Tricel

What Tricel does

Tricel (Portsmouth) Limited is a UK-based specialist pump distributor and service provider operating as a subsidiary of the global Tricel Group. The company supplies water pumping solutions to the commercial building services market, distributing pumps, booster sets, fire pumps, pressurisation units, expansion vessels, cold water storage tanks and wastewater systems from major manufacturers including Grundfos, Xylem/Lowara, Flamco, Spirotech, Caprari, DAB, KSB and Wilo. Its proprietary Elvaro water pressure booster system, supported by an online Tank Builder configurator, and in-house GRP (Sheet Moulding Compound) water storage tanks, provide a branded product layer on top of the third-party distribution business.

The company operates a sales-led, specialist distribution model with headquarters in Waterlooville, Hampshire handling sales, engineering and manufacturing, and a dedicated London/Dartford operations base providing 24/7 emergency pump servicing and commissioning. Its customer base spans hospitals, hotels, schools, apartment blocks, residential towers and commercial buildings, with documented installations in landmark London developments including One Tower Bridge (355 apartments), Canaletto Tower (190 apartments, 31 storeys) and Vauxhall Sky Gardens (239 apartments, 36 storeys). Revenue is generated through a combination of hardware sales, bespoke pump design, installation and commissioning, preventative maintenance contracts, and emergency call-out services.

Tricel holds ISO 9001:2015, Constructionline Gold and SSIP health and safety accreditations, and its distributed products carry WRAS and BS 9251:2021 compliance for potable water and fire suppression applications. The company sells exclusively through direct enterprise field sales with free consultations, site surveys and quote-based pricing, and positions itself through technical content, a case study library, and an approved CPD training programme delivered via its Product Learning Centre. The UK is its sole disclosed market, with group-level international footprint residing at the parent Tricel Group level.

Name

Tricel

Legal name

Tricel (Portsmouth) Limited

Website

https://tricelpumps.co.uk

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

11–50 employees

Short description

Tricel is a UK specialist pump distributor and service provider for commercial building services, distributing pumps, booster sets, fire pumps and water storage systems from manufacturers including Grundfos, Xylem/Lowara and Flamco, alongside its proprietary Elvaro brand, serving hospitals, hotels, residential towers and commercial buildings.

Ownership category

akta.pro rank

Product category

Commercial Pumping Solutions

NAICS

Pump and Compressor Manufacturing (33391)

SIC

Pumps & Pumping Equipment (3561)

akta.pro industry

PRIMARYIMALADAL

Metal Packaging Decoration & Printing (Lithography, Digital, Sleeving on Metal)

Industrials, Manufacturing & Construction/Packaging & Containers/Metal Packaging (Cans, Aerosols, Drums)

SECONDARYIMAHANAG

Pump & Compressor Packages (Skids, Booster Sets)

Industrials, Manufacturing & Construction/Industrial Machinery & Heavy Equipment/Pumps & Compressors (Fluid & Gas Handling)

SECONDARYIMAFAGAD

Pump Stations, Lift Stations & Booster Stations Construction

Industrials, Manufacturing & Construction/Construction & Civil Engineering/Water & Wastewater Infrastructure Construction

Keywords

• Water pump distribution
• Commercial building services
• Booster pump sets
• Fire protection pumping
• Pump maintenance services

Headquarters

HQ city

Waterlooville

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Pump and Equipment Sales: Sale of pumps, booster sets, fire pumps, circulating pumps, submersible pumps, wastewater pumps, pressurisation units, expansion vessels, cold water storage tanks, and associated spares and accessories. Products sourced from major manufacturers including Grundfos, Lowara/Xylem, Flamco, Spirotech, and others.
2. Service and Maintenance: Preventative maintenance contracts, pump commissioning, pump repairs including seal replacements and complete overhauls, and 24/7 emergency call-out services. Site surveys and technical support also provided.
3. Installation Services: Installation and commissioning of pumps, booster sets, pressurisation units, and complete pumping systems at customer sites, carried out by skilled specialist engineers.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Tricel is a UK specialist pump distributor for commercial building services, supplying, installing, commissioning, and maintaining water pumping systems. The product portfolio includes booster pump sets, fire pumps, pressurisation units, circulating pumps, wastewater pumps, chemical dosing systems, and cold water storage tanks, drawn from both proprietary lines (Elvaro booster system, GRP/SMC-manufactured tanks, bespoke pump systems) and authorised third-party brands (Grundfos, Lowara/Xylem, Flamco, Caprari, Spirotech, DAB, KSB, Wilo). The company also provides preventative maintenance contracts, pump commissioning, repairs, and 24/7 emergency call-out servicing across the UK.

