What JRS Wealth Management does

JRS Wealth Management is a private, boutique wealth advisory firm headquartered in Tucson, Arizona, serving individual investors and families in a single regional market. The firm delivers personalized financial planning across five integrated service modules: retirement planning (including Social Security optimization), investment management (combining tactical and traditional approaches), estate planning, insurance planning, and tax planning. Advisory services are led by credentialed professionals, including Jim Stark (CFP®, CIMA®), Tim Lewis (IAR), Kaelah Stark-Granger (CFP®, MPA), and Ben Fernandez (CRC®), supported by administrative staff, with a total team of 5–6 individuals.

The firm's underlying technology stack is largely outsourced rather than proprietary. The public website runs on the FMG Suite RIA platform, while securities and advisory services are offered through Cetera Advisors LLC (a registered broker-dealer and investment adviser, member FINRA/SIPC), which provides regulatory, compliance, and licensing infrastructure. Pershing serves as the custodian and clearing partner for client accounts. The firm is strategically aligned with Wilde Wealth Management Group, which extends access to broader team resources and support.

Commercially, JRS Wealth Management operates a sales-led, one-on-one advisory model with no self-serve or digital channel. Revenue is generated through asset-based advisory fees on assets under management and transaction-based commissions on brokerage activity; specific fee schedules are not publicly disclosed and require direct consultation. Client acquisition is supported by a content-driven marketing approach via the firm's Resource Center, FINRA BrokerCheck verification, and client referral dynamics typical of regional RIAs. No founding date is disclosed on the firm's website despite firmographic data indicating operation since 1995, and no funding, M&A, or AI/ML capability signals are present in the available data.

Name

JRS Wealth Management

Legal name

JRS Wealth Management

Website

https://jrswealthmanagementgroup.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

1–10 employees

Short description

JRS Wealth Management is a private, boutique wealth advisory firm in Tucson, Arizona, delivering personalized retirement, investment, estate, insurance, and tax planning to individual investors and families, with operations conducted through Cetera Advisors LLC and Pershing.

Ownership category

akta.pro rank

Product category

Wealth Management

NAICS

Portfolio Management and Investment Advice (523940)

SIC

Investment Advice (6282)

akta.pro primary industry

Insurance-Integrated Wealth Managers (RIA + Insurance Solutions) (FSAAACAI)

akta.pro secondary industries

Retirement & Distribution Planning RIAs (401(k)/IRA/Pension Rollovers) (FSAAACAE), Private Wealth Planning (Tax, Estate & Succession) (FSAAABAE)

Keywords

• Wealth management services
• Investment advisory services
• Retirement planning services
• Estate planning services
• Financial planning firm

Headquarters

HQ city

Tucson

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Investment Advisory Services: The firm offers investment advisory services and charges fees based on assets under management. As an Investment Adviser Representative, the firm receives fees for ongoing advisory services. The firm also operates as a Registered Representative offering brokerage services with transaction-based compensation (commissions).

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

JRS Wealth Management is a Tucson-based registered investment advisory firm that provides personalized financial planning and wealth management services to individual investors and families. Its core offering bundles retirement planning, investment management, estate planning, insurance planning, and tax planning into a unified advisory engagement delivered by CFP® and CIMA® credentialed advisors, with custody and brokerage execution provided through Pershing and Cetera Advisors LLC.

Product overview

JRS Wealth Management is a financial advisory firm offering a unified suite of wealth management services. The core offering is Financial Planning & Advisory Services, which encompasses several integrated service modules: Retirement Planning, Investment Management (combining tactical and traditional approaches), Estate Planning, Insurance Planning, and Tax Planning. The firm positions itself around a detailed, methodical planning process designed to help clients weather financial storms and pursue their long-term goals. Services are delivered through a team of advisors including CFP® and CIMA® professionals, and the firm is aligned with Wilde Wealth Management Group for additional resources and support.

Differentiator

Problem solved

Functional benefit

Products and services

• Financial Planning & Advisory Services Comprehensive wealth management engagement covering retirement, investment, estate, insurance, and tax planning, tailored to individual client needs and goals and delivered through personalized one-on-one consultations.
• Retirement Planning Strategies for retirement savings accumulation, Social Security optimization, and retirement distribution planning to help clients achieve their retirement objectives.
• Investment Management Portfolio management combining tactical and traditional investment approaches, focused on long-term growth and risk management for clients.
• Estate Planning Estate strategy development to help clients preserve and transfer wealth according to their wishes.
• Insurance Planning Risk management through analysis and recommendations for appropriate insurance coverage for clients.
• Tax Planning Tax-efficient strategies and tax resource tools to optimize after-tax wealth outcomes for clients.
• Wealth Management Comprehensive financial roadmap development and ongoing wealth management helping clients pursue their financial goals over the long term.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core.

• Wilde Wealth Management GroupcoreStrategic or Co-development PartnerJRS Wealth Management is aligned with Wilde Wealth Management Group, which provides a team of resources and support. This partnership enhances long-term service capabilities for clients, giving access to expanded resources while maintaining the boutique advisory approach.
• PershingcoreTechnology or IntegrationPershing is a leading global custodian and clearing firm that provides brokerage and custody services. JRS Wealth Management partners with Pershing as a technology and clearing platform for client accounts.
• Cetera Advisors LLCcoreChannel Partner/ Reseller/ DistributorSecurities and advisory services are offered through Cetera Advisors LLC, a registered broker-dealer and investment advisor (member FINRA/SIPC). Cetera provides the regulatory and compliance infrastructure, technology platform, and licensing for registered representatives and investment adviser representatives.

Scale indicators1 record

Recent moves5 records

Expansion highlights3 records

Emerging players

• Betterment: Leading robo-advisor offering automated investment management and planning tools. Represents the digital competitive threat that traditional boutique RIAs like JRS face on basic investment management services.
• Personal Capital: Hybrid digital/human RIA offering financial planning, investment management, and tools. Competes in the HNW and mass-affluent segment with a technology-enhanced approach that JRS does not currently offer.

Broad incumbents

• Edelman Financial Services: Large national RIA offering comprehensive financial planning, retirement, estate, tax, and insurance services. Comparable in integrated service breadth but operates at national scale with hundreds of advisors.
• Mariner Wealth Advisors: National RIA providing financial planning, investment management, tax, and estate services to HNW clients. Comparable in integrated, planning-led model but at substantially larger scale with multiple offices.
• Carson Group: Wealth management firm supporting a national network of advisors with practice management, technology, and back-office support. Comparable in providing advisors the platform to serve HNW clients; relevant peer given JRS's Cetera/Wilde platform dependencies.
• Buckingham Strategic Wealth: RIA offering evidence-based financial planning, investment management, tax, and estate services to a national client base. Comparable in advisor-led, planning-centric model with greater scale and resources.
• Cetera Advisors LLC: The broker-dealer and RIA platform through which JRS offers securities and advisory services. Functions as both infrastructure provider and a competing destination for advisors considering an independent model.
• Creative Planning: Large RIA offering comprehensive wealth management, tax, estate, and retirement planning nationally. Comparable in service breadth and integrated approach; significant scale advantage over JRS.

Direct peers

• Fernandez Wealth Management Group: Affiliated partner practice led by Ben Fernandez (CRC®). Provides RIA services to Arizona-area clients with a similar boutique, planning-led approach and shares the Wilde Wealth platform with JRS.
• Wilde Wealth Management Group: JRS's strategic partner and parent affiliation. Wilde is a Phoenix-area RIA with a multi-advisor team offering comprehensive wealth management; it is the closest institutional peer given its direct affiliation and overlapping service model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about JRS Wealth Management