LTR Financial Services

What LTR Financial Services does

LTR Financial Services is a privately held, single-office professional services firm headquartered at 22 Elm Street, Waltham, Massachusetts. The firm is led by Steven Hoffman, who holds both the Certified Financial Planner (CFP) designation and the Enrolled Agent credential — the highest IRS-issued tax representation credential. The company provides tax preparation, financial planning, IRS/DOR defense, business advisement, bookkeeping, retirement plan administration (Simple/SEP IRAs), and personal and business insurance products to individual consumers and small business owners. Service reach extends across 22 US states and internationally to clients in Ireland, Mexico, and the United Kingdom.

The firm operates a "fiduciary with the heart of a teacher" model built around a bundled service architecture: paid personal tax clients receive one year of unlimited complimentary financial advising, and insurance clients receive one year of unlimited advisory with each fully paid policy. Business clients are served through a three-tier advisement structure spanning basic Schedule C filing guidance up to comprehensive engagement including forecasting, employee benefits setup, bookkeeping, and 1065/1120/990 filings. The technology stack is fully third-party SaaS: the Wolters Kluwer CCH Client Portal for document management and payments, QuickBooks Online for GAAP-compliant bookkeeping, and PCI-compliant payment processing with both ACH ($5 max fee) and credit/debit (3% fee) rails. Insurance is delivered through ten carrier partnerships led by National Life Group and supplemented by Prudential, Lincoln Financial, AIG, Athene, Protective, Ameritas, American Equity, North American, and HSA.

Revenue mechanics are multi-stream professional services plus insurance commissions: tax preparation and business advisement are professional-service fees; financial planning is subscription-style but bundled rather than standalone; insurance products generate licensing/commission revenue via the carrier aggregator model. The firm additionally sells Toby the Bear branded plush merchandise online ($38.86 per unit) with Klarna installments and through a third-party physical retail partner, which functions as a consumer brand-building asset rather than a material revenue line. The firm has no outside institutional investors and operates as a founder-led practice with 1–10 employees, with no disclosed revenue, funding history, or financial statements.

Name

LTR Financial Services

Legal name

LTR Financial Services

Website

https://ltrmoney.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

LTR Financial Services is a Waltham, Massachusetts-based fiduciary financial services firm offering tax preparation, financial planning, IRS representation, business advisement, bookkeeping, retirement plan administration, and insurance products to individual consumers and small business owners across 22 US states and three countries.

Ownership category

akta.pro rank

Product category

Tax & Financial Advisory Services

NAICS

Accounting, Tax Preparation, Bookkeeping, and Payroll Services (54121), Portfolio Management and Investment Advice (523940)

SIC

Insurance Agents, Brokers & Service (6411), Investment Advice (6282), Services-Engineering, Accounting, Research, Management (8700)

akta.pro primary industry

Annuity & Insurance-Based Retirement Solutions Advisory (FSAEABAH)

akta.pro secondary industry

Retirement & Distribution Planning RIAs (401(k)/IRA/Pension Rollovers) (FSAAACAE)

Keywords

• Tax preparation services
• Financial planning advisory
• Small business accounting
• Insurance product sales
• Retirement plan services

Headquarters

HQ city

Waltham

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Tax Preparation Services: Year-round tax preparation for individuals and businesses including personal returns, Schedule C, 1065, 1120, 990 filings. Includes IRS/DOR representation.
2. Financial Planning & Advisory: Unlimited 365-day financial advising agreement for paid tax, advising, representative or insurance clients. Includes investment and tax planning guidance.
3. Business Advisement (3 Tiers): Tiered business advisory services including general guidance, forecasting, insurance evaluation, employee benefit programs, bookkeeping, and business filing services.
4. Accounting & Bookkeeping: In-house bookkeeping services following GAAP principles, monthly/daily operations, QuickBooks Online, monthly reconciliation.
5. Insurance Products (Life, Health, Dental, Annuities): Commission-based insurance sales. Fully or continually paid insurance products include one year of unlimited financial advisement. Serviced by National Life Group.
6. Toby Plush Merchandise: Sale of Toby teddy bear merchandise ($38.86 for single bear) with free shipping. Additional revenue stream with minimal friction.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels5 records

