Controll Master

What Controll Master does

Controll Master Industrial Ltda is a Brazilian privately held engineering firm specializing in the maintenance, supply, and rental of water and effluent treatment equipment, headquartered in Belo Horizonte (Sete Lagoas-origin) with a 28-year operating history since founding circa 1998. The company designs, manufactures, and services a full-stack portfolio of treatment solutions including the proprietary CONTROLL MF-574 catalytic filtering medium (IAPMO R&T certified for potable water removal of iron, manganese, arsenic, aluminum, and hydrogen sulfide), ACQUANOX in-situ sodium hypochlorite generators (GRC-12 through GRC-100, electrolytic process compliant with PORTARIA GM/MS No. 888), ResinTech ion exchange resins distributed under authorized representation (SBG1, SBG1-UPS, CG8, CG8-UPS, with NSF/ANSI-61 and FDA compliance), STARF iron/manganese filters, STARS sand and STARC activated carbon pressure filters (ASME Section VIII Div. 1), compact ETA water treatment stations (ETAC pressurized, ETAG open) and ETE effluent treatment stations using biodisc technology, demineralizers, softeners, chemical dosing systems, and effluent reuse systems.

The firm serves three primary verticals: municipal water utilities and government entities (SABESP, CAESB, COPANOR, CESAMA, SAAE Itabirito, DEMSUR Muriaé, AGUAS DE NOVA FRIBURGO), industrial customers (Usiminas, ETEC Ferrous), and commercial hospitality (Renaissance Hotel, AcquaSalles). It generates revenue through four streams: outright equipment sales (eligible for BNDES/FINAME government-backed financing), outsourcing and maintenance services for treatment stations, equipment rental with assembly and operational training, and consumables (proprietary filter media, activated carbon, authorized ResinTech resins). Go-to-market is sales-led via a small team of regional sales representatives covering Minas Gerais, Rio de Janeiro, and other Brazilian states, with lead capture through WhatsApp Business and website contact forms.

The competitive positioning rests on proprietary media formulations (MF-574 with ~8-year useful life and no regenerant chemical requirement), multi-jurisdictional regulatory certifications (IAPMO R&T, NSF/ANSI-61, WQA Gold Seal, FDA 21 CFR 173.25), in-house ASME-compliant equipment manufacturing, and a vertically integrated model covering equipment, consumables, and recurring service revenue. The firm is 100% Brazilian-owned with no disclosed external investors, parent company, or institutional capital, and is positioned as a mid-sized regional specialist rather than a national or pan-Latin American platform.

Name

Controll Master

Legal name

Controll Master Industrial Ltda

Website

https://controllmaster.com.br

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

Controll Master Industrial Ltda is a Brazilian water and effluent treatment equipment manufacturer and service provider, founded circa 1998 in Minas Gerais, serving municipal utilities, industrial customers, and commercial hospitality with proprietary filtration media, electrolytic disinfection systems, ion exchange resins, and compact treatment stations.

Ownership category

akta.pro rank

Product category

Water Treatment Equipment

NAICS

Instruments and Related Products Manufacturing for Measuring, Displaying, and Controlling Industrial Process Variables (334513), Other General Purpose Machinery Manufacturing (3339), Commercial and Service Industry Machinery Manufacturing (3333)

SIC

General Industrial Machinery & Equipment (3560), Industrial Instruments For Measurement, Display, And Control (3823)

akta.pro primary industry

Water & Wastewater Treatment Plant Equipment (Clarifiers, Aeration, Membrane Systems) (IMAHAEAJ)

akta.pro secondary industries

Separation & Filtration Equipment (Filters, Centrifuges, Membranes) (IMAHAEAB), Industrial Wastewater & Effluent Treatment Services (BPALAHAD)

Keywords

• Water treatment equipment
• Effluent treatment systems
• Ion exchange resins
• Sodium hypochlorite generation
• Water filtration media

