Krema

What Krema does

DexterKrema (formerly Krema Worldwide) is a Seoul-headquartered advertising agency founded in 2009 that has repositioned itself as an AI-powered marketing solutions provider. The company operates three proprietary platforms: Adplorer, an AI marketing agent that unifies and analyzes customer data (search keywords, online reactions, reviews, inquiries) to map purchase intent and generate AI-driven customer personas; Adplorer GEO Monitoring, a B2B analytics platform measuring brand visibility across ChatGPT, Claude, Gemini, and Perplexity with citation share, brand rankings, and SEO/GEO diagnostics; and Linkplorer, a creator performance measurement platform tracking views, engagement, and conversion metrics. Service offerings include AI-generated video advertising using celebrity IP (via partnership with ALIGO AI), immersive media art installations, and virtual production for metaverse marketing.

The company serves enterprise clients across F&B (Dining Brands Group operating bhc and Outback Steakhouse Korea), pet healthcare (Elanco), entertainment (Lotte World Adventure), and hospitality (Grand Josun Media). Its GTM motion combines direct enterprise sales with a partner-network distribution channel leveraging alliances with G-Futures (global creator network for K-beauty global expansion), ALIGO AI (celebrity IP for AI video), Hypernetworks (multilingual creator network), and iDesign Lab (creator economy ecosystem). Revenue is generated primarily through professional services fees for campaign execution, complemented by an emerging productized AI SaaS layer through Adplorer and Linkplorer. The company is privately held, founder-led (Representative Director Son Dong-jin), and operates with approximately 50 employees from its Gangnam-gu headquarters and a Busan project office.

Name

Krema

Legal name

(주)덱스터크레마

Website

https://kremaworldwide.com

Company type

Private

Founded year

2009

Operating status

Operating

Short description

DexterKrema is a Seoul-based AI-powered advertising agency serving enterprise clients across F&B, pet healthcare, entertainment, and hospitality with proprietary platforms (Adplorer, Linkplorer) for customer data analysis, AI search visibility, and creator performance measurement.

Ownership category

akta.pro rank

Product category

Advertising Services

NAICS

Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418), Marketing Research and Public Opinion Polling (541910)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Product & Brand PR (Consumer & B2B) (BPAFADAH)

akta.pro secondary industries

Performance Marketing Automation & Bid Management Services (MPAAACAM), B2B / Industrial Market Research (MPAAALAA), Affiliate/Acquisition Tech, Tracking & Marketing Automation (MPAEAKAK)

Keywords

• Advertising services
• AI marketing platform
• Brand strategy
• Creator marketing
• Digital marketing

Headquarters

HQ city

Yeoksamdong

HQ country

South Korea

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Advertising Services: Full-service advertising agency providing creative strategy, campaign planning, copywriting, branding, media planning, market research, and e-commerce services to Korean and global markets. Revenue generated through client service fees and campaign execution.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Krema (operating as DexterKrema) is a Seoul-based B2B advertising agency that provides creative strategy, campaign planning, copywriting, branding, media planning, market research, and e-commerce services to enterprise brand clients. Its differentiated offering is anchored by proprietary AI-powered marketing platforms: Adplorer (an AI marketing agent that unifies customer data and generates AI-driven personas), Adplorer GEO Monitoring (a B2B analytics platform measuring brand visibility across AI search engines), and Linkplorer (a creator performance measurement platform). The company also delivers AI-generated video advertising using celebrity IP, immersive media art experiences, and virtual production for Korean and global markets.

Product overview

DexterKrema (formerly Krema Worldwide) is a Seoul-based advertising agency founded in 2009 offering a portfolio of AI-powered marketing solutions and creative services. The core product lineup centers on Adplorer, an AI marketing agent that unifies and analyzes customer data to generate AI-driven personas for marketing strategy, complemented by Adplorer GEO Monitoring for AI search engine brand visibility analytics, and Linkplorer for creator performance measurement. Additional services include AI video advertising using celebrity IP, immersive media art experiences, and metaverse/virtual production capabilities. The company serves both Korean and global markets.

Differentiator

Problem solved

Functional benefit

Brands

• Adplorer: AI hyper-personalized marketing solution and B2B GEO analytics platform that unifies customer data, generates AI-driven personas, and monitors brand visibility across AI search engines including ChatGPT, Claude, Gemini, and Perplexity
• Linkplorer

Products and services

• Adplorer AI Marketing Agent AI marketing agent platform that unifies customer data, maps purchase intent, and generates AI-driven customer personas to power precise marketing strategy for enterprise brand clients.
• Adplorer GEO Monitoring B2B analytics platform that measures brand visibility across AI search engines, tracking citation in AI responses, competitor share of voice, brand rankings, and automated GEO/SEO diagnostics for brand marketers.
• Linkplorer Creator Performance Platform Proprietary platform that measures creator performance through views, engagement, and conversion metrics, aligning compensation to audience and revenue indicators, and tracking the entire process from content exposure to purchase and conversion.
• AI Video Advertising Production Service that produces AI-generated video advertising content using celebrity IP through the ALIGO AI partnership, enabling brands to create celebrity-driven content faster and at scale without traditional filming.
• Immersive Media Art / Character Media Art Interactive digital media experience service that integrates characters with real-time viewer interaction, deployed at high-traffic locations such as the Grand Josun Media display in Busan.
• Virtual Production

Quantifiable outcome

• AI-generated creative achieves quality close to traditionally filmed advertising
• +1 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability7 records

Feature3 records

Partnerships

Five partnerships are on record, tiered core.

• Dining Brands GroupcoreStrategic or Co-development Partner · 1 January 2024DexterKrema is supplying its AI marketing agent solution Adplorer to Dining Brands Group, the company behind bhc and Outback Steakhouse Korea. Adplorer unifies and analyzes customer data at scale including search keywords, online reactions, reviews, and inquiries, mapping purchase intent and generating AI-driven customer personas. Dining Brands Group uses Adplorer to analyze online reviews, service satisfaction, and menu preferences across brands, applying insights to menu development, promotions, store operations, and customer communication.
• G-FuturescoreStrategic or Co-development Partner · 1 January 2024Strategic MOU to build a virtual influencer ecosystem combining DexterKrema's AI hyper-personalized marketing solution Adplorer with G-Futures' extensive global creator network. The integrated marketing ecosystem covers brand market-entry strategy, content creation, influencer campaign management, e-commerce conversion, and performance analysis. Starting with K-beauty, expanding to fashion, lifestyle, and FMCG for Korean brands' global market growth.
• ALIGO AIcoreTechnology or Integration · 1 January 2024Collaboration for AI video advertising powered by celebrity IP. ALIGO AI provides safe, scalable celebrity IP while DexterKrema builds AI creative through Adplorer. Brands can create celebrity-driven content faster, more efficiently, and at scale. Joint campaigns include Elanco featuring Tony An without traditional production requirements.
• HypernetworkscoreStrategic or Co-development PartnerStrategic partnership covering three pillars: multilingual global creator network, localized content strategies and campaign execution, and a platform tracking the entire process from content exposure to purchase and conversion. Partnership enables brands, creators, MCNs, and advertising agencies to conduct influencer-based marketing systematically and efficiently domestically and internationally.
• iDesign LabcoreStrategic or Co-development PartnerStrategic partnership for creator economy ecosystem. Combined with Hypernetworks, enables systematic influencer-based marketing with content, commerce, and data operating as one connected system. Linkplorer platform measures creator performance through views, engagement, and conversion metrics.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key risks7 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/dexterkrema

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Krema