What Repute Infotech & Enterprises does

Repute Infotech & Enterprises Ltd. is a Chennai-headquartered, privately held packaged drinking water manufacturer operating under its Water Division since 1988. The company manufactures and distributes Repute-branded packaged drinking water from a single plant in Ulundai Village, Thiruvallur District, approximately 45 km from Chennai, where it claims a naturally protected, pollution-free source. Its product portfolio comprises six SKUs spanning 300ml bottles through 20-litre jars (300ml case of 36, 500ml case of 24, 1-litre case of 12, 2-litre case of 9, 5-litre case of 4, and 20-litre individual jars), all processed through an 8-stage purification chain — Chlorination, Sand Filtration, Carbon Filtration, Micron Filtration, Reverse Osmosis, UV Sterilization, Ozonisation, and BIS-standard quality checks — and packaged in food-grade PET with claimed 85%+ transparency.

The company holds BIS certification under code IS:14543 and FSSAI certification, which together serve as the primary regulatory gateways for packaged drinking water in India. Its stated go-to-market is hybrid: a direct-to-consumer online ordering portal with free home delivery within Chennai City limits and payment on delivery (6–24 hour processing SLA), combined with a dealer/distributor (BT Stockist) network currently being expanded across five named Chennai sub-markets — Ambattur, Chrompet, Madipakkam, Pallavaram, and Tambaram. Distribution is handled by an in-house workforce and proprietary fleet of vehicles.

The revenue model is one-time product sales at unit/case pricing (GST 5% inclusive), with no subscription, recurring, or B2B-institutional pricing visible in the data. Customer segments are residential and small-event consumers in the Chennai metropolitan area; no enterprise accounts, no export activity, and no institutional investors are disclosed. The operating geography is entirely domestic (Tamil Nadu), and digital presence is limited to a corporate website and a single YouTube channel.

Name

Repute Infotech & Enterprises

Legal name

Repute Infotech & Enterprises Ltd.

Website

https://reputeh2o.com

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Repute Infotech & Enterprises is a Chennai-based, privately held manufacturer of BIS- and FSSAI-certified packaged drinking water under the Repute brand, serving residential and SMB consumers across Chennai Metropolitan City through direct home delivery and a dealer network.

Ownership category

akta.pro rank

Product category

Packaged Drinking Water

NAICS

Bottled Water Manufacturing (312112), Beverage Manufacturing (3121)

SIC

Beverages (2080)

akta.pro primary industry

Purified/RO Bottled Water Production (AFAFACAC)

akta.pro secondary industries

Bulk Bottled Water Production (Large Format, Home/Office Delivery) (AFAFACAH), Bottled Water & Sparkling Water Wholesale (AFAIAGAC)

Keywords

• Packaged drinking water
• Bottled water supply
• Water purification
• Drinking water manufacturing
• Beverage bottling

Headquarters

HQ city

Guindy

HQ country

India

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Packaged Drinking Water Sales: One-time purchase of packaged drinking water products including 300ml, 500ml, 1Litre, 2Litre, 5Litre, and 20Litre bottles/jars sold in cases. Revenue generated from product sales with free delivery within Chennai City limits and payment collected at time of delivery.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels1 record

Core offering

Repute Infotech & Enterprises manufactures and distributes Repute Packaged Drinking Water under its Water Division, with SKUs in 300ml bottles (case of 36), 500ml bottles (case of 24), 1L bottles (case of 12), 2L bottles (case of 9), 5L jars (case of 4), and 20L jars. All products pass through an 8-stage purification process at the Ulundai Village facility and are BIS (IS:14543) and FSSAI certified. Products are sold through dealer/distributor partners and direct online ordering with free home delivery within Chennai City limits.

