Whelco Industrial

What Whelco Industrial does

Whelco Industrial, Ltd. is a privately held industrial electromechanical repair services company founded in 2001 by Michael Farrar and headquartered in Perrysburg, Ohio. The company provides repair, maintenance, and equipment sales for rotating equipment — primarily electric motors and pumps — serving manufacturing, construction, oil & gas, power generation, refinery & chemical, and water treatment facilities across Ohio, Indiana, Michigan, and Kentucky, with stated national service capability. Services span AC/DC motor repair and rewinding (Class H insulation, inverter duty wire), pump repair across a wide range of pump types, predictive and preventative maintenance (vibration analysis, thermography, laser alignment, PdMA motor current evaluation), machine shop work (130-ton press, 48-inch swing lathes, dynamic balancing up to 35,000 lbs), OEM-authorized new motor sales, and a Motor & Asset Management program with QR code tracking and customer portal access.

The business operates from a single 80,000 sq ft facility on 8.5 acres with 40-ton crane capacity, supplemented by on-site field service crews and 24/7/365 emergency response. Technical differentiation is anchored in heavy-lift capabilities (40-ton crane, 130-ton press), advanced diagnostic equipment (core-loss testing, PDMA testing, ultrasonic testing, thermography), OEM-authorized service center status for eight major motor manufacturers (AEGIS, Hyundai Electric, Louis Allis, US Motors, WEG, Toshiba, TECO-Westinghouse, Worldwide Electric), and EASA accreditation. The customer portal (whelcoportal.sps-central.com) provides real-time visibility into repair status and equipment tracking.

Revenue is generated through professional services fees per repair/job, hardware sales of new motors, and recurring revenue from Master Service Agreements and predictive maintenance programs. Pricing is quote-based and not publicly disclosed. The company is founder-owned and operated, with no disclosed venture capital, private equity, or institutional backing. The 2006 spin-off of Whelco's control repair division into Automation & Control Technologies (ACT) remains under shared leadership with founder Michael Farrar serving as President of both entities.

Name

Whelco Industrial

Legal name

Whelco Industrial, Ltd.

Website

https://whelco.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

Whelco Industrial is a privately held industrial services company that repairs, rewinds, and maintains electric motors, pumps, and rotating equipment for manufacturing, power generation, oil & gas, and chemical facilities across the Midwest, operating from an 80,000 sq ft facility in Perrysburg, Ohio.

Ownership category

akta.pro rank

Headquarters

HQ city

Perrysburg

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Motor Repair and Rewinding Services: Core business offering AC/DC motor repair and rewinds, including crusher motor rebuilds, rewinding with Class H insulation and inverter duty wire, and complete testing and documentation. Revenue generated per repair job with pricing based on motor size, complexity, and repair scope.
2. Pump Repair Services: Pump supply and repair services across a broad range of industrial pump types including submersible, split case, close-coupled, vertical turbine, API process, ANSI process, rotary vane, self-priming, vacuum, and explosion-proof pumps. Revenue generated per repair or supply job.
3. Predictive and Preventative Maintenance Programs: Ongoing maintenance programs including vibration analysis, electrical performance testing, infrared thermography, laser alignment, and routine maintenance programs. Can include Master Service Agreements for recurring revenue relationships with industrial facilities.
4. New Motor and Equipment Sales: Sale of new electric motors and related industrial equipment from authorized manufacturer partners including AEGIS, Hyundai Electric, Louis Allis, US Motors, WEG, and Worldwide Electric. Provides alternatives to repair when replacement is more cost-effective.
5. Motor and Asset Management Services: 24/7/365 supply of spare equipment managed, refurbished, and stored on-site. QR code tracking through customer portal. Revenue from spare equipment supply, storage fees, and refurbishment services.
6. Machine Shop Services: Machine shop services including dynamic balancing, custom shaft manufacturing, journal buildup, shaft straightening, welding and fabrication, keyway repair, thread repairs, and commutator services. Revenue generated per job based on machining complexity and materials.
7. On-Site Field Services: Electrical and mechanical field services including predictive maintenance, emergency services, rigging/removal/installation of vertical and horizontal motors and pumps, precision maintenance, and operator training. Revenue from service visits and labor charges.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

Whelco Industrial is a single-source industrial services provider specializing in repair, rewinding, and maintenance of electric motors, pumps, blowers, and rotating equipment. From an 80,000 square-foot facility in Perrysburg, Ohio with 40-ton crane capacity, the company delivers AC/DC motor repair, full pump repair across multiple industrial pump types, predictive and preventative maintenance programs, on-site field services, machine shop work, new motor sales as an authorized distributor, and 24/7/365 QR-coded motor and asset management. Customers include manufacturing, power generation, oil and gas, construction, refinery/chemical, and water/sanitary facilities across Ohio, Indiana, Michigan, and Kentucky.

Product overview

Whelco Industrial is a traditional industrial services company providing a unified portfolio of repair, maintenance, and equipment sales for rotating equipment. The core offering centers on Motor Repair (AC/DC rewinds, Class H insulation, inverter duty wire) and Pump Repair across multiple pump types. These core services are complemented by Predictive & Preventative Maintenance (vibration analysis, thermography, laser alignment), Machine Shop Services (balancing, shaft manufacturing, welding, AEGIS ring installation), and On-Site Field Services. The company also operates a Motor & Asset Management program with QR-code tracking and 24/7 spare equipment inventory, and New Motor Sales featuring authorized distribution of AEGIS, Hyundai Electric, Louis Allis, US Motors, WEG, TECO-Westinghouse, and Worldwide Electric brands. All services are delivered from an 80,000 square-foot Perrysburg, Ohio facility with 40-ton crane capacity.

