ChangePartner

What ChangePartner does

ChangePartner AG is a Düsseldorf-headquartered, Germany-focused management consulting firm specializing in organizational transformation, leadership development, change management, talent management, team development, and sales performance consulting. Founded in 2006 and operating as a privately held Aktiengesellschaft within the IMAP Unternehmensgruppe (IMAP corporate group), the firm serves primarily the German Mittelstand as well as larger German corporations and public sector clients across verticals including automotive, pharmaceuticals, logistics, industrial manufacturing, healthcare, and food. The firm is led by a partner group of senior systemic consultants and coaches with prior line-management experience in major German corporates (Bertelsmann, Lufthansa, Hewlett-Packard, Volkswagen, Bentley Motors) and supports clients through direct consulting engagements, workshops, executive coaching, training programs, and a proprietary IMAP Kulturkompass (Culture Compass) diagnostic tool developed within the IMAP Group.

The company's underlying technology is a consulting methodology stack rather than a software platform. Core methodologies include the 3D leadership model, 180-degree feedback instruments, the Change&Culture approach, the IMAP Kulturkompass culture diagnostic, the KI-Readiness-Check, and an agile/iterative project delivery framework. The product surface is organized into seven competencies: Change Academy, Leadership, Talents, Teams, Process & Digitalization, Organization & Change, and Sales. Demand generation is executed through a content marketing engine (insights blog, whitepapers, 60-minute lunchtime webinars, newsletter) targeting Mittelstand executives and HR leaders. ChangePartner is not a software vendor: no app, API, SDK, or product integrations are disclosed, and no patents, certifications, or technology partnerships beyond the IMAP Group affiliation appear in the data.

Commercially, ChangePartner operates a professional services revenue model with quote-based, project-priced engagements. Pricing is not publicly disclosed, and there are no published rate cards, subscription tiers, or productized offerings. The GTM motion is sales-led and direct, targeting B2B Mittelstand and enterprise buyers through consulting-led relationship selling supplemented by thought-leadership content and webinars. The firm is owned within the IMAP Unternehmensgruppe conglomerate; no external funding rounds, revenue figures, or ownership percentages are disclosed in the available data.

Name

ChangePartner

Legal name

ChangePartner AG

Website

https://change-partner.de

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

51–100 employees

Short description

ChangePartner AG is a Düsseldorf-based German management consultancy specializing in organizational transformation, change management, and leadership development for the Mittelstand, large enterprises, and the public sector, operating as part of the IMAP Unternehmensgruppe.

Ownership category

akta.pro rank

Product category

Management Consulting

NAICS

Administrative Management and General Management Consulting Services (541611), Human Resources Consulting Services (541612), Management Consulting Services (54161)

SIC

Services-Management Consulting Services (8742)

akta.pro industry

PRIMARYBPAHAGAC

Change Management & Transformation Consulting

Business & Public Services/Professional Services (Legal, Accounting, Consulting)/Human Capital & Organizational Consulting

SECONDARYBPAHACAD

Organization Design & Change Management Consulting

Business & Public Services/Professional Services (Legal, Accounting, Consulting)/Management Consulting

SECONDARYBPACAJAD

Change Management & Transformation (Org/HR)

Business & Public Services/HR, Staffing & Recruitment Services/HR Consulting & Advisory (HR Strategy, Org Design, Change)

SECONDARYEDABANAG

Organizational Change & Transformation Coaching

Education/Corporate Training & Professional Development/Executive Coaching Services

SECONDARYEDABAAAD

Change Management & Transformation Leadership

Education/Corporate Training & Professional Development/Leadership & Management Development

SECONDARYEDABAHAF

Stakeholder, Communication & Change Management

Education/Corporate Training & Professional Development/Project, Program & Product Management Training

Keywords

• Organizational transformation consulting
• Change management services
• Leadership development consulting
• Mittelstand management consulting
• Systemic organizational consulting

Headquarters

HQ city

Hamburg

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Consulting Services: Professional consulting services including change management, leadership development, organizational development, AI transformation, talent management, team development, and sales performance consulting delivered through engagements, workshops, and training programs.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

ChangePartner AG is a systemic organizational consulting firm that delivers change management, leadership development, organizational transformation, AI transformation, talent management, team development, process and digitalization consulting, and sales performance services to German Mittelstand companies and large corporations. Engagements are delivered through advisory, training programs, workshops, and coaching, supported by the proprietary IMAP Kulturkompass culture assessment tool.

