Canal Digital

What Canal Digital does

Canal Digital merged with Viasat Consumer in May 2020 to form Allente AS, a Nordic pay-TV and broadband provider now wholly owned by Viaplay Group following its November 2025 buyout of Telenor's stake. The company delivers TV content through three core distribution platforms — streaming (Stream Basic, Stream Flex 2, Stream Flex 4), satellite/parabol (Basic, Standard, Large), and fiber — supplemented by broadband internet services in Sweden, serving nearly one million customers across Sweden, Norway, Denmark, and Finland.

The product architecture is a platform-plus-modules model: customers select a delivery method (streaming, satellite, or fiber) and a tiered package, with add-on supplementary packages available for customization. Two of the streaming tiers (Flex 2, Flex 4) are explicitly advertising-supported, indicating a hybrid ad-funded/subscription monetization layer on top of the traditional pay-TV model. The company operates direct-to-consumer subscription sales via its web portals (tv.allente.no, allente.no) and distributes TV via broadband through ISP partner channels in Sweden.

The business model is subscription-based B2C with no disclosed enterprise or SMB segment. The company is headquartered in Oslo, Norway (registered office: Allente AS, Action Center, Postboks 150 Oppsal, 0619 Oslo) and operates under the Allente brand across all four Nordic markets, with Canal Digital and Viasat Consumer retained only as legacy names in its corporate history.

Name

Canal Digital

Legal name

Allente AS

Website

https://canaldigital.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

51–100 employees

Short description

Canal Digital operates as Allente AS, a Nordic pay-TV and streaming provider serving nearly one million customers across Sweden, Norway, Denmark, and Finland via streaming, satellite, and fiber delivery platforms, plus broadband in Sweden, and is now wholly owned by Viaplay Group.

Ownership category

akta.pro rank

Product category

Pay Television Services

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621), Broadcasting and Content Providers (516)

SIC

Cable & Other Pay Television Services (4841), Services-Motion Picture & Video Tape Distribution (7822)

akta.pro primary industry

International/Multilingual Streaming Channels (MPABAHAI)

akta.pro secondary industry

Music/Audio-Visual Streaming Channels (Concerts, Music Video Channels) (MPABAHAL)

Keywords

• Satellite television services
• Streaming TV subscriptions
• Pay television services
• Broadband internet services
• Fiber TV delivery

Headquarters

HQ city

Fornebu

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Technology or R&D, Marketing or Sales, Personnel, Infrastructure

Distribution channels2 records

Marketing channels4 records

Core offering

Canal Digital operates as part of Allente, a multi-platform pay-TV and streaming provider offering television and entertainment content to consumers across Sweden, Norway, Denmark, and Finland. The company delivers TV content via streaming, satellite (parabol), fiber, and broadband distribution channels through tiered subscription packages. In Sweden, it additionally offers broadband internet services.

Product overview

Allente operates as a unified multi-platform television and streaming provider, formed from the merger of Canal Digital and Viasat Consumer. The company offers TV services through three primary distribution channels: streaming (via Stream Basic, Stream Flex 2, and Stream Flex 4 packages), satellite/parabol (via Basic, Standard, and Large packages), and fiber (TV via Fiber). In Sweden, the company also provides broadband internet services. The portfolio represents a platform-plus-modules architecture where customers can choose between different delivery methods and package tiers, with add-on supplementary packages available for customization.

Differentiator

Problem solved

Functional benefit

Products and services

• TV via Streaming Television content delivered via internet streaming, allowing customers to watch live TV and on-demand content through an internet connection. Targeted at Nordic consumer households.
• TV via Parabol Satellite television service delivering broadcast content via parabolic antenna dish installation. Targeted at Nordic consumer households.
• TV via Fiber Television service delivered over fiber optic infrastructure, available to consumers in Sweden.
• Bredbånd (Broadband) Internet broadband services delivered via fiber or cable infrastructure in Sweden, bundled or standalone for consumer households.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• Viaplay GroupcoreStrategic or Co-development Partner · 1 May 2020Viaplay Group co-founded Allente in May 2020 through the merger of Canal Digital and Viasat Consumer. Viaplay Group held co-ownership alongside Telenor from inception and in November 2025 acquired full ownership, becoming the sole owner of Allente.
• TelenorcoreStrategic or Co-development Partner · 1 May 2020Telenor co-founded Allente in May 2020 through the merger of Canal Digital and Viasat Consumer, holding co-ownership alongside Viaplay Group. In November 2025, Viaplay Group bought out Telenor's stake, making Viaplay Group the sole owner.

Scale indicators1 record

Recent moves8 records

Expansion highlights5 records

Direct peers

• Netflix: Global SVOD leader with strong Nordic penetration and growing local-language original production. Comparable because it directly contests Allente's streaming subscribers for the same household entertainment budget.
• Disney+: Major global SVOD offering branded entertainment, sports, and family content widely distributed in the Nordics. Comparable because it competes for the same premium-content subscriber segment as Allente's higher tiers.
• HBO Max: Premium SVOD service from Warner Bros. Discovery with a strong footprint in Nordic markets. Comparable because it competes with Allente on premium original series and movie content targeting the same high-ARPU households.
• Amazon Prime Video: Global SVOD bundled with Prime memberships and increasingly investing in Nordic originals. Comparable because it offers an alternative streaming subscription to the same Nordic households Allente targets.

Broad incumbents

• Telia Company: Major Nordic telco offering TV, streaming, and broadband across Sweden, Norway, Denmark, and Finland. Comparable because it competes head-to-head with Allente in bundled telecom-plus-TV distribution across the same Nordic geographies.
• Viaplay Group: Parent company of Allente and a leading Nordic streaming service. Directly comparable because it shares the same customer base, content library, and Nordic pay-TV/streaming DNA that defines Canal Digital / Allente.
• Telenor: Former co-owner of Allente and one of the largest Nordic telecom operators bundling pay-TV with mobile and broadband. Comparable because it serves overlapping Nordic households with combined connectivity and TV offerings.

Emerging players

• Apple TV+: Premium SVOD bundled with Apple hardware and focused on original content. Comparable as an alternative subscription in the same Nordic premium entertainment market, though with a smaller catalog than Allente's full pay-TV bundle.

Regional players

• Com Hem / Tele2: Tele2-owned Swedish cable and broadband operator offering bundled TV services. Comparable because it competes directly with Allente's TV-via-broadband offering in the Swedish market and represents a telco-bundled alternative.
• Yousee (Nuuday): Danish pay-TV and broadband provider owned by Nuuday/TDC. Comparable because it is a regional Nordic pay-TV operator competing directly with Allente in Denmark through cable, broadband, and streaming offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/allentenorge
• LinkedInlinkedin.com/company/allente-nordic
• Instagraminstagram.com/allentenorge

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Canal Digital