Life After Ball

What Life After Ball does

Life After Ball (operating as The LAB) is a U.S.-based nonprofit organization headquartered in Atlanta, Georgia, that provides career transition support to former and transitioning professional and elite athletes. Its service portfolio is anchored by three programs: the MVP Program, which delivers structured curriculum across Money (financial literacy), Vision (career development and job placement), and Purpose (personal coaching and self-discovery); the Student Lounge, an educational workshop series powered in collaboration with the Mary Parker Foundation; and the Leadership Program, which provides leadership training, public speaking, and strategic thinking development. Complementary offerings include counseling, community engagement initiatives, and networking with industry mentors.

The organization extends its program delivery through The LAB App, a mobile application that allows users to track progress through quizzes, lessons, and challenges. There is no disclosed proprietary AI/ML technology; the underlying platform is a lightweight app collecting basic account, progress, and device data, governed by a privacy policy effective 02/14/2026. Distribution is community-led, relying on direct outreach to athletes, partnerships with athletic organizations, and annual community events such as the Turkey Drive (now in its 5th year).

Life After Ball's business model is donation-funded rather than transactional: services are provided to athletes at no cost, and revenue is sourced from individual contributions, business donors, and strategic partners such as Full Circle Consulting Group and Thrivent. The organization markets through organic social media (X/Twitter, Facebook, Instagram), its website, and community events, and operates with a small staff in the 11-50 employee range, with operations currently scoped to the U.S. Southeast.

Name

Life After Ball

Legal name

Life After Ball

Website

https://lifeafterball.org

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Life After Ball is an Atlanta-based nonprofit that helps former and transitioning professional athletes build post-sports careers through the MVP Program (Money, Vision, Purpose), Student Lounge, and Leadership Program, supported by The LAB App and donation funding.

Ownership category

akta.pro rank

Product category

Athlete Career Transition Services

NAICS

Spectator Sports (7112), Other Spectator Sports (711219)

akta.pro primary industry

Athlete Post-Career Transition & Career Placement (Broadcast, Coaching, Business) (MPAKAMAL)

akta.pro secondary industry

Athlete Financial Management & Wealth Advisory (Tax, Accounting, Investment) (MPAKAMAG)

Keywords

• Athlete career transition
• Nonprofit athlete support
• Financial literacy education
• Leadership development programs
• Community engagement services

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Donations and Charitable Contributions: Life After Ball operates as a nonprofit organization that relies on donations from individuals, businesses, and partners to fund its programs and operations.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Life After Ball is a nonprofit organization that supports professional and elite athletes transitioning from sports to civilian careers. It delivers structured programs covering financial literacy (Money), career development (Vision), and personal fulfillment (Purpose), along with counseling, mentoring, networking, and community engagement activities. Services are provided free of charge to athletes and are funded through donations and partner contributions.

Product overview

Life After Ball is a nonprofit organization offering a suite of athlete career transition programs, including the MVP Program (covering Money, Vision, and Purpose), Student Lounge, and Leadership Program. The organization also provides a mobile app called The LAB App for tracking user progress through quizzes, lessons, and challenges. The programs are designed to help athletes develop financial literacy, career skills, and personal purpose beyond their sports careers.

Differentiator

Problem solved

Functional benefit

Brands

• MVP Program: Comprehensive program designed to prepare athletes for life beyond sports, focusing on three areas: Money (financial literacy), Vision (career development), and Purpose (personal fulfillment).
• Student Lounge
• Leadership Program
• The LAB App

Products and services

• MVP Program
• Student Lounge
• Leadership Program
• The LAB App

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• Full Circle Consulting GroupcoreStrategic or Co-development PartnerFull Circle Consulting Group is listed as a partner on the Life After Ball website. They contribute to the organization's mission of equipping athletes with tools, support, and opportunities to thrive in life after sports.
• ThriventcoreStrategic or Co-development PartnerThrivent is listed as a partner providing support for the organization's initiatives. They share Life After Ball's commitment to helping athletes and their families thrive.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Emerging players

• The Players' Tribune: Athlete-owned media platform enabling professional athletes to share their stories and shape personal narratives. Adjacent to Life After Ball's purpose-discovery programming for athletes transitioning out of competitive sports.
• TGR Foundation: Athlete-led (Tiger Woods) nonprofit delivering education, character development, and life skills programs. Comparable in athlete-led nonprofit structure and mission of preparing individuals for long-term success beyond their sport.
• All Players United: Nonprofit focused on supporting professional athletes during career transitions and post-retirement life. Smaller, mission-aligned nonprofit with overlapping athlete transition services and similarly community- and program-led delivery.

Others

• ASCAP (Athletes Serving the Community And People): Athlete-led community service nonprofit that engages professional athletes in charitable activities and community programming. Comparable in community-engagement function and athlete-led nonprofit structure though focused on broader community service rather than career transition.
• Mary Parker Foundation: Partner organization referenced in the Student Lounge program. Provides educational and developmental programming for athletes, making it a direct ecosystem participant that co-delivers programming with Life After Ball.

Broad incumbents

• Wasserman (The Wasserman Group): Large sports and entertainment agency representing athletes across marketing, career development, and brand building. A broader incumbent offering athlete career services at scale, including post-career transition support, that competes with Life After Ball's career development programs.

Direct peers

• Athletes for Hope: Nonprofit collective of high-profile athletes that channels athlete philanthropy and community engagement. Comparable in nonprofit mission structure, community event delivery, and athlete-centric programming relevant to Life After Ball's community engagement function.
• NFL Alumni Association: National nonprofit supporting former NFL players through career services, financial literacy, health resources, and community engagement. Operates a nationwide footprint with similar mission focus to Life After Ball's MVP Program and community engagement events.
• The Trust (Retired National Basketball Players Association): NBPA-operated program providing career development, education, and wellness services to former NBA players. Direct competitor for retired/transitioning professional athletes needing career and financial support, serving the same athlete transition niche as Life After Ball.
• MLB Players Alumni Association: Nonprofit organization serving former Major League Baseball players with career resources, charitable activities, and community programs. Competes for the same retiring professional athlete cohort and uses similar program-based delivery models.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/Life_After_Ball
• Facebookfacebook.com/TheLifeAfterBall
• Instagraminstagram.com/thelifeafterball

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Life After Ball