INNOVEST

What INNOVEST does

INNOVEST AG is a Hamburg-based, privately held German insurance broker (Versicherungsmakler) licensed under § 34d Abs. 1 GewO that has specialized in corporate employee benefits for over 35 years since its founding in 1989. The firm serves German employers as an outsourced benefits department, designing and administering three core product lines: betriebliche Krankenzusatzversicherung (company supplementary health insurance), betriebliche Altersvorsorge (company pension scheme), and betriebliche Berufsunfähigkeitsversicherung (occupational disability insurance). These are complemented by supplementary offerings including an online contract administration portal, Altersteilzeit programs, group accident insurance, and corporate card products.

The company's go-to-market is consultative and sales-led: initial advisory meetings with HR and employer decision-makers are followed by customized concept development, employee presentations (on-site or online), individual employee consultations, and ongoing contract administration through the firm's digital portal. INNOVEST generates revenue primarily through insurance brokerage commissions from providers for placing business, supplemented by ongoing advisory and administration fees for contract management.

Under the management of CEO Heino Rimek, Prokurist Christian von Steinsdörfer, and Supervisory Board Chairman Prof. Ronald Richter, INNOVEST operates from a single Hamburg headquarters at Gerhofstraße 18 with 11–50 employees. There is no evidence of public trading, private equity ownership, subsidiaries, or geographic expansion beyond the German domestic market.

Name

INNOVEST

Legal name

INNOVEST AG

Website

https://innovest.de

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

11–50 employees

Short description

INNOVEST AG is a Hamburg-based licensed German insurance broker that designs and administers corporate employee benefits—including supplementary health, occupational pension, and disability insurance—for German employers as an outsourced benefits department.

Ownership category

akta.pro rank

Product category

Corporate Insurance Brokerage

NAICS

Insurance Agencies and Brokerages (524210)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Employee Benefits Brokerage & Consulting (FSAEADAC)

akta.pro secondary industries

Employer Retirement Plan Advisory (401(k)/Pension) (FSAEABAE), Group/Employer-Sponsored Critical Illness & Hospital Indemnity (FSAIAKAD)

Keywords

• Corporate insurance brokerage
• Employee benefits consulting
• Occupational pension schemes
• Group health insurance
• Corporate benefits brokerage

Headquarters

HQ city

Hamburg

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Insurance Brokerage Commissions: INNOVEST acts as a licensed insurance broker (Versicherungsmakler) providing advisory services to employers on corporate benefits products. Revenue is generated through commissions from insurance providers for placing business, as well as ongoing advisory and administration fees for contract management services.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

INNOVEST AG is a licensed German insurance broker that places and administers corporate employee benefit programs on behalf of employers. Its core products are Betriebliche Krankenzusatzversicherung (company supplementary health insurance), Betriebliche Altersvorsorge (company pension scheme across multiple implementation pathways), and Betriebliche Berufsunfähigkeitsversicherung (occupational disability insurance), supplemented by group accident insurance, Altersteilzeit arrangements, corporate cards, and an online portal for ongoing contract administration. The broker serves as an outsourced HR benefits department, handling consulting, implementation, and lifetime contract management for German companies.

Product overview

INNOVEST AG operates as an insurance broker specializing in company employee benefits (Corporate Benefits). The company offers three core insurance products: Betriebliche Krankenzusatzversicherung (company supplementary health insurance), Betriebliche Altersvorsorge (company pension scheme), and Betriebliche Berufsunfähigkeitsversicherung (occupational disability insurance). These are complemented by supplementary offerings including an online contract administration portal, part-time work schemes for older employees (Altersteilzeit), group accident insurance, and corporate cards. The health insurance is available through three distinct models (Bausteinmodell, Budgetmodell, Kombinationsmodell), while the pension scheme offers multiple implementation pathways. INNOVEST serves as an outsourced specialist department, handling consultation, contract administration, and coordination with insurance providers for employers.

