Hensel Winery

What Hensel Winery does

Hensel Winery (legal entity: Weinhaus Hensel GmbH) is a privately held, family-owned German winery headquartered at In den Almen 13 in Bad Dürkheim, in the Pfalz wine region. The company produces premium wines using traditional techniques — selective harvesting, low-pressure gentle pressing, and extended sur-lie aging on the yeast — with yield-per-vine intentionally reduced to concentrate grape character. Its portfolio is organized into four tiers: AUFWIND (entry-level premium across white, rosé, and red varieties), HÖHENFLUG (winemaker-selected favorites), IKARUS (ultra-premium wines produced only in exceptional vintages), and LITER (everyday table wines in liter bottles). A separate collaborative sub-brand, HENSEL UND GRETEL, is produced with winemaker Markus Schneider.

The business operates a direct-to-consumer model centered on a design-forward showroom at the Bad Dürkheim estate, where visitors can taste wines at a central counter and purchase on-site during posted opening hours (Monday-Friday 9-12 and 13-17:30, Saturday 10-16). Customer acquisition is driven by the company website, Facebook and Instagram profiles, and direct phone/email contact, with prices quoted on request rather than publicly listed. The team of approximately 10 includes owner/winemaker Thomas Hensel and family members such as Alex Hensel in creative direction, alongside long-tenured staff spanning 8 to over 30 years.

Revenue is generated from one-time wine sales across the four collections and the HENSEL UND GRETEL sub-brand, serving wine enthusiasts and consumers who value authentic, characterful Pfalz wines from a family-owned estate with over 300 years of stated tradition. No export, wholesale, or B2B channels are evident in the data, and the company is GDPR-compliant under standard German data-protection practice.

Name

Hensel Winery

Legal name

Weinhaus Hensel GmbH

Website

https://henselwein.de

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

Hensel Winery (Weinhaus Hensel GmbH) is a privately held family-owned German winery in Bad Dürkheim, Pfalz, producing premium wines across four tiered collections (AUFWIND, HÖHENFLUG, IKARUS, LITER) plus a collaborative HENSEL UND GRETEL sub-brand, sold direct-to-consumer through its on-site showroom.

Ownership category

akta.pro rank

Headquarters

HQ city

Bad Dürkheim

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Revenue model

1. Wine Sales: Direct sales of wines across four collections: AUFWIND (premium entry), HÖHENFLUG (favorite wines), IKARUS (premium specialty), and LITER (everyday table wines). Includes white, rosé, and red wines in various grape varieties (Riesling, Sauvignon Blanc, Pinot Blanc, Chardonnay, Pinot Gris, Grüner Veltliner, Gewürztraminer, Saint Laurent, Pinot Noir, Dornfelder, Cabernet Sauvignon, Merlot) and a collaboration brand 'HENSEL UND GRETEL'.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Hensel Winery (Weinhaus Hensel GmbH) is a family-owned winery located in Bad Dürkheim, Pfalz, Germany, with over 300 years of family winemaking tradition. The winery produces and sells red and white wines organized into four collections (AUFWIND, HÖHENFLUG, IKARUS, LITER), with a collaboration brand HENSEL UND GRETEL developed with winemaker Markus Schneider. Sales are conducted direct-to-consumer through an on-site showroom.

Product overview

Hensel Winery is a family-owned winery in Bad Dürkheim, Pfalz, Germany, with over 300 years of tradition. The winery operates as a single unified product company offering premium wines organized into four distinct collections: AUFWIND (entry-level premium whites, rosés, and reds), HÖHENFLUG (Thomas Hensel's personal favorite wines), IKARUS (ultra-premium wines for exceptional vintages only), and LITER (everyday table wines in liter bottles). Additionally, the winery has a collaboration sub-brand called HENSEL UND GRETEL with Markus Schneider. Wine varieties include Riesling, Chardonnay, Merlot, Cabernet Sauvignon, Sauvignon Blanc, various Burgundy varieties, Saint Laurent, Spätburgunder, Dornfelder, and Gewürztraminer.

