, and special events. Comparable in scale and operating model: mansion tours, gardens, and event programming supported by a non-profit operating structure.
- Filoli: Fellow National Trust Historic Site in Woodside, California, operating a historic mansion with gardens, ticketed tours, art programs, and event rentals. Directly comparable as a National Trust-affiliated historic estate museum; Brucemore Artisan Studio has performed at Filoli.
- Lyndhurst Mansion: National Trust Historic Site Gothic Revival mansion in Tarrytown, NY offering guided tours, grounds access, and special events. Directly comparable as a National Trust property providing mansion tours and event programming to general audiences.
- The Frick Pittsburgh: Historic house museum and art center in Pittsburgh offering mansion tours, art exhibitions, and educational programs. Comparable as a historic estate museum combining mansion tours with broader cultural programming.
Regional players
- Living History Farms: Open-air agricultural and historical attraction in Urbandale, Iowa offering tours, events, and educational programming. Comparable as an Iowa-based heritage tourism site with ticketed tours and community programming; regional rather than direct competition.
- Herbert Hoover Presidential Library and Museum: Federal historic site in West Branch, Iowa offering museum tours, educational programming, and grounds access. Comparable as an Iowa heritage/historic site with ticketed tours and educational mission; regional rather than direct competition.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Brucemore social profiles
Digital presenceBrucemore financial estimates
Financial estimateRevenue estimate
Valuation estimate
Brucemore leadership team
Management profileNumber of profiles
Profiles4 records
Brucemore funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Brucemore M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Brucemore
What does Brucemore do?
Brucemore operates a 26-acre historic estate in Cedar Rapids, Iowa, anchored by an 1886 Queen Anne mansion, delivering guided and self-guided historic house tours, seasonal cultural events, arts and educational programs, and private venue rentals for weddings, corporate functions, and nonprofit events. It is the only National Trust Historic Site in Iowa and is run as a 501(c)(3) nonprofit.
Is Brucemore a public or private company?
Brucemore is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Brucemore founded?
Brucemore was founded in 1981. It employs 11 to 50 people.
Where is Brucemore based?
Brucemore is headquartered in Cedar Rapids, United States, in the North America region.
How does Brucemore make money?
Five revenue lines are on record. Ticket Sales are the primary driver. The others are facility Rentals, donations and Contributions, grants and Government Funding and corporate Sponsorships.
Who are Brucemore's main competitors?
Direct peers on record are Dumbarton Oaks, Cliveden, Vizcaya Museum and Gardens, Historic Deerfield, Hillwood Estate, Museum & Gardens, Filoli, Lyndhurst Mansion and The Frick Pittsburgh. Regional players are Living History Farms and Herbert Hoover Presidential Library and Museum.
Does Brucemore have an API?
No public API is recorded for Brucemore.