ChangePartner
ChangePartner AG is a Düsseldorf-based German management consultancy specializing in organizational transformation, change management, and leadership development for the Mittelstand, large enterprises, and the public sector, operating as part of the IMAP Unternehmensgruppe.
- Company typePrivate
- Founded2006
- HeadquartersHamburg, Germany
- Headcount51–100
- GTM typeB2B
- OfferingServices
What ChangePartner does
ChangePartner AG is a Düsseldorf-headquartered, Germany-focused management consulting firm specializing in organizational transformation, leadership development, change management, talent management, team development, and sales performance consulting. Founded in 2006 and operating as a privately held Aktiengesellschaft within the IMAP Unternehmensgruppe (IMAP corporate group), the firm serves primarily the German Mittelstand as well as larger German corporations and public sector clients across verticals including automotive, pharmaceuticals, logistics, industrial manufacturing, healthcare, and food. The firm is led by a partner group of senior systemic consultants and coaches with prior line-management experience in major German corporates (Bertelsmann, Lufthansa, Hewlett-Packard, Volkswagen, Bentley Motors) and supports clients through direct consulting engagements, workshops, executive coaching, training programs, and a proprietary IMAP Kulturkompass (Culture Compass) diagnostic tool developed within the IMAP Group.
The company's underlying technology is a consulting methodology stack rather than a software platform. Core methodologies include the 3D leadership model, 180-degree feedback instruments, the Change&Culture approach, the IMAP Kulturkompass culture diagnostic, the KI-Readiness-Check, and an agile/iterative project delivery framework. The product surface is organized into seven competencies: Change Academy, Leadership, Talents, Teams, Process & Digitalization, Organization & Change, and Sales. Demand generation is executed through a content marketing engine (insights blog, whitepapers, 60-minute lunchtime webinars, newsletter) targeting Mittelstand executives and HR leaders. ChangePartner is not a software vendor: no app, API, SDK, or product integrations are disclosed, and no patents, certifications, or technology partnerships beyond the IMAP Group affiliation appear in the data.
Commercially, ChangePartner operates a professional services revenue model with quote-based, project-priced engagements. Pricing is not publicly disclosed, and there are no published rate cards, subscription tiers, or productized offerings. The GTM motion is sales-led and direct, targeting B2B Mittelstand and enterprise buyers through consulting-led relationship selling supplemented by thought-leadership content and webinars. The firm is owned within the IMAP Unternehmensgruppe conglomerate; no external funding rounds, revenue figures, or ownership percentages are disclosed in the available data.
ChangePartner firmographics
Firmographics- Name
- ChangePartner
- Legal name
- ChangePartner AG
- Website
- https://change-partner.de
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- ChangePartner AG is a Düsseldorf-based German management consultancy specializing in organizational transformation, change management, and leadership development for the Mittelstand, large enterprises, and the public sector, operating as part of the IMAP Unternehmensgruppe.
- Ownership category
- akta.pro rank
ChangePartner industry classification
Industry- Product category
- Management Consulting
- NAICS
- Administrative Management and General Management Consulting Services (541611), Human Resources Consulting Services (541612), Management Consulting Services (54161)
- SIC
- Services-Management Consulting Services (8742)
- akta.pro primary industry
- Change Management & Transformation Consulting (BPAHAGAC)
- akta.pro secondary industries
- Organization Design & Change Management Consulting (BPAHACAD), Change Management & Transformation (Org/HR) (BPACAJAD), Organizational Change & Transformation Coaching (EDABANAG), Change Management & Transformation Leadership (EDABAAAD), Stakeholder, Communication & Change Management (EDABAHAF)
Keywords
Where ChangePartner is headquartered
LocationHeadquarters
- HQ city
- Hamburg
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
ChangePartner business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Consulting Services: Professional consulting services including change management, leadership development, organizational development, AI transformation, talent management, team development, and sales performance consulting delivered through engagements, workshops, and training programs.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
ChangePartner product offering
Product offeringCore offering
ChangePartner AG is a systemic organizational consulting firm that delivers change management, leadership development, organizational transformation, AI transformation, talent management, team development, process and digitalization consulting, and sales performance services to German Mittelstand companies and large corporations. Engagements are delivered through advisory, training programs, workshops, and coaching, supported by the proprietary IMAP Kulturkompass culture assessment tool.
Product overview
ChangePartner AG is a consulting firm specializing in organizational transformation and leadership development. They offer consulting services, training programs, webinars, and methodologies rather than a software product. Their core offerings include Change Academy programs, Leadership development, Talent management, Team development, Process & Digitalization consulting, Organization & Change services, and Sales training. They also provide proprietary tools like the 'Kulturkompass' (Culture Compass) for organizational culture analysis developed within the IMAP group.
Differentiator
Problem solved
Functional benefit
Products and services
- Change Academy Training and qualification programs equipping managers and teams with skills in change, leadership, and organizational development. Targets executives, HR professionals, and project leaders in German Mittelstand and large organizations.
- Leadership Consulting Leadership development consulting including executive coaching, leadership qualification programs, and 3D leadership model assessments for managers in transformation contexts.
