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New Brunswick Investment Management Corporation

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Namestring
New Brunswick Investment Management Corporation
Legal namestring
Vestcor Inc.
Websiteurl
nbimc.com
Company typeenum
Private
Founded yearint
2016
Descriptiontext

Vestcor, the operating trade name of New Brunswick Investment Management Corporation (NBIMC), is a Fredericton-based investment management and pension administration corporation serving primarily New Brunswick public sector organizations. The company administers 11 pension plans covering approximately 55,000 active and 30,000 retired members, and provides employee benefits administration including health, life, and accidental death or dismemberment coverage. It also delivers globally diversified investment management and advisory services to its pension plan clients and is expanding its external institutional mandate base, most recently with the Community Foundation of PEI in 2025.

The company's core offerings span three managed-services lines: pension plan administration, employee benefits administration, and investment management. Supporting these are self-service tools including a member web portal, employer portal, financial calculators, and educational resources such as the Money Matters program and life events guidance. The technology architecture relies on standard web platforms; no proprietary technology, API ecosystem, or AI capabilities are disclosed in source materials. Revenue is generated through managed-service fees on administered plans and investment advisory mandates, though pricing structures and exact revenue are not publicly disclosed.

Vestcor operates a sales-led go-to-market focused on institutional and public sector clients in Atlantic Canada. Its distribution is direct, primarily through digital portals and relationships with plan sponsors. Industry association memberships (CCGG, CPBI, ILPA, ACPM, PIAC) support its positioning within Canadian institutional investor networks. Founded in 1996 and originally structured as a Crown corporation, the organization has transitioned to operating under the Vestcor corporate brand while maintaining its public sector mandate.

Short descriptiontext

Vestcor (operating trade name of New Brunswick Investment Management Corporation) administers 11 pension plans and employee benefits for approximately 85,000 New Brunswick public sector members, and provides globally diversified investment management and advisory services to institutional clients in Atlantic Canada.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
101–250
akta.pro rankint
HeadquartersFredericton, Canada
HQ citystring
Fredericton
HQ countrystring
Canada
HQ regionstring
North America
Markets served

Serves global market

Keyword5 values
pension plan administration, investment management services, employee benefits administration, public sector pensions, retirement benefits management
Industry4 codes
1Employer Retirement Plan Advisory (401(k)/Pension)
CodeFSAEABAEPrimaryYes
2Pensions & Retirement Benefits Administration
CodeBPAIