Baglio di Pianetto
Baglio di Pianetto is a family-owned Sicilian winery producing 100% organic high-altitude wines (700-900m) from a 106-hectare estate in Santa Cristina Gela, with a vertical gravity-flow winery, multiple product lines including Viafrancia and In Purezza monovarietals, and wine tourism experiences serving premium wine consumers and cultural tourists.
- Company typePrivate
- Founded1997
- HeadquartersSanta Cristina Gela, Italy
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What Baglio di Pianetto does
Baglio di Pianetto is a family-owned Sicilian winery founded in 1997 by Count Paolo Marzotto, now led in its third generation by his grandson Grégoire Desforges alongside CEO Dante Bonacina. The company is registered as Baglio di Pianetto s.r.l. – società agricola, is subject to the direction and coordination of parent holding SCNP s.r.l., and operates from a 106-hectare estate in Santa Cristina Gela (Palermo province) with vineyards at 700-900 meters above sea level. It also sources from a secondary site near Noto, and operates with 51-100 employees.
The core product is organic (Biologico-certified) high-altitude wine, organized into the Viafrancia flagship blend line (Bianco, Rosato, Rosso), the In Purezza monovarietal line (Viognier, Insolia, Catarratto, Grillo, Syrah, Frappato, Nero d'Avola), an Etna DOC line from the northern slopes of Mount Etna (Bianco, Rosato, Rosso), sparkling wines (Fushà Charmat method, Shùmè), Èra Passito from Moscato, and the heritage Eredità blends (Ramione, Shymer). Production is centered on a 2002-inaugurated vertical gravity-flow winery with underground natural rock insulation, enabling capacity of over 900,000 bottles annually; the company also produces organic extra-virgin olive oil from Biancolilla and Cerasuola olives. Winemaking leadership includes Graziana Grassini (joined February 2024), Giuseppe Lo Iacono (20-year tenure), and agronomist-winemaker Francesco Matesi.
Revenue is generated primarily through wholesale and direct wine sales, supplemented by paid wine tourism experiences at the estate (€35-90 per person, booked via the Divinea platform), cultural tourism bundles with visitpiana.com (€90 cultural experience), and an own e-commerce storefront for olive oil. The company targets wine connoisseurs seeking terroir-driven Sicilian wines and wine tourism visitors seeking Arbëreshë-heritage cultural experiences. Geographic reach is concentrated in Italy, with an explicitly global e-commerce channel for olive oil only; no revenue, customer count, or distributor mix is publicly disclosed.
Baglio di Pianetto firmographics
Firmographics- Name
- Baglio di Pianetto
- Legal name
- Baglio di Pianetto s.r.l. – società agricola
- Website
- https://bagliodipianetto.it
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Baglio di Pianetto is a family-owned Sicilian winery producing 100% organic high-altitude wines (700-900m) from a 106-hectare estate in Santa Cristina Gela, with a vertical gravity-flow winery, multiple product lines including Viafrancia and In Purezza monovarietals, and wine tourism experiences serving premium wine consumers and cultural tourists.
- Ownership category
- akta.pro rank
Baglio di Pianetto industry classification
Industry- NAICS
- Wineries (312130)
- SIC
- Beverages (2080)
- akta.pro primary industry
- Wine & Sparkling Wine Wineries & Brands (CRADAIAB)
- akta.pro secondary industries
- Wineries & Vineyards (Tasting Rooms) (THAFALAE), Organic Vineyard & Wine Grape Farming (AFAGAKAI), Wine Tastings & Vineyard/Winery Tours (THAJAGAD)
Keywords
Where Baglio di Pianetto is headquartered
LocationHeadquarters
- HQ city
- Santa Cristina Gela
- HQ country
- Italy
- HQ region
- Europe
Offices2 records
Markets served
Baglio di Pianetto business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales
Revenue model
- Wine Production and Sales: Baglio di Pianetto generates primary revenue through producing and selling high-altitude organic Sicilian wines. The winery produces over 900,000 bottles annually across multiple product lines including Viafrancia, In Purezza (monovarietal), Etna DOC, sparkling wines (Fushà, Shùmè), passito (Êra), and heritage blends (Ramione, Shymer). The company also produces and sells olive oil.
