Autotrend

What Autotrend does

Autotrend S.r.l. is an Italian multi-brand automotive dealership group headquartered in Bari, operating five owned physical showrooms and service centers across Puglia and Basilicata (Bari, Foggia, Taranto, Lecce, Matera). Founded in 2009 and active as an IVASS-registered insurance intermediary since 14 May 2009, the company is an authorized dealer for more than ten automotive brands — Volvo, Mazda, Subaru, Honda, Lotus, Polestar, DR Automobiles, Lynk & Co, ICH-X, SportEquipe, Mitsubishi, and KG Mobility — and sells new vehicles, KM0 (nearly new) cars, and certified pre-owned vehicles through OEM-branded programs such as Volvo Selekt and Mazda Best Selection under its own Restart used-car label.

The business model combines one-time vehicle sales, recurring after-sales services (tagliando scheduled maintenance, bodywork, tire replacement, ministerial inspections, parts and accessories), subscription-based long-term rental (noleggio a lungo termine), short-term rentals via an Avis partnership at Bari and Taranto, and commission-based insurance intermediation with Allianz Assicurazioni. Customer financing is offered alongside sales with monthly payment examples ranging from approximately €170 (Citroën C3) to €715 (Volvo EX30 Cross Country). The customer base is primarily individual retail buyers, supplemented by corporate fleet buyers and a curated used-car offering for neopatentati (newly licensed drivers); transactions occur in-person at showrooms or remotely via video consultation.

Autotrend operates without proprietary technology infrastructure: its website is built on MotorK's dealership SaaS (motork.io), and no AI/ML, app, SDK, or API capabilities are disclosed. The company is privately held with no disclosed external shareholders, venture capital, or institutional investment; in October 2020 it absorbed AUTOTREND 2.0 S.r.l. via a merger-for-incorporation, consolidating operations under the surviving entity. The Lecce operation runs under a dedicated Autotrend Mobility sub-brand covering Honda, Mitsubishi, Sportequipe, ICH-X, and Lynk & Co, signaling a structured multi-division retail model. As of the latest data, 468 vehicles are advertised across the website inventory.

Name

Autotrend

Legal name

Autotrend S.r.l.

Website

https://autotrend.it

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

Autotrend S.r.l. is a privately held Italian multi-brand automotive dealership group operating five showrooms and service centers across Puglia and Basilicata (Bari, Foggia, Taranto, Lecce, Matera), selling new, KM0, and certified used vehicles for 10+ brands including Volvo, Mazda, Honda, Subaru, Lotus, and Polestar, alongside workshop, long-term rental, Avis short-term rental, and Allianz insurance services.

Ownership category

akta.pro rank

Product category

Automotive Dealership

NAICS

Automobile Dealers (4411), Other Motor Vehicle Dealers (4412)

SIC

Retail-Auto Dealers & Gasoline Stations (5500), Services-Automotive Repair, Services & Parking (7500)

akta.pro primary industry

Dealer-Sold & F&I Administered Service Contracts (Dealer Obligors) (FSAJALAD)

akta.pro secondary industry

Auto & Vehicle Leasing (Personal Use) (FSAKANAA)

Keywords

• Multi-brand car dealership
• New vehicle sales
• Certified pre-owned cars
• Long-term vehicle rental
• Automotive after-sales service

