Gingras, Thomsen & Wachs Lawyers

What Gingras, Thomsen & Wachs Lawyers does

Gingras, Thomsen & Wachs, LLP (GTW) is a Wisconsin-based plaintiff-side law firm founded in 1989 by Bob Gingras. The firm operates across four statewide offices (Eau Claire, Madison, Milwaukee, and Waukesha) with 12 attorneys supported by paralegal and administrative staff (11-50 employees total). Its practice is concentrated in personal injury (auto, truck, motorcycle, bike, boating, dog bite, slip and fall, burn, and defective product cases), civil rights litigation, employment law, wrongful death, medical malpractice, nursing home neglect, insurance bad faith, class action / mass tort, and legal malpractice. The firm is licensed in both Wisconsin and Minnesota, and provides Spanish-language services to expand accessibility. Attorney credentials include four ABOTA members, multiple Best Lawyers and Super Lawyers honorees, and Martindale-Hubbell AV ratings.

GTW operates exclusively on a contingency fee model across all practice areas: clients pay no upfront fees or costs, and the firm is compensated only via a percentage of any settlement or verdict recovered. Costs (court fees, transcripts, records) are typically advanced by the firm and recouped from settlement proceeds, with written fee agreements required under Wisconsin law. The firm has reported over $200 million in cumulative client recoveries across its 35+ year history, including landmark outcomes such as a $143M nationwide antitrust class action settlement, a $6.2M medical malpractice/paralysis case, a $5.25M wrongful death settlement, and the Sterling Brown civil rights settlement with the City of Milwaukee.

The firm's go-to-market is referral- and community-driven, supplemented by an active digital presence across Facebook, LinkedIn, Instagram, YouTube, and Yelp, plus a monthly radio segment hosted by attorney Mark Thomsen. New client acquisition is anchored by free, no-obligation case reviews, a toll-free intake line (855-954-1186), 24/7 availability, and in-person consultations at all four office locations. The firm does not deploy proprietary technology platforms; its core "technology" is its attorney talent, trial capability, and brand equity built through decades of case results and industry recognition (U.S. News & World Report Best Law Firms, Best Lawyers in America, Wisconsin Super Lawyers, ABOTA membership, and Multi-Million Advocates Forum).

Name

Gingras, Thomsen & Wachs Lawyers

Legal name

Gingras, Thomsen & Wachs, LLP

Website

https://gtwlawyers.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

11–50 employees

Short description

Gingras, Thomsen & Wachs, LLP is a Wisconsin-based plaintiff-side law firm with 12 attorneys across four offices, representing individuals in personal injury, civil rights, employment, and medical malpractice matters on a contingency fee basis, and reporting over $200M in cumulative client recoveries since 1989.

Ownership category

akta.pro rank

Product category

Personal Injury Law

NAICS

Legal Services (5411), Offices of Lawyers (541110), Offices of Lawyers (54111)

SIC

Services-Legal Services (8111)

akta.pro primary industry

Personal Injury & Insurance Defense (BPAHAAAM)

Keywords

• Personal injury law
• Civil rights litigation
• Employment law services
• Medical malpractice representation
• Contingency fee legal services

Headquarters

HQ city

Madison

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others, Technology or R&D, Infrastructure

Revenue model

1. Contingency Fee Legal Services: The firm operates exclusively on a contingency fee basis for personal injury and civil rights cases. Clients pay no upfront fees or costs. The firm only receives compensation if the client receives a settlement or verdict. Costs (court fees, transcripts, records) are typically advanced by the firm and repaid from settlement proceeds. Wisconsin law requires written fee agreements. This model aligns firm incentives with client outcomes.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

Gingras, Thomsen & Wachs, LLP is a Wisconsin personal injury and civil rights law firm that provides contingency-fee legal representation to individuals harmed by negligence, discrimination, malpractice, or insurance bad faith. Services span personal injury (auto, truck, motorcycle, bike/boat, dog bite, defective products, slip and fall, burns), civil rights, employment law, wrongful death, medical malpractice, nursing home neglect, insurance bad faith, class action, and legal malpractice matters, delivered through four statewide offices.

Product overview

Gingras, Thomsen & Wachs, LLP is a Wisconsin-based personal injury law firm offering comprehensive legal services across multiple practice areas. The firm provides legal representation through its core practice areas (Personal Injury, Civil Rights, Employment Law, Wrongful Death, Insurance Bad Faith, Nursing Home Neglect & Abuse, Medical Malpractice, Class Action, and Legal Malpractice) as well as specialized sub-services for specific accident types (Car Accidents, Truck Accidents, Motorcycle Accidents, Bike and Boating Accidents, Dog Bites, Defective Products, Slip and Fall, and Burn Injuries). The firm operates from four Wisconsin locations (Eau Claire, Madison, Milwaukee, and Waukesha) and works on a contingency fee basis.