Differentiator

Problem solved

Functional benefit

Brands

• HENSEL UND GRETEL: Collaborative brand with Markus Schneider producing Cuvée blanc, Cuvée rot, and Witch Hunter wines.

Products and services

• AUFWIND Collection A wine collection from Hensel Winery offering red and white wines produced in the Pfalz region. Targeted at consumers seeking traditional German wines.
• HÖHENFLUG Collection A premium wine collection from Hensel Winery featuring red and white wines from the Pfalz region, produced under the family's winemaking tradition.
• IKARUS Collection A flagship wine collection from Hensel Winery showcasing red and white wines from the Pfalz wine region.
• LITER Collection A wine collection from Hensel Winery offering everyday red and white wines for consumers in the Pfalz region.
• HENSEL UND GRETEL A collaboration wine brand co-developed by Hensel Winery and winemaker Markus Schneider, offering Pfalz-region wines.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Markus SchneiderminorStrategic or Co-development PartnerCollaboration with renowned winemaker Markus Schneider producing the 'HENSEL UND GRETEL' brand, which includes Cuvée weiss, Cuvée rot, and Witch Hunter wines. This is described as a 'märchenhaftes Zusammenwirken' (fairy-tale collaboration) resulting in beautiful wines.

Scale indicators2 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• Weingut Selbach-Oster: Mosel family-owned Riesling and Pinot Noir producer with strong export and DTC presence. Comparable to Hensel as a multi-generational German family winery with diverse grape varieties and tiered premium collections.
• Weingut Dönnhoff: Nahe family-owned premium Riesling producer with strong reputation and DTC channels. Comparable to Hensel as a multi-generational German family winery with rigorous vineyard selection and tiered premium offerings.
• Weingut von Winning: Pfalz premium winery based in Forst, producing biodynamic Riesling and Pinot wines from top vineyard sites. Comparable as a Pfalz-based premium producer combining traditional winemaking with modern branding, similar in scale and DTC orientation to Hensel.
• Weingut Dr. Bürklin-Wolf: Iconic Pfalz family-owned winery with 400+ years of heritage, focused on terroir-driven Riesling and Burgundian varieties from biodynamic-farmed vineyards. Directly comparable to Hensel as a heritage-led Pfalz premium producer pursuing quality-focused viticulture.
• Weingut Knipser: Pfalz family winery renowned for red and white Bordeaux- and Burgundy-style blends, with strong DTC and restaurant distribution. Comparable to Hensel in portfolio breadth across reds, whites, and Cuvées, and in family-owned Pfalz premium positioning.
• Weingut Reichsrat von Buhl: Pfalz cooperative-turned-estate producer of premium Riesling and Sekt from Deidesheim and Forst. Comparable to Hensel as a Pfalz-based premium producer with a tiered portfolio and direct-to-consumer tasting room operations.
• Weingut Keller: Rheinhessen family estate widely regarded as one of Germany's top producers, with ultra-premium "GG" tier wines. Comparable to Hensel as a small, family-led premium German winery with a flagship ultra-premium tier analogous to IKARUS.
• Weingut Markus Schneider: Pfalz-based premium winery and explicit collaboration partner of Hensel on the HENSEL UND GRETEL sub-brand. Both target premium German wine consumers with tiered portfolios spanning everyday through ultra-premium tiers, operate DTC channels, and are based in the same region.
• Weingut Acham-Magin: Pfalz family winery producing traditional-method Sekt and still wines with strong DTC presence. Comparable as a family-owned Pfalz producer with multi-tier portfolio and focus on craftsmanship and regional identity.
• Weingut Wittmann: Rheinhessen family-owned biodynamic estate producing terroir-driven Riesling and Burgundian varieties. Comparable to Hensel as a heritage family winery pursuing quality-focused viticulture with a tiered premium portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/weingut-hensel

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hensel Winery