Alexander Hay Greenhouses

What Alexander Hay Greenhouses does

Alexander Hay Greenhouses, Inc. is a fourth-generation, family-owned wholesale plant nursery operating since 1908 from its original 14-acre farm in North Haledon, New Jersey, with a second growing facility in Apopka, Florida. The company cultivates dish gardens, foliage plants, succulents, flowering plants (including geraniums, mums, and azaleas), and seasonal holiday items, distributing them exclusively to trade customers across the Eastern United States. Its customer base is composed of florists, garden centers, landscapers, and other wholesalers who source bulk plant inventory for resale, arrangement, or installation.

The business model is wholesale-only B2B with no direct-to-consumer or e-commerce channel. Orders are taken by phone or email against a weekly-updated PDF availability list, with quote-based pricing not publicly disclosed. Distribution relies on the geographic complementarity of the NJ and FL facilities: the New Jersey site functions as the original headquarters and houses numerous year-round greenhouses, while Apopka, FL provides tropical growing conditions in the 'Indoor Foliage Capital of the World,' enabling continuous production through winter. There is no external investment, no public listing, and no disclosed ownership structure beyond family ownership.

The underlying technology is conventional greenhouse horticulture rather than a software/AI stack; the company's competitive positioning rests on more than a century of brand history, dual-site production capacity, and established wholesale relationships. Marketing is minimal and largely relationship-driven, with a basic company website, downloadable availability catalog, and industry word-of-mouth serving as the primary channels. With 11-50 employees and no disclosed revenue, the business operates at a modest, mature scale focused on stability and continuity rather than expansion.

Name

Alexander Hay Greenhouses

Legal name

Alexander Hay Greenhouses, Inc.

Website

https://alexanderhaygreenhouses.com

Company type

Private

Founded year

1908

Operating status

Operating

Headcount range

11–50 employees

Short description

Alexander Hay Greenhouses is a family-owned wholesale plant nursery founded in 1908, operating dual greenhouses in North Haledon, NJ and Apopka, FL to supply florists, garden centers, landscapers, and other wholesalers across the Eastern United States with dish gardens, foliage, succulents, and flowering plants.

Ownership category

akta.pro rank

Product category

Wholesale Ornamental Plant Nursery

NAICS

Greenhouse, Nursery, and Floriculture Production (1114), Food Crops Grown Under Cover (11141)

SIC

Agricultural Production-Crops (100)

akta.pro primary industry

Landscape Plant & Nursery Stock Wholesalers (Grower-Wholesalers) (AFAGAHAM)

akta.pro secondary industries

Nursery Production (Woody Ornamentals: Trees, Shrubs, Roses) (AFAGAHAF), Organic Greenhouse & Protected Crop Farming (High Tunnels, Greenhouses) (AFAGAKAD)

Keywords

• Wholesale plants
• Greenhouse production
• Ornamental horticulture
• Foliage plants
• Dish gardens

Headquarters

HQ city

Haledon

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Others

Revenue model

1. Wholesale Plant Sales: Revenue generated from selling plants wholesale to florists, garden centers, landscapers, and other wholesalers. Products include dish gardens, foliage plants, succulents, and flowering plants sold in bulk.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Alexander Hay Greenhouses is a wholesale-only plant nursery that grows and sells dish gardens, foliage plants, succulents, flowering plants, and seasonal items in bulk to florists, garden centers, landscapers, and other wholesalers. Products are cultivated across two multi-acre greenhouse facilities in North Haledon, NJ and Apopka, FL, enabling year-round production and supply to trade customers throughout the Eastern United States.

Product overview

Alexander Hay Greenhouses is a wholesale-only plant nursery operating as a unified business across two geographic locations (North Haledon, NJ and Apopka, FL). Their product portfolio centers on five core offerings: Dish Gardens (custom plant arrangements), Foliage Plants (green plants in various sizes), Succulents (trending varieties), Flowering Plants (seasonal and perennial blooms), and Seasonal Items (holiday-specific offerings). The Weekly Availability PDF serves as the primary product catalog, updated weekly to reflect current inventory. The company sells exclusively to trade customers including florists, garden centers, landscapers, and other wholesalers.

Differentiator

Problem solved

Functional benefit

Products and services

• Dish Gardens Custom plant arrangements featuring curated combinations of plants in decorative containers, suitable for gifts and retail sale. Sold wholesale to florists, garden centers, landscapers, and other wholesalers.
• Foliage Plants A wide selection of green leafy plants available in various sizes, suitable for indoor environments and landscaping projects. Sold wholesale to trade buyers across the Eastern United States.
• Succulents Trending varieties of drought-tolerant succulent plants intended for modern arrangements and retail sale. Sold wholesale to florists, garden centers, landscapers, and other wholesalers.
• Flowering Plants Seasonal blooms and perennial favorites including geraniums, mums, and azaleas for retail and arrangement use. Sold wholesale to florists, garden centers, landscapers, and other wholesalers.
• Seasonal Items Special plant offerings for holidays throughout the year, including seasonal arrangements and limited-time varieties. Sold wholesale to florists, garden centers, landscapers, and other wholesalers.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves5 records

Expansion highlights3 records

Market position

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/AlexanderHayGreenhouses
• LinkedInlinkedin.com/company/alexander-hay-greenhouses-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alexander Hay Greenhouses