The CPAP Shop

What The CPAP Shop does

The CPAP Shop is a privately held direct-to-consumer e-commerce retailer of sleep apnea and respiratory care equipment, operated by Agile Medical LLC and headquartered in West Berlin, New Jersey. Founded around 2003 (operating history of 15+ years is consistently cited), the company sells CPAP machines, BiPAP machines, masks, tubing, filters, humidifiers, sanitizers, batteries, and oxygen concentrators through its owned website, phone sales, and live chat, shipping primarily within the continental US with limited international delivery. It is an authorized reseller for ResMed, Philips Respironics, and Fisher & Paykel Healthcare, the three dominant manufacturers in the category.

The company runs on a cash-pay model and does not bill insurance directly, instead providing itemized receipts and insurance codes for customers to self-submit claims. The core platform combines a Magento-style e-commerce storefront with subscription management, a customer account system, and a unique MaskFit augmented reality tool for personalized mask fitting. Revenue is generated across one-time hardware sales (CPAP/BiPAP machines and masks, including premium bundles), a recurring Subscribe & Save consumables program (10-15% off, 3- or 6-month delivery cadence), Bread Pay financing (rates as low as 0% APR for 12 months), and adjunct categories such as oxygen concentrators, nebulizers, and pulse oximeters. Content marketing, SEO, a guide library, newsletter signup promotions, and an Elite Membership rewards program support demand generation and retention.

Strategically, The CPAP Shop positions itself as a customer-experience alternative to insurance-based DME providers, targeting cash-pay sleep apnea patients who value speed, transparency, and equipment ownership. The SimpleRx telehealth partnership integrates prescription renewals and home sleep apnea testing into the purchase flow, while sister properties (The Oxygen Concentrator Supplies Shop and Sleep Care Online) under Agile Medical LLC extend the respiratory and sleep diagnostics footprint. No external funding, acquisitions, or institutional ownership are evident in the source data; the company appears to be bootstrapped and operationally stable.

Name

The CPAP Shop

Legal name

Agile Medical LLC

Website

https://thecpapshop.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

The CPAP Shop, operated by Agile Medical LLC, is a US cash-pay e-commerce retailer of CPAP machines, masks, supplies, and oxygen concentrators serving individual sleep apnea and respiratory care patients via direct-to-consumer online sales, subscriptions, and authorized manufacturer partnerships.

Ownership category

akta.pro rank

Product category

Sleep Apnea & Respiratory Care Equipment

NAICS

Health and Personal Care Retailers (456)

SIC

Wholesale-Medical, Dental & Hospital Equipment & Supplies (5047)

akta.pro primary industry

CPAP & Sleep Apnea Equipment Retail (CRAIABAI)

akta.pro secondary industry

Respiratory & Sleep Therapy Equipment (Oxygen, CPAP/BiPAP, Nebulizers) (HSABAKAD)

Keywords

• CPAP equipment retail
• Sleep apnea supplies
• Respiratory care products
• Oxygen concentrators
• CPAP masks machines

Headquarters

HQ city

West Berlin

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure, Technology or R&D

Revenue model

1. CPAP Equipment Sales: One-time sales of CPAP machines, masks, and equipment. Includes premium bundles. Primary revenue driver with same-day shipping on most orders.
2. Consumables and Supplies: Recurring sales of filters, tubing, cleaning supplies, mask parts, and humidifier accessories. Subscription model offers 10-15% discounts with automatic delivery every 3-6 months.
3. Subscription/Refill Program: Subscribe & Save program with 10-15% off on regular refills. Delivery every 3 months (10% off) or 6 months (15% off). Free US shipping on refills.
4. Financing Services: Monthly financing through Bread Pay offering rates as low as 0% APR for 12-month financing. Revenue from financing partnerships.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

The CPAP Shop is a direct-to-consumer online retailer of CPAP machines, masks, supplies, and oxygen concentrators serving sleep apnea and respiratory care patients. The company operates a cash-pay e-commerce model offering products from leading brands such as ResMed, Philips Respironics, and Fisher & Paykel, complemented by a Subscribe & Save subscription refill program and MaskFit AR mask fitting technology.

Product overview

The CPAP Shop is an online retailer offering a comprehensive sleep therapy and respiratory care product portfolio. The core offerings include CPAP machines (Auto CPAP, Travel CPAP like ResMed AirMini and Philips DreamStation Go, and BiPAP machines), CPAP masks (nasal, nasal pillow, full face, and hybrid styles), and essential supplies (cleaning sanitizers, filters, tubing, humidifiers, batteries, and comfort accessories). The company also sells oxygen concentrators (home and portable), wellness products (pulse oximeters, nebulizers), and related accessories. A bundled product strategy provides pre-configured mask and machine bundles for new users. Services include home sleep apnea testing and SimpleRx prescription renewal via telehealth. The MaskFit augmented reality technology helps users find optimal mask fit. The company operates on a cash-pay model, not accepting insurance directly but providing itemized receipts and insurance codes for customer reimbursement.

Differentiator

Problem solved

Functional benefit

Products and services

• Auto CPAP Machines Automatic positive airway pressure machines that adjust air pressure based on the user's breathing patterns. Includes popular models such as ResMed AirSense 10 and Philips DreamStation Auto, sold to sleep apnea patients.
• Travel CPAP Machines Compact and portable CPAP devices designed for travel, including the ResMed AirMini (10.6 oz) and Philips DreamStation Go, offering full therapy on the go with features like waterless humidification and FAA-approved in-flight use.
• BiPAP/BiLevel Machines Bi-level positive airway pressure machines providing different pressure for inhalation and exhalation, prescribed for users who need higher pressure or have certain respiratory conditions.
• CPAP Nasal Masks Masks that cover only the nose, available from brands including ResMed, Philips Respironics, and Fisher & Paykel. Sold to sleep apnea patients as the most common CPAP mask type.
• CPAP Nasal Pillow Masks Minimal-contact masks with small pillows that seal at the nostrils, offering a lightweight option for users who prefer less facial coverage.
• Full Face CPAP Masks Masks that cover both the nose and mouth, recommended for mouth-breathers or those with nasal obstructions. Includes ResMed AirFit F20 and similar models.
• CPAP Cleaning Machines and Sanitizers UVC and ozone-free sanitizing devices such as the LiViliti PAPTIZER LED Smart Sanitizer that kill 99.9% of germs in 3 minutes, plus other CPAP cleaning machines for hygienic maintenance of therapy equipment.
• CPAP Filters Replacement filters including fine filters (monthly replacement) and foam filters (every 3-6 months) for maintaining CPAP machine air quality.
• CPAP Tubing and Connectors Standard and specialty tubing including antimicrobial options like the LiViliti Healthy Hose Pro (72-inch, eliminates 99.99% of germs), plus adapters and connectors for CPAP machines.
• CPAP Humidifiers and Parts Heated humidifiers and water chambers for adding moisture to CPAP therapy air, plus replacement parts for maintaining humidification systems.
• CPAP Power Solutions Batteries, DC converters, and power supplies for CPAP machines including travel batteries such as the Zopec Explore Mini and Medistrom Pilot-24 Lite for off-grid use.
• CPAP Mask Liners and Comfort Accessories Products such as RemZzzs cotton mask liners that prevent air leaks and red marks, plus comfort accessories for enhancing CPAP therapy comfort.
• CPAP Mask Parts Replacement cushions, headgear, frames, and other components for maintaining and extending the life of CPAP masks.
• Home Oxygen Concentrators Stationary oxygen concentrators for home use that extract oxygen from ambient air to provide supplemental oxygen therapy.
• Portable Oxygen Concentrators Battery-powered oxygen concentrators for use outside the home, allowing users to maintain oxygen therapy while traveling.
• Oxygen Concentrator Accessories Cannulas, carrying cases, external batteries, and other accessories for portable oxygen concentrators.
• Pulse Oximeters Finger-tip devices that measure blood oxygen saturation levels for monitoring respiratory health.
• Nebulizers Medical devices that convert liquid medication into a mist for inhalation, used for treating respiratory conditions such as asthma and COPD.
• Premium Mask Bundles Pre-configured combinations of masks with essential accessories at discounted prices for new CPAP users.
• Premium CPAP Machine Bundles Complete therapy bundles combining machines with masks and essential accessories for comprehensive CPAP setup.
• Home Sleep Apnea Test At-home diagnostic test for identifying sleep apnea, offered through SimpleRx telehealth partnership with board-certified sleep physicians for prescription renewals.
• Subscribe & Save Refill Program Subscription program offering 10-15% off regular refills on consumables such as mask liners, with free US shipping. Delivery options include every 3 months (10% off) or every 6 months (15% off).

