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ISMA

Full company profile

uuid0037h7h

Namestring
ISMA
Legal namestring
ISMA Indústria Silveira de Móveis de Aço
Websiteurl
isma.com.br
Company typeenum
Private
Founded yearint
1970
Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
101–250
akta.pro rankint
HeadquartersMogi-mirim, Brazil
HQ citystring
Mogi-mirim
HQ countrystring
Brazil
HQ regionstring
Latin America
Markets served

Serves global market

Offices2 records

Each record includes

City, Country, Type, Description, Source

Keyword5 values
industrial storage systems, steel furniture manufacturing, pallet racking solutions, warehouse inspection services, sliding file systems
Product category
Industrial Storage Systems
No data
GTM motion1 record

Each record includes

Type, Description, Source

Revenue model4 records
1Storage Systems Sales
TypeOne Time License
Description

Sale of custom-engineered storage systems including pallet racks, drive-in, cantilever, mezzanines, and other storage configurations. Revenue is generated through project-based sales with design, manufacturing, and installation services.

isma.com.br
2Steel Furniture Sales
TypeOne Time License
Description

Sale of conventional steel furniture including lockers, cabinets, shelves, benches, and counters for corporate and industrial use.

isma.com.br
3Sliding File Systems (Deslizantes)
TypeOne Time License
Description

Sale of compact sliding storage systems that optimize up to 70% of storage space through sliding modules on rails.

isma.com.br
4Inspection and Technical Services
TypeProfessional Services
Description

Professional inspection services for storage systems, training programs, maintenance, and technical certification following Brazilian and international norms.

isma.com.br
Marketing channels5 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels2 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components6 values
Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Pricing details1 tier
1Custom Project Pricing
ModelOtherBilling cadenceMulti-year contract
Notes

Storage systems are priced as custom projects based on client specifications, dimensions, load capacity, and complexity. Contact-based pricing through sales team.

isma.com.br
GTM typeB2B
B2B
Offering typeHardware or Manufacturing
Hardware or Manufacturing
Brand1 record
1ISA (Inspeção de Sistemas de Armazenagem)
Description

Inspection service for storage systems developed by ISMA, providing technical inspections and certification for storage structures.

isma.com.br
Core offering1 text field

ISMA manufactures and installs custom-engineered industrial storage systems—including pallet racks, drive-in/drive-through, cantilever, mezzanines, and shuttle-based automated systems—alongside conventional steel furniture (cabinets, lockers, shelving, sliding files, workbenches). The company also provides complementary services such as custom engineering, full-service installation, maintenance, structural retrofit, and storage system inspection and certification (ISA) supported by the ISA Connect digital platform.

Differentiator
Functional benefit
Problem solved
Quantifiable outcome1 of 3 values shown
  • Up to 70% storage space optimization with sliding file systems compared to conventional storage
+2 more records
Product overview1 text field

ISMA (ISMA Indústria Silveira de Móveis de Aço) is a Brazilian company with over 55 years of experience specializing in storage systems and steel furniture. The company operates a unified product portfolio organized around three main pillars: (1) Sistemas de Armazenagem (Storage Systems) - including Porta-Paletes, Drive-In/Drive-Through, Autoportante, Dynamic Pallet Racks, Push Back, Carro Satélite, Cantilever, Flow Rack, Estanteria, Mezanino, and Divisórias; (2) Móveis de Aço (Steel Furniture) - including Armários Multiuso, Arquivos/Gaveteiros, Estantes, Roupeiros/Lockers, Balcões, Bancadas, Deslizantes, and Displays; and (3) ISA Inspection Services - professional storage system inspection, certification, and training services following EN 15635 and NBR 17150 standards, supported by the ISA Connect digital platform. The company also provides complementary services including custom design and engineering, maintenance, strategic relocation, and structural retrofitting. ISMA holds ISO 9001:2015 certification and serves clients across Brazil's industrial, logistics, retail, and distribution sectors.

