Jagram

What Jagram does

Jagram S.A. is a Polish manufacturer of wooden garden architecture, founded in 1990 and headquartered in Warsaw, with over 35 years of continuous operation. The company designs, produces, and distributes a broad portfolio of outdoor wooden structures — pergolas (including arched Walkway, Moongate, Milton Contemporary, Luna, Henley, Orio, Roccolo lines), gazebos and pavilions (hexagonal Vivaldi, octagonal Winchester, English Cotswold, lockable Harrogate), trellises and lattice panels, fencing systems, planters, carports, terrace roofing, and modular balcony screens — using certified Polish pine, spruce, and larch processed through TanalithE pressure impregnation (sourced from LONZA PROTECTION) and GL-24 certified glue-laminated timber (BSH) for curved and load-bearing elements. Manufacturing is executed through its sister company Jagram-PRO SA in Susz (FSC and ISO 9001 certified), with finished goods distributed from a Lipinka warehouse near Malbork.

The company operates a direct-to-consumer e-commerce model via jagram.com.pl (powered by IdoSell, with PayU payment integration) and ships nationwide Poland and into the European Union via Rhenus Group freight forwarding, accepting payment via card, bank transfer, BLIK, Google Pay, and cash-on-delivery. Pricing is unit-based, ranging from approximately 65 PLN for basic lattice items to 19,500 PLN for premium shingle-roofed pavilions, with a 10% discount program for registered business customers (landscape installers). A proprietary 3D online configurator for balcony, terrace, and garden panel arrangements functions as a digital pre-sales design tool, and the firm maintains brand engagement through content marketing, a Facebook presence (JagramOgrody), an email newsletter, and an annual customer photography contest. Customer segments are primarily individual Polish homeowners with a secondary segment of landscape architects and garden installers; no enterprise contracts, B2B anchor customers, or institutional distribution agreements are disclosed.

Jagram is privately held under a Polish S.A. (joint-stock) legal form with fully paid share capital of PLN 502,500, no disclosed external investors, no public ticker, and a headcount range of 11–50 employees across its Warsaw office, Lipinka distribution center, and Susz production facility. No acquisitions, funding rounds, or M&A activity are recorded in the input data.

Name

Jagram

Legal name

JAGRAM S.A.

Website

https://jagram.com.pl

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

11–50 employees

Short description

Jagram S.A. is a Polish manufacturer of wooden garden architecture — pergolas, gazebos, planters, fencing, and carports — producing from certified Polish timber via sister company Jagram-PRO SA and selling direct-to-consumer across Poland and the EU via its e-commerce platform.

Ownership category

akta.pro rank

Product category

Wooden Garden Architecture

NAICS

Building Material and Garden Equipment and Supplies Dealers (444)

SIC

Retail-Building Materials, Hardware, Garden Supply (5200), Lumber & Wood Products (No Furniture) (2400), Wholesale-Lumber, Plywood, Millwork & Wood Panels (5031)

akta.pro primary industry

Outdoor Living Structures Retail (Sheds, Gazebos, Pergolas, Greenhouses) (CRAIAIAG)

akta.pro secondary industries

Gardening, Lawn & Outdoor Living Distribution (CRAOAFAH), Engineered Wood Product Distribution & Fabrication Services (IMAMACAO)

Keywords

• Wooden garden architecture
• Timber outdoor structures
• Pergolas and gazebos
• Wooden garden planters
• Carports and fencing

Headquarters

HQ city

Warszawa

HQ country

Poland

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. E-commerce Product Sales: Jagram generates revenue through direct online sales of wooden garden products including pergolas, gazebos, fences, planters, carports, and accessories. Customers purchase through the jagram.com.pl e-commerce platform with prices ranging from approximately 65 PLN (wooden slats) to 19,500 PLN (large pavilions). The company also offers a 10% discount for registered business customers (landscapers and garden architecture installers).

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Jagram SA manufactures and sells wooden garden architecture products directly to consumers via e-commerce. The portfolio includes pergolas, gazebos, pavilions, trellises, fences, planters, balcony screens, carports, terrace roofing, and garden storage structures, all made from certified Polish wood (pine, spruce, larch) processed with pressure impregnation and GL-24 glue-laminated timber technology. Customers order through jagram.com.pl with delivery via freight forwarding across Poland and the EU.

Product overview

Jagram SA is a Polish manufacturer of wooden garden architecture with over 35 years of experience, producing a comprehensive portfolio of outdoor wooden products. The core offering consists of pergolas (including arched, bench-integrated, and walkway styles such as Moongate, Milton, Henley, and Walkway), garden gazebos and pavilions (hexagonal Vivaldi, octagonal Winchester, English Cotswold, and lockable Harrogate models), trellises and lattice panels (English, Clementine, and Oslo modernist styles), and decorative obelisks. The product range extends to wooden planters and containers (Venetian louvered planters, mobile wheeled planters, herb planters), balcony and terrace screens (Venetian and Larix modular systems), fencing solutions (Venetian louvered, Hamburg, and Mjosa styles), garden furniture (Conti corner bench sets), and larger structures including carports (Nevada, Alaska, Revelatio), trash/recycling enclosures, and terrace roofing. A notable digital tool is the 3D Configurator for Balconies, Terraces, and Garden Panels, enabling customers to design their own installations. Accessories include wood preservatives and oils, fasteners, anchors, posts, and balustrade components. All products are manufactured in Poland using certified domestic wood (pine, spruce, and larch) with pressure treatment, backed by a 10-year decay resistance warranty.