Product overview

Repute Infotech and Enterprises Limited operates a Water Division that manufactures and distributes Repute Packaged Drinking Water. The product portfolio consists of six core packaged drinking water offerings available in various sizes: 300ml bottles (case of 36), 500ml bottles (case of 24), 1 litre bottles (case of 12), 2 litre bottles (case of 9), 5 litre jars (case of 4), and 20 litre jars. All products undergo an eight-stage purification process including chlorination, sand filtration, carbon filtration, micron filtration, reverse osmosis, UV sterilization, and ozonisation, with quality checks per BIS standards.

Differentiator

Problem solved

Functional benefit

Products and services

• Repute 300ml Packaged Drinking Water Bottles Packaged drinking water in 300ml PET bottles, sold as a case of 36 bottles, intended for individual/on-the-go consumption by residential and commercial consumers in Chennai.
• Repute 500ml Packaged Drinking Water Bottles Packaged drinking water in 500ml PET bottles, sold as a case of 24 bottles, targeted at personal-use and small-gathering consumption by Chennai consumers.
• Repute 1 Litre Packaged Drinking Water Bottles Packaged drinking water in 1 Litre PET bottles, sold as a case of 12 bottles, suited for family/office daily consumption in Chennai households and small offices.
• Repute 2 Litre Packaged Drinking Water Bottles Packaged drinking water in 2 Litre PET bottles, sold as a case of 9 bottles, marketed for parties, gatherings and small-event hydration use in Chennai.
• Repute 5 Litre Packaged Drinking Water Jar Packaged drinking water in 5 Litre jars, sold as a case of 4 jars, intended for households and small offices needing a mid-volume, refillable daily water supply.
• Repute 20 Litre Packaged Drinking Water Jar Packaged drinking water in 20 Litre jars sold individually for higher-volume consumption needs, including large households, offices and small commercial establishments in Chennai.

Quantifiable outcome

• Packaging preserves water for extended periods

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Bisleri International: India's largest packaged drinking water brand with nationwide distribution. Directly comparable as a bottled water manufacturer serving retail and HoReCa channels across multiple SKUs, but operates at vastly greater scale and brand reach than Repute.
• Rail Neer (IRCTC): Indian Railways' captive packaged drinking water brand. Comparable as a large-scale packaged water producer with multi-location bottling plants, though its primary channel is rail catering rather than retail.
• Kinley (Coca-Cola India): Packaged drinking water brand owned by Coca-Cola, distributed alongside its soft drinks portfolio. Competes with Repute in retail channels across India, leveraging massive distribution scale and marketing budgets.
• Aquafina (PepsiCo India): PepsiCo's bottled water brand distributed across India through the same bottler network as Pepsi soft drinks. Comparable product offering (purified packaged water) with national distribution and brand power.
• Bailey (Parle Bisleri / Parle Agro): Packaged drinking water from Parle Agro, distributed nationally. Comparable product offering with established Indian FMCG distribution, competing for shelf space and HoReCa accounts alongside Repute.

Direct peers

• Manikchand Oxyrich: Regional packaged drinking water brand in Western/Southern India with similar multi-format PET and jar offerings. Closely comparable regional player competing in the same price tier and SKU format as Repute.
• Himalaya Mineral Water: Premium packaged drinking water brand with pan-India retail presence. Comparable product offering with natural spring source positioning similar to Repute's Ulundai narrative, but at premium price points.

Regional players

• Owla (Owla Beverages): South India-focused packaged drinking water brand. Comparable as a regional water bottler targeting Tamil Nadu / South Indian retail and HoReCa channels, competing in the same geographic footprint as Repute.
• Sri Chakra (Sri Chakra Bottles): Tamil Nadu–based regional bottled water manufacturer with similar multi-format PET and 20L jar offerings. Closely comparable as a Chennai/Tamil Nadu peer competing directly in the same local market.

Emerging players

• Dolphin Water Solutions: Indian packaged drinking water manufacturer with regional operations and home delivery focus. Comparable as a regional water bottler with multi-format SKUs, though with smaller scale than Repute.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/watch?v=gJMjcVtLwpI
• Xx.com/reputeh2o
• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/repute-groups

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Repute Infotech & Enterprises