Product and service25 records
1Porta-Paletes (Pallet Racks)
CategoryIndustrial Storage Systems
Description

Selective pallet rack storage systems for vertical optimization of palletized products, available in static, dynamic, and automated configurations for warehouses and distribution centers.

2Drive-In and Drive-Through Storage Systems
CategoryIndustrial Storage Systems
Description

High-density storage systems using a shared structural framework to maximize space utilization in warehouses, differentiated by storage concept.

3Autoportante (Self-Supporting Warehouse)
CategoryIndustrial Storage Systems
Description

Self-supporting warehouse structures where the racking system itself acts as the building structure, eliminating the need for conventional building construction.

4Porta-Paletes Dinâmico (Dynamic Pallet Racks)
CategoryIndustrial Storage Systems
Description

Gravity-fed dynamic storage systems with rollers enabling first-in-first-out (FIFO) product rotation for high-throughput operations.

5Push Back Storage System
CategoryIndustrial Storage Systems
Description

High-density storage system using last-in-first-out (LIFO) methodology for products with low selectivity and high density requirements.

6Carro Satélite (Shuttle Car)
CategoryAutomated Storage Systems
Description

Automated storage solution using satellite/shuttle cars for increased operational agility and safety in high-density storage systems.

7Estanteria (Shelving Systems)
CategoryIndustrial Storage Systems
Description

Manual storage shelving systems for low-volume, lightweight products, eliminating the need for handling equipment.

8Cantilever Storage Structures
CategoryIndustrial Storage Systems
Description

Storage structures designed for long, irregularly-shaped materials requiring free frontal access, preventing deformation during storage.

9Flow Rack
CategoryIndustrial Storage Systems
Description

Gravity-flow storage systems for manual handling, typically for boxes, enabling FIFO (first-in-first-out) inventory rotation.

10Mezzanine (Mezanino)
CategoryIndustrial Storage Systems
Description

Multi-level structural systems that maximize space utilization by adding intermediate floors within existing facilities.

11Partition Walls (Divisórias)
CategoryIndustrial Storage Systems
Description

Space division solutions for factory floors or creation of covered rooms and offices within industrial environments.

12Armários Multiuso (Multi-Use Steel Cabinets)
CategorySteel Furniture
Description

Versatile steel cabinets for industrial and corporate storage needs, available in Standard, Light, Plus, and Office lines.

13Arquivos e Gaveteiros (Steel Files and Drawers)
CategorySteel Furniture
Description

Steel filing cabinets and drawer units in various configurations for document and material storage.

14Roupeiros/Lockers (Steel Lockers)
CategorySteel Furniture
Description

Steel lockers and wardrobes for changing rooms in multiple configurations including standard, mountable, and specialized lines.

15Estantes (Steel Shelves)
CategorySteel Furniture
Description

Steel shelving units for libraries, warehouses, and offices in various lines including Reading Line and configurations with dividers.

16Deslizantes (Sliding File Systems)
CategorySteel Furniture
Description

Space-saving sliding file systems that compact modules on galvanized tracks, providing up to 70% space savings over conventional shelving, available in Standard and Basic versions.

17Bancada sob medida (Custom Industrial Workbenches)
CategorySteel Furniture
Description

Custom-designed industrial workbenches with reinforced structures for durability and stability in workshop and industrial settings.

18ISA – Inspeção de Sistemas de Armazenagem (Storage Systems Inspection)
CategoryInspection & Certification Services
Description

Professional inspection services for storage systems following EN 15635 and ABNT NBR 17150 standards, including technical reports, ART (Technical Responsibility Annotation), and certification for structures from ISMA or other manufacturers.

19ISA Connect (Digital Inspection Platform)
CategoryInspection & Certification Services
Description

Digital platform for accessing inspection documentation, tracking inspection history, viewing pathology reports, and managing technical packages for storage systems inspection.

20Design e Engenharia sob Medida (Custom Design and Engineering Services)
CategoryEngineering & Implementation Services
Description

Custom project design and engineering services for storage solutions tailored to specific operational requirements, including structural calculations.

21Implantação Técnica Full-Service
CategoryEngineering & Implementation Services
Description

Complete technical implementation services for storage system deployment, including installation and commissioning.