Product overview

Tricel is a UK-based pump distributor and service provider offering a comprehensive portfolio of water pumping solutions for commercial building services. The company operates a multi-product strategy combining proprietary Tricel-branded products (including the Elvaro water pressure booster system, bespoke pump systems, booster pump sets, fire pumps, pressurisation units, and wastewater/drainage solutions) with distributed third-party brands. The proprietary Elvaro product line provides space-saving potable water tanks with integrated pressure-boosting pumps. Beyond proprietary offerings, Tricel distributes and installs products from major manufacturers including Grundfos (Magna1, Magna3 circulator pumps), Lowara (GHV/GHVF booster sets, e-SV vertical multistage pumps, DOC submersible pumps, Ecocirc pumps), Xylem (Hydrovar X variable speed drives), and Flamco (expansion vessels, buffer vessels, pressurisation units, dosing pots). The product portfolio serves diverse applications including water pressure boosting, fire protection, wastewater management, heating and cooling circulation, and industrial fluid transfer. Tricel also provides associated services including pump commissioning, maintenance contracts, site surveys, and 24/7 emergency pump servicing.

Differentiator

Problem solved

Functional benefit

Brands

• Elvaro: Water pressure booster pump and tank system product line including Elvaro T and Elvaro B tank and booster pump sets
• WASP Valve

Products and services

• Elvaro Water Pressure Booster Pump and Tank System A space-saving potable water tank combined with a pressure-boosting pump system for residential and commercial water pressure enhancement. Includes Elvaro T and Elvaro B configurations with a Tank Builder configuration tool for custom designs.
• Bespoke Pump Systems Custom-designed pumps engineered to meet specific pumping requirements for any application, including hand, wind, solar, electric, petrol, or diesel pumps.
• Booster Pump Sets Pre-packaged pump sets designed to deliver constant water pressure at variable flow demands for commercial and residential buildings, with variable speed drive options reducing energy consumption by up to 50%. Includes expansion vessels, manifolds, valves, sensors, control gear, and BMS interface systems.
• Packaged Pumping Stations Complete pumping station solutions for applications where gravity drainage is not possible, including pre-packaged units for wastewater and sewage removal.
• Fire Pumps and Packaged Fire Pump Sets Fire protection pumping solutions ranging from small to packaged systems for commercial, industrial, and residential fire suppression. Packaged fire pump sets are pre-assembled with pump, driver, controller, and accessories on a joint base, compliant with BS 9251:2021.
• Pressurisation Units Automatic filling and pressure maintenance solutions for sealed heating and chilled water systems, delivering sufficient volume and water pressure for building services applications. Includes the Water Air Surge Protector (WASP) Valve for surge and water hammer protection.
• Electrical Control Systems Design, construction, and commissioning of electrical control systems for pump operations, including control panels combined with pressure vessels for complete system management.
• Chemical Transfer and Dosing Pumps Precision chemical dosing systems for water treatment and industrial process applications, including Flamco dosing pots.
• Cold Water Storage Tanks and Kiosks Design and installation of cold water storage tanks and kiosk enclosures for commercial buildings, including sectional and one-piece tanks with WRAS approval for drinking water applications, manufactured using Glass Reinforced Polymer (GRP) and Sheet Moulding Compound (SMC).
• Wastewater Pumps and Drainage Pumping solutions for wastewater, sewage, and drainage applications in commercial and industrial settings, including submersible pumps for groundwater management and flooding prevention.
• Pump Spares and Accessories Replacement parts, spares, and ancillary equipment for pump maintenance, repairs, and ongoing operations.
• Preventative Maintenance Contracts Scheduled preventative maintenance contracts for pumps and pumping systems to ensure reliable operation, extend equipment life, and minimise unplanned downtime for commercial and industrial customers.
• Pump Commissioning Services Professional commissioning of pumps, booster sets, pressurisation units, and complete pumping systems at customer sites, carried out by skilled specialist engineers.
• Pump Maintenance and Repair Services Pump repair services including seal replacements and complete overhauls, alongside ongoing maintenance, based primarily out of the London/Dartford service operations.
• Site Surveys and Technical Consultation Free site surveys and technical consultations to assess pumping requirements, size equipment correctly, and support accurate project specification for commercial building customers.
• Emergency Water Pump Service London 24/7 emergency call-out service for pump breakdowns and urgent repairs in the London area, delivered from the Dartford service operations base to minimise downtime for commercial customers.

