Sivomatic
Sivomatic (SIVO Europe) is the European pet-care division of Minerals Technologies Inc. (NYSE: MTX) and one of the world's largest producers of clumping cat litter. It vertically manufactures private-label and branded mineral-based cat litter — plus dog treats — across five European facilities serving major retailers.
- Company typePrivate
- Founded1986
- HeadquartersMoerdijk, Netherlands
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Sivomatic does
Sivomatic operates as SIVO, the European pet-care division of publicly traded Minerals Technologies Inc. (NYSE: MTX), and is one of the world's largest producers of clumping cat litter. It is a vertically integrated, B2B-focused manufacturer built on the combined legacies of Sivomatic (founded 1986, Moerdijk, the Netherlands) and Concept Pet. The company owns and operates five state-of-the-art manufacturing facilities in the Netherlands (Moerdijk), Austria (Rottersdorf), Slovakia, Italy, and Turkey (Ünye), with the Turkish site also serving as the source of the premium all-natural sodium bentonite clay that is the core raw material. Products include a full-capabilities private-label cat litter offering for retailers alongside six registered branded lines (Sivocat, Bentosan, Bio Plus, Hygienit, Natur Katzen Streu, Super Cats), and an all-natural dog treats assortment in customized formulas, sizes, and package formats.
The underlying technology centers on mineral-based formulation science: moisture-activated fragrance systems for odor control, maximum-clumping technology for hard-clump waste removal, low-dust formulations, and customizable variants addressing odor, clumping, sustainability, and health-and-wellness positioning. Packaging options span carton boxes, paper bags, zipper bags, and PE bags, with an in-house award-winning design team of 25+ years' experience supporting private-label brand development.
SIVO's revenue mechanics are anchored in two streams: (1) private-label manufacturing and supply agreements with major European retailers, priced via custom commercial arrangements rather than disclosed list pricing, and (2) branded product sales through the same retail partnerships. Go-to-market is direct enterprise field sales with regional sales contacts ([email protected]), no consumer-facing marketing, and distribution executed from five regional plants to retailers across mass-market, pet-specialty, and grocery channels. Marketing presence is limited to the corporate website. Customers are "world-class retailers" across Europe; specific account names are not disclosed.
Sivomatic firmographics
Firmographics- Name
- Sivomatic
- Legal name
- SIVO Europe (operated by Minerals Technologies Inc.)
- Website
- https://sivomatic.nl
- Company type
- Private
- Founded year
- 1986
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Sivomatic (SIVO Europe) is the European pet-care division of Minerals Technologies Inc. (NYSE: MTX) and one of the world's largest producers of clumping cat litter. It vertically manufactures private-label and branded mineral-based cat litter — plus dog treats — across five European facilities serving major retailers.
- Ownership category
- akta.pro rank
Sivomatic industry classification
Industry- Product category
- Pet Care Products - Cat Litter Manufacturing
- NAICS
- Animal Food Manufacturing (3111)
- SIC
- Food And Kindred Products (2000)
- akta.pro primary industry
- Custom & Private-Label Pet Food Manufacturing (AFADAFAO)
Keywords
Where Sivomatic is headquartered
LocationHeadquarters
- HQ city
- Moerdijk
- HQ country
- Netherlands
- HQ region
- Europe
Offices5 records
Markets served
Sivomatic business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Infrastructure, Marketing or Sales
Revenue model
- Private Label Manufacturing: Full-capabilities private label cat litter manufacturing for world-class retailers across Europe. Provides formulation, finished goods, and packaging alternatives. Revenue generated through manufacturing and supply agreements with retailers.
- Branded Product Sales: Sale of branded cat litter products under company-owned brands including Sivocat, Bentosan, Bio Plus, Hygienit, Natur Katzen Streu, and Super Cats through retail partnerships.
- Dog Treat Products: Assortment of all natural dog treat products available in customized formulas, sizes, and package formats.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
Sivomatic product offering
Product offeringCore offering
Sivomatic (SIVO Europe) is a vertically integrated manufacturer of premium mineral-based clumping cat litter, offering both private label manufacturing and branded products (Sivocat, Bentosan, Bio Plus, Hygienit, Natur Katzen Streu, Super Cats) to European retailers. Products are made from all-natural sodium bentonite clay sourced from Turkey, with customizable formulations, custom packaging options, and full-service capabilities from formulation to finished goods. The company also offers an assortment of all-natural dog treat products in customized formulas, sizes, and package formats.
