Browns More Hair Now

What Browns More Hair Now does

Browns More Hair Now is a UK-based wig manufacturer and retailer founded in 1896, operating as the country's longest-established independent wigmaker. Its core products are synthetic and human-hair wigs (ready-made and bespoke custom-made), hair pieces, breast prostheses, and supporting accessories (shampoos, balms, brushes, headwear), with cap constructions including monofilament, lace front, wefted, and hand-tied designs. The company sources its own collection alongside resale lines from Trendco, Amore, Noriko, Natural Image, Raquel Welch, Hot Hair, Ellen Wille, and Dimples.

The business operates across three primary channels: a B2B/public-procurement channel as an NHS National Contract supplier since 1948 serving all UK NHS Trusts; a B2C direct-to-consumer channel via 30+ UK retail showrooms, an e-commerce website, and over 60,000 returning private clients (women, men, LGBTQ+, children); and a wholesale distribution channel plus on-site hospital fitting services at The Royal Marsden (Sutton) and Guy's Cancer Centre (London) under a King's College Hospitals NHS Trust partnership. Pricing ranges from entry-level synthetic wigs to premium custom-made human-hair pieces with a 12–16 week production lead time; NHS patients receive a £200 entitlement per referral. The company also partners with the Little Princess Trust to provide free real-hair wigs to under-24s.

Revenue mechanics are diversified across NHS contract volume, one-time private retail sales, wholesale transactions, and professional fitting/service fees. As of 2026 the company was acquired by Milbank Group as part of the acquirer's strategy to enter the human hair goods category, marking the end of over a century of family ownership; Claire-Marie Farrar continues as Joint Managing Director. Headcount is 11–50 employees and the company is headquartered in Devon with operational offices in Chichester, Colchester, and Tavistock.

Name

Browns More Hair Now

Legal name

Browns More Hair Now Ltd

Website

https://morehairnow.com

Company type

Private

Founded year

1896

Operating status

Operating

Headcount range

11–50 employees

Short description

Browns More Hair Now is the UK's longest-established independent wigmaker (founded 1896), manufacturing and retailing synthetic and human-hair wigs, hair pieces, and breast prostheses to NHS Trusts, private clients across 30+ UK retail locations, and wholesale partners, with on-site hospital fitting services at major UK cancer centres.

Ownership category

akta.pro rank

Product category

Wigs and Hair Replacement Products

NAICS

Beauty Salons (812112), Hair, Nail, and Skin Care Services (81211)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Hair Extensions, Wigs & Hairpieces (CRABABAH)

akta.pro secondary industries

Hair & Wig Replacement Systems (Hairpieces/Toupees) (HSALAAAK), Wig Styling, Customization & Maintenance (HSALAAAL), Conditioners & Hair Masks (CRABABAB)

Keywords

• Wig manufacturing
• Medical hair replacement
• Custom-made wigs
• Breast prosthesis fitting
• Hair care accessories

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices6 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. NHS Wig Supply Contracts: As an NHS National Contract supplier since 1948, Browns provides wigs to NHS patients with a £200 entitlement per referral. NHS referrals come from hospital care teams and cover both inpatient and outpatient services.
2. Private Retail Wig Sales: Direct sales of wigs, hair pieces, and accessories to private consumers through retail locations and online store. Includes custom-made wigs, ready-made human hair wigs, and synthetic wigs at various price points.
3. Wholesale Distribution: Bulk sales of wigs and hair products to other retailers and healthcare providers. Contact through Head Office for wholesale enquiries.
4. Professional Fitting Services: Charged consultation and fitting services including expert guidance on caring for, styling and wearing wigs comfortably, with full aftercare advice.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels4 records

Core offering

Browns More Hair Now manufactures and supplies wigs and hair pieces in synthetic fibre and human hair, offered as ready-made or bespoke custom-made products with multiple cap constructions (monofilament, lace front, wefted, hand-tied). The company also sells hair care accessories and headwear, and provides expert wig fitting, cutting, and styling services plus breast prosthesis fitting services through 30+ UK retail locations, hospital partnerships, NHS National Contract supply, and wholesale distribution.

