Daya Daihatsu

What Daya Daihatsu does

Daya Daihatsu (legal entity PT Daya Adicipta Wihaya) is an authorized automotive dealership operating in Indonesia under the Astra Daihatsu Motor brand. Founded in 2012 and headquartered at Jl. Raya Bekasi Km 26.5, East Jakarta (Cakung), the company retails new Daihatsu vehicles through a multi-format network consisting of two primary showrooms — one in West Jakarta (Green Lake City) and one in Medan — supplemented by 11+ sales point counters at SPBU fuel stations across Greater Jakarta and Medan (Kelambir V, Sei Semayang, Tanjung Morawa, Denai, Padang Bulan, Kapten Muslim, Marelan, Binjai, Lau Cih, Karang Tengah, Cipondoh). The product portfolio spans nine models across passenger and commercial segments: compact SUVs (Rocky, New Terios), MPVs (Luxio, All New Xenia, Sigra, All New AstraDaihatsu Ayla), commercial vehicles (Gran Max MB, Gran Max PU), and the Sirion hatchback. Underlying Daihatsu technologies sold include VVT-i and Dual VVT-i engine architectures, DOHC platforms, GOA (Global Outstanding Assessment) safety body structure, and TAF (Total Advance Function) body construction, with higher trims offering Vehicle Stability Control, Hill Start Assist, and Around View Monitor. The company is part of the Daya Group (52nd anniversary).

The business operates on a hybrid dealership model combining new vehicle sales, aftersales service and maintenance, genuine spare parts and accessories, insurance and STNK administration, trade-in facilitation, and credit financing through Astra Credit Companies and BCA Finance. Vehicle pricing is set at On-The-Road (OTR) Jakarta rates ranging from approximately Rp 142 million for the Ayla 1.0 M MT to Rp 316.75 million for the top-spec Terios R AT CUSTOM MC. The service ecosystem extends beyond the showroom with a Daya Home Service mobile maintenance offering, online booking service, periodic 10,000km/20,000km servicing, and AC service, wheel alignment and balancing at the Medan workshop. Customer-facing digital tooling includes the "Ini Mobil Saya" car recommendation wizard, a credit simulation calculator routing through Astra Credit Companies, test-drive booking, trade-in request forms, and WhatsApp-based customer care across all branches.

The customer base is entirely retail — individual families purchasing personal vehicles (the primary segment), young urban professionals targeted by the Rocky SUV's "Sahabat Eksis" positioning, and small-to-medium businesses acquiring Gran Max commercial vehicles for logistics and goods transport. Revenue is not publicly disclosed. The firm employs 51–100 staff and was recognized at the Daihatsu National Conference 2026 as Champion 1 Best Dealer Outlet in the Java Cluster and Champion 3 Best Outlet Dealer National. As a privately held operation within the broader Daya Group, Daya Daihatsu has no public funding history, no acquisitions or M&A activity, no disclosed proprietary AI/ML capability, and operates under a horizontally segmented (vehicle-model based) GTM approach supported by enterprise field sales and direct-to-consumer digital channels.

Name

Daya Daihatsu

Legal name

PT Daya Adicipta Wihaya

Website

https://daya-daihatsu.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

51–100 employees

Short description

Daya Daihatsu (PT Daya Adicipta Wihaya) is an authorized Daihatsu vehicle dealership in Indonesia, operating two showrooms and 11+ fuel-station sales points across Jakarta and Medan, retailing nine Daihatsu passenger and commercial models with financing, aftersales, and trade-in services.