Product overview
SIVO (building upon the legacies of Sivomatic and Concept Pet) operates as a unified platform offering both private label and branded mineral-based cat litter products across Europe. The portfolio consists of a core Private Label cat litter offering for retailers alongside six branded products: Sivocat, Bentosan, Bio Plus, Hygienit, Natur Katzen Streu, and Super Cats. All products are manufactured using premium all-natural sodium bentonite clay sourced from Turkey, with formulations providing odor control, clumping performance, and various packaging options. The company operates five manufacturing facilities across Europe (The Netherlands, Austria, Slovakia, Italy, Turkey) serving world-class retailers.
Differentiator
Problem solved
Functional benefit
Brands
- Sivocat: Cat litter brand
- Bentosan
- Bio Plus
- Hygienit
- Natur Katzen Streu
- Super Cats
- Concept Pet
Products and services
- Private Label Cat Litter Custom-formulated private label cat litter products for European retailers, offering complete capabilities from formulation to finished goods with customizable packaging alternatives. Made with premium all-natural sodium bentonite clay sourced from Turkey.
- Sivocat Branded clumping cat litter product offering powerful odor control and hard clump formation for easy waste removal, distributed under the SIVO portfolio.
- Bentosan Branded cat litter product in the SIVO portfolio of mineral-based cat litter offerings.
- Bio Plus Branded cat litter product in the SIVO portfolio of mineral-based cat litter offerings.
- Hygienit Branded cat litter product in the SIVO portfolio of mineral-based cat litter offerings.
- Natur Katzen Streu Branded cat litter product (German-language brand) in the SIVO portfolio of mineral-based cat litter offerings.
- Super Cats Branded cat litter product in the SIVO portfolio of mineral-based cat litter offerings.
- All-Natural Dog Treat Products Assortment of all-natural dog treat products available in customized formulas, sizes, and package formats for retail distribution.
Quantifiable outcome
- Scientifically proven odor elimination even for toughest litter box odors
Companies that use Sivomatic
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles1 record
Sivomatic technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Sivomatic partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights3 records
Sivomatic competitors and assessment
Company assessmentMarket position
Competitive moat6 records
Key risks6 records
Key highlights6 records
Customer concentration
Sivomatic social profiles
Digital presenceSivomatic financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sivomatic leadership team
Management profileNumber of profiles
Sivomatic subsidiaries and ownership
Company hierarchySubsidiaries5 records
Sivomatic funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sivomatic M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sivomatic
What does Sivomatic do?
Sivomatic (SIVO Europe) is a vertically integrated manufacturer of premium mineral-based clumping cat litter, offering both private label manufacturing and branded products (Sivocat, Bentosan, Bio Plus, Hygienit, Natur Katzen Streu, Super Cats) to European retailers. Products are made from all-natural sodium bentonite clay sourced from Turkey, with customizable formulations, custom packaging options, and full-service capabilities from formulation to finished goods. The company also offers an assortment of all-natural dog treat products in customized formulas, sizes, and package formats.
Is Sivomatic a public or private company?
Sivomatic is a private company. It is classified as corporate owned and is currently operating.
When was Sivomatic founded?
Sivomatic was founded in 1986. It employs 11 to 50 people.
Where is Sivomatic based?
Sivomatic is headquartered in Moerdijk, Netherlands, in the Europe region.
How does Sivomatic make money?
Three revenue lines are on record. Private Label Manufacturing is the primary driver. The others are branded Product Sales and dog Treat Products.
Does Sivomatic have an API?
No public API is recorded for Sivomatic.
What industry is Sivomatic in?
Sivomatic's product category is Pet Care Products - Cat Litter Manufacturing. Its primary akta.pro industry code is AFADAFAO, Custom & Private-Label Pet Food Manufacturing. Its NAICS code is 3111 and its SIC code is 2000.