Radio Marca Vigo

What Radio Marca Vigo does

Radio Marca Vigo is a local sports radio station headquartered in Vigo, Pontevedra, Spain, broadcasting on the 98.3 FM frequency and operated by the private limited company Mediawave Grupo de Comunicacion S.L. The station's editorial focus is the Real Club Celta de Vigo football club, supplemented by coverage of Celta Fortuna, regional Galicia sports, and general Spanish sports news. Its flagship product is Directo Marca Vigo, a daily two-hour live program broadcast Monday through Friday from 13:00 to 15:00, featuring match commentary, interviews with local officials and athletes (including the Mayor of Vigo, Abel Caballero), and a panel discussion segment ('La Tertulia').

The station distributes content across four surfaces: terrestrial FM, live streaming via the Encast platform, on-demand podcasts on Spotify, Apple Podcasts, and Ivoox, and social media channels (Instagram, TikTok, X, and Facebook). A WordPress-hosted news blog supplements broadcast output, and a YouTube presence hosts highlight interviews. The underlying technology stack is conventional: Encast for audio streaming, WordPress for content management, and Google Analytics for web traffic measurement. There is no evidence of proprietary technology, AI/ML tooling, or app-based distribution.

Revenue is generated entirely through advertising and sponsorships, as evidenced by the station's extensive cookie policy referencing behavioral advertising and third-party ad networks. The station is free to listeners and offers no subscription or paywall content. Radio Marca Vigo is affiliated with the Radio Marca national sports radio brand in Spain, providing brand recognition, while operating as an independent regional franchise under the Mediawave corporate entity.

Name

Radio Marca Vigo

Legal name

MEDIAWAVE GRUPO DE COMUNICACION S.L.

Website

https://radiomarcavigo.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Radio Marca Vigo is a local sports radio station in Vigo, Spain, broadcasting on 98.3 FM and streaming online, serving Galicia-region sports fans with daily Real Club Celta coverage, podcasts, and social video. Revenue is advertising-based.

Ownership category

akta.pro rank

Product category

Local Sports Radio Broadcasting

NAICS

Radio Broadcasting Stations (51611), Radio Broadcasting Stations (516110)

SIC

Radio Broadcasting Stations (4832)

akta.pro primary industry

Network-Affiliated Local Radio Stations (News/Talk/Sports Syndication Affiliates) (MPABACAF)

akta.pro secondary industries

Commercial Radio Networks (National/Regional) (MPABABAA), Talk/News/Sports Radio Networks & Syndication (MPAIAEAG)

Keywords

• Local sports radio
• Football broadcasting
• Sports news coverage
• Podcast distribution
• Radio advertising

Headquarters

HQ city

Vigo

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Advertising and sponsorships: Radio station generates revenue through advertising, as evidenced by the extensive cookie policy mentioning advertising cookies, behavioral advertising, and third-party ad networks.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Radio Marca Vigo operates a local sports radio station broadcasting on 98.3 FM in Vigo, Spain, with a flagship daily program (Directo Marca Vigo) covering Real Club Celta de Vigo news, interviews, and match analysis from Monday to Friday 13:00-15:00. Content is also distributed as on-demand podcasts on Spotify, Apple Podcasts, and Ivoox, and as written articles on a WordPress-based news blog, all free-to-listen and supported by advertising.

Product overview

Radio Marca Vigo is a sports radio station based in Vigo, Spain, focused on Real Club Celta coverage. The offering consists of Directo Marca Vigo (main radio program), podcast distribution across Spotify/Apple Podcasts/Ivoox, and an online news blog. The station broadcasts Monday to Friday 13:00-15:00 on 98.3 FM and streams live via its website.

Differentiator

Problem solved

Functional benefit

Products and services

• Directo Marca Vigo (live radio program) Daily live radio program focused on Real Club Celta de Vigo, including first team and Celta Fortuna coverage, player and official interviews, match commentary, and transfer news. Broadcast Monday-Friday 13:00-15:00 on 98.3 FM and streamed online for local Vigo listeners and broader digital audiences.
• Radio Marca Vigo Podcast On-demand audio podcast offering full Directo Marca Vigo episodes and segments distributed across Spotify, Apple Podcasts, and Ivoox, enabling time-shifted consumption for listeners beyond the FM broadcast window.
• Noticias (Sports News Blog) Written online news portal covering Real Club Celta, Celta Fortuna, and local Vigo sports news, organized under categories including Actualidad and Actualidad2, accessed free of charge on the Radio Marca Vigo website.

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

AI capability1 record

Scale indicators2 records

Recent moves6 records

Expansion highlights3 records

Others

• Ivoox: Spain's leading podcast hosting and distribution platform that hosts Radio Marca Vigo's on-demand content. Comparable as ecosystem infrastructure that enables the station's podcast monetization strategy.

Broad incumbents

• Marca: Spain's flagship sports newspaper and parent brand of Radio Marca. Comparable as a Spanish-language sports media brand monetizing through advertising across digital, print, and audio — including its own radio network.
• Cadena SER: Spain's largest national radio network with significant sports programming (e.g., Carrusel Deportivo). Comparable as a Spanish-language audio broadcaster monetizing through advertising and competing for sports listener share.
• COPE: Major Spanish national radio network with strong sports coverage (Tiempo de Juego). Comparable as an advertising-supported, multi-format Spanish radio broadcaster competing for the same sports listenership.
• Onda Cero: National Spanish radio network with sports programming (Radioestadio). Comparable as a multi-station, advertising-funded radio operator in the same competitive set for sports audio advertising budgets.

Regional players

• Radio Galega: Public regional broadcaster for Galicia with sports coverage including local teams. Comparable as a Galicia-focused broadcaster competing for the same regional sports audience and ad market.
• Vigo TV / Localia Vigo: Local Vigo-area broadcasters covering regional sports and Celta de Vigo. Comparable as geographically proximate media outlets targeting the same Vigo/Galicia audience with adjacent sports content.

Direct peers

• Radio Marca (national network): National Radio Marca network under which Radio Marca Vigo operates as a local affiliate. Directly comparable as the flagship sports radio brand with local station affiliates, the same editorial niche, and a similar advertising-driven model.
• AS (Diario AS): Major Spanish sports newspaper with growing podcast and audio offerings. Comparable as a sports-first media brand targeting the same Spanish sports fan with editorial and audio content.
• Radio Marca Madrid: Sister local station within the Radio Marca network covering Real Madrid. Closely comparable as another local Radio Marca affiliate delivering daily sports talk, podcasts, and digital content under the same brand.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/radiomarcavigo
• Facebookfacebook.com/radiomarcavigo
• Instagraminstagram.com/radiomarcavigo
• TikToktiktok.com/@radiomarcavigo

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Radio Marca Vigo