Differentiator

Problem solved

Functional benefit

Products and services

• Personal Injury Legal Services Comprehensive contingency-fee legal representation for individuals injured due to someone else's negligence, including auto accidents, slip and fall, defective products, and other personal injury claims.
• Civil Rights Legal Services Legal representation for victims of civil rights violations including police misconduct, excessive force, racial profiling, and government abuse.
• Employment Law Services Legal representation for workplace issues including wrongful termination, discrimination, sexual harassment, and wage claims.
• Wrongful Death Legal Services Legal representation for families seeking justice and compensation after losing a loved one due to another party's negligence.
• Insurance Bad Faith Legal Services Legal representation for policyholders when insurance companies unfairly delay, deny, or underpay valid claims.
• Nursing Home Neglect & Abuse Legal Services Legal representation for victims of nursing home neglect, abuse, or mistreatment of elderly family members.
• Medical Malpractice Legal Services Legal representation for victims of medical errors, surgical mistakes, and healthcare provider negligence.
• Class Action Legal Services Legal representation for group lawsuits against corporations, including mass tort litigation and multi-district litigation.
• Legal Malpractice Legal Services Legal representation for clients whose previous attorneys breached their professional duty, causing damages.

Quantifiable outcome

• Over $200 million recovered for clients
• +9 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves10 records

Expansion highlights5 records

Broad incumbents

• Morgan & Morgan, P.A. Largest U.S. plaintiff-side personal injury firm with national footprint and significant TV/digital advertising spend. Operates as a broad incumbent in the PI space; competes for the same Wisconsin personal injury caseload through aggressive marketing, but does not specialize solely in Wisconsin practice.
• Cellino Law (formerly Cellino & Barnes): Large plaintiff-side personal injury firm known for heavy TV advertising. Competes for personal injury leads in Wisconsin and other Midwest markets; broader geographic footprint but adjacent practice model and similar contingency economics.
• Jacoby & Meyers LLP: Nationally recognized plaintiff-side personal injury firm with a long history of contingency-based PI representation. Overlaps on personal injury, mass tort, and consumer cases; broader geographic footprint and brand than GTW.

Direct peers

• Hupy and Abraham, S.C. Wisconsin-based personal injury law firm with offices in Milwaukee, Madison, Green Bay, and other Midwest cities. Direct competitor for personal injury, car accident, and wrongful death cases across the same Wisconsin geography, with comparable contingency fee model and similar community-based marketing approach.
• Habush Habush & Rottier S.C. Long-standing Wisconsin personal injury firm with statewide presence. Direct competitor for plaintiff-side personal injury, product liability, and mass tort cases; similarly contingency-based and trial-oriented, competing for the same Wisconsin plaintiff pool.
• Cannon & Dunphy S.C. Wisconsin personal injury and wrongful death firm based in Brookfield. Direct Midwest peer for personal injury, car accident, and wrongful death cases; contingency fee model, ABOTA member attorneys, and similar community-engagement approach.
• Previant Law Firm, S.C. Wisconsin-based plaintiffs' firm with practice areas overlapping GTW's employment, personal injury, and worker rights work. Direct regional peer for employment law and workplace injury cases with similar contingency and plaintiff-side orientation.

Emerging players

• Lieff Cabraser Heimann & Bernstein, LLP: National plaintiffs' firm specializing in class action, mass tort, and personal injury cases. Comparable to GTW's class action practice (e.g., $143M antitrust case) and similar plaintiff-side orientation, though focused on larger class action work rather than local PI.

Regional players

• Boller & Vaughan LLC: Wisconsin-based plaintiff-side firm focused on personal injury, medical malpractice, and nursing home neglect. Direct peer for medical malpractice and nursing home cases, with similar contingency model and Wisconsin geographic overlap.
• Crueger Dickinson LLC: Milwaukee-based plaintiffs' class action and complex litigation firm. Comparable to GTW's class action and consumer protection work; operates in the same Wisconsin market but with a narrower focus on complex plaintiff-side class and commercial litigation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@gingrasthomsenwachslawyers794
• Facebookfacebook.com/GTWLawyers
• LinkedInlinkedin.com/company/gingras-thomsen-wachs
• Instagraminstagram.com/gtwlawyers

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gingras, Thomsen & Wachs Lawyers