Ownership category

akta.pro rank

Headquarters

HQ city

Kuningan Timur

HQ country

Indonesia

HQ region

Asia

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. New Vehicle Sales: Daya Daihatsu generates primary revenue from the sale of new Daihatsu vehicles including passenger cars (Rocky, Luxio, Xenia, Sirion, Ayla, Sigra) and commercial vehicles (Gran Max MB, Gran Max PU). Sales are conducted through dealer showrooms in Jakarta and Medan, with pricing based on on-the-road (OTR) Jakarta prices starting from Rp 142 million for the All New AstraDaihatsu Ayla.
2. Aftersales Service & Maintenance: Revenue from vehicle servicing, maintenance, and repair through booking service and Daya Home Service (mobile service). Includes periodic 10,000km and 20,000km services, AC service, wheel alignment (spooring), and balancing.
3. Spare Parts & Accessories: Sales of genuine Daihatsu spare parts and vehicle accessories ordered through the website and installed at dealer service centers.
4. Insurance & STNK Administration: Facilitates new insurance policy issuance, insurance renewal, and STNK (vehicle registration) extension services for customers, likely earning referral commissions from insurance partners.
5. Trade-In facilitation: Facilitates customers to trade in their used vehicles (Toyota, Honda, KIA, Hyundai, Nissan) toward purchase of a new Daihatsu vehicle. The trade-in vehicle is appraised and the customer can apply the value toward a new purchase.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

Daya Daihatsu is an authorized Daihatsu vehicle dealership in Indonesia that sells new Daihatsu vehicles and provides aftersales services, including maintenance and repair, spare parts supply, trade-in facilitation, vehicle insurance assistance, and STNK (vehicle registration document) processing. The dealership operates physical showrooms in Jakarta and Medan under the Daya Group umbrella.

Product overview

Daya Daihatsu is an authorized Daihatsu dealership operating in Jakarta and Medan, Indonesia, offering a comprehensive portfolio of Daihatsu vehicles and automotive services. The product lineup consists of 9 distinct vehicle models across multiple segments: compact SUVs (Rocky, New Terios), MPVs (Luxio, All New Xenia, Sigra, All New AstraDaihatsu Ayla), mini buses (Gran Max MB), pickup trucks (Gran Max PU), and hatchbacks (Sirion). The service ecosystem includes test drive booking, trade-in programs, insurance and vehicle registration (STNK) processing, workshop services, spare parts, home service maintenance, and credit/financing simulation. The company facilitates vehicle purchases through financing partnerships and provides ongoing maintenance through its service network.

Differentiator

Problem solved

Functional benefit

Products and services

• New Daihatsu Vehicle Sales Sales of new Daihatsu passenger and commercial vehicles to individual consumers and small-business buyers in Jakarta and Medan through the Daya Daihatsu authorized dealer showrooms.
• Aftersales Service Maintenance, diagnostic, and repair services for Daihatsu vehicles performed at the dealership's service centers in Jakarta and Medan, supporting warranty work and post-warranty service.
• Genuine Spare Parts Supply Supply of genuine Daihatsu spare parts to support in-workshop repairs and direct retail customers needing replacement components.
• Trade-In Facilitation Assistance for customers wishing to trade in their existing vehicle as part of a new Daihatsu purchase, including valuation and settlement handling.
• Vehicle Insurance Facilitation Assistance arranging vehicle insurance for new and existing Daihatsu owners purchasing through the dealership.
• STNK Registration Processing Processing of STNK (Surat Tanda Nomor Kendaraan) vehicle registration documents on behalf of buyers purchasing vehicles through the dealership.

Quantifiable outcome

• Service response within 1x24 hours on business days for all customer inquiries and bookings (test drive, service booking, credit simulation requests)
• +2 more outcomes