Core offering

LTR Financial Services provides year-round personal tax preparation, unlimited financial planning, IRS and Massachusetts Department of Revenue tax representation, and life, health, dental, and annuity insurance for individuals and families. For businesses it offers a three-tier (Silver, Gold, Platinum) Advisement subscription, QuickBooks Online-based accounting and bookkeeping, employee retirement plan services, and business insurance. The firm also retails branded merchandise (Toby the Bear) through its website and a partner toy store.

Product overview

LTR Financial Services operates as a comprehensive financial services firm offering both business and personal services. Business services include three tiers of Business Advisement (ranging from basic Schedule C guidance to deep business forecasting and 1065/1120/990 filing), Accounting Services (using QuickBooks Online with GAAP principles), Business Insurance, and Employee Retirement Services (Simple/SEP IRAs via National Life Group). Personal services encompass Tax Preparation (year-round service with Enrolled Agents), Financial Planning with complimentary 365-day Unlimited Advisement, IRS Tax Representation (Enrolled Agent), and Personal Insurance (annuities, life, health, dental). A unique differentiator is the "Unlimited Free Financial Planning for 1 Year" offered to all personal tax clients. Additionally, the firm sells Toby the Bear branded plush merchandise. The company positions itself as a fiduciary firm with a teaching approach, claiming 'Nobody Can Beat Our Scope.'

Differentiator

Problem solved

Functional benefit

Products and services

• Personal Tax Preparation Year-round federal and state personal tax return preparation for individuals, families, and expatriates, including Massachusetts and other state filings, with document intake via the secure client portal.
• Financial Planning Unlimited, year-round fee-only financial planning delivered under a fiduciary standard, covering budgeting, debt, investing, retirement, education, and estate topics for individuals and families.
• IRS & State Tax Representation Representation of individuals and businesses before the Internal Revenue Service and Massachusetts Department of Revenue, leveraging the firm's Enrolled Agent credentials.
• Personal Insurance (Life, Health, Dental & Annuities) Placement of life, health, dental, and annuity insurance products for individuals and families, sourced through an independent insurance brokerage arrangement.
• Business Tax Preparation Federal, state, and local business tax return preparation for small businesses, available standalone or bundled with Advisement subscriptions.
• Business Advisement (Silver, Gold, Platinum Tiers) Annual subscription-based advisement for small businesses offered in three tiered packages (Silver, Gold, Platinum) that bundle planning, advisory, and compliance support and yield a 20% discount when combined with Business Tax Preparation.
• Accounting & Bookkeeping Small-business accounting and bookkeeping services delivered on QuickBooks Online, integrated with tax preparation and year-round advisement.
• Employee Retirement Services Setup, administration, and ongoing servicing of employee retirement plans for small business clients, including plan choice and compliance support.
• Business Insurance Placement of business insurance coverage for small business clients as part of the firm's broader business services offering.
• Toby the Bear (Branded Merchandise) Branded plush merchandise (Toby the Bear) sold through the firm's website and at Toy Shop of Belmont, with payment options including Klarna installments.

Quantifiable outcome

• $66,845,000 Total Life Insurance Policies Written
• +3 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles2 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature1 record

Partnerships

15 partnerships are on record, tiered core and minor.

