Radio Marca Vigo
Radio Marca Vigo is a local sports radio station in Vigo, Spain, broadcasting on 98.3 FM and streaming online, serving Galicia-region sports fans with daily Real Club Celta coverage, podcasts, and social video. Revenue is advertising-based.
- Company typePrivate
- Founded-
- HeadquartersVigo, Spain
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Radio Marca Vigo does
Radio Marca Vigo is a local sports radio station headquartered in Vigo, Pontevedra, Spain, broadcasting on the 98.3 FM frequency and operated by the private limited company Mediawave Grupo de Comunicacion S.L. The station's editorial focus is the Real Club Celta de Vigo football club, supplemented by coverage of Celta Fortuna, regional Galicia sports, and general Spanish sports news. Its flagship product is Directo Marca Vigo, a daily two-hour live program broadcast Monday through Friday from 13:00 to 15:00, featuring match commentary, interviews with local officials and athletes (including the Mayor of Vigo, Abel Caballero), and a panel discussion segment ('La Tertulia').
The station distributes content across four surfaces: terrestrial FM, live streaming via the Encast platform, on-demand podcasts on Spotify, Apple Podcasts, and Ivoox, and social media channels (Instagram, TikTok, X, and Facebook). A WordPress-hosted news blog supplements broadcast output, and a YouTube presence hosts highlight interviews. The underlying technology stack is conventional: Encast for audio streaming, WordPress for content management, and Google Analytics for web traffic measurement. There is no evidence of proprietary technology, AI/ML tooling, or app-based distribution.
Revenue is generated entirely through advertising and sponsorships, as evidenced by the station's extensive cookie policy referencing behavioral advertising and third-party ad networks. The station is free to listeners and offers no subscription or paywall content. Radio Marca Vigo is affiliated with the Radio Marca national sports radio brand in Spain, providing brand recognition, while operating as an independent regional franchise under the Mediawave corporate entity.
Radio Marca Vigo firmographics
Firmographics- Name
- Radio Marca Vigo
- Legal name
- MEDIAWAVE GRUPO DE COMUNICACION S.L.
- Website
- https://radiomarcavigo.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Radio Marca Vigo is a local sports radio station in Vigo, Spain, broadcasting on 98.3 FM and streaming online, serving Galicia-region sports fans with daily Real Club Celta coverage, podcasts, and social video. Revenue is advertising-based.
- Ownership category
- akta.pro rank
Radio Marca Vigo industry classification
Industry- Product category
- Local Sports Radio Broadcasting
- NAICS
- Radio Broadcasting Stations (51611), Radio Broadcasting Stations (516110)
- SIC
- Radio Broadcasting Stations (4832)
- akta.pro primary industry
- Network-Affiliated Local Radio Stations (News/Talk/Sports Syndication Affiliates) (MPABACAF)
- akta.pro secondary industries
- Commercial Radio Networks (National/Regional) (MPABABAA), Talk/News/Sports Radio Networks & Syndication (MPAIAEAG)
Keywords
Where Radio Marca Vigo is headquartered
LocationHeadquarters
- HQ city
- Vigo
- HQ country
- Spain
- HQ region
- Europe
Offices1 record
Markets served
Radio Marca Vigo business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Advertising and sponsorships: Radio station generates revenue through advertising, as evidenced by the extensive cookie policy mentioning advertising cookies, behavioral advertising, and third-party ad networks.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Radio Marca Vigo product offering
Product offeringCore offering
Radio Marca Vigo operates a local sports radio station broadcasting on 98.3 FM in Vigo, Spain, with a flagship daily program (Directo Marca Vigo) covering Real Club Celta de Vigo news, interviews, and match analysis from Monday to Friday 13:00-15:00. Content is also distributed as on-demand podcasts on Spotify, Apple Podcasts, and Ivoox, and as written articles on a WordPress-based news blog, all free-to-listen and supported by advertising.
Product overview
Radio Marca Vigo is a sports radio station based in Vigo, Spain, focused on Real Club Celta coverage. The offering consists of Directo Marca Vigo (main radio program), podcast distribution across Spotify/Apple Podcasts/Ivoox, and an online news blog. The station broadcasts Monday to Friday 13:00-15:00 on 98.3 FM and streams live via its website.
Differentiator
Problem solved
Functional benefit
Products and services
- Directo Marca Vigo (live radio program) Daily live radio program focused on Real Club Celta de Vigo, including first team and Celta Fortuna coverage, player and official interviews, match commentary, and transfer news. Broadcast Monday-Friday 13:00-15:00 on 98.3 FM and streamed online for local Vigo listeners and broader digital audiences.
- Radio Marca Vigo Podcast On-demand audio podcast offering full Directo Marca Vigo episodes and segments distributed across Spotify, Apple Podcasts, and Ivoox, enabling time-shifted consumption for listeners beyond the FM broadcast window.