Headquarters

HQ city

Sete Lagoas

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Equipment Sales: Sale of water treatment equipment including softeners, demineralizers, ETA/ETE stations, filters, STARF filters, ACQUANOX hypochlorite generators, chemical preparation systems, and effluent reuse systems. Equipment can be purchased outright with BNDES/FINAME financing options available.
2. Services: Outsourcing of water and effluent treatment stations, maintenance and replacement of filter beds, equipment leasing with assembly, startup and operational training included. Three service levels: Performance Improvement (advisory), Retrofit/Overfit (diagnostic and redesign), and Rental (full-service).
3. Resin Products: Sale of ion exchange resins including SBG1, SBG1-UPS, CG8, CG8-UPS from Resin Tech as authorized distributor.
4. Filter Media and Accessories: Sale of classified sands, activated carbon (CONTROLL GR 900), filter discs (crepinas), and other water treatment consumables and accessories.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Controll Master Industrial Ltda is a Brazilian manufacturer, supplier, and rental provider of water and effluent treatment equipment. The company designs and builds compact water treatment stations (ETA/ETE), softeners, demineralizers, sand and activated carbon filters, on-site sodium hypochlorite generators, chemical preparation systems, and effluent reuse systems. It also sells proprietary filter media (CONTROLL MF-574 catalytic medium, CONTROLL GR 900 activated carbon) and distributes Resin Tech ion exchange resins, providing outsourced operation, maintenance, and equipment rental services to municipal, industrial, and commercial customers in Brazil.

Product overview

Controll Master is a Brazilian water treatment company offering a comprehensive portfolio of equipment, products, and services for water and effluent treatment. The core product lineup includes CONTROLL MF-574 catalytic filtering medium and CONTROLL GR 900 activated carbon for filtration; RESINTECH ion exchange resins (SBG1, SBG1-UPS, CG8, CG8-UPS) for demineralization and softening; and equipment including ABRANDADOR softeners, DESMINERALIZADOR demineralizers, ETA water treatment stations (ETAC/ETAG), ETE effluent treatment stations with biodisc technology, FILTRO STARF iron/manganese filters, FILTRO STARS/STARC sand and activated carbon filters, ACQUANOX GRC sodium hypochlorite generators (GRC-12 through GRC-100), and effluent reuse systems. Services include outsourcing of treatment stations, maintenance, and equipment rental with assembly and operational training. The company operates as an authorized representative of Resin Tech resins.

Differentiator

Problem solved

Functional benefit

Brands

• ACQUANOX: Sodium hypochlorite generator product line using electrolytic process technology for water disinfection. Includes models GRC-12, GRC-25, GRC-37, GRC-50, and GRC-100 producing 12-100kg of active chlorine per day.

Products and services

• CONTROLL MF-574 Catalytic Filtering Medium Proprietary catalytic filtering medium for removal of iron, manganese, arsenic, aluminum, and hydrogen sulfide in water, IAPMO R&T certified for potable water use with approximately 8 years of useful life and indefinite storage capability; no regenerant chemicals (e.g., potassium permanganate) required.
• Classified Sands and Pebbles for Filters Classified filter sands and pebbles used in water treatment stations (ETAs), available in granulometries from 0.5 to 25.4 mm.
• CONTROLL GR 900 Granular Activated Carbon Granular activated carbon of vegetable origin with high surface area and uniform pore distribution, used for chlorine removal, chemical purification, and gas/vapor retention in liquid and gaseous treatment.
• Resin Tech SBG1 Strong Base Anion Resin Strong base gel type 1 anion exchange resin in chloride form for deionization systems, nitrate, arsenic, chromate, and uranium removal, and mixed bed polishing applications.
• Resin Tech SBG1-UPS Uniform Particle Size Anion Resin Uniform particle size strong base gel type 1 anion exchange resin in chloride form for industrial deionization applications requiring minimal pressure loss and better regeneration efficiency.
• Resin Tech CG8 Strong Acid Cation Resin Strong acid gel cation exchange resin with 8% crosslinking in sodium form, optimized for industrial and residential water softening and demineralizers with moderate chlorine content.
• Resin Tech CG8-UPS Uniform Particle Size Cation Resin Uniform particle size strong acid cation exchange resin with 8% gel crosslinking, designed for applications where resin uniformity reduces pressure loss or prevents filter clogging.
• Abrandador (Water Softener) Water softening system using cation exchange resin to remove calcium and magnesium ions through sodium ion exchange, available in manual or automated operation for industrial and residential use.
• Desmineralizador (Demineralizer) Water demineralization system using cation and anion exchange resin columns to completely remove dissolved salts, including regeneration system with hydrochloric acid and sodium hydroxide.
• ETA Compact Water Treatment Station (ETAC/ETAG) Compact water treatment station for clarification and potabilization of surface waters, available in pressurized (ETAC) and open (ETAG) configurations, manufactured in carbon steel or polypropylene for municipal and industrial customers.
• ETE Effluent Treatment Station Sanitary and industrial wastewater treatment station using biodisc technology with polymeric discs for aerobic biological treatment of effluents.
• STARS / STARC Sand and Activated Carbon Filters STARS sand filter for particle removal and STARC activated carbon filter for chlorine, color, odor, and organic matter reduction, manufactured in carbon steel or stainless steel per ASME Section VIII Division 1 standards.
• STARF Iron/Manganese/Aluminum Removal Filter Filter for iron, manganese, and aluminum removal using CONTROLL MF-574 as catalytic filtering medium, available in carbon steel or stainless steel for various flow rates.
• Effluent Reuse System Effluent reuse system installed post-ETE for water reclamation for non-potable uses such as car washing, floor cleaning, landscaping, and toilet flushing.
• Chemical Preparation and Dosing System Polypropylene chemical preparation and dosing tanks with agitation system and automatic dosing pump for various industrial chemical solutions used in water and effluent treatment processes.
• ACQUANOX GRC Sodium Hypochlorite Generator In-situ sodium hypochlorite solution generator using the electrolytic process of aqueous sodium chloride solution for water disinfection, meeting PORTARIA GM/MS Nº 888 requirements. Models GRC-12, GRC-25, GRC-37, GRC-50, and GRC-100 produce 12-100 kg of active chlorine per day.
• GRC 2.0 Semi-Continuous Sodium Hypochlorite Generator Semi-continuous sodium hypochlorite generator for small chlorine demands, producing oxidant solution on-site through the electrolytic aqueous sodium chloride process.
• Treatment Station Outsourcing (Terceirização) Outsourcing service for water and effluent treatment stations including maintenance and replacement of filter beds, with three service levels (Performance Improvement advisory, Retrofit/Overfit diagnostic and redesign, and Rental full-service).
• Water Treatment Equipment Rental (Locação) Rental of water and effluent treatment equipment with assembly, startup, and operational training included, for customers needing temporary or outsourced capacity.