• National Life GroupcoreStrategic or Co-development PartnerPlans serviced by National Life Group. Employee retirement services (Simple and SEP IRAs) facilitated through this partnership for business clients.
• NLG (National Life Group)coreChannel Partner/ Reseller/ DistributorInsurance carrier partner. Logo displayed on website as premium carrier.
• HSA (Health Savings Account)minorChannel Partner/ Reseller/ DistributorInsurance carrier partner for health insurance products.
• American General (AIG)minorChannel Partner/ Reseller/ DistributorInsurance carrier partner. Logo displayed on website.
• North AmericanminorChannel Partner/ Reseller/ DistributorInsurance carrier partner. Logo displayed on website.
• American EquityminorChannel Partner/ Reseller/ DistributorInsurance carrier partner for annuity products. Logo displayed on website.
• Protective LifeminorChannel Partner/ Reseller/ DistributorInsurance carrier partner. Logo displayed on website.
• Lincoln Financial GroupminorChannel Partner/ Reseller/ DistributorInsurance carrier partner. Logo displayed on website.
• AmeritasminorChannel Partner/ Reseller/ DistributorInsurance carrier partner. Logo displayed on website.
• Athene AnnuityminorChannel Partner/ Reseller/ DistributorInsurance carrier partner for annuity products. Logo displayed on website.
• PrudentialminorChannel Partner/ Reseller/ DistributorInsurance carrier partner. Logo displayed on website.
• CCH (Wolters Kluwer)coreTechnology or IntegrationClient portal platform provider. LTR Financial uses CCH Client Portal for client document management and access.
• QuickBooks OnlinecoreTechnology or IntegrationAccounting software used for business accounting and bookkeeping services following GAAP principles.
• FMI Agent (Insurance Quotes)minorGTM or Marketing PartnerOnline quote platform for life insurance and annuity products.
• HSA Insurance (Health & Dental Quotes)minorGTM or Marketing PartnerOnline quote platform for health and dental insurance products.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• MassMutual: Major mutual life insurer with a financial advisory network offering life insurance, annuities, retirement plans, and wealth management. Comparable to LTR's retirement services and insurance distribution, with substantially broader product set and scale.
• Northwestern Mutual: Large mutual insurer and wealth manager with a national network of financial advisors offering life insurance, annuities, investment advisory, and planning. Comparable to LTR on the insurance + advisory bundle, but with vastly greater scale and proprietary products.
• Ameriprise Financial: Diversified financial services firm with a national advisor network offering investment advisory, retirement planning, insurance, and banking products. Comparable to LTR on multi-line individual and SMB advisory, with significantly greater scale.
• Cetera Financial Group: Network of independent financial advisors providing investment, retirement, insurance, and tax-related advisory services to individuals and small businesses. Comparable to LTR's advisor-led multi-service model, with a broader carrier and product shelf.
• New York Life: Large mutual life insurer with a captive agent network distributing life insurance, annuities, and investment products with financial planning. Comparable to LTR's carrier-anchored distribution model and bundled advising approach.

Direct peers

• Jackson Hewitt: Tax preparation franchise focused on individual and small business returns with some ancillary financial product offerings. Directly comparable to LTR on tax prep core, though lighter on the integrated financial planning and insurance stack.
• Edward Jones: Network of local financial advisors offering investment advisory, retirement planning, and insurance products to individuals and small businesses. Closest structural analog to LTR's multi-service local advisor model, scaled nationally.
• H&R Block: National tax preparation chain that historically bundled tax prep with financial services through H&R Block Advisors. Closest scaled direct competitor to LTR's core tax preparation offering, with broader reach but less integrated financial planning.

Emerging players

• Facet Wealth: Digital-first financial planning firm offering fiduciary advice, investment management, and tax planning via remote CFPs. Comparable to LTR on the planning-and-tax bundle but with a remote-first delivery model and tech-native scale economics.
• TurboTax Live (Intuit): Intuit's assisted tax preparation service pairing DIY software with credentialed tax experts for individuals and small businesses. Direct competitor to LTR's tax prep core, increasingly competing on speed and price for simpler returns.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/TobyLTR
• Facebookfacebook.com/ltrfinancialservices
• LinkedInlinkedin.com/company/ltr-financial-services

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LTR Financial Services