Stand with Trans
Stand with Trans is a Michigan-based nonprofit that provides affirming mental health therapy, age-segregated support groups, a parent peer-support network, and a vetted digital resource library for transgender youth and their families, supplemented by corporate training and merchandise sales.
- Company typePrivate
- Founded2015
- HeadquartersFarmington, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Stand with Trans does
Stand with Trans is a Michigan-based 501(c)-equivalent nonprofit founded in 2015 that delivers a coordinated suite of support services for transgender youth and their families. Its core offerings include licensed Mental Health Therapy Services (recently expanded to accept insurance, materially increasing accessibility), age-segregated Community Connections support groups (caregivers, young adults, teens, tweens), a nationwide Ally Parents phone/text peer-support network, and a Youth Advisory Board providing youth-led governance input. The Trans Lifeline Library, funded by The HOPE Fund of the Community Foundation for Southeast Michigan and vetted pro bono by University of Michigan partners STATCOM and CTAC, serves as a curated digital resource repository on legal, healthcare, and crisis topics.
The organization also runs the Queer Youth Nutrition (QYN) program for LGBT+ youth ages 13-24 in Detroit and provides 'Train with Us' corporate and institutional training on transgender inclusion (Trans 101, allyship, safe spaces). A branded merchandise shop (t-shirts $25-$30, flags $20) operates alongside donation processing via NeonCRM. Marketing and distribution run primarily through organic social channels (Facebook, Instagram, TikTok, YouTube, LinkedIn), a monthly e-newsletter, in-person Michigan community events, and healthcare-provider referrals (notably from the Mott Children's Hospital Gender Clinic).
Business-model mechanics combine tax-deductible donations (primary), small-dollar merchandise sales, insurance-billed therapy revenue, and emerging B2B training contracts. The organization is a member of Candid (formerly GuideStar) and Centerlink's Community of LGBT Centers, lending transparency and peer-network legitimacy. With 1-10 employees, operations remain lean and founder-anchored around Roz Keith. Geographic scope is Michigan-primary with select national digital reach (Lifeline Library, Ally Parents).
Stand with Trans firmographics
Firmographics- Name
- Stand with Trans
- Legal name
- Stand with Trans
- Website
- https://standwithtrans.org
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Stand with Trans is a Michigan-based nonprofit that provides affirming mental health therapy, age-segregated support groups, a parent peer-support network, and a vetted digital resource library for transgender youth and their families, supplemented by corporate training and merchandise sales.
- Ownership category
- akta.pro rank
Stand with Trans industry classification
Industry- Product category
- LGBTQ+ Youth Support Services
- NAICS
- Other Individual and Family Services (624190), Child and Youth Services (624110), Social Assistance (624)
- SIC
- Services-Social Services (8300)
- akta.pro primary industry
- LGBTQ+ Rights & Advocacy Organizations (BPAGAFAE)
- akta.pro secondary industries
- Post-Secondary Transition Planning & Coordination (EDAKANAA), Self-Advocacy & Self-Determination Training (EDAKANAI)
Keywords
Where Stand with Trans is headquartered
LocationHeadquarters
- HQ city
- Farmington
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Stand with Trans business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Donations: Tax-deductible donations through NeonCRM platform for supporting trans youth programs and operations.
- Merchandise Sales: Sale of branded merchandise including t-shirts ($25-$30) and flags ($20) to raise funds and promote awareness.
- Mental Health Therapy Services: Affirming therapy services for trans youth, adults, and families with insurance acceptance for accessibility.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Branded merchandise starting at $20 |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels8 records
Stand with Trans product offering
Product offeringCore offering
Stand with Trans is a Michigan-based nonprofit that delivers affirming mental health therapy services, age-segmented peer support groups (Community Connections), a nationwide parent peer support network (Ally Parents), and transgender inclusion training for businesses and institutions. The organization also operates the Trans Lifeline Library, a vetted digital resource repository, and funds its operations through tax-deductible donations and branded merchandise sales.
Product overview
Stand with Trans is a nonprofit organization offering a coordinated suite of support services for transgender youth and their families in Michigan. The core offerings include Mental Health Therapy Services (licensed therapists providing affirming care), Community Connections (age-specific support groups), and the Ally Parents network. The organization also operates the Trans Lifeline Library as a comprehensive digital resource repository, the Youth Advisory Board for leadership development, the Queer Youth Nutrition Program for Detroit-area youth, and Train with Us providing education to businesses and institutions. A merchandise shop selling branded apparel and flags supports organizational funding.
Differentiator
Problem solved
Functional benefit
Brands
- Queer Youth Nutrition (QYN): A program for young LGBT+ identifying people ages 13-24 who live or attend school in Detroit and their families/caregivers.
