What Cryovac does

Cryovac is the flagship food-packaging brand of Sealed Air Corporation (NYSE: SEE), a publicly traded U.S. packaging company headquartered in Charlotte, North Carolina, with 10,000+ employees and a global operating footprint. The brand has operated for 85 years (milestone marked in 2025) and supplies barrier and non-barrier shrink bags, food shrink films, non-shrink bags and pouches, preformed rigid trays, non-shrink rollstock, and bag-in-box solutions to food processors, retailers, and food-service operators across fresh meat and poultry, seafood, cheese and dairy, smoked and processed meats, liquid food, and wine and spirits segments.

The underlying technology centers on proprietary multi-layer barrier films that control oxygen and moisture transmission to extend shelf life, paired with modified-atmosphere and vacuum-skin packaging formats for retail-ready display. Cryovac also supplies the integrated packaging equipment required to run these materials — vacuum systems, shrink/chill/dry tunnels, vertical form-fill-seal systems, bag dispensers and loaders, infeeds, and conveyors — creating a bundled hardware-and-consumables model. Recurring service revenue is generated through the CRYOVAC Advanced Maintenance Program (AMP) preventive maintenance contracts, equipment spare parts, Precision Yield Optimization consulting, design services, digital printing, and engagement centers that support installed lines.

The go-to-market is enterprise field sales through Sealed Air's direct corporate organization, complemented by a corporate website with contact and quote-based pricing, food-equipment dealers and distributors for machinery reselling, and content marketing (case studies, the Power of Meat industry analysis, LinkedIn/YouTube presence). Pricing is not publicly disclosed and is structured per quote for enterprise customers. The unit economics resemble a classic razor-and-blade model: lower-margin equipment placements drive higher-margin recurring consumables and service revenue, with switching costs reinforced by film/equipment requalification requirements on processor lines.

Name

Cryovac

Legal name

Sealed Air Corporation

Website

https://cryovac.com

Company type

Public

Founded year

1945

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Cryovac is the food-packaging brand of Sealed Air Corporation, supplying barrier shrink bags, films, trays, and bag-in-box systems plus packaging equipment and maintenance services to food processors, retailers, and food-service operators globally.

Ownership category

akta.pro rank

Product category

Food Packaging

NAICS

Plastics Bag and Pouch Manufacturing (326111)

SIC

Plastics, Foil & Coated Paper Bags (2673)

akta.pro primary industry

Meat, Poultry & Seafood Packaging (MAP/Vacuum/Skin) (IMALAHAF)

akta.pro secondary industry

Primary Packaging (Form-Fill-Seal, Blister, Sachet/Stick Pack, Bottling) (TLAIAGAA)

Keywords

• Food packaging materials
• Shrink barrier bags
• Vacuum packaging systems
• Modified atmosphere packaging
• Case-ready meat packaging

Headquarters

HQ city

Simpsonville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Technology or R&D, Marketing or Sales, Personnel

Revenue model

1. Food Packaging Materials Sales: Sale of packaging materials including barrier shrink bags, non-barrier shrink bags, food shrink films, preformed rigid trays, and bag-in-box solutions. These are recurring consumable products for food processors, retailers, and food service operators.
2. Packaging Equipment Sales: Sale of packaging equipment including vacuum systems, shrink tunnels, vertical form-fill-seal systems, bag dispensers and loaders, infeeds and conveyors.
3. Technical Services and Maintenance: Maintenance programs including CRYOVAC Advanced Maintenance Program (AMP), equipment spare parts, and precision yield optimization services.
4. Design Services: Graphics, print technology, and packaging design consultation services for brand differentiation.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Cryovac is a global food packaging brand under Sealed Air Corporation that manufactures and sells packaging materials (barrier shrink bags, non-barrier shrink bags, food shrink films, non-shrink bags and pouches, preformed rigid trays, bag-in-box, and non-shrink rollstock) along with packaging equipment (vacuum systems, shrink tunnels, vertical form-fill-seal systems, and conveyors). It also offers equipment maintenance, spare parts, yield optimization, design, and digital printing services to food processors, retailers, and food service operators worldwide.

Product overview

Cryovac is a product sub-brand under Sealed Air Corporation offering a comprehensive portfolio of food packaging solutions and equipment services. The core product portfolio includes CRYOVAC® Barrier Shrink Bags, Non-Barrier Shrink Bags, Non-Shrink Bags, Food Shrink Films, Non-Shrink Rollstock, and Preformed Rigid Trays — each serving different food preservation and retail packaging needs from meat and poultry to processed foods. Supporting the packaging materials is a suite of equipment services including CRYOVAC® Advanced Maintenance Program (AMP), Equipment Spare Parts, and Precision Yield Optimization, which help maintain packaging equipment efficiency and optimize operational throughput. Additional services include Design Services and Digital Printing for brand differentiation. Together, these products and services form an integrated packaging ecosystem designed to extend shelf life, preserve quality, ensure food safety, and reduce waste across the fresh food supply chain.

Differentiator

Problem solved

Functional benefit

Brands

• Cryovac: Food packaging solutions brand specializing in vacuum packaging and barrier technology for fresh food preservation.

