NurseryCam
- Company typePrivate
- Founded2002
- HeadquartersGuildford, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
NurseryCam firmographics
Firmographics- Name
- NurseryCam
- Legal name
- NurseryCam Limited
- Website
- https://nurserycam.co.uk
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
NurseryCam industry classification
Industry- Product category
- Nursery Surveillance & Webcam Services
- NAICS
- Child Care Services (62441)
- SIC
- Services-Child Day Care Services (8351)
- akta.pro primary industry
- Full-Day Nursery Programs (EDACACAD)
Keywords
Where NurseryCam is headquartered
LocationHeadquarters
- HQ city
- Guildford
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
NurseryCam business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Supply Chain, Infrastructure, Marketing or Sales
Revenue model
- Hardware Sales: Sale of physical equipment including digital video recorders (DVR), cameras (outdoor dome cameras, indoor cameras), LCD monitors, power supply units, and video servers. Equipment is sold as a one-time purchase with ownership transferring to the nursery after full payment. Includes 1-year warranty on equipment and labour.
- Subscription Service Fees: Ongoing service fees for the parental webcam functionality. Parents receive viewing access allowances managed by the nursery. The service includes account management, technical support, security monitoring, and software upgrades. Billed monthly or according to agreed payment terms.
- Professional Services: Installation services provided by NurseryCam or approved agency personnel. Installation consists of completing manufacturer's standard installation diagnostic test programs and procedures.
- Website Design Services: NurseryCam offers nursery website design services through nurseryweb.co.uk, providing professionally presented information for new parents and nursery news via an easy-to-update website platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Custom quotation based on nursery requirements |
| Usage-based | Monthly | Time-limited viewing access per parent account |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
NurseryCam product offering
Product offeringCore offering
NurseryCam supplies day nurseries in the UK with parental webcam and CCTV systems, enabling parents to view their children live over the internet from anywhere. The company also designs and builds custom websites for nurseries. The offering bundles surveillance hardware (cameras, DVRs, monitors), proprietary viewing software, professional installation, and a 24/7 centralized operations center for security monitoring.
Product overview
NurseryCam is a specialized technology provider for the UK day nursery sector offering three interconnected product lines: Parental Webcam (a secure internet-based live video viewing system for parents), CCTV (24-hour digital security surveillance with recording capabilities), and Nursery Website (bespoke web design services). The Parental Webcam and CCTV systems share common hardware infrastructure including cameras and digital video recorders, while the Nursery Website provides a complementary web presence solution. The company also sells equipment including DVRs, outdoor cameras, LCD monitors, and power supply units as part of its complete system packages. NurseryCam operates as a FootfallCam Company and is headquartered in Guildford, UK.
Differentiator
Problem solved
Functional benefit
Products and services
- Parental Webcam System
Quantifiable outcome
- Nurseries with Parental Webcam enjoy full enrolment
- +3 more outcomes
Companies that use NurseryCam
Customer profileNamed customers10 records
Segments3 records
Ideal customer profiles1 record
NurseryCam technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
NurseryCam partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and secondary.
- HikvisioncoreCCTV equipment is distributed by DVS and sourced from Hikvision. Hikvision is GDPR compliant. NurseryCam sources their hardware cameras and related equipment from Hikvision for the CCTV and parental webcam systems.
- DVS (Distributor)coreCCTV equipment is distributed by DVS. DVS supplies Hikvision-based CCTV equipment to NurseryCam for their security solutions.
- FootfallCamcoreNurseryCam is identified as a FootfallCam Company. FootfallCam makes people counting systems, and NurseryCam appears to be part of the same corporate group or sister company, sharing brand association and potentially technology components.
- SonysecondaryThe company mentions using customized Sony cameras as part of their high-quality equipment specification for the parental webcam systems.
Scale indicators2 records
Recent moves4 records
Expansion highlights5 records
NurseryCam competitors and assessment
Company assessmentDirect peers
- Famly: European (Denmark-based) childcare management platform used by nurseries and daycares for parent communication, observations, and operations. Overlaps with NurseryCam on parent engagement and is an active competitor in the UK/EU nursery SaaS market.
- Brightwheel: Leading childcare management platform serving daycares and preschools with parent communication, photo/video sharing, and daily activity reports. Competes for the same nursery IT budget as NurseryCam by absorbing parent-engagement functionality into a broader SaaS suite.
- HiMama: Childcare app for daycares and preschools enabling parent-teacher communication including photos, videos, and daily reports. Competes directly with NurseryCam's parent-engagement value proposition via a software-only delivery model.
- WatchMeGrow: US-based provider of live streaming webcam services for daycare centers and preschools, allowing parents to view their children remotely. Directly comparable to NurseryCam's parental webcam product for the North American market with a similar subscription + hardware business model.
Broad incumbents
- Procare Solutions: Large US-headquartered provider of childcare management software including parent engagement, billing, and administration. Overlaps with NurseryCam in parent-facing functionality but operates at much broader scale across the entire childcare back office.
Emerging players
- Kangarootime: Cloud-based childcare management platform for daycares and preschools with parent communication features including photos and videos. Serves the same nursery customer segment as NurseryCam with a more modern SaaS delivery model.
Others
- FootfallCam: People-counting hardware and analytics company explicitly identified as the parent/sister brand of NurseryCam. Provides corporate backing and a potential channel into FootfallCam's broader retail and venue customer base for cross-sell of NurseryCam.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
NurseryCam social profiles
Digital presenceNurseryCam compliance and trust
Trust signalCompliance3 records
NurseryCam financial estimates
Financial estimateRevenue estimate
Valuation estimate
NurseryCam leadership team
Management profileNumber of profiles
NurseryCam funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
NurseryCam M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about NurseryCam
What does NurseryCam do?
NurseryCam supplies day nurseries in the UK with parental webcam and CCTV systems, enabling parents to view their children live over the internet from anywhere. The company also designs and builds custom websites for nurseries. The offering bundles surveillance hardware (cameras, DVRs, monitors), proprietary viewing software, professional installation, and a 24/7 centralized operations center for security monitoring.
Is NurseryCam a public or private company?
NurseryCam is a private company. It is classified as unknown and is currently operating.
When was NurseryCam founded?
NurseryCam was founded in 2002. It employs 11 to 50 people.
Where is NurseryCam based?
NurseryCam is headquartered in Guildford, United Kingdom, in the Europe region.
How does NurseryCam make money?
Four revenue lines are on record. Hardware Sales are the primary driver. The others are subscription Service Fees, professional Services and website Design Services.
Who are NurseryCam's main competitors?
Direct peers on record are Famly, Brightwheel, HiMama and WatchMeGrow. Procare Solutions is listed as a broad incumbent. Kangarootime is listed as an emerging player. FootfallCam is listed as an others.
Does NurseryCam have an API?
No public API is recorded for NurseryCam.
What industry is NurseryCam in?
NurseryCam's product category is Nursery Surveillance & Webcam Services. Its primary akta.pro industry code is EDACACAD, Full-Day Nursery Programs. Its NAICS code is 62441 and its SIC code is 8351.