22Manutenção e Pós-venda (Maintenance and After-Sales)
CategoryEngineering & Implementation Services
Description

Maintenance services including maintenance plans, replacement parts, and safety accessories for storage systems.

23Remanejamento Estratégico (Strategic Relocation Services)
CategoryEngineering & Implementation Services
Description

Strategic relocation services including removal and reallocation of storage systems for facility reorganizations.

24Redesign Estrutural (Structural Redesign & Retrofit)
CategoryEngineering & Implementation Services
Description

Structural redesign and retrofit services including remodeling, reconfiguration, and modernization of existing storage systems.

25Treinamento In Company (In-Company Training)
CategoryInspection & Certification Services
Description

Technical training courses for storage system users covering inspection routines, safety standards, and operational best practices aligned with EN 15635 and NBR 17150.

Scale indicator4 records

Each record includes

Type, Value, Description, Source

Partnership1 partner
Strategic tierCoreTypeStrategic or Co-development PartnerAnnounced on2026-06-10
Description

Partnership with USP for scientific research on pallet rack safety, developing evidence-based methodologies for storage system structural analysis and safety standards. The collaboration brings academic rigor to the company's engineering practices and contributes to industry knowledge development.

Recent move6 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight5 records

Each record includes

Type, Description

Peers10 records
TypeBroad incumbent
Description

Austrian-headquartered logistics automation specialist with shuttle and storage solutions overlapping ISMA's high-density storage and Carro Satélite-style offerings.

TypeBroad incumbent
Description

Swiss-headquartered provider of automated storage, retrieval, and racking solutions — broader product portfolio spanning AS/RS and intralogistics, with overlap to ISMA's traditional and shuttle-based storage offerings.

TypeDirect peer
Description

German-headquartered intralogistics specialist offering pallet racks, shelving, mezzanines, and AS/RS — competes with ISMA for large warehouse design-build projects across Latin America.

TypeDirect peer
Description

Netherlands-based storage and racking group (formerly part of Gonvarri, including the Dexion brand) — competes with ISMA in pallet rack and industrial shelving product lines.

TypeBroad incumbent
Description

Japanese material handling systems integrator with global presence and Latin American operations — adjacent competitor across the spectrum of warehouse automation and storage systems.

TypeDirect peer
Description

German material handling and racking manufacturer with growing Latin American footprint; competes with ISMA in pallet rack and shelving categories for industrial and logistics customers.

TypeDirect peer
Description

Brazilian industrial storage solutions manufacturer offering pallet racks, shelving, and mezzanines — the closest direct domestic competitor to ISMA in the Brazilian market.

TypeDirect peer
Description

Spanish-headquartered global leader in pallet racks, shelving, mezzanines, and warehouse automation — directly competes with ISMA across the same product categories in the Brazilian industrial storage market.

TypeDirect peer
Description

Brazilian storage systems and racking manufacturer offering pallet racks, shelving, and mezzanines — a domestic peer competing for Brazilian logistics and industrial customers.

TypeBroad incumbent
Description

German industrial door and storage systems manufacturer with a portfolio that includes racking and shelving — addresses ISMA's customer base through broader industrial facility offerings.

Market position
Strengths5 records

Each record includes

Headline, Details, Source

Weaknesses5 records

Each record includes

Headline, Details, Source

Competitive moat4 records

Each record includes

Type, Details

Key risks6 records

Each record includes

Headline, Details, Source

Key highlights7 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Named customers11 records

Each record includes

Name, Industry, Type, Use case, Source, UUID

Segment4 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile3 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Feature4 records

Each record includes

Title, Differentiator, Description, Source

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles1 record

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
Compliance1 record

Each record includes

Name, Class, Description

Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

ISMA

Industrial Storage Systemsisma.com.br

ISMA firmographics

Firmographics
Name
ISMA
Legal name
ISMA Indústria Silveira de Móveis de Aço
Website
https://isma.com.br
Company type
Private
Founded year
1970
Operating status
Operating
Headcount range
101–250 employees
Ownership category
akta.pro rank

