Aquadeco
Aquadeco is a privately held Dutch specialty retailer based in Almelo, Netherlands, selling aquariums, swimming ponds, and turtle products to hobbyist consumers through a local shop and aquadeco.nl.
- Company typePrivate
- Founded-
- HeadquartersAlmelo, Netherlands
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Aquadeco does
Aquadeco is a privately held, for-profit specialty retail business headquartered in Almelo, Netherlands, operating an aquarium and pond shop. According to the available firmographic data, the company sells aquariums, swimming ponds, and turtle-related products, serving hobbyist and consumer customers with aquatic and pond-keeping needs. The business operates with a headcount in the 11-50 range, consistent with a small independent retail operation rather than a multi-location chain or platform business.
The underlying business model is physical specialty retail — selling aquatic goods and related supplies through a storefront at aquadeco.nl — but the company's own website returned only a "One moment, please…" loading/verification page during data collection, so no e-commerce platform details, product catalog depth, pricing structure, or service offerings (e.g., installation, maintenance, custom pond builds) could be verified from first-party sources. There is no disclosed revenue, no funding history, no management team information, no partnership or supplier data, and no certification, patent, or trademark information in the source record.
The available data does not support a more granular profile. There are no signals of omnichannel sophistication, B2B contracts, branded proprietary products, geographic expansion beyond the Almelo catchment, or any technology stack differentiation. Aquadeco therefore reads as a local Dutch specialty retailer in a mature niche category, with publicly observable information limited to basic firmographic descriptors.
Aquadeco firmographics
Firmographics- Name
- Aquadeco
- Website
- https://aquadeco.nl
- Company type
- Private
- Headcount range
- 11–50 employees
- Short description
- Aquadeco is a privately held Dutch specialty retailer based in Almelo, Netherlands, selling aquariums, swimming ponds, and turtle products to hobbyist consumers through a local shop and aquadeco.nl.
- Ownership category
- akta.pro rank
Aquadeco industry classification
Industry- Product category
- Aquarium and Pond Retail
- NAICS
- Pet and Pet Supplies Retailers (45991), Pet and Pet Supplies Retailers (459910)
- akta.pro primary industry
- Aquarium & Fish Supplies Retail (CRALAHAI)
- akta.pro secondary industries
- Fish & Aquarium Feed (Ornamental) (AFADAFAL), Ornamental & Aquarium Fish Farming (AFAEAAAJ)
Keywords
Where Aquadeco is headquartered
LocationHeadquarters
- HQ city
- Almelo
- HQ country
- Netherlands
- HQ region
- Europe
Markets served
Aquadeco business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Aquadeco product offering
Product offeringCore offering
Aquadeco is a specialty retail shop offering aquariums, swimming ponds, aquarium equipment, and turtle products. The company sells tangible aquatic hobbyist goods to individual consumers and pond owners in the Netherlands.
Differentiator
Problem solved
Functional benefit
Products and services
- Aquariums Glass or acrylic aquariums sold to home hobbyists and aquarium enthusiasts for keeping fish and aquatic animals.
- Swimming Ponds Swimming pond products and installations for residential customers seeking natural-style garden pools.
- Turtle Products Supplies and products for keeping turtles as pets, including tanks, food, and accessories, targeting turtle hobbyists.
Companies that use Aquadeco
Customer profileIdeal customer profiles1 record
Aquadeco technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Aquadeco competitors and assessment
Company assessmentOthers
- Velda: Dutch manufacturer of pond products, water treatments, and pond equipment; comparable as a key supplier brand in the pond category that Aquadeco retails.
- JBL: German manufacturer of aquarium and pond products (foods, water treatment, equipment); comparable because it addresses the same end-user hobbyist and is stocked alongside brands Aquadeco would carry.
- Tetra: Global branded manufacturer of aquarium fish food, water care, and equipment; not a retailer but supplies the same hobbyist customer segment that Aquadeco serves and competes for shelf space.
Broad incumbents
- Pets Place: Large Dutch pet retail chain with broad assortment including aquariums and pond supplies; competes with Aquadeco but offers a much wider category mix at scale.
- Welkoop: Dutch retail chain for animal care, hobby farming, and pond/garden products; overlaps with Aquadeco's pond and aquarium categories as part of a broader rural/hobby assortment.
Direct peers
- Discus.nl: Dutch online specialty retailer focused on aquarium fish, aquarium equipment, and pond supplies — directly comparable to Aquadeco in assortment and customer base, with a stronger e-commerce orientation.
- Aquarium.nl: Dutch aquarium specialty retailer offering aquariums, equipment, fish, and accessories; competes with Aquadeco for the same Dutch hobbyist customer base.
Regional players
- Aqua-Fisch: European aquarium and pond hobby brand/trade event focused on the DACH region; relevant as a regional context for the aquarium retail market in which Aquadeco operates.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks4 records
Key highlights4 records
Customer concentration
Aquadeco social profiles
Digital presenceAquadeco financial estimates
Financial estimateRevenue estimate
Valuation estimate
Aquadeco leadership team
Management profileNumber of profiles
Aquadeco funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Aquadeco M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Aquadeco
What does Aquadeco do?
Aquadeco is a specialty retail shop offering aquariums, swimming ponds, aquarium equipment, and turtle products. The company sells tangible aquatic hobbyist goods to individual consumers and pond owners in the Netherlands.
When was Aquadeco founded?
Aquadeco was founded in -1. It employs 11 to 50 people.
Where is Aquadeco based?
Aquadeco is headquartered in Almelo, Netherlands, in the Europe region.
Who are Aquadeco's main competitors?
Others on record are Velda, JBL and Tetra. Broad incumbents are Pets Place and Welkoop. Direct peers are Discus.nl and Aquarium.nl. Aqua-Fisch is listed as a regional player.
Does Aquadeco have an API?
No public API is recorded for Aquadeco.
What industry is Aquadeco in?
Aquadeco's product category is Aquarium and Pond Retail. Its primary akta.pro industry code is CRALAHAI, Aquarium & Fish Supplies Retail, with a secondary code of AFADAFAL, Fish & Aquarium Feed (Ornamental). Its NAICS code is 45991.