- Wine Tourism and Experiences: Revenue generated from paid tasting experiences at the estate including cultural tours (€90), Etna comparison tastings (€50), Viafrancia line tastings (€40), and In Purezza varietal tastings (€35). Experiences include guided winery tours, vineyard visits, and food pairings with local products.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | In Purezza tasting - 4 wines from monovarietal single-variety wines |
| Unit Pricing | Pay-as-you-go | Viafrancia line tasting - 3 iconic wines |
| Unit Pricing | Pay-as-you-go | Etna comparison tasting - Palermitan vs Etna wines |
| Unit Pricing | Pay-as-you-go | Cultural experience - Piana degli Albanesi tour |
| Unit Pricing | Pay-as-you-go | Organic Extra Virgin Olive Oil 100% Sicilian |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels4 records
Baglio di Pianetto product offering
Product offeringCore offering
Baglio di Pianetto is an organic Sicilian winery that produces and sells high-altitude wines (DOC and IGT certified) across multiple lines including Viafrancia blends, In Purezza monovarietals, Etna DOC, sparkling wines, passito, and heritage blends, generating over 900,000 bottles annually from 106 hectares of vineyards at 650–900 meters altitude. The estate also produces organic extra-virgin olive oil and operates paid wine tourism experiences including tastings, vineyard tours, and cultural visits at the Santa Cristina Gela estate.
Product overview
Baglio di Pianetto is a Sicilian winery producing organic high-altitude wines from its estate in Santa Cristina Gela (Palermo province) at elevations up to 900 meters. The product portfolio is organized into several wine lines: the Viafrancia line (Bianco, Rosato, Rosso) representing the flagship blend of indigenous and international varieties; the In Purezza monovarietal line showcasing single grape varieties (Viognier, Insolia, Catarratto, Grillo, Syrah, Frappato, Nero d'Avola); the Etna line expressing wines from northern Etna slopes (Bianco, Rosato, Rosso from Carricante and Nerello Mascalese); sparkling wines (Fushà Charmat Method and Shùmè); Êra Passito from Moscato grapes; and the Eredità heritage blends (Ramione and Shymer). The company also produces organic extravirgin olive oil. All products are certified organic (Biologico) with a focus on sustainable viticulture respecting the territory and community.
Differentiator
Problem solved
Functional benefit
Brands
- Viafrancia: Signature wine line interpreting the essence of the territory along Via Francia (named after Via Francigena), featuring Bianco, Rosato, and Rosso.
- In Purezza
- Etna
- Fushà
- Shùmè
- Êra Passito
- Eredità
Quantifiable outcome
- 900,000+ bottles per year production capacity
- +2 more outcomes
Companies that use Baglio di Pianetto
Customer profileNamed customers1 record
Segments2 records
Baglio di Pianetto technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Baglio di Pianetto partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- Graziana GrassinicoreRenowned Italian winemaker and among the first female winemakers in Italy. Joined the winemaking team in February 2024 with the objective of reinterpreting Sicilian winemaking tradition, focusing on the high-altitude area (700+ meters) capable of expressing authentic identity of local vines. Her role is to enhance the heritage through In Purezza and Viafrancia lines.
- visitpiana.comminorExclusive partnership for cultural wine tourism experiences combining visits to Piana degli Albanesi (MUSARB Museum of Arbëreshe Culture, Sanctuary of Maria Santissima Odigitria, Museum of the College of Mary, Shesci open-air museum) with Baglio di Pianetto winery tastings and local product lunches.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Baglio di Pianetto competitors and assessment
Company assessmentBroad incumbents
- Frescobaldi: Historic Italian wine group with estates across Tuscany and beyond. Comparable as a major Italian fine-wine producer, though broader portfolio and significantly larger scale than Baglio di Pianetto.