Where ISMA is headquartered

Location

Headquarters

HQ city
Mogi-mirim
HQ country
Brazil
HQ region
Latin America

Offices2 records

Markets served

ISMA business model

Business model
GTM type
B2B
Offering type
Hardware or Manufacturing
Cost components
Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

  1. Storage Systems Sales: Sale of custom-engineered storage systems including pallet racks, drive-in, cantilever, mezzanines, and other storage configurations. Revenue is generated through project-based sales with design, manufacturing, and installation services.
  2. Steel Furniture Sales: Sale of conventional steel furniture including lockers, cabinets, shelves, benches, and counters for corporate and industrial use.
  3. Sliding File Systems (Deslizantes): Sale of compact sliding storage systems that optimize up to 70% of storage space through sliding modules on rails.
  4. Inspection and Technical Services: Professional inspection services for storage systems, training programs, maintenance, and technical certification following Brazilian and international norms.

Pricing tiers

ModelBillingPrice
OtherMulti-year contractCustom Project Pricing

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

ISMA product offering

Product offering

Core offering

ISMA manufactures and installs custom-engineered industrial storage systems—including pallet racks, drive-in/drive-through, cantilever, mezzanines, and shuttle-based automated systems—alongside conventional steel furniture (cabinets, lockers, shelving, sliding files, workbenches). The company also provides complementary services such as custom engineering, full-service installation, maintenance, structural retrofit, and storage system inspection and certification (ISA) supported by the ISA Connect digital platform.

Product overview

ISMA (ISMA Indústria Silveira de Móveis de Aço) is a Brazilian company with over 55 years of experience specializing in storage systems and steel furniture. The company operates a unified product portfolio organized around three main pillars: (1) Sistemas de Armazenagem (Storage Systems) - including Porta-Paletes, Drive-In/Drive-Through, Autoportante, Dynamic Pallet Racks, Push Back, Carro Satélite, Cantilever, Flow Rack, Estanteria, Mezanino, and Divisórias; (2) Móveis de Aço (Steel Furniture) - including Armários Multiuso, Arquivos/Gaveteiros, Estantes, Roupeiros/Lockers, Balcões, Bancadas, Deslizantes, and Displays; and (3) ISA Inspection Services - professional storage system inspection, certification, and training services following EN 15635 and NBR 17150 standards, supported by the ISA Connect digital platform. The company also provides complementary services including custom design and engineering, maintenance, strategic relocation, and structural retrofitting. ISMA holds ISO 9001:2015 certification and serves clients across Brazil's industrial, logistics, retail, and distribution sectors.

Differentiator

Problem solved

Functional benefit

Brands

  • ISA (Inspeção de Sistemas de Armazenagem): Inspection service for storage systems developed by ISMA, providing technical inspections and certification for storage structures.

