O2 Farm
Seoul-based private company providing distribution channels for direct sales of domestic South Korean agricultural and marine products, with its only documented digital presence — a Naver modoo! website — terminated in June 2025.
- Company typePrivate
- Founded-
- HeadquartersSeoul, South Korea
- Headcount—
- GTM typeB2C
- OfferingServices
What O2 Farm does
O2 Farm is a Seoul, South Korea-based private company whose stated function is providing distribution channels for direct sales of domestic agricultural and marine products. Per its brief self-description, the company operates as an intermediary between Korean producers of agricultural and marine goods and end buyers, enabling direct sales that bypass traditional retail intermediation. The firm is classified as for-profit and privately held, with no publicly disclosed ticker, parent company, or ownership structure.
No specific product catalog, proprietary technology, distribution network composition, pricing model, customer segment breakdown, management team, headcount, funding history, or revenue figures are documented in the available source material. The only documented operational artifact is the company's website, which was hosted on Naver's free modoo! website-builder platform rather than on proprietary infrastructure. No API, SDK, integration, mobile app, or technical moat is disclosed.
As of June 26, 2025, O2 Farm's website was terminated alongside Naver's discontinuation of the modoo! service. The operational status of O2 Farm as a going-concern business entity is unclear from the available data: the source characterizes operating status as "closed" on the basis of the website shutdown, but does not confirm whether the company has ceased trading, migrated to an alternative digital channel, or continues to operate offline. No subsequent corporate action, relaunch, or restructuring has been disclosed.
O2 Farm firmographics
Firmographics- Name
- O2 Farm
- Legal name
- O2 Farm
- Website
- https://o2farm.modoo.at
- Company type
- Private
- Operating status
- Closed
- Short description
- Seoul-based private company providing distribution channels for direct sales of domestic South Korean agricultural and marine products, with its only documented digital presence — a Naver modoo! website — terminated in June 2025.
- Ownership category
- akta.pro rank
O2 Farm industry classification
Industry- Product category
- Agricultural and Marine Product Distribution
- NAICS
- Farm Supplies Merchant Wholesalers (42491), Other Farm Product Raw Material Merchant Wholesalers (424590)
- SIC
- Wholesale-Farm Product Raw Materials (5150)
- akta.pro primary industry
- Livestock & Pasture Supply Retail (Feed Supplements, Animal Health Inputs) (AFABAJAJ)
- akta.pro secondary industry
- Water Sports & Marine Recreation Gear Distribution (CRAOAJAD)
Keywords
Where O2 Farm is headquartered
LocationHeadquarters
- HQ city
- Seoul
- HQ country
- South Korea
- HQ region
- Asia
Markets served
O2 Farm business model
Business model- GTM type
- B2C
- Offering type
- Services
O2 Farm product offering
Product offeringCore offering
O2 Farm provided distribution channels that enabled direct sales of domestic agricultural and marine products in South Korea. The company operated an online website on Naver's modoo! platform to facilitate transactions involving locally sourced agricultural and marine goods.
Product overview
No product information available. The source indicates that O2 Farm's homepage was hosted on Naver's modoo! platform, which has been discontinued as of June 26, 2025. The company website is no longer operational on that platform.
Differentiator
Problem solved
Functional benefit
Products and services
- Domestic Agricultural and Marine Product Direct Sales Distribution channel offering that facilitates direct sales of domestically produced agricultural and marine products to consumers in South Korea through an online website.
Companies that use O2 Farm
Customer profileIdeal customer profiles1 record
O2 Farm technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
O2 Farm partnerships and signals
Strategic signalRecent moves1 record
O2 Farm competitors and assessment
Company assessmentDirect peers
- GoodEggs: GoodEggs is an online marketplace that enables direct sales of local agricultural and food products from producers to consumers and businesses. It shares O2 Farm's model of providing a distribution channel for direct producer-to-buyer agricultural transactions.
- Imperfect Foods: Imperfect Foods delivers produce and other food items directly from producers to consumer households through a subscription model. It is comparable to O2 Farm in using a direct-sales distribution channel for agricultural and food products.
- LocalHarvest: LocalHarvest is a US directory and marketplace that connects consumers directly with local farmers and producers. It is comparable to O2 Farm as a distribution channel enabling direct sales of agricultural products, though it does not focus on marine products.
- Farmigo: Farmigo historically operated a food distribution platform connecting farmers directly to consumers and buying clubs. It is comparable to O2 Farm in operating a distribution channel for direct agricultural sales, though it ceased active operations.
- Market Kurly: Market Kurly is a major Korean fresh-grocery direct-delivery service that sources agricultural and marine products and ships them to consumers overnight. It is the most direct Korean competitor to O2 Farm's agricultural and marine direct-sales distribution model.
Broad incumbents
- Naver Smartstore: Naver's Smartstore hosts thousands of Korean agricultural and marine product sellers who reach consumers via direct online channels. It overlaps with O2 Farm because O2 Farm's prior presence was hosted on a Naver property, and Smartstore merchants represent the typical competitive supply for O2 Farm's channel.
- Kakao Fresh / Kakao Gift: Kakao operates gifting and fresh-product commerce features through its messaging super-app, including agricultural and seafood gifts delivered directly. It overlaps with O2 Farm in Korean domestic direct-sales of agricultural and marine products.
- Coupang: Coupang operates Rocket Fresh and Rocket Delivery, a broad e-commerce platform that includes agricultural and marine product direct fulfillment in South Korea. It competes with O2 Farm on buyer reach and logistics scale while serving a much wider category set.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat1 record
Key risks6 records
Key highlights4 records
Customer concentration
O2 Farm financial estimates
Financial estimateRevenue estimate
Valuation estimate
O2 Farm leadership team
Management profileNumber of profiles
O2 Farm funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
O2 Farm M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about O2 Farm
What does O2 Farm do?
O2 Farm provided distribution channels that enabled direct sales of domestic agricultural and marine products in South Korea. The company operated an online website on Naver's modoo! platform to facilitate transactions involving locally sourced agricultural and marine goods.
Is O2 Farm a public or private company?
O2 Farm is a private company. It is classified as unknown and is currently closed.
When was O2 Farm founded?
O2 Farm was founded in -1.
Where is O2 Farm based?
O2 Farm is headquartered in Seoul, South Korea, in the Asia region.
Who are O2 Farm's main competitors?
Direct peers on record are GoodEggs, Imperfect Foods, LocalHarvest, Farmigo and Market Kurly. Broad incumbents are Naver Smartstore, Kakao Fresh / Kakao Gift and Coupang.
Does O2 Farm have an API?
No public API is recorded for O2 Farm.
What industry is O2 Farm in?
O2 Farm's product category is Agricultural and Marine Product Distribution. Its primary akta.pro industry code is AFABAJAJ, Livestock & Pasture Supply Retail (Feed Supplements, Animal Health Inputs), with a secondary code of CRAOAJAD, Water Sports & Marine Recreation Gear Distribution. Its NAICS code is 42491 and its SIC code is 5150.