- Trans Lifeline Library
Products and services
- Mental Health Therapy Services
Quantifiable outcome
- Insurance acceptance for therapy services improves accessibility
- +1 more outcomes
Companies that use Stand with Trans
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
Stand with Trans technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Stand with Trans partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- STATCOM (University of Michigan)corePro bono assistance with evaluation and resource vetting for the Trans Lifeline Library, providing academic rigor to resource curation.
- CTAC (University of Michigan)corePro bono support for evaluation and resource vetting of the Trans Lifeline Library content.
- Candid (formerly GuideStar)minorNonprofit transparency membership providing public access to organizational information and verification.
- Centerlink, the Community of LGBT CenterscoreMember of national network connecting LGBTQ+ community centers, providing peer support and resource sharing among member organizations.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Stand with Trans competitors and assessment
Company assessmentBroad incumbents
- The Trevor Project: The Trevor Project is the largest U.S. nonprofit focused on crisis intervention and mental health for LGBTQ+ youth. It is a comparable peer because both organizations center mental health support and suicide prevention for trans/nonbinary youth, though Trevor operates at national scale with a 24/7 hotline.
- PFLAG: PFLAG is the largest U.S. family-ally organization for LGBTQ+ people, with nationwide chapters. It is a comparable peer because Stand with Trans' Ally Parents network and family-support focus mirror PFLAG's mission of supporting parents and caregivers of LGBTQ+ individuals.
- GLSEN: GLSEN is a national education-focused nonprofit working to create safe K-12 schools for LGBTQ+ students. Comparable to Stand with Trans because both provide educational resources, training, and advocacy to make schools and institutions more affirming for trans youth.
Direct peers
- Trans Lifeline: Trans Lifeline is a peer-support hotline run by and for trans people. It directly competes with Stand with Trans' Ally Parents phone/text network in providing trans-specific peer support, and shares the trans-youth-and-families target audience.
- Gender Spectrum: Gender Spectrum provides resources, training, and support for families of gender-diverse youth. Comparable to Stand with Trans because both offer family education, resources, and professional training on gender inclusivity for parents, schools, and healthcare providers.
- Point of Pride: Point of Pride is a trans-led nonprofit offering direct support such as gender-affirming garments, financial assistance, and therapy funds. Comparable to Stand with Trans because both deliver direct material and mental health resources to trans youth at no or low cost.
Regional players
- Ruth Ellis Center: Ruth Ellis Center is a Detroit-area nonprofit providing housing, mental health, and wraparound services for LGBTQ+ youth. It is a highly comparable regional peer because it serves the same Michigan/Detroit geography and overlapping youth-and-families population as Stand with Trans.
Emerging players
- Family Acceptance Project: Family Acceptance Project is a research-based initiative helping families support their LGBTQ+ children. It is comparable to Stand with Trans because both center family education as the mechanism to improve outcomes for trans youth, with overlapping practitioner audiences.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks4 records
Key highlights6 records
Customer concentration
Stand with Trans social profiles
Digital presenceStand with Trans financial estimates
Financial estimateRevenue estimate
Valuation estimate
Stand with Trans leadership team
Management profileNumber of profiles
Profiles1 record
Stand with Trans funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Stand with Trans M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Stand with Trans
What does Stand with Trans do?
Stand with Trans is a Michigan-based nonprofit that delivers affirming mental health therapy services, age-segmented peer support groups (Community Connections), a nationwide parent peer support network (Ally Parents), and transgender inclusion training for businesses and institutions. The organization also operates the Trans Lifeline Library, a vetted digital resource repository, and funds its operations through tax-deductible donations and branded merchandise sales.
Is Stand with Trans a public or private company?
Stand with Trans is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Stand with Trans founded?
Stand with Trans was founded in 2015. It employs 1 to 10 people.
Where is Stand with Trans based?
Stand with Trans is headquartered in Farmington, United States, in the North America region.
How does Stand with Trans make money?
Three revenue lines are on record. Donations are the primary driver. The others are merchandise Sales and mental Health Therapy Services.
Who are Stand with Trans's main competitors?
Broad incumbents on record are The Trevor Project, PFLAG and GLSEN. Direct peers are Trans Lifeline, Gender Spectrum and Point of Pride. Ruth Ellis Center is listed as a regional player. Family Acceptance Project is listed as an emerging player.
Does Stand with Trans have an API?
No public API is recorded for Stand with Trans.
What industry is Stand with Trans in?
Stand with Trans's product category is LGBTQ+ Youth Support Services. Its primary akta.pro industry code is BPAGAFAE, LGBTQ+ Rights & Advocacy Organizations, with a secondary code of EDAKANAA, Post-Secondary Transition Planning & Coordination. Its NAICS code is 624190 and its SIC code is 8300.