Products and services

  • Porta-Paletes (Pallet Racks) Selective pallet rack storage systems for vertical optimization of palletized products, available in static, dynamic, and automated configurations for warehouses and distribution centers.
  • Drive-In and Drive-Through Storage Systems High-density storage systems using a shared structural framework to maximize space utilization in warehouses, differentiated by storage concept.
  • Autoportante (Self-Supporting Warehouse) Self-supporting warehouse structures where the racking system itself acts as the building structure, eliminating the need for conventional building construction.
  • Porta-Paletes Dinâmico (Dynamic Pallet Racks) Gravity-fed dynamic storage systems with rollers enabling first-in-first-out (FIFO) product rotation for high-throughput operations.
  • Push Back Storage System High-density storage system using last-in-first-out (LIFO) methodology for products with low selectivity and high density requirements.
  • Carro Satélite (Shuttle Car) Automated storage solution using satellite/shuttle cars for increased operational agility and safety in high-density storage systems.
  • Estanteria (Shelving Systems) Manual storage shelving systems for low-volume, lightweight products, eliminating the need for handling equipment.
  • Cantilever Storage Structures Storage structures designed for long, irregularly-shaped materials requiring free frontal access, preventing deformation during storage.
  • Flow Rack Gravity-flow storage systems for manual handling, typically for boxes, enabling FIFO (first-in-first-out) inventory rotation.
  • Mezzanine (Mezanino) Multi-level structural systems that maximize space utilization by adding intermediate floors within existing facilities.
  • Partition Walls (Divisórias) Space division solutions for factory floors or creation of covered rooms and offices within industrial environments.
  • Armários Multiuso (Multi-Use Steel Cabinets) Versatile steel cabinets for industrial and corporate storage needs, available in Standard, Light, Plus, and Office lines.
  • Arquivos e Gaveteiros (Steel Files and Drawers) Steel filing cabinets and drawer units in various configurations for document and material storage.
  • Roupeiros/Lockers (Steel Lockers) Steel lockers and wardrobes for changing rooms in multiple configurations including standard, mountable, and specialized lines.
  • Estantes (Steel Shelves) Steel shelving units for libraries, warehouses, and offices in various lines including Reading Line and configurations with dividers.
  • Deslizantes (Sliding File Systems) Space-saving sliding file systems that compact modules on galvanized tracks, providing up to 70% space savings over conventional shelving, available in Standard and Basic versions.
  • Bancada sob medida (Custom Industrial Workbenches) Custom-designed industrial workbenches with reinforced structures for durability and stability in workshop and industrial settings.
  • ISA – Inspeção de Sistemas de Armazenagem (Storage Systems Inspection) Professional inspection services for storage systems following EN 15635 and ABNT NBR 17150 standards, including technical reports, ART (Technical Responsibility Annotation), and certification for structures from ISMA or other manufacturers.
  • ISA Connect (Digital Inspection Platform) Digital platform for accessing inspection documentation, tracking inspection history, viewing pathology reports, and managing technical packages for storage systems inspection.
  • Design e Engenharia sob Medida (Custom Design and Engineering Services) Custom project design and engineering services for storage solutions tailored to specific operational requirements, including structural calculations.
  • Implantação Técnica Full-Service Complete technical implementation services for storage system deployment, including installation and commissioning.
  • Manutenção e Pós-venda (Maintenance and After-Sales) Maintenance services including maintenance plans, replacement parts, and safety accessories for storage systems.
  • Remanejamento Estratégico (Strategic Relocation Services) Strategic relocation services including removal and reallocation of storage systems for facility reorganizations.
  • Redesign Estrutural (Structural Redesign & Retrofit) Structural redesign and retrofit services including remodeling, reconfiguration, and modernization of existing storage systems.
  • Treinamento In Company (In-Company Training) Technical training courses for storage system users covering inspection routines, safety standards, and operational best practices aligned with EN 15635 and NBR 17150.

Quantifiable outcome

  • Up to 70% storage space optimization with sliding file systems compared to conventional storage
  • +2 more outcomes

Companies that use ISMA

Customer profile

Named customers11 records

Segments4 records

Ideal customer profiles3 records

ISMA technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Feature4 records

ISMA partnerships and signals

Strategic signal

Partnerships

One partnership is on record.

  • USP (Universidade de São Paulo)coreStrategic or Co-development Partner · 10 June 2026Partnership with USP for scientific research on pallet rack safety, developing evidence-based methodologies for storage system structural analysis and safety standards. The collaboration brings academic rigor to the company's engineering practices and contributes to industry knowledge development.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

ISMA competitors and assessment

Company assessment

Broad incumbents

  • Knapp: Austrian-headquartered logistics automation specialist with shuttle and storage solutions overlapping ISMA's high-density storage and Carro Satélite-style offerings.
  • Kardex: Swiss-headquartered provider of automated storage, retrieval, and racking solutions — broader product portfolio spanning AS/RS and intralogistics, with overlap to ISMA's traditional and shuttle-based storage offerings.
  • Daifuku: Japanese material handling systems integrator with global presence and Latin American operations — adjacent competitor across the spectrum of warehouse automation and storage systems.
  • Hörmann: German industrial door and storage systems manufacturer with a portfolio that includes racking and shelving — addresses ISMA's customer base through broader industrial facility offerings.