Differentiator

Problem solved

Functional benefit

Products and services

• Betriebliche Krankenzusatzversicherung (Company Supplementary Health Insurance) Supplementary company health insurance that gives employees access to first-class medical services and assistance benefits beyond the statutory German health system, offered to German employers through modular, budget, or combination models. Includes access to specialist appointments, second opinions, nursing-care support, and similar services not covered by GKV/PKV, with simplified enrollment (no health questionnaires, waiting periods, or exclusions) under group contracts.
• Betriebliche Altersvorsorge (Company Pension Scheme) Occupational pension scheme (bAV) that supplements the statutory German pension, offered to employees through any of five implementation pathways (Direktversicherung, Unterstützungskasse, Pensionskasse, Pensionszusage, Direktzusage). Designed to support employee retention, provide tax and social-security advantages up to statutory limits, and meet the mandatory minimum employer subsidy (15% of employee contribution) introduced by the Betriebsrentenstärkungsgesetz 2018.
• Betriebliche Berufsunfähigkeitsversicherung (Occupational Disability Insurance) Occupational disability insurance that financially protects employees who can no longer work in their profession due to illness or accident. Provided through group contracts with lower premiums, simplified health questions, and no exclusions, enabling broad employee enrollment including coverage of pre-existing conditions.
• Online-Portal zur Vertragsverwaltung (Online Contract Administration Portal) Digital contract-administration platform giving employers and employees around-the-clock access to contract data, modifications, and new registrations for the corporate benefits programs INNOVEST brokers. Supports ongoing administration of health, pension, and disability contracts and reduces administrative load on employer HR teams.
• Altersteilzeit (Pre-Retirement Part-Time Work Program) Structured program that lets older employees gradually transition into retirement through part-time arrangements, designed to help employers retain know-how and maintain motivation among senior staff while moving toward retirement.
• Gruppenunfallversicherung (Group Accident Insurance) Group accident insurance providing employees with coverage for accidents, offered as an add-on corporate benefit alongside health, pension, and disability cover.
• Corporate Card Program Corporate card program offered as an additional employee benefit within the company's broader corporate-benefits package, supplementing health, pension, disability, and accident cover.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Others

• Barmenia Versicherungen: Barmenia is a German mutual insurer offering group health, accident, and life products commonly placed through corporate benefits brokers like INNOVEST — relevant as a carrier counterparty rather than a direct broker competitor.
• Allianz Germany (Corporate Benefits): Allianz operates one of Germany's largest group insurance operations for bAV, bKV, and BU products, often distributed through corporate brokers like INNOVEST — a key carrier relationship rather than a direct brokerage competitor.

Direct peers

• MRH Trowe: MRH Trowe is a German insurance and financial services broker serving mid-market and corporate clients across employee benefits, pensions, and risk — closely overlapping with INNOVEST's corporate benefits portfolio.
• MLP SE: MLP is a German financial services and insurance broker serving both individual clients and corporate accounts through employer-sponsored benefit consulting — a comparable broker model with bAV and supplementary health offerings.
• Ecclesia Group: Ecclesia Group is a leading German insurance broker focused on corporate clients, particularly in healthcare, social services, and public sector — providing risk and benefits brokerage analogous to INNOVEST's employer-focused offerings.
• Funk Gruppe: Funk Gruppe is one of Germany's largest independent insurance brokers specializing in corporate and industrial clients, offering risk management, employee benefits, and pension advisory — directly comparable to INNOVEST's bAV/bKV/bBU brokerage model.

Broad incumbents

• WTW (Willis Towers Watson): WTW is a global advisory firm providing corporate benefits, pension, and risk brokerage services with strong presence in Germany — competing with INNOVEST on the same employer benefits categories but at much larger scale.
• Marsh Germany: Marsh is a global insurance broker and risk advisor with a German practice providing corporate benefits, pension consulting, and health solutions — comparable segment but with global scale and broader service lines than INNOVEST.
• Aon Germany: Aon is a global insurance and reinsurance broker with substantial German operations offering corporate benefits, pension, and health advisory to large employers — overlapping with INNOVEST but serving larger enterprise clients with a much broader portfolio.

Emerging players

• Benefit Innovations (bentekk / Evernova-type platforms): Emerging digital-first benefits platforms and employee benefits marketplaces in Germany compete for the same employer-buyer attention with lower-friction digital experiences — an emerging competitive threat to traditional brokers like INNOVEST.

Market position

Weaknesses5 records

Competitive moat3 records

Key risks1 record

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/innovest-ag

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about INNOVEST