Products and services

• CRYOVAC® Barrier Shrink Bags Barrier shrink bags that protect against oxygen and moisture while maintaining quality and safety of packaged food products, for fresh and processed meat, poultry, seafood, and cheese.
• CRYOVAC® Non-Barrier Shrink Bags Shrink bags that allow some gas permeability to help products stay safe, clean, and fresh.
• CRYOVAC® Non-Shrink Bags and Pouches Non-shrink bags and pouches that deliver a smooth, wrinkle-free print surface for food packaging.
• CRYOVAC® Preformed Rigid Trays Modified atmosphere, vacuum skin, and overwrap food trays designed for retail applications.
• CRYOVAC® Food Shrink Films Shrink films that provide exceptional coverage to keep food fresh, flavorful, and safe.
• CRYOVAC® Non-Shrink Rollstock Films engineered for efficiency and strength to help optimize throughput in food packaging operations.
• CRYOVAC® Bag-in-Box Solutions Bag-in-box packaging solutions delivering nearly 100% product yield for liquid food and beverage products, used by food service operators.
• Vacuum Packaging Systems Vacuum chamber systems used in food packaging operations to support vacuum skin packaging and modified atmosphere applications.
• Vertical Form-Fill-Seal Systems Vertical form-fill-seal systems used for form-fill-seal films in liquid product packaging, including back-of-house condiment dispensing for food service.
• Shrink, Chill, and Dry Tunnels Shrink, chill, and dry tunnels that work in conjunction with shrink films and shrink bags to seal and finish packaged food products.
• Infeeds and Conveyors Infeeds and conveyors for material handling within food packaging production lines.
• Bag Dispensers and Loaders Bag dispensers and loaders that support efficient loading of shrink bags and pouches into packaging equipment.
• CRYOVAC® Advanced Maintenance Program (AMP) A proactive, preventive maintenance plan designed to increase equipment uptime for packaging machinery.
• CRYOVAC® Equipment Spare Parts High-quality spare parts to maintain equipment efficiency and limit downtime in packaging operations.
• CRYOVAC® Precision Yield Optimization Service designed to help optimize yield and efficiency in food packaging operations.
• Cryovac Design Services Graphics, print technology, and packaging design expertise to help brands differentiate their packaging and achieve standout shelf presence.
• Cryovac Digital Printing Digital printing services for packaging customization and brand differentiation.
• Cryovac Engagement Centers Expert technical service teams and engagement centers to help maintain packaging efficiency and limit downtime for customers.

Quantifiable outcome

• Consumer acceptance of case-ready meat increased to 33% in 2025 from 9% in 2008
• +1 more outcomes

Named customers2 records

Segments8 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• Golden State FoodscoreStrategic or Co-development PartnerSealed Air and Golden State Foods partnered more than three decades ago on form-fill-seal films for liquid products. They worked hand-in-hand with an iconic fast-food chain to develop an innovative solution for back-of-house condiment dispensing, showcasing long-term strategic collaboration in food service packaging.

Scale indicators3 records

Recent moves3 records

Expansion highlights4 records

Direct peers

• Amcor: Global flexible and rigid packaging leader with a large food packaging portfolio including films, bags, trays, and pouches for fresh protein, dairy, and processed foods — directly competing with Cryovac across most customer segments and product formats.
• Coveris Holdings: European-based flexible packaging manufacturer serving fresh protein, dairy, and food service customers with films, trays, and bags — directly comparable to Cryovac's product portfolio and target end markets.
• Multivac: Global packaging equipment manufacturer specializing in vacuum chamber machines, thermoformers, and VFFS systems for food, including meat, seafood, and dairy — competing directly with Cryovac's equipment business and integrated solutions.
• Winpak: Specialty packaging manufacturer focused on protein, dairy, and food applications, producing barrier films, shrink bags, and trays used by meat and cheese processors — a closely overlapping niche competitor to Cryovac.
• ProAmpac: Flexible packaging specialist focused on food, pet food, and protein applications, offering films, pouches, and bags with growing MAP/vacuum capability — a direct competitor in fresh and processed food flexible packaging.

Broad incumbents

• Sonoco Products: Diversified global packaging manufacturer serving food, protein, dairy, and food service customers with flexible and rigid packaging, including case-ready and protein packaging — a broad incumbent competitor with overlapping end markets.
• Berry Global (Amcor): Large-scale flexible and rigid packaging producer with significant food and protein packaging exposure; now part of Amcor but historically an independent competitor across many of Cryovac's served segments.
• Sealed Air Corporation: Public parent of Cryovac (NYSE: SEE) and the operator of Cryovac's commercial infrastructure. Serves as both the corporate vehicle behind the brand and a broader food/protective packaging incumbent whose strategies and resourcing directly determine Cryovac's trajectory.

Regional players

• Smurfit Kappa: European-led paper-based and integrated packaging group with bag-in-box and food service packaging offerings — an adjacent competitor in liquid and food service packaging formats where Cryovac also competes.

Others

• Sealed Air (Liquibox): Sister brand under Sealed Air focused on bag-in-box and liquid packaging for food, beverage, and industrial customers — adjacent to Cryovac's food service and processed food lines, often cross-sold into the same accounts.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/SealedAirCorp
• LinkedInlinkedin.com/company/cryovac-inc.
• Xx.com/cryovac

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cryovac