Differentiator

Problem solved

Functional benefit

Products and services

• Pergolas Arched, walkway, and contemporary pergolas in pine, spruce, and larch for garden decoration and climbing plant support. Best sellers include Moongate (2,850 PLN) and Milton Contemporary (1,850 PLN). Designed for residential garden, terrace, and balcony use.
• Gazebos and Pavilions Hexagonal and octagonal wooden gazebos and pavilions, including lockable Harrogate models, ranging from basic Henley-style at 1,799 PLN to premium Winchester Pavilion with shingles at 19,500 PLN. For garden relaxation and outdoor entertaining.
• Garden Trellises and Lattice Panels English-style (Róża with rose arch), modernist Clementine, and Oslo-style garden trellises for climbing plants and decorative garden structure support.
• Wooden Planters and Containers Wooden planters including louvered larch Venetian models with integrated privacy panels, mobile wheeled planters on decorative V-legs, herb planters with built-in trellises (Maggie), and plant display stands (Hector). Prices range from 75 PLN to 699 PLN.
• Balcony and Terrace Screen Systems

Quantifiable outcome

• 10-year warranty against wood rot for products without ground contact
• +2 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Rhenus GroupcoreChannel Partner/ Reseller/ DistributorRhenus Group provides specialized industrial freight forwarding services for Jagram products, delivering large wooden structures nationwide using 7-ton vehicles with lifts. Nikola Kańska is the designated contact at Rhenus for Jagram logistics coordination.
• BNP Paribas Bank Polska SAminorOthersBanking partner for wire transfer payments. Bank account 68 1750 0009 0000 0000 1237 6847 used for customer payments.
• PayUcoreTechnology or IntegrationPayU provides online payment gateway services including credit/debit card payments, bank transfers, Google Pay, and Blik. No transaction fees charged to customers.
• Jagram-PRO SAcoreStrategic or Co-development PartnerSister company operating the main production facility in Susz near Iława. Jagram-PRO SA is a technology leader in glue-laminated timber (BSH) production with FSC and ISO:9001 certifications.
• LONZA PROTECTIONcoreTechnology or IntegrationBritish manufacturer supplying TanalithE impregnation solution used for pressure treating Jagram wood products, providing long-term rot resistance and hydrophobic properties.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Gardena (Husqvarna Group): European gardening brand with broad lawn and garden product portfolio including water management and outdoor tools. Comparable only as a broader gardening retailer; not a direct competitor in wooden structures.
• Keter: Global leader in resin-based outdoor storage, garden sheds and outdoor living products. Comparable as a large-scale DTC retailer of garden structures with multi-country European distribution, though Keter operates in plastic rather than wood.
• Palram Applications: Israeli manufacturer of polycarbonate and aluminium outdoor structures including patio covers, gazebos and garden sheds. Comparable as a multi-country retailer of outdoor living architecture serving DIY consumers.

Direct peers

• Forest Garden: UK-based manufacturer of wooden garden structures including pergolas, arbours, trellises and fencing. Most directly comparable to Jagram in product mix (wooden outdoor architecture sold through own-brand retail channels) and end-customer base (DIY homeowners).
• Rowlinson Garden Products: British manufacturer and retailer of wooden garden buildings, gazebos, arches and outdoor structures sold through garden centres and own e-commerce. Comparable to Jagram on wooden structure categories and direct-to-consumer retail model.
• Biohort: Austrian manufacturer of premium metal garden sheds, storage and outdoor structures sold across Europe. Comparable premium positioning, multi-country e-commerce distribution, and direct-to-consumer DTC model in the garden architecture category.
• Charles Taylor: UK manufacturer of wooden garden furniture, planters and arbours with direct e-commerce sales. Comparable product mix of wooden outdoor living pieces and shared target customer (UK/European homeowners).

Others

• Wolfcraft: German DIY and garden accessory brand supplying fasteners, tools and installation aids. Comparable as an ecosystem enabler for pergola and fence installation rather than a direct structure competitor.

Emerging players

• Outsunny (Aosom): Cross-border e-commerce brand selling garden furniture, gazebos, pergolas and outdoor structures online. Comparable DTC garden structure offering though typically lower price point and broader product catalogue than Jagram.

Regional players

• Siebau: German manufacturer and retailer of carports, garden structures and outdoor roofing. Comparable product categories (carports, gazebos, terrace roofing) with a primarily DACH-region customer base versus Jagram's Polish focus.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/JagramOgrody
• LinkedInlinkedin.com/company/jagram-sa

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jagram