Product overview

Browns More Hair Now is a specialist provider of wigs and hair replacement solutions, operating as the UK's longest established independent wigmaker since 1896. The core product portfolio centers on wigs and hair pieces available in both human hair and synthetic fiber variants, offered as ready-made styles or bespoke custom-made creations. The company serves as an NHS National Contract supplier since 1948, providing wigs to NHS patients across all UK trusts, while also operating a private retail service for individual clients and wholesale distribution. Beyond wigs, the company offers breast prosthesis fitting services and a range of hair care accessories and headwear products. Browns More Hair Now carries supplier brand wigs from Trendco, Amore, Noriko, Natural Image, Raquel Welch, Hot Hair, Ellen Wille, and Dimples alongside its own proprietary wig collection.

Differentiator

Problem solved

Functional benefit

Products and services

• Wigs and Hair Pieces Core wig and hair piece product range covering synthetic fibre and human hair wigs as ready-made, bespoke custom-made, and hair pieces, with multiple cap constructions. Sold to NHS patients, private retail clients, children, women, men, LGBTQ+ customers, and wholesale partners across the UK.
• Hair Care Accessories and Headwear

Quantifiable outcome

• Serving over 60,000 returning clients
• +2 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Little Princess TrustcoreStrategic or Co-development PartnerBrowns More Hair Now works with the Little Princess Trust which provides free real hair wigs to children and young people up to 24 years who have lost their hair through cancer treatment or other conditions. This charity partnership supports vulnerable young clients.
• The Royal Marsden NHS Foundation TrustcoreStrategic or Co-development PartnerApproved supplier to The Royal Marsden, providing compassionate wig fitting services at the hospital's Sutton location. Weekly appointments available with expert Browns wig fitters attending the hospital for consultations, fitting, cutting and styling.
• King's College Hospitals NHS TrustcoreStrategic or Co-development PartnerApproved supplier to King's College Hospitals NHS Trust, offering warm personalised service, expert consultations in wig fitting, cutting and styling, and a diverse collection of synthetic and human hair wigs. Services provided at The Fitting Room in Guy's Cancer Centre.
• Brand Suppliers (Trendco, Amore, Noriko, Natural Image, Raquel Welch, Hot Hair, Ellen Wille, Dimples)minorChannel Partner/ Reseller/ DistributorBrowns sources wigs and hairpieces from various suppliers including Trendco, Amore, Noriko, Natural Image, Raquel Welch, Hot Hair, Ellen Wille and Dimples to supplement their own collection and offer customers wide variety.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Hair Club: Largest North American hair replacement and restoration company, offering non-surgical hair systems and wigs. Comparable service offering and target customer (hair-loss sufferers) but at much larger scale and broader geographic reach.

Emerging players

• Raquel Welch Wigs: Premium fashion wig brand resold by Browns, focusing on synthetic and human-hair styles for fashion and medical markets. Comparable in product category and overlapping private retail customer base.
• Ellen Wille: International wig and hairpiece brand whose products are resold by Browns. Comparable product type (synthetic, human-hair, custom wigs) with significant European distribution overlap.
• Noriko (Hairware / Fair Fashion): Wig and hairpiece brand stocked by Browns, focused on ready-to-wear synthetic and human-hair wigs. Comparable product category and overlapping retail channel, though a brand rather than full-service retailer.
• Dimples Wigs: UK wig retailer and supplier offering synthetic and human-hair wigs for NHS and private clients. Comparable assortment, NHS contract activity, and customer base.

Direct peers

• Trevor Sorbie: UK wig and hairpiece brand providing medical wigs and fashion hair solutions through salons and online. Comparable in custom wig services, NHS-style clientele, and premium positioning.
• Lucinda Ellery: UK-headquartered hair replacement specialist offering custom hair systems, wigs, and integration solutions for women experiencing hair loss. Closely comparable in product range, customer base (medical and private), and bespoke service model.
• Hair to Ware: UK wig retailer offering synthetic, human-hair, and bespoke wigs for medical hair loss and fashion. Competes head-to-head in NHS referrals, private retail, and the same supply-brand portfolio.
• Trendco: One of the UK's longest-established wig retailers, offering synthetic and human-hair wigs for medical and fashion use. Direct competitor in the same UK market, overlapping product assortment and customer segments.

Others

• The Little Princess Trust: UK charity providing free real-hair wigs to children and young people up to age 24 experiencing hair loss. Browns is a partner-supplier; the organisation represents an adjacent ecosystem player serving overlapping medical hair-loss beneficiaries.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/brownswigsofficial

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Browns More Hair Now