Biddeford Blankets
- Company typePrivate
- Founded1994
- HeadquartersLake Forest, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
Biddeford Blankets firmographics
Firmographics- Name
- Biddeford Blankets
- Website
- https://biddefordblankets.com
- Company type
- Private
- Founded year
- 1994
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Biddeford Blankets industry classification
Industry- Product category
- Heated Bedding
- NAICS
- Mattress Manufacturing (337910)
- SIC
- Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)
- akta.pro primary industry
- Mattress & Pillow Components Manufacturing (Ticking/Pillow Shells/Protectors) (IMAOAKAE)
Keywords
Where Biddeford Blankets is headquartered
LocationHeadquarters
- HQ city
- Lake Forest
- HQ country
- United States
- HQ region
- North America
Markets served
Biddeford Blankets business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel
Biddeford Blankets product offering
Product offeringCore offering
Biddeford Blankets manufactures and sells heated bedding products, including electric blankets, heated throws, and heated mattress pads for residential consumer use. The company focuses on producing warming home textiles and distributing them through its own direct-to-consumer online channel at biddefordblankets.com.
Differentiator
Problem solved
Functional benefit
Products and services
- Electric Blankets
- Heated Throws
- Heated Mattress Pads
Companies that use Biddeford Blankets
Customer profileIdeal customer profiles1 record
Biddeford Blankets technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Biddeford Blankets partnerships and signals
Strategic signalRecent moves1 record
Biddeford Blankets competitors and assessment
Company assessmentBroad incumbents
- Sunbeam Products: Sunbeam is the most established electric blanket and heated bedding brand in the U.S. It directly competes with Biddeford across heated blankets, throws, and mattress pads and operates at far greater scale through national retail distribution.
- MyPillow: MyPillow is a U.S. sleep-products brand selling pillows, mattress toppers, and bedding accessories, serving as a benchmark for a directly-marketed American bedding brand competing across sleep-related categories.
- Beautyrest heated bedding: Beautyrest markets heated blankets and mattress pads as part of its broader sleep-products portfolio, competing with Biddeford for shelf space and consumer consideration in the same heated-bedding subcategory.
- Serta (heated mattress pads & bedding): Serta is a major sleep brand whose heated mattress pads and bedding lines overlap directly with Biddeford's mattress-pad offering, while drawing on Serta's much broader brand and distribution platform.
Direct peers
- SoftHeat by Perfect Fit Industries: SoftHeat specializes in low-voltage heated blankets, throws, and mattress pads and is one of the closest direct competitors to Biddeford in the electric bedding category, serving overlapping retail and D2C channels.
- Shavel Home Products: Shavel Home Products manufactures heated blankets, throws, and mattress pads under both private label and its own brands (e.g., Micro Flannel), making it a closely comparable specialty manufacturer.
Emerging players
- Rest Warmer Co. Various smaller direct-to-consumer heated bedding brands compete with Biddeford online; they use Amazon, Shopify storefronts, and social ads to reach the same end-buyer for heated blankets and mattress pads.
- Bedsure: Bedsure is a fast-growing DTC bedding brand with a strong blanket and throw offering that increasingly competes with Biddeford at the value/entry-price tier in heated and ambient bedding.
Regional players
- Biddeford Mills (legacy) / Faribault Mills: Faribault Mill is a U.S. woolen mill producing blankets and throws with strong heritage branding, sharing Biddeford's mill-rooted identity and competing in the premium blanket/throw segment.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat2 records
Key risks5 records
Key highlights5 records
Customer concentration
Biddeford Blankets financial estimates
Financial estimateRevenue estimate
Valuation estimate
Biddeford Blankets leadership team
Management profileNumber of profiles
Biddeford Blankets funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Biddeford Blankets M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Biddeford Blankets
What does Biddeford Blankets do?
Biddeford Blankets manufactures and sells heated bedding products, including electric blankets, heated throws, and heated mattress pads for residential consumer use. The company focuses on producing warming home textiles and distributing them through its own direct-to-consumer online channel at biddefordblankets.com.
When was Biddeford Blankets founded?
Biddeford Blankets was founded in 1994. It employs 11 to 50 people.
Where is Biddeford Blankets based?
Biddeford Blankets is headquartered in Lake Forest, United States, in the North America region.
Who are Biddeford Blankets's main competitors?
Broad incumbents on record are Sunbeam Products, MyPillow, Beautyrest heated bedding and Serta (heated mattress pads & bedding). Direct peers are SoftHeat by Perfect Fit Industries and Shavel Home Products. Emerging players are Rest Warmer Co. and Bedsure. Biddeford Mills (legacy) / Faribault Mills is listed as a regional player.
Does Biddeford Blankets have an API?
No public API is recorded for Biddeford Blankets.
What industry is Biddeford Blankets in?
Biddeford Blankets's product category is Heated Bedding. Its primary akta.pro industry code is IMAOAKAE, Mattress & Pillow Components Manufacturing (Ticking/Pillow Shells/Protectors). Its NAICS code is 337910 and its SIC code is 2300.