- Noticias (Sports News Blog) Written online news portal covering Real Club Celta, Celta Fortuna, and local Vigo sports news, organized under categories including Actualidad and Actualidad2, accessed free of charge on the Radio Marca Vigo website.
Companies that use Radio Marca Vigo
Customer profileSegments2 records
Ideal customer profiles3 records
Radio Marca Vigo technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
AI capability1 record
Radio Marca Vigo partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights3 records
Radio Marca Vigo competitors and assessment
Company assessmentOthers
- Ivoox: Spain's leading podcast hosting and distribution platform that hosts Radio Marca Vigo's on-demand content. Comparable as ecosystem infrastructure that enables the station's podcast monetization strategy.
Broad incumbents
- Marca: Spain's flagship sports newspaper and parent brand of Radio Marca. Comparable as a Spanish-language sports media brand monetizing through advertising across digital, print, and audio — including its own radio network.
- Cadena SER: Spain's largest national radio network with significant sports programming (e.g., Carrusel Deportivo). Comparable as a Spanish-language audio broadcaster monetizing through advertising and competing for sports listener share.
- COPE: Major Spanish national radio network with strong sports coverage (Tiempo de Juego). Comparable as an advertising-supported, multi-format Spanish radio broadcaster competing for the same sports listenership.
- Onda Cero: National Spanish radio network with sports programming (Radioestadio). Comparable as a multi-station, advertising-funded radio operator in the same competitive set for sports audio advertising budgets.
Regional players
- Radio Galega: Public regional broadcaster for Galicia with sports coverage including local teams. Comparable as a Galicia-focused broadcaster competing for the same regional sports audience and ad market.
- Vigo TV / Localia Vigo: Local Vigo-area broadcasters covering regional sports and Celta de Vigo. Comparable as geographically proximate media outlets targeting the same Vigo/Galicia audience with adjacent sports content.
Direct peers
- Radio Marca (national network): National Radio Marca network under which Radio Marca Vigo operates as a local affiliate. Directly comparable as the flagship sports radio brand with local station affiliates, the same editorial niche, and a similar advertising-driven model.
- AS (Diario AS): Major Spanish sports newspaper with growing podcast and audio offerings. Comparable as a sports-first media brand targeting the same Spanish sports fan with editorial and audio content.
- Radio Marca Madrid: Sister local station within the Radio Marca network covering Real Madrid. Closely comparable as another local Radio Marca affiliate delivering daily sports talk, podcasts, and digital content under the same brand.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks5 records
Key highlights6 records
Customer concentration
Radio Marca Vigo social profiles
Digital presenceRadio Marca Vigo compliance and trust
Trust signalCompliance2 records
Radio Marca Vigo financial estimates
Financial estimateRevenue estimate
Valuation estimate
Radio Marca Vigo leadership team
Management profileNumber of profiles
Radio Marca Vigo funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Radio Marca Vigo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Radio Marca Vigo
What does Radio Marca Vigo do?
Radio Marca Vigo operates a local sports radio station broadcasting on 98.3 FM in Vigo, Spain, with a flagship daily program (Directo Marca Vigo) covering Real Club Celta de Vigo news, interviews, and match analysis from Monday to Friday 13:00-15:00. Content is also distributed as on-demand podcasts on Spotify, Apple Podcasts, and Ivoox, and as written articles on a WordPress-based news blog, all free-to-listen and supported by advertising.
Is Radio Marca Vigo a public or private company?
Radio Marca Vigo is a private company. It is classified as unknown and is currently operating.
When was Radio Marca Vigo founded?
Radio Marca Vigo was founded in -1. It employs 1 to 10 people.
Where is Radio Marca Vigo based?
Radio Marca Vigo is headquartered in Vigo, Spain, in the Europe region.
How does Radio Marca Vigo make money?
One revenue line is on record: advertising and sponsorships.
Who are Radio Marca Vigo's main competitors?
Ivoox is listed as an others. Broad incumbents are Marca, Cadena SER, COPE and Onda Cero. Regional players are Radio Galega and Vigo TV / Localia Vigo. Direct peers are Radio Marca (national network), AS (Diario AS) and Radio Marca Madrid.
Does Radio Marca Vigo have an API?
No public API is recorded for Radio Marca Vigo.
What industry is Radio Marca Vigo in?
Radio Marca Vigo's product category is Local Sports Radio Broadcasting. Its primary akta.pro industry code is MPABACAF, Network-Affiliated Local Radio Stations (News/Talk/Sports Syndication Affiliates), with a secondary code of MPABABAA, Commercial Radio Networks (National/Regional). Its NAICS code is 51611 and its SIC code is 4832.