- Talent Management Consulting Talent management consulting covering potential identification, talent development, and succession planning for organizations in transformation.
- Team Development Consulting Team development consulting including team workshops, 180-degree feedback, and team-level change interventions to harmonize collaboration and performance.
- Process & Digitalization Consulting Process optimization and digitalization consulting supporting organizations in digital transformation strategy, process automation, and process consultant training.
- Organization & Change Consulting Organizational design, restructuring, and change management consulting including IT change processes, separation management, and culture transformation using the Change&Culture methodology.
- Sales Consulting and Training Sales performance consulting including sales training, sales coaching, and sales organization development for sales leaders and their teams.
- AI Transformation and AI-Readiness Consulting Specialized consulting for AI transformation including AI-readiness checks, leadership development in the AI age, and support for organizations integrating AI into structures and processes.
Quantifiable outcome
- Provides structured approach to organizational transformation that harmonizes interaction between people, organizations, and technology
Companies that use ChangePartner
Customer profileNamed customers10 records
Segments3 records
Ideal customer profiles3 records
ChangePartner technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
ChangePartner partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- IMAP Group (IMAP GmbH)coreChangePartner AG belongs to the IMAP Group, a network of systemic HR and organizational consulting firms. The Kulturkompass tool was developed within the IMAP Group. Bülent Arslan is founder and Managing Director of IMAP GmbH and serves on the Supervisory Board and as Vorstand (Executive Board) of ChangePartner AG.
Scale indicators1 record
Recent moves5 records
Expansion highlights5 records
ChangePartner competitors and assessment
Company assessmentDirect peers
- hkp/// group: Frankfurt-based management consultancy focused on HR, executive compensation, and organizational transformation. Comparable to ChangePartner in serving German enterprises with HR and change advisory work.
- osb International Consulting AG: Systemic organizational consulting firm headquartered in Berlin/Wiesloch. Closely comparable in systemic methodology, leadership development, and organizational change services; alumni connections also appear in ChangePartner's senior team.
- Metaplan GmbH: German systemic organizational consulting firm offering strategy and transformation facilitation for large enterprises and Mittelstand. Highly comparable to ChangePartner in systemic methodology, workshop-based delivery, and target client profile.
- Promerit AG: German management consultancy focused on HR transformation, organization, and change. Comparable offering scope and target client base (German Mittelstand and large enterprises) to ChangePartner.
- Kienbaum Consultants International GmbH: Leading German HR, leadership, and organizational consulting firm. Directly comparable on HR consulting, leadership development, and change services to German mid-sized and large enterprise clients.
Broad incumbents
- Korn Ferry: Global organizational consulting firm with strong leadership development, talent management, and reward practices. Overlaps with ChangePartner on leadership, talent, and organizational transformation engagements.
- Hays Germany: Large workforce solutions and HR consulting firm operating in Germany with adjacent change and transformation advisory. Overlaps with ChangePartner on HR, talent, and transformation advisory work in the German market.
- Mercer: Global consulting leader in health, wealth, and career advisory with significant organizational change and transformation practices. Comparable to ChangePartner in HR and organizational transformation services to large enterprises.
- Egon Zehnder: Global executive search and leadership advisory firm. Comparable in leadership development, executive coaching, and board advisory — a portion of ChangePartner's service portfolio.
- Roland Berger GmbH: Major global strategy consultancy headquartered in Munich with deep German Mittelstand and enterprise relationships. Overlaps with ChangePartner on organizational and change transformation work as part of a broader strategy portfolio.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
ChangePartner social profiles
Digital presenceChangePartner financial estimates
Financial estimateRevenue estimate
Valuation estimate
ChangePartner leadership team
Management profileNumber of profiles
Profiles12 records
ChangePartner funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ChangePartner M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ChangePartner
What does ChangePartner do?
ChangePartner AG is a systemic organizational consulting firm that delivers change management, leadership development, organizational transformation, AI transformation, talent management, team development, process and digitalization consulting, and sales performance services to German Mittelstand companies and large corporations. Engagements are delivered through advisory, training programs, workshops, and coaching, supported by the proprietary IMAP Kulturkompass culture assessment tool.
Is ChangePartner a public or private company?
ChangePartner is a private company. It is classified as corporate owned and is currently operating.
When was ChangePartner founded?
ChangePartner was founded in 2006. It employs 51 to 100 people.
Where is ChangePartner based?
ChangePartner is headquartered in Hamburg, Germany, in the Europe region.
How does ChangePartner make money?
One revenue line is on record: consulting Services.
Who are ChangePartner's main competitors?
Direct peers on record are hkp/// group, osb International Consulting AG, Metaplan GmbH, Promerit AG and Kienbaum Consultants International GmbH. Broad incumbents are Korn Ferry, Hays Germany, Mercer, Egon Zehnder and Roland Berger GmbH.
Does ChangePartner have an API?
No public API is recorded for ChangePartner.
What industry is ChangePartner in?
ChangePartner's product category is Management Consulting. Its primary akta.pro industry code is BPAHAGAC, Change Management & Transformation Consulting, with a secondary code of BPAHACAD, Organization Design & Change Management Consulting. Its NAICS code is 541611 and its SIC code is 8742.