Double-O

What Double-O does

Double-O is a Dutch creative agency founded in 1998 and headquartered in Haarlem, Netherlands. The firm specializes in audio content creation, production, and strategy, with a service portfolio spanning radio advertising, podcast production, video and online content, and strategic advisory. The agency operates with a small team of 1–10 employees led by Michel Ouwens, Albert Sleeman, and co-founder Mark Out, all of whom originate from Radio 10 Groep management and bring 30+ years of radio and audio industry experience.

The company's business model is fee-for-service creative production, generating revenue from project-based and retainer engagements for advertising campaigns, audio productions, and brand strategy. Its client base spans multiple sectors including government (Ministry of BZK), tourism (Austrian Tourist Board since 2007), dating (Meetic), retail (Intratuin), construction (BouwGarant), and travel (Djoser), with engagements delivered across multiple European markets including the Netherlands, Belgium, Germany, Austria, the UK, Sweden, Spain, and Italy. The firm is privately held, founder-owned, with no external funding, and has maintained several anchor client relationships spanning 16+ years.

Operationally, Double-O has positioned itself as an International Production Agency for Meetic, delivering campaigns across six or more European countries, and has extended its offering through the Gigantisch sub-brand family (Deurengigant.nl, Kastengigant.nl, Horrengigant.nl) for e-commerce niche creative work. Partnerships with Brilstand for football podcast content and long-running tourism work for the Austrian Tourist Board demonstrate a hybrid of anchor-retention and opportunistic new-channel development.

Name

Double-O

Legal name

Double-O

Website

https://double-o.nl

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

1–10 employees

Short description

Double-O is a Dutch creative agency founded in 1998 in Haarlem, Netherlands, specializing in audio content creation, radio advertising, podcast production, and brand strategy for clients across multiple European markets in government, tourism, retail, and travel sectors.

Ownership category

akta.pro rank

Product category

Creative Audio Production Services

NAICS

Sound Recording Studios (51224), Motion Picture and Video Industries (5121), Sound Recording Industries (5122)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310), Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Content Production (Video, Design, Copy, Studio) (BPAFAAAF)

akta.pro secondary industry

Live Audio Recording, Repurposing & Podcast Conversion (MPACAEAN)

Keywords

• Audio production services
• Radio advertising production
• Podcast production services
• Video content production
• Creative strategy consulting

Headquarters

HQ city

Haarlem

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Radio Campaign Production: Development and production of radio campaigns for national and international clients. Includes concept creation, copywriting, voice casting, music, and production of commercials for traditional and digital radio.
2. Podcast Development and Production: End-to-end podcast production including concept development, editorial support, scriptwriting, guest sourcing, video recording of podcasts, and publication. Described as a one-stop podcast shop from concept to publication.
3. Strategy and Advisory: Independent strategic advice on media deployment and purchasing, with full transparency and short lines. Part of bundled creative and production services.
4. Video and Online Content Production: Production of television commercials, pre-rolls, campaign adaptations for international markets, digital newsletters, social media videos, and website content.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Double-O is an independent creative agency that develops and produces audio and video content for businesses and organizations, covering radio advertising campaigns, end-to-end podcast production, branded audio identity, and video/online content. All work — concept development, copywriting, voice and music casting, direction, production, and strategy & advice — is performed in-house from the agency's own studio in Haarlem, Netherlands. Services are delivered to national and international clients across sectors including tourism, energy comparison, construction, government, and consumer brands.

Product overview

Double-O is a creative agency founded in 1998 specializing in audio content creation, production, and strategy. The company offers four main service lines: Radio (advertising production with 30+ years experience), Podcast (end-to-end podcast production from concept to publication), Video & Online (television commercials, pre-rolls, social media content), and Strategy & Advice (independent strategic consulting and media deployment). All services are delivered in-house from their Haarlem studio, enabling fast and effective execution. The company serves clients both nationally and internationally, with notable projects including campaigns for Meetic/Lexa, Oostenrijks Toeristenburo, Djoser, Intratuin, BouwGarant, MKB Brandstof, and Gigantisch.

Differentiator

Problem solved

Functional benefit

Products and services

• Radio Radio advertising production service covering concept development, copywriting, voice casting, music casting, direction, and production. Includes action commercials and long-running branding campaigns for traditional radio, digital radio, online stations, Spotify, and podcast sponsoring, delivered for national and international clients.
• Podcast End-to-end podcast production service including concept development, copywriting, guest sourcing, editorial support, scriptwriting, editing, video recording of podcasts, and publication. Described as a one-stop podcast shop from concept to publication, for both branded and editorial podcast series.
• Video & Online Video and online content production service covering television commercials, pre-rolls, international campaign adaptations, digital newsletters, social media videos, and website content, developed and produced for both national and international clients.
• Strategie & Advies (Strategy & Advice) Independent strategic advisory service providing strategy development, media deployment advice, and transparent media purchasing. Translates strategy into effective media implementation with short lines of communication, and is offered as part of the agency's bundled creative and production services.

Quantifiable outcome

• The Groeifactor podcast series produced 88 podcast episodes featuring conversations with inspiring entrepreneurs.
• +2 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature2 records

Partnerships

One partnership is on record.

• BrilstandcoreStrategic or Co-development PartnerCollaboration between Double-O and Brilstand, a collective of renowned football journalists including Paul Onkenhout (de Volkskrant), Edwin Struis (de Volkskrant), Simon Zwartkruis (Voetbal International), and Dick Sintenie (het Parool). Together they produced the first season of 'De Grote Hi-Ha Hondelul Voetbalpodcast.'

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Antfood: Global audio branding and sound design agency producing sonic identities, brand sound, and original music. Directly comparable as an audio-first creative shop competing for the same branded-audio and sonic-identity briefs.
• DWS Media: Netherlands-based podcast production and audio content agency. Comparable as a domestic peer competing for the same Dutch-language corporate podcast and branded audio briefs.
• Fresh Air (Podcast Production): Specialist podcast and audio production agency producing branded podcasts and shows for brands. Directly comparable as a podcast-focused peer competing for the same corporate podcast production work.
• KesselsKramer: Independent Dutch creative agency known for integrated campaigns across film, print, and audio. Comparable as a fellow independent, Netherlands-rooted shop delivering creative-led brand work for national and international clients.
• DLMDD: Audio branding and sonic identity studio operating in the Netherlands. Direct peer competing for the same audio branding, jingle, and sonic logo assignments.
• MassiveMusic: Music and sound branding agency with offices in Amsterdam, London, and elsewhere. Comparable as a specialized audio branding and music-for-brands peer overlapping on branded audio, sonic identity, and campaign music production.
• Achtung! (part of EPAM): Dutch creative agency producing integrated campaigns with strong radio and audio heritage. Comparable as a Netherlands-rooted independent creative peer competing for similar brand and government audio campaigns.

Broad incumbents

• Wieden+Kennedy Amsterdam: Global creative agency with a long-standing Amsterdam office producing integrated campaigns including radio, film, and digital. Comparable as an established creative peer in the Dutch market with broader capabilities and scale.
• Spotify (Podcaster/Studio): Global audio streaming platform that has expanded into original/exclusive podcast production and podcast advertising tools. Adjacent incumbent shaping the demand environment for Double-O's podcast agency work.

Regional players

• Bureau Bouwmeester: Dutch creative agency with a focus on audio, radio, and branded content. Comparable as a regional Netherlands-based peer operating in the same audio-specialist creative segment.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/double-o-com

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Double-O