Differentiator

Problem solved

Functional benefit

Products and services

• Motor Repair
• Pump Repair
• Predictive & Preventative Maintenance
• Machine Shop Services
• New Motor Sales
• Motor & Asset Management
• On-Site Field Services

Quantifiable outcome

• 18-25% reduction in maintenance costs through predictive maintenance programs
• +3 more outcomes

Segments7 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Nine partnerships are on record, tiered core.

• AEGIScoreTechnology or IntegrationOEM-authorized AEGIS ring installation services. Whelco is an authorized partner for AEGIS products and services, providing certified installation of AEGIS rings as part of motor repair and maintenance services.
• Hyundai ElectriccoreTechnology or IntegrationAuthorized sales and service partner for Hyundai Electric products. Whelco provides authorized repair and service for Hyundai Electric motors and equipment to factory specifications.
• Louis AlliscoreTechnology or IntegrationAuthorized sales and service partner for Louis Allis products. Whelco provides authorized repair and service for Louis Allis motors to factory specifications.
• US MotorscoreTechnology or IntegrationAuthorized sales and service partner for US Motors products. Whelco provides authorized repair and service for US Motors equipment to factory specifications.
• WEGcoreTechnology or IntegrationAuthorized sales and service partner for WEG products. Whelco provides authorized repair and service for WEG motors and equipment to factory specifications.
• ToshibacoreTechnology or IntegrationAuthorized sales and service partner for Toshiba products. Whelco provides authorized repair and service for Toshiba equipment to factory specifications.
• Worldwide ElectriccoreTechnology or IntegrationAuthorized sales and service partner for Worldwide Electric products. Whelco provides authorized repair and service for Worldwide Electric motors and equipment to factory specifications.
• EASA (Electro-Mechanical Assurance Association)coreStrategic or Co-development PartnerAuthorized EASA Service Center. Whelco operates as an EASA-accredited service center, adhering to EASA standards for motor repair and rewinding, ensuring quality and consistency with industry best practices.
• Automation & Control Technologies (ACT)coreStrategic or Co-development PartnerSpun off from Whelco in 2006, ACT focuses on control repair services while Whelco focuses on motor and rotating equipment repair. Both companies are led by Michael Farrar, operate independently in different locations, and together support the manufacturing base of Northwest Ohio and Southeast Michigan.

Scale indicators9 records

Recent moves8 records

Expansion highlights4 records

Broad incumbents

• Siemens Energy: Large industrial OEM serving power generation, oil & gas, and industrial markets with installed-base service for rotating equipment. Comparable at the rotating-equipment service level, but as a diversified incumbent rather than a regional repair specialist.
• Sulzer: Global pump manufacturer with extensive aftermarket service centers covering repair, overhaul, and field services. Directly comparable to Whelco's pump repair offering across manufacturing, oil & gas, and power generation, but operates at global scale with OEM-direct service capabilities.
• Hyundai Electric: Korean motor and power equipment manufacturer with global service operations; Whelco is an authorized sales and service partner. Comparable motor service overlap, but Hyundai Electric operates as a broad OEM incumbent rather than a regional repair specialist.
• Flowserve: Major pump and seal manufacturer with a global service network serving oil & gas, chemical, power, and water customers. Comparable pump service capabilities to Whelco's pump repair line, but as an OEM-led broad incumbent with direct service rather than a regional independent.
• TECO-Westinghouse: Motor manufacturer and authorized service network operator; Whelco is an authorized partner for TECO-Westinghouse products. Comparable in the motor repair ecosystem but as an OEM-led incumbent with direct service and manufacturing scale.
• ABB: Global motor and drives manufacturer with a large installed base and an expanding direct service network. Overlaps with Whelco through motor service offerings and competes for industrial customers, but operates as a broad incumbent across electrification and automation rather than a repair specialist.
• WEG: Global motor and industrial equipment manufacturer; Whelco is an authorized sales and service partner for WEG products. Comparable as a motor industry participant but competes with Whelco's service offerings through OEM-direct channels and serves a vastly broader product portfolio.

Direct peers

• National Electric Coil: Specialist in electric motor and generator rewinding, repair, and field services for industrial and utility customers. Directly comparable core service line to Whelco's motor repair and rewinding business, with similar EASA-aligned quality positioning.
• Shermco Industries: Large North American electrical service organization offering motor repair, rewinding, field services, and predictive maintenance for industrial customers. Closest scaled analog to Whelco's motor/pump repair and on-site services model, though operating nationally rather than regionally.

Others

• SKF: Global bearing manufacturer whose products Whelco specifies as the standard replacement bearing in motor repair jobs. Not a direct competitor, but a key ecosystem supplier that Whelco relies on for repair quality and that competes for adjacent industrial service wallet share.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/profile.php?id=100063678723284
• LinkedInlinkedin.com/company/whelco-industrial
• Instagraminstagram.com/actrepair_whelcoindustrial
• Xx.com/whelcoindustria

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Whelco Industrial