Product overview

ChangePartner AG is a consulting firm specializing in organizational transformation and leadership development. They offer consulting services, training programs, webinars, and methodologies rather than a software product. Their core offerings include Change Academy programs, Leadership development, Talent management, Team development, Process & Digitalization consulting, Organization & Change services, and Sales training. They also provide proprietary tools like the 'Kulturkompass' (Culture Compass) for organizational culture analysis developed within the IMAP group.

Differentiator

Problem solved

Functional benefit

Products and services

• Change Academy Training and qualification programs equipping managers and teams with skills in change, leadership, and organizational development. Targets executives, HR professionals, and project leaders in German Mittelstand and large organizations.
• Leadership Consulting Leadership development consulting including executive coaching, leadership qualification programs, and 3D leadership model assessments for managers in transformation contexts.
• Talent Management Consulting Talent management consulting covering potential identification, talent development, and succession planning for organizations in transformation.
• Team Development Consulting Team development consulting including team workshops, 180-degree feedback, and team-level change interventions to harmonize collaboration and performance.
• Process & Digitalization Consulting Process optimization and digitalization consulting supporting organizations in digital transformation strategy, process automation, and process consultant training.
• Organization & Change Consulting Organizational design, restructuring, and change management consulting including IT change processes, separation management, and culture transformation using the Change&Culture methodology.
• Sales Consulting and Training Sales performance consulting including sales training, sales coaching, and sales organization development for sales leaders and their teams.
• AI Transformation and AI-Readiness Consulting Specialized consulting for AI transformation including AI-readiness checks, leadership development in the AI age, and support for organizations integrating AI into structures and processes.

Quantifiable outcome

• Provides structured approach to organizational transformation that harmonizes interaction between people, organizations, and technology

Named customers10 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• IMAP Group (IMAP GmbH)coreStrategic or Co-development PartnerChangePartner AG belongs to the IMAP Group, a network of systemic HR and organizational consulting firms. The Kulturkompass tool was developed within the IMAP Group. Bülent Arslan is founder and Managing Director of IMAP GmbH and serves on the Supervisory Board and as Vorstand (Executive Board) of ChangePartner AG.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• hkp/// group: Frankfurt-based management consultancy focused on HR, executive compensation, and organizational transformation. Comparable to ChangePartner in serving German enterprises with HR and change advisory work.
• osb International Consulting AG: Systemic organizational consulting firm headquartered in Berlin/Wiesloch. Closely comparable in systemic methodology, leadership development, and organizational change services; alumni connections also appear in ChangePartner's senior team.
• Metaplan GmbH: German systemic organizational consulting firm offering strategy and transformation facilitation for large enterprises and Mittelstand. Highly comparable to ChangePartner in systemic methodology, workshop-based delivery, and target client profile.
• Promerit AG: German management consultancy focused on HR transformation, organization, and change. Comparable offering scope and target client base (German Mittelstand and large enterprises) to ChangePartner.
• Kienbaum Consultants International GmbH: Leading German HR, leadership, and organizational consulting firm. Directly comparable on HR consulting, leadership development, and change services to German mid-sized and large enterprise clients.

Broad incumbents

• Korn Ferry: Global organizational consulting firm with strong leadership development, talent management, and reward practices. Overlaps with ChangePartner on leadership, talent, and organizational transformation engagements.
• Hays Germany: Large workforce solutions and HR consulting firm operating in Germany with adjacent change and transformation advisory. Overlaps with ChangePartner on HR, talent, and transformation advisory work in the German market.
• Mercer: Global consulting leader in health, wealth, and career advisory with significant organizational change and transformation practices. Comparable to ChangePartner in HR and organizational transformation services to large enterprises.
• Egon Zehnder: Global executive search and leadership advisory firm. Comparable in leadership development, executive coaching, and board advisory — a portion of ChangePartner's service portfolio.
• Roland Berger GmbH: Major global strategy consultancy headquartered in Munich with deep German Mittelstand and enterprise relationships. Overlaps with ChangePartner on organizational and change transformation work as part of a broader strategy portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/change.management.change.partner

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ChangePartner