Triumph International

What Triumph International does

Triumph International is a privately held global intimate apparel and sleepwear company specializing in the wholesale and retail trade of underwear, swimwear, beachwear and leisure wear. Its portfolio spans core product categories — bras (BHs), slips, lingerie (Dessous), shapewear, sportswear (Triaction), sleepwear and loungewear, and swimwear — sold under the Triumph master brand plus sub-brands Sloggi (comfort underwear), Amourette (classic lingerie) and Triaction (activewear). The company emphasizes bra-fit engineering and an extended size range up to cup G, and increasingly differentiates on sustainable materials, with GRS-certified recycled polyamide and polyester (up to 82% recycled content) and OEKO-TEX-certified textiles across swimwear and loungewear collections. A dedicated digital tooling layer includes the BH-Größenfinder (smartphone camera-based bra sizing), the MyTriumph loyalty program with personalized offers and free member shipping, and integrations with Klarna BNPL, Apple Pay, Adyen, PayPal and TWINT for checkout.

The business operates a hybrid go-to-market model: direct-to-consumer through country-specific e-commerce storefronts across 40+ markets (Europe, North America, Latin America, Asia Pacific, Middle East and Africa, the Baltics), physical Triumph brand stores, franchise-operated stores and selected third-party retail partners. Marketing is multi-channel, combining organic social (Facebook, Instagram, YouTube, Pinterest, TikTok), paid retargeting (Google Ads, Meta Pixel, Microsoft Advertising, RTB House, Criteo, TikTok), the Triumph Magazine content platform, and email/WhatsApp push via MyTriumph. Pricing is unit-based across a €10-€150 ladder by category, with member discounts (up to -10% on 3+ sale items) and free standard shipping for loyalty members.

Corporate structure centers on Triumph Intertrade AG, registered in Wallisellen, Switzerland (Canton Zurich), operating a group of multiple Triumph-Gruppe companies with 10,000+ employees globally. Operational presence includes a manufacturing facility in Heubach (Germany) and customer service / online shop support in Munich. The company is independently operated under Swiss incorporation with no disclosed external investors, parent entity or public listing.

Name

Triumph International

Legal name

Triumph Intertrade AG

Website

https://triumph.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Triumph International is a privately held global intimate apparel company selling bras, underwear, lingerie, shapewear, sportswear, sleepwear and swimwear under the Triumph, Sloggi, Amourette and Triaction brands to women consumers across 40+ countries via owned e-commerce, retail stores and franchises.

Ownership category

akta.pro rank

Product category

Intimate apparel and women's lingerie

NAICS

Apparel Accessories and Other Apparel Manufacturing (3159), Apparel Accessories and Other Apparel Manufacturing (31599), Clothing and Clothing Accessories Retailers (458110)

SIC

Women's, Misses', Children's & Infants' Undergarments (2340), Retail-Women's Clothing Stores (5621)

akta.pro primary industry

Intimates, Lingerie, Swimwear & Sleepwear Brands (CRAAAAAF)

akta.pro secondary industries

Intimates, Lingerie & Sleepwear Retail (CRAAABAF), Sleepwear & Nightwear (Pajamas, Nightgowns) (CRAAAIAE), Running & Endurance Wear (CRAAAEAD)

Keywords

• Intimate apparel
• Women's lingerie
• Bras underwear
• Swimwear collections
• Shapewear sleepwear

Headquarters

HQ city

Törökbálint

HQ country

Hungary

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product Sales - Intimate Apparel: Triumph generates revenue through the direct sale of lingerie, underwear, swimwear, sleepwear, shapewear, and sportswear. Products are sold through owned e-commerce channels and retail stores at various price points ranging from approximately €10 to €150.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Triumph International manufactures, markets, and sells women's intimate apparel and sleepwear, including bras (BHs), underwear (Slips), lingerie (Dessous), shapewear, sportswear (Triaction), nightwear and loungewear, and swimwear (Bademode). Products are sold under the Triumph, Amourette, Triaction, and Sloggi brands through owned e-commerce sites and physical retail stores in 40+ countries, with pricing ranging from approximately €10 to €150 per item across categories.

Product overview

Triumph International operates a comprehensive women's intimate apparel and sleepwear business with a multi-brand portfolio. The core product categories include BHs (bras), Slips (underwear/panties), Dessous (lingerie), Shapewear, Sportmode (sportswear), Sleep & Lounge (sleepwear/loungewear), and Bademode (swimwear). The swimwear collection is organized into seasonal series including SUMMER PALM (shaping, 55% recycled polyamide), SUMMER TROPICS (floral prints), SUMMER SUNSET (Lurex metallic), SUMMER TWIST (minimizer, chlorine-resistant), SUMMER DUNE (structured patterns), MIX & MATCH SUMMER (modular), MIDNIGHT SWIM (glossy fabric), PALINA LOVE BY THE SEA (glamour), and BEACH MYWEAR (cover-ups). Sleepwear is offered under MIX & MATCH (cotton/viscose), SUMMER SATIN (satin), AMOURETTE JACQUARD (jacquard), FEEL OF MODAL (modal), and BEAUTY LAYERS (layering) sub-brands. The company also operates TRIACTION (sportswear) and Sloggi (comfort underwear) as distinct sub-brands. The MyTriumph loyalty program provides members exclusive access, discounts, and personalized recommendations. Products emphasize sustainability with GRS-certified recycled materials (polyamide, polyester) and Oeko-Tex certified textiles. The company sells directly through its e-commerce platform and physical retail stores globally.