Quantifiable outcome

• Variable speed booster pumps can reduce energy consumption by up to 50% compared to constant-speed alternatives
• +1 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature5 records

Partnerships

Seven partnerships are on record, tiered minor and core.

• Watkins FM SolutionsminorStrategic or Co-development Partner · 12 September 2023Tricel collaborated with Watkins FM Solutions to address an emergency hot water supply issue at Canterbury Christ Church University. Watkins FM Solutions reported the issue to Tricel's customer service team, and both companies worked together to reinstate hot water supplies to the student accommodation using a Grundfos pump from Tricel's stockpile.
• GrundfoscoreChannel Partner/ Reseller/ DistributorTricel is recognised as one of the largest independent GRUNDFOS distributors in the UK. The partnership involves distribution of the full range of Grundfos products including booster sets (Hydro MPC-E, Hydro Multi-E), circulating pumps (Magna1, Magna3, TPE2, TPE3), fire pumps, and pressurisation units. Tricel also benefits from Grundfos FastTrack Build programme enabling rapid delivery of certain booster set ranges.
• Lowara / XylemcoreChannel Partner/ Reseller/ DistributorTricel is an authorised distributor of Xylem and Lowara products, distributing the full range of Lowara pumps including the GHV series booster sets, e-SV vertical multistage pumps, DOC submersible dewatering pumps, and Ecocirc circulating pumps.
• FlamcocoreChannel Partner/ Reseller/ DistributorTricel supplies Flamco products including expansion vessels, buffer vessels, pressurisation units, dirt separators, degassers, and dosing pots. Flamco has production facilities in the Netherlands, UK, Poland, Germany, and Russia and holds certifications including KIWA, FM, VdS, UL, WRAS, ACS, DIN, DVGW, and RAL.
• SpirotechminorChannel Partner/ Reseller/ DistributorTricel supplies Spirotech products including dirt separators and degassers, used in commercial building pumping installations to protect system components and improve efficiency.
• CaprariminorChannel Partner/ Reseller/ DistributorTricel supplied Caprari pumps as part of the equipment package for the Canaletto Tower project in London, including Caprari submersible pumps and water features.
• DAB, KSB, WilominorChannel Partner/ Reseller/ DistributorTricel distributes pumps from DAB, KSB, and Wilo in addition to its primary manufacturer partnerships, providing customers with a diverse range of options across different applications and price points.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Wilo UK: Subsidiary of global pump manufacturer Wilo, selling commercial and residential pumps directly in the UK market, increasingly competing with independent distributors like Tricel through direct accounts.
• SPP Pumps: Major UK-based pump manufacturer with strong presence in fire protection and commercial building services, supplying pumps directly as well as through distribution channels that overlap with Tricel's offerings.
• Crane Building Services & Utilities: UK division of Crane Co supplying commercial HVAC, plumbing, and piping products including pumps and valves, with broader product breadth and larger scale than Tricel but overlapping in commercial building services.
• BSS Industrial: UK-wide HVAC, plumbing, and mechanical services distributor with national depot network, competing with Tricel in commercial building services pump distribution but with deeper logistics infrastructure.
• Xylem UK (Lowara): UK operations of global water technology company Xylem, including Lowara brand pumps. While Tricel is a Lowara distributor, Xylem's direct sales force and IoT-enabled solutions represent both supplier and competitive threat.

Direct peers

• Pump Sales Direct: UK pump supplier specialising in commercial pumps, booster sets, and ancillary equipment, with a comparable product portfolio and building services customer base to Tricel.
• Castle Pumps: Long-established UK pump distributor offering commercial and industrial pump solutions, including booster sets and bespoke engineered systems, serving similar building services customers as Tricel.
• Stuart Group: UK-based pump distributor and service provider specialising in commercial and industrial water pumping solutions, with overlapping manufacturer partnerships and a similar install-and-maintain commercial building services business model.
• Kelair Pumps: UK pump distributor and service provider focused on commercial building services, water booster sets, and HVAC pumping solutions, competing with Tricel in the same end markets and customer segments.
• Atlantic Pumps: UK specialist pump distributor offering a wide range of commercial and industrial pumps, including booster sets and pressurisation units, directly competing with Tricel in building services applications.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/tricel_eu
• YouTubeyoutube.com/channel/UC
• Facebookfacebook.com/tricelpumpingsolutions
• LinkedInlinkedin.com/company/tricel-pumping-solutions
• Instagraminstagram.com/tricel_pumping_solutions

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tricel