Canal Digital
Canal Digital operates as Allente AS, a Nordic pay-TV and streaming provider serving nearly one million customers across Sweden, Norway, Denmark, and Finland via streaming, satellite, and fiber delivery platforms, plus broadband in Sweden, and is now wholly owned by Viaplay Group.
- Company typePrivate
- Founded2020
- HeadquartersFornebu, Norway
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Canal Digital does
Canal Digital merged with Viasat Consumer in May 2020 to form Allente AS, a Nordic pay-TV and broadband provider now wholly owned by Viaplay Group following its November 2025 buyout of Telenor's stake. The company delivers TV content through three core distribution platforms — streaming (Stream Basic, Stream Flex 2, Stream Flex 4), satellite/parabol (Basic, Standard, Large), and fiber — supplemented by broadband internet services in Sweden, serving nearly one million customers across Sweden, Norway, Denmark, and Finland.
The product architecture is a platform-plus-modules model: customers select a delivery method (streaming, satellite, or fiber) and a tiered package, with add-on supplementary packages available for customization. Two of the streaming tiers (Flex 2, Flex 4) are explicitly advertising-supported, indicating a hybrid ad-funded/subscription monetization layer on top of the traditional pay-TV model. The company operates direct-to-consumer subscription sales via its web portals (tv.allente.no, allente.no) and distributes TV via broadband through ISP partner channels in Sweden.
The business model is subscription-based B2C with no disclosed enterprise or SMB segment. The company is headquartered in Oslo, Norway (registered office: Allente AS, Action Center, Postboks 150 Oppsal, 0619 Oslo) and operates under the Allente brand across all four Nordic markets, with Canal Digital and Viasat Consumer retained only as legacy names in its corporate history.
Canal Digital firmographics
Firmographics- Name
- Canal Digital
- Legal name
- Allente AS
- Website
- https://canaldigital.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Canal Digital operates as Allente AS, a Nordic pay-TV and streaming provider serving nearly one million customers across Sweden, Norway, Denmark, and Finland via streaming, satellite, and fiber delivery platforms, plus broadband in Sweden, and is now wholly owned by Viaplay Group.
- Ownership category
- akta.pro rank
Canal Digital industry classification
Industry- Product category
- Pay Television Services
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621), Broadcasting and Content Providers (516)
- SIC
- Cable & Other Pay Television Services (4841), Services-Motion Picture & Video Tape Distribution (7822)
- akta.pro primary industry
- International/Multilingual Streaming Channels (MPABAHAI)
- akta.pro secondary industry
- Music/Audio-Visual Streaming Channels (Concerts, Music Video Channels) (MPABAHAL)
Keywords
Where Canal Digital is headquartered
LocationHeadquarters
- HQ city
- Fornebu
- HQ country
- Norway
- HQ region
- Europe
Offices1 record
Markets served
Canal Digital business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Technology or R&D, Marketing or Sales, Personnel, Infrastructure
Distribution channels2 records
Marketing channels4 records
Canal Digital product offering
Product offeringCore offering
Canal Digital operates as part of Allente, a multi-platform pay-TV and streaming provider offering television and entertainment content to consumers across Sweden, Norway, Denmark, and Finland. The company delivers TV content via streaming, satellite (parabol), fiber, and broadband distribution channels through tiered subscription packages. In Sweden, it additionally offers broadband internet services.
Product overview
Allente operates as a unified multi-platform television and streaming provider, formed from the merger of Canal Digital and Viasat Consumer. The company offers TV services through three primary distribution channels: streaming (via Stream Basic, Stream Flex 2, and Stream Flex 4 packages), satellite/parabol (via Basic, Standard, and Large packages), and fiber (TV via Fiber). In Sweden, the company also provides broadband internet services. The portfolio represents a platform-plus-modules architecture where customers can choose between different delivery methods and package tiers, with add-on supplementary packages available for customization.
Differentiator
Problem solved
Functional benefit
Products and services
- TV via Streaming Television content delivered via internet streaming, allowing customers to watch live TV and on-demand content through an internet connection. Targeted at Nordic consumer households.
- TV via Parabol Satellite television service delivering broadcast content via parabolic antenna dish installation. Targeted at Nordic consumer households.
- TV via Fiber Television service delivered over fiber optic infrastructure, available to consumers in Sweden.
- Bredbånd (Broadband) Internet broadband services delivered via fiber or cable infrastructure in Sweden, bundled or standalone for consumer households.