- Marchesi Antinori: One of Italy's largest and most historic wine families with extensive Tuscan estates plus Tormaresca in Puglia. Comparable as a major Italian fine-wine producer, though significantly larger and with different geographic focus.
Direct peers
- Cusumano: Sicilian winery producing premium wines across multiple regions including Etna and central Sicily. Comparable as a quality-focused Sicilian producer with broad product portfolio and international distribution.
- Donnafugata: Iconic Sicilian winery producing DOC and IGT wines across western Sicily and Etna, with a strong monovarietal focus and international distribution. Comparable premium positioning and product portfolio structure.
- Tenuta delle Terre Nere: Etna-focused winery producing high-altitude Nerello Mascalese and Carricante wines from northern Etna slopes. Highly comparable for Baglio di Pianetto's Etna DOC line and the high-altitude positioning.
- Planeta Winery: Leading Sicilian wine producer with vineyards across multiple regions including Etna and Menfi. Directly comparable as a premium Sicilian winery with diversified product lines (DOC whites, reds, Etna bottlings) and significant wine tourism operations.
- Tasca d'Almerita: Historic Sicilian wine estate producing premium DOC wines across multiple Sicilian terroirs. Comparable as a family-owned Sicilian winery with a focus on terroir expression and high-end positioning.
- Arianna Occhipinti: Boutique Sicilian natural wine producer focused on native varieties in the Vittoria/Noto area. Comparable for the monovarietal In Purezza line and organic/biodynamic viticulture philosophy.
- Cottanera: Etna-focused winery producing Nerello Mascalese and Carricante wines on the northern slopes of Mount Etna. Comparable for the Etna DOC product line and premium Sicilian positioning.
Emerging players
- Feudo Montoni: Boutique organic Sicilian winery focused on native varieties and traditional methods in central Sicily. Comparable as a smaller, organic-focused Sicilian producer with a similar premium positioning.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Baglio di Pianetto social profiles
Digital presenceBaglio di Pianetto compliance and trust
Trust signalCompliance1 record
Baglio di Pianetto financial estimates
Financial estimateRevenue estimate
Valuation estimate
Baglio di Pianetto leadership team
Management profileNumber of profiles
Baglio di Pianetto funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Baglio di Pianetto M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Baglio di Pianetto
What does Baglio di Pianetto do?
Baglio di Pianetto is an organic Sicilian winery that produces and sells high-altitude wines (DOC and IGT certified) across multiple lines including Viafrancia blends, In Purezza monovarietals, Etna DOC, sparkling wines, passito, and heritage blends, generating over 900,000 bottles annually from 106 hectares of vineyards at 650–900 meters altitude. The estate also produces organic extra-virgin olive oil and operates paid wine tourism experiences including tastings, vineyard tours, and cultural visits at the Santa Cristina Gela estate.
Is Baglio di Pianetto a public or private company?
Baglio di Pianetto is a private company. It is currently operating.
When was Baglio di Pianetto founded?
Baglio di Pianetto was founded in 1997. It employs 51 to 100 people.
Where is Baglio di Pianetto based?
Baglio di Pianetto is headquartered in Santa Cristina Gela, Italy, in the Europe region.
How does Baglio di Pianetto make money?
Two revenue lines are on record. Wine Production and Sales are the primary driver. The others are wine Tourism and Experiences.
Who are Baglio di Pianetto's main competitors?
Broad incumbents on record are Frescobaldi and Marchesi Antinori. Direct peers are Cusumano, Donnafugata, Tenuta delle Terre Nere, Planeta Winery, Tasca d'Almerita, Arianna Occhipinti and Cottanera. Feudo Montoni is listed as an emerging player.
Does Baglio di Pianetto have an API?
No public API is recorded for Baglio di Pianetto.
What industry is Baglio di Pianetto in?
Its primary akta.pro industry code is CRADAIAB, Wine & Sparkling Wine Wineries & Brands, with a secondary code of THAFALAE, Wineries & Vineyards (Tasting Rooms). Its NAICS code is 312130 and its SIC code is 2080.