Direct peers

  • SSI Schaefer: German-headquartered intralogistics specialist offering pallet racks, shelving, mezzanines, and AS/RS — competes with ISMA for large warehouse design-build projects across Latin America.
  • Constructor Group (Dexion): Netherlands-based storage and racking group (formerly part of Gonvarri, including the Dexion brand) — competes with ISMA in pallet rack and industrial shelving product lines.
  • Jungheinrich: German material handling and racking manufacturer with growing Latin American footprint; competes with ISMA in pallet rack and shelving categories for industrial and logistics customers.
  • Tópico: Brazilian industrial storage solutions manufacturer offering pallet racks, shelving, and mezzanines — the closest direct domestic competitor to ISMA in the Brazilian market.
  • Mecalux: Spanish-headquartered global leader in pallet racks, shelving, mezzanines, and warehouse automation — directly competes with ISMA across the same product categories in the Brazilian industrial storage market.
  • Storax: Brazilian storage systems and racking manufacturer offering pallet racks, shelving, and mezzanines — a domestic peer competing for Brazilian logistics and industrial customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

ISMA compliance and trust

Trust signal

Compliance1 record

ISMA financial estimates

Financial estimate

Revenue estimate

Valuation estimate

ISMA leadership team

Management profile

Number of profiles

Profiles1 record

ISMA funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

ISMA M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ISMA

What does ISMA do?

ISMA manufactures and installs custom-engineered industrial storage systems—including pallet racks, drive-in/drive-through, cantilever, mezzanines, and shuttle-based automated systems—alongside conventional steel furniture (cabinets, lockers, shelving, sliding files, workbenches). The company also provides complementary services such as custom engineering, full-service installation, maintenance, structural retrofit, and storage system inspection and certification (ISA) supported by the ISA Connect digital platform.

Is ISMA a public or private company?

ISMA is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was ISMA founded?

ISMA was founded in 1970. It employs 101 to 250 people.

Where is ISMA based?

ISMA is headquartered in Mogi-mirim, Brazil, in the Latin America region.

How does ISMA make money?

Four revenue lines are on record. Storage Systems Sales are the primary driver. The others are steel Furniture Sales, sliding File Systems (Deslizantes) and inspection and Technical Services.

Who are ISMA's main competitors?

Broad incumbents on record are Knapp, Kardex, Daifuku and Hörmann. Direct peers are SSI Schaefer, Constructor Group (Dexion), Jungheinrich, Tópico, Mecalux and Storax.

Does ISMA have an API?

No public API is recorded for ISMA.

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Live signals
Business StandardISMA opposes cut in flex fuel vehicle incentives in CAFE-3 normsThe Indian Sugar and Bio-Energy Manufacturers Association (ISMA) has formally opposed the Bureau of Energy Efficiency's proposal to reduce the volume derogation factor for flex fuel vehicles from 1.5 to 1.1 in the draft CAFE-3 norms, warning that lower incentives may discourage automakers from launching such vehicles. In a letter dated April 13 to Power Secretary Pankaj Agarwal, ISMA Director General Deepak Ballani argued the policy change overlooks India's surplus ethanol production capacity, which is already pressuring distilleries financially. The association has urged the government to restore the earlier VDF of 1.5 and introduce incentives for advanced plug-in hybrid flex fuel variants.The TribuneIndia's sugar production rises 8% to 274.8 lakh tons in 2025-26: Industry body ISMAIndia's sugar production increased by 8% to 274.8 lakh tons in the ongoing sugar season 2025-26 as of April 15, compared to 254.96 lakh tons during the same period last year, according to ISMA data. While production rose, the number of operational mills declined significantly to 19 from 38 last year, with Maharashtra and Karnataka recording higher output while Uttar Pradesh saw slightly lower production. The industry body has urged early revision of the Minimum Selling Price citing rising production costs, weak realizations, and increasing cane payment arrears, while also recommending acceleration of ethanol blending beyond E20 to support mill financial health and rural economy.