Quantifiable outcome

• 75-day risk-free mask trial allows patients to find optimal fit without financial risk
• +2 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered core, minor and supporting.

• SimpleRxcoreStrategic or Co-development PartnerTelehealth partnership for prescription renewal services. Offers 15-minute consultations with board-certified sleep physicians. Same and next-day appointments available. Simplifies prescription process for CPAP purchases.
• ResMedcoreChannel Partner/ Reseller/ DistributorAuthorized US Internet Provider for ResMed products. Sells full range of ResMed CPAP machines, masks, and accessories including AirMini travel CPAP and AirFit mask lines.
• Philips RespironicscoreChannel Partner/ Reseller/ DistributorAuthorized Reseller for Philips CPAP products including DreamStation and DreamStation Go portable CPAP machines.
• Fisher & Paykel HealthcarecoreChannel Partner/ Reseller/ DistributorPreferred Ecommerce Partner for Fisher & Paykel Healthcare products including masks, humidifiers, and respiratory care equipment.
• Sleep Care OnlineminorStrategic or Co-development PartnerAffiliate/referral partner for sleep care services. Part of the same parent company network (Agile Medical) serving the sleep and respiratory care market.
• The Oxygen Concentrator Supplies ShopminorStrategic or Co-development PartnerSister company under Agile Medical serving oxygen equipment customers. Cross-linked in navigation for expanded respiratory care offerings.
• Bread PaysupportingGTM or Marketing PartnerFinancing partner offering monthly payment options with rates as low as 0% APR for 12-month financing. Enables customers to purchase higher-priced equipment.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• ResMed: Leading global CPAP machine and mask manufacturer and The CPAP Shop's primary OEM partner. Operates its own direct-to-consumer channels (resmed.com) that compete with resellers like The CPAP Shop, while also supplying it.
• Apria Healthcare: One of the largest US DME providers, distributing CPAP machines, oxygen, and respiratory equipment with national infrastructure and insurance billing. Broad incumbent that increasingly competes for cash-pay customers as it builds online channels.
• Fisher & Paykel Healthcare: Manufacturer of CPAP masks, humidifiers, and respiratory products, with The CPAP Shop as a Preferred Ecommerce Partner. Operates its own distribution globally and competes for end-customer mind share even as it supplies The CPAP Shop.
• Lincare: Large US DME and respiratory-care provider offering CPAP, oxygen, and home medical equipment primarily through insurance billing. Relevant as the default pathway patients are choosing The CPAP Shop over.
• Philips Respironics: Major CPAP and respiratory equipment manufacturer and The CPAP Shop supplier for DreamStation lines. Pursuing its own post-recall re-entry and direct sales, which affects The CPAP Shop both as a partner and a future competitor.

Emerging players

• Aeroflow Healthcare: Growing DME and CPAP supplier with strong e-commerce and insurance-billing capabilities, increasingly serving cash-pay and direct-to-patient customers. Bridges traditional DME and online cash-pay models, a hybrid competitor to The CPAP Shop.

Direct peers

• CPAP.com: Direct US-based DTC e-commerce CPAP retailer carrying ResMed, Philips Respironics, and Fisher & Paykel machines and masks with a cash-pay positioning. Closest like-for-like competitor to The CPAP Shop on catalog, supplier set, and online channel.
• EasyBreathe: Online cash-pay CPAP retailer offering ResMed and Philips machines, masks, and supplies with phone and chat support. Directly comparable model: small-team, cash-pay DTC, same-day shipping, no insurance billing.
• The CPAP People: Independent online CPAP retailer focused on cash-pay pricing and customer service. Operates a similar small-team cash-pay e-commerce model with subscriptions and trials, directly competing for the same patient.
• Respshop: DTC CPAP and BiPAP retailer selling ResMed, Philips, and F&P products online with bundle and subscription-style refill options. Same authorized-reseller, cash-pay DME positioning as The CPAP Shop.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/TheCPAPShop
• YouTubeyoutube.com/user/CPAPShop/videos
• Facebookfacebook.com/cpapshop
• Instagraminstagram.com/thecpapshop
• LinkedInlinkedin.com/company/the-cpap-shop

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The CPAP Shop