Headquarters

HQ city

Bari

HQ country

Italy

HQ region

Europe

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. New Vehicle Sales: Sale of new vehicles from authorized brand dealerships including Volvo, Mazda, Subaru, Honda, Lotus, Polestar, DR, Lynk&Co, ICH-X, SportEquipe, and Mitsubishi. Customers can configure and order new vehicles, purchase from ready-to-deliver stock, or select KM0 (nearly new) vehicles.
2. Used Vehicle Sales: Sale of certified used vehicles including Volvo Selekt and Mazda Best Selection programs, as well as multi-brand used cars. Vehicles undergo quality inspections and come with warranties.
3. After-sales Service and Maintenance: Workshop services including routine maintenance (tagliando), bodywork repairs (carrozzeria), tire replacement, government vehicle inspections (revisione ministeriale), and provision of spare parts and accessories.
4. Insurance Services: As an insurance intermediary registered with IVASS (RUI registration E000303114), Autotrend offers insurance products in partnership with Allianz Assicurazioni.
5. Vehicle Rental Services: Short-term and long-term vehicle rental services through Avis partnership (daily, monthly, and multi-month rentals) and proprietary long-term leasing (noleggio a lungo termine) offerings.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Autotrend S.r.l. is a multi-brand automotive dealership operating across five cities in Southern Italy (Bari, Foggia, Taranto, Lecce, Matera) that sells new, used, and KM0 (nearly new) vehicles as an authorized dealer for brands including Volvo, Mazda, Subaru, Honda, Lotus, Polestar, DR, Lynk&Co, Mitsubishi, ICH-X, and SportEquipe. The company complements vehicle sales with after-sales services (scheduled maintenance, bodywork, tires, government inspections, parts), insurance intermediation through Allianz (IVASS RUI E000303114), short-term rentals via an Avis partnership, and proprietary long-term leasing (noleggio a lungo termine).

Product overview

Autotrend is a multi-brand car dealership operating across Southern Italy (Puglia and Basilicata regions) with showrooms in Bari, Foggia, Taranto, Lecce, and Matera. The company offers a unified automotive retail platform combining new vehicle sales (Volvo, Mazda, Subaru, Honda, Lotus, Polestar, DR Automobiles, Lynk & Co, Mitsubishi, ICH-X, SportEquipe), certified pre-owned vehicles under the Restart program, and nearly new KM0 vehicles. Supporting services include long-term leasing, short-term Avis rental partnerships, complete after-sales maintenance (tagliando, bodywork, tires, inspections), genuine parts, insurance products, and customized financing solutions—all accessible through online booking and video consultation. The portfolio is organized around the core vehicle sales business supplemented by service revenue streams from maintenance, rental, and insurance partnerships.

Differentiator

Problem solved

Functional benefit

Products and services

• Auto Nuove (New Cars)

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core and minor.

• AviscoreChannel Partner/ Reseller/ DistributorAutotrend is a partner of Avis Autonoleggio, the world's largest short-term car rental company. Autotrend operates dedicated Avis rental offices at its Bari and Taranto locations, offering daily, monthly, and multi-month vehicle rentals to customers with a credit card. This partnership extends Autotrend's service offering beyond vehicle sales to include flexible mobility solutions.
• Allianz AssicurazioniminorStrategic or Co-development PartnerAutotrend has a partnership with Allianz Assicurazioni for the provision of insurance services. The company is registered as an insurance intermediary (RUI SEZ. E, number E000303114) and is subject to IVASS oversight, indicating an authorized insurance distribution relationship with Allianz.
• Volvo Car Italia S.p.A.coreChannel Partner/ Reseller/ DistributorAutotrend is an authorized Volvo dealer for its operating territories in Puglia and Basilicata. The privacy policy identifies Volvo Car Italia S.p.A. (Via Enrico Mattei n. 66 – 40138 – Bologna) as a connected company and data co-controller for contractual purposes.
• Mazda Motor Italia S.r.l.coreChannel Partner/ Reseller/ DistributorAutotrend is an authorized Mazda dealer. The privacy policy identifies Mazda Motor Italia S.r.l. (Via Alessandro Marchetti n. 105 – 00148 – Roma) as a connected company and co-controller of customer data for contractual purposes.
• Subaru Italia S.r.l.coreChannel Partner/ Reseller/ DistributorAutotrend is an authorized Subaru dealer. The privacy policy identifies Subaru Italia S.r.l. (Largo Negrelli n. 1 – 38061 Ala, Trento) as a connected company and data co-controller for contractual purposes.
• Honda Motor Europe LTD ItaliacoreChannel Partner/ Reseller/ DistributorAutotrend is an authorized Honda dealer. The privacy policy identifies Honda Motor Europe LTD Italia (Via della Cecchignola, 13 – 00143 Roma) as a connected company and data co-controller for contractual purposes.
• DR Italia S.r.l.coreChannel Partner/ Reseller/ DistributorAutotrend is an authorized DR (DR Automobiles) dealer. The privacy policy identifies DR Italia S.r.l. a socio unico (Zona Industriale di Macchia d'Isernia, IS, P.IVA 00990010944) as a connected company and data co-controller for contractual purposes.
• Lynk & Co Sales Italy S.r.l.coreChannel Partner/ Reseller/ DistributorAutotrend is an authorized Lynk & Co dealer. The privacy policy identifies Lynk & Co Sales Italy S.r.l. (Via Mazzini Giuseppe, 9 – 20123 – Milano, P.IVA 11422930963) as a connected company and data co-controller for contractual purposes.
• Lotus Cars LimitedminorChannel Partner/ Reseller/ DistributorAutotrend is an authorized Lotus dealer for Potash Lane, Norfolk, Great Britain. Listed in the privacy policy as a connected company and data co-controller for contractual purposes.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Emerging players