Named customers12 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Daya GroupcoreStrategic or Co-development Partner · 26 March 2024Daya Daihatsu is part of the Daya Group (celebrating its 52nd anniversary). Daya Group organizes annual CSR activities including Ramadan iftar events with orphaned children (held at Head Office Cakung, East Jakarta). The group-wide anniversary celebration reinforces community ties and corporate social responsibility across all Daya Group subsidiaries including Daya Daihatsu.
• PMI (Palang Merah Indonesia / Indonesian Red Cross)minorStrategic or Co-development Partner · 28 February 2024Daya Daihatsu Medan partnered with PMI (Indonesian Red Cross) for a blood donation social responsibility program held at Jl. Ngumban Surbakti No.8, Medan Selayang. The CSR event aimed to encourage community participation in blood donation, which provides health benefits for donors including improved heart health, reduced bad cholesterol, and early detection of certain diseases.
• Astra Credit CompaniescoreChannel Partner/ Reseller/ DistributorAstra Credit Companies provides vehicle financing and credit services to Daya Daihatsu customers. The website features a credit simulation tool ('Simulasi Kredit') linked to Astra Credit Companies, enabling customers to calculate installment plans for their vehicle purchases. This is a core GTM enabler for the dealer as most Indonesian car buyers purchase on credit.
• Astra Daihatsu MotorcoreChannel Partner/ Reseller/ DistributorPT Astra Daihatsu Motor is the principal automotive manufacturer and brand owner of Daihatsu vehicles in Indonesia. Daya Daihatsu (PT Daya Adicipta Wihaya) operates as an authorized Daihatsu dealer, purchasing vehicles from Astra Daihatsu Motor for resale to end consumers, and receiving brand support, marketing materials, product training, and aftersales technical support.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Hyundai Motors Indonesia: Newer entrant in the Indonesian automotive market with a growing dealer network and aggressive EV/hybrid rollout. Competes with Daya Daihatsu for the same growing middle-class buyer in Indonesia, particularly with EV models that disrupt the LCGC and small-MPV segment.

Direct peers

• Astrido: One of Indonesia's largest Honda authorized dealer groups, offering new vehicle sales, service, parts, and financing across Jakarta and other major cities. Closely mirrors Daya Daihatsu's model of brand-affiliated authorized dealership with showroom + service network.
• Tunas Toyota: Major Toyota authorized dealer group in Indonesia with multi-city showroom presence, full aftersales service, and financing partnerships. Operates the same authorized-dealer business model as Daya Daihatsu and targets the same mid-market Indonesian car buyer.
• Auto2000: Indonesia's largest Toyota authorized dealer network, offering new vehicle sales, aftersales service, spare parts, and credit financing across the country. Directly comparable to Daya Daihatsu as a single-brand authorized automotive retailer serving Indonesian consumers with multi-channel physical and digital sales.

Broad incumbents

• Suzuki Indomobil Sales: Official distributor and dealer network for Suzuki vehicles in Indonesia, with nationwide authorized showrooms, service, and parts. Competes directly with Daya Daihatsu in the LCGC and small-MPV segments (Carry, Ertiga) but operates at significantly larger national scale as the brand owner and distributor.
• Nissan Motor Distributor Indonesia: Authorized distributor of Nissan vehicles in Indonesia with a national dealer network. Competes in the MPV and SUV segments that overlap with Daya Daihatsu's Xenia and Terios offerings.
• Mitsubishi Motors Krama Yudha Sales Indonesia: Authorized distributor of Mitsubishi vehicles in Indonesia with a national dealer network spanning SUVs, pick-ups, and commercial vehicles. Direct competitor to Daya Daihatsu's commercial (Gran Max) and SUV (Terios) lines but operates at the principal/distributor level.
• Astra International (Auto Dealer Division): Parent group of Astra Daihatsu Motor and ACC (Astra Credit Companies) — the manufacturer and financing partner that Daya Daihatsu depends on. Operates a large multi-brand authorized dealer portfolio across Indonesia at a fundamentally larger scale than any single regional dealer.

Regional players

• BMW Astra Motor: Authorized BMW dealer group in Indonesia operating showrooms and service centers primarily in Jakarta. Operates the same authorized-dealer business model with full sales-service-parts support, but serves a premium segment rather than Daya Daihatsu's mass-market focus.

Others

• ACC Astra Credit Companies: Captive financing arm of Astra group and the primary credit partner routed through Daya Daihatsu's online credit simulator. Provides the installment-financing backbone for most of Daya Daihatsu's vehicle sales, making it a critical enabling partner rather than a direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/dayadaihatsuofficial
• LinkedInlinkedin.com/company/pt-daya-adicipta-wihaya-daya-daihatsu

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Daya Daihatsu