Differentiator

Problem solved

Functional benefit

Brands

• Sloggi: Sub-brand mentioned in the navigation and brand switcher area of the website.
• Amourette
• Triaction

Products and services

• Bras (BHs) Core intimate apparel category for women, including underwire bras, wireless (bügellose) bras, Minimizer bras, T-shirt bras, push-up bras, padded bras, bralettes, strapless/bandeau bras, balconette bras, comfort-wire bras, moulded cup (Schalen) bras, unpadded bras, large-cup bras (up to G), and sports bras in various support levels.
• Underwear / Slips Core underwear category for women including strings/tangas, Brazilians, hipster, maxi, and midi styles with varying coverage levels and integrated shapewear options.
• Lingerie / Dessous Lingerie collection including bodysuits, slips, underskirts, bridal wear (Brautmode), and accessories with sensual and expressive styling options.
• Shapewear Body-shaping underwear and foundation garments sold under Miederhosen/Taillenformer lines and BODY MAKE-UP ILLUSION, with compression levels categorized as high (hoch), medium (mittel), and light (leicht), targeting problem zones including bust (Brust), belly (Bauch), thighs (Oberschenkel), and buttocks (Po).
• Sportswear (Triaction) Sports apparel sub-brand featuring wire-free (bügellos) and underwire sports bras, sports leggings and shirts designed for active women and delivered under the TRIACTION sub-brand.
• Sleep & Lounge (Sleepwear/Loungewear) Nightwear and loungewear category including nightgowns (Nachthemden), pajama tops, pajama pants, pajama sets, robes (Bademäntel), tops, pants, accessories, and seasonal series such as MIX & MATCH (cotton/viscose), SUMMER SATIN (lightweight satin), AMOURETTE JACQUARD (jacquard), FEEL OF MODAL (TENCEL Modal), and BEAUTY LAYERS (layering pieces).
• Swimwear (Bademode) Beach and pool swimwear line including one-piece swimsuits, bikinis, tankinis, and beachwear in styles and sizes including large cups. Organized under seasonal series such as SUMMER PALM (shaping, 55% recycled polyamide), SUMMER TROPICS (floral), SUMMER SUNSET (GRS-certified Lurex), SUMMER TWIST (chlorine/salt-water resistant, 77% recycled polyamide), SUMMER DUNE (structured patterns), MIX & MATCH SUMMER, MIDNIGHT SWIM (82% recycled polyamide), PALINA LOVE BY THE SEA (GRS-certified, 77% recycled polyamide), and BEACH MYWEAR (cover-ups in 100% recycled PES).
• Amourette sub-brand Classic lingerie and nightwear sub-brand under Triumph featuring elegant designs and feminine styling, including the AMOURETTE JACQUARD premium sleepwear line with glossy and matte jacquard fabric.
• Sloggi sub-brand Comfort-focused underwear brand operated at a separate sloggi.com domain, included in the Triumph navigation and brand switcher area as part of the group's brand portfolio.
• MyTriumph Loyalty Program Free loyalty membership delivering exclusive member-only discounts (up to 10% extra on 3+ sale items), early access to new collections, free standard shipping, personalized product recommendations, and WhatsApp push notifications for opted-in members, with SSO authentication via Google, Apple, and Meta accounts.

Quantifiable outcome

• Online return rates reduced by 25-35% with AI-powered virtual fitting technology in the lingerie industry
• +1 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration14 records

Feature2 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Adyen N.V.coreOthersPayment service provider processing credit card and other electronic payments for the Triumph online shop. Handles payment processing as an independent data controller.
• PayPal (Europe) S.à r.l. et CiecoreOthersDigital wallet payment option enabling customers to pay securely without sharing financial information.
• Klarna Bank ABcoreOthersBuy Now, Pay Later service offering flexible payment options for customers including installment payments.
• TWINT AGminorOthersSwiss mobile payment solution for customers in Switzerland, enabling contactless payments via smartphone.
• Apple PayminorOthersMobile payment technology allowing customers to pay with Apple devices in-store and online.
• Google (Google Ads, Analytics)coreTechnology or IntegrationDigital advertising and web analytics partnership. Google Ads serves targeted advertisements while Google Analytics provides insights into website usage and campaign effectiveness.
• Meta (Facebook/Instagram)coreTechnology or IntegrationSocial media marketing and advertising partnership. Meta Pixel enables conversion tracking and retargeting while Facebook/Instagram serve as marketing and customer communication channels.
• Lenzing AG (TENCEL Modal)coreStrategic or Co-development PartnerSupplier partnership for TENCEL Modal fibers used in sleepwear and loungewear products, providing sustainable botanically-sourced textile materials.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Market position

Competitive moat5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/triumph
• Instagraminstagram.com/triumph
• YouTubeyoutube.com/triumph
• Pinterestpinterest.com/triumph
• TikToktiktok.com/@triumph
• LinkedInlinkedin.com/company/triumph-international

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Triumph International