• Brumbrum: Italy's leading online-first multi-brand car retailer, selling new and used vehicles directly to consumers with home delivery. Same end-customer (Italian car buyer) and overlapping brand portfolio, but a digital-native model competing with Autotrend's physical-dealer-led approach.
• noicompriamoauto.it: Italy's largest online used-car buying service (part of the AUTO1 Group), purchasing used vehicles directly from consumers and reselling via dealer channels. Competes with Autotrend for the Italian used-car inventory pool and dealer-supply economics.
• Autohero Italia: Online used-car retailer (AUTO1 Group brand) operating in Italy with inspected, warrantied used vehicles sold direct-to-consumer. Overlaps with Autotrend's certified used-vehicle programs (Restart, Volvo Selekt, Mazda Best Selection) on the Italian consumer side.

Direct peers

• Sicedi / Gruppo Sironi: Established Italian multi-brand automotive dealer group with sales, service, and parts operations across multiple regions. Operates the same authorized-dealer business model as Autotrend, providing a relevant comparable for Italian dealer economics and scale.
• CarCenter Italia: Italian multi-brand used-vehicle retailer with physical showrooms, finance offerings, and trade-in services. Directly comparable to Autotrend's certified used-vehicle and multi-brand used-car operations, though with a used-only focus.
• Gruppo Intergea: One of Italy's largest multi-brand automotive retail groups, operating authorized dealerships for multiple OEMs across the country. Directly comparable to Autotrend in business model (multi-brand authorized dealer) but at national scale, making it the most relevant peer for benchmarking and the most likely acquirer.
• Gruppo Fimauto: Italian multi-brand automotive retail group with new-vehicle sales, after-sales service, and corporate fleet operations. Directly comparable dealership business model to Autotrend, including service-center revenue and fleet/corporate client focus.
• Gruppo Bonaldi: Long-established Italian multi-brand dealer group headquartered in Bergamo, representing premium and mainstream OEMs with full sales, service, and used-vehicle operations. Comparable multi-brand dealership model to Autotrend, though concentrated in Northern Italy.

Others

• Allianz Italia (Insurance Partner): Autotrend's insurance distribution partner. Included as an ecosystem peer because Allianz's Italian motor-insurance product feeds Autotrend's F&I revenue stream and any change in that partnership or in Allianz's Italian dealer-channel strategy directly affects Autotrend's economics.

Broad incumbents

• Autoscout24 Italia: Italy's leading online automotive marketplace (new and used vehicles), part of the broader Autoscout24 Group. Not a dealer but the dominant channel through which Italian dealers (including Autotrend) acquire online leads and benchmark pricing.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/intent/tweet?url=https://www.autotrend.it
• YouTubeautotrend.it/video
• Facebookfacebook.com/sharer/sharer.php?u=https://www.autotrend.it
• LinkedInlinkedin.com/company/autotrend-s.r.l

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Autotrend