Quantifiable outcome

• CONTROLL MF-574 useful life of approximately 8 years when used within technical specifications
• +2 more outcomes

Named customers11 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Resin TechcoreChannel Partner/ Reseller/ DistributorControll Master is an authorized representative of Resin Tech ion exchange resins including SBG1, SBG1-UPS, CG8, and CG8-UPS models. These resins are used in demineralizers and softeners for industrial and potable water applications. Resins are FDA compliant and NSF/ANSI-61 certified for water treatment use.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Fluence Corporation: Fluence designs and deploys decentralized water and wastewater treatment plants using proprietary MABR and Aspiral technologies. Comparable as an emerging player in modular/containerized treatment stations — a similar product architecture to Controll Master's compact ETA/ETE lines.

Broad incumbents

• Ecolab: Ecolab provides water, hygiene and infection-prevention solutions to industrial and commercial customers. Comparable because it services similar industrial water-treatment customers (food & beverage, hospitality, healthcare) and offers complementary on-site chemical generation and water-management services.
• Xylem: Xylem is a major global water technology company focused on pumps, treatment and metering. Comparable because it serves municipal and industrial water/wastewater treatment customers with a similar full-solution approach to Controll Master's equipment-plus-services model.
• Veolia Water Technologies: Veolia is the largest global water and wastewater treatment company, offering municipal and industrial solutions including equipment, EPC and O&M services. Comparable because it competes for the same Brazilian municipal and industrial tenders that Controll Master targets with its ETA/ETE equipment.
• Pentair: Pentair is a global water treatment equipment and filtration company with residential, commercial and industrial solutions. Comparable because it manufactures filtration, softening and treatment systems similar to Controll Master's ETA, softener and filter product families.
• Suez Water Technologies & Solutions: Suez (now Veolia) historically operated a large water technologies unit supplying filtration, ion exchange and process water systems. Directly comparable broad incumbent competing on industrial process water, softening and demineralization equipment in Brazil.

Others

• ResinTech: ResinTech is a US manufacturer of ion exchange resins used in softening, demineralization and specialty applications. Comparable as both partner and ecosystem participant — Controll Master is its authorized Brazilian distributor, and the relationship shapes Controll Master's consumables roadmap.
• Brenntag South America: Brenntag is a global chemicals and ingredients distributor serving water treatment among other end markets. Comparable in distribution rather than manufacturing — analogous to Controll Master's authorized-distributor role for Resin Tech ion exchange resins in Brazil.

Regional players

• Hidrosan: Brazilian water and effluent treatment equipment manufacturer serving industrial and commercial clients. Comparable as a regional competitor offering softeners, filters and treatment stations with overlapping go-to-market in Brazil's industrial water segment.
• Ecopuro Saneamento: Brazilian provider of water and effluent treatment solutions focused on compact and containerized plants. Comparable because it addresses the same Brazilian municipal and industrial segments with modular treatment station concepts similar to Controll Master's ETA/ETE offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/controllmaster
• LinkedInlinkedin.com/company/controll-master

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Controll Master