Companies that use Canal Digital
Customer profileSegments1 record
Ideal customer profiles1 record
Canal Digital technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Canal Digital partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Viaplay GroupcoreViaplay Group co-founded Allente in May 2020 through the merger of Canal Digital and Viasat Consumer. Viaplay Group held co-ownership alongside Telenor from inception and in November 2025 acquired full ownership, becoming the sole owner of Allente.
- TelenorcoreTelenor co-founded Allente in May 2020 through the merger of Canal Digital and Viasat Consumer, holding co-ownership alongside Viaplay Group. In November 2025, Viaplay Group bought out Telenor's stake, making Viaplay Group the sole owner.
Scale indicators1 record
Recent moves8 records
Expansion highlights5 records
Canal Digital competitors and assessment
Company assessmentDirect peers
- Netflix: Global SVOD leader with strong Nordic penetration and growing local-language original production. Comparable because it directly contests Allente's streaming subscribers for the same household entertainment budget.
- Disney+: Major global SVOD offering branded entertainment, sports, and family content widely distributed in the Nordics. Comparable because it competes for the same premium-content subscriber segment as Allente's higher tiers.
- HBO Max: Premium SVOD service from Warner Bros. Discovery with a strong footprint in Nordic markets. Comparable because it competes with Allente on premium original series and movie content targeting the same high-ARPU households.
- Amazon Prime Video: Global SVOD bundled with Prime memberships and increasingly investing in Nordic originals. Comparable because it offers an alternative streaming subscription to the same Nordic households Allente targets.
Broad incumbents
- Telia Company: Major Nordic telco offering TV, streaming, and broadband across Sweden, Norway, Denmark, and Finland. Comparable because it competes head-to-head with Allente in bundled telecom-plus-TV distribution across the same Nordic geographies.
- Viaplay Group: Parent company of Allente and a leading Nordic streaming service. Directly comparable because it shares the same customer base, content library, and Nordic pay-TV/streaming DNA that defines Canal Digital / Allente.
- Telenor: Former co-owner of Allente and one of the largest Nordic telecom operators bundling pay-TV with mobile and broadband. Comparable because it serves overlapping Nordic households with combined connectivity and TV offerings.
Emerging players
- Apple TV+: Premium SVOD bundled with Apple hardware and focused on original content. Comparable as an alternative subscription in the same Nordic premium entertainment market, though with a smaller catalog than Allente's full pay-TV bundle.
Regional players
- Com Hem / Tele2: Tele2-owned Swedish cable and broadband operator offering bundled TV services. Comparable because it competes directly with Allente's TV-via-broadband offering in the Swedish market and represents a telco-bundled alternative.
- Yousee (Nuuday): Danish pay-TV and broadband provider owned by Nuuday/TDC. Comparable because it is a regional Nordic pay-TV operator competing directly with Allente in Denmark through cable, broadband, and streaming offerings.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Canal Digital social profiles
Digital presenceCanal Digital financial estimates
Financial estimateRevenue estimate
Valuation estimate
Canal Digital leadership team
Management profileNumber of profiles
Canal Digital funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Canal Digital M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Canal Digital
What does Canal Digital do?
Canal Digital operates as part of Allente, a multi-platform pay-TV and streaming provider offering television and entertainment content to consumers across Sweden, Norway, Denmark, and Finland. The company delivers TV content via streaming, satellite (parabol), fiber, and broadband distribution channels through tiered subscription packages. In Sweden, it additionally offers broadband internet services.
Is Canal Digital a public or private company?
Canal Digital is a private company. It is classified as corporate owned and is currently operating.
When was Canal Digital founded?
Canal Digital was founded in 2020. It employs 51 to 100 people.
Where is Canal Digital based?
Canal Digital is headquartered in Fornebu, Norway, in the Europe region.
Who are Canal Digital's main competitors?
Direct peers on record are Netflix, Disney+, HBO Max and Amazon Prime Video. Broad incumbents are Telia Company, Viaplay Group and Telenor. Apple TV+ is listed as an emerging player. Regional players are Com Hem / Tele2 and Yousee (Nuuday).
Does Canal Digital have an API?
No public API is recorded for Canal Digital.
What industry is Canal Digital in?
Canal Digital's product category is Pay Television Services. Its primary akta.pro industry code is MPABAHAI, International/Multilingual Streaming Channels, with a secondary code of MPABAHAL, Music/Audio-Visual Streaming Channels (Concerts, Music Video Channels). Its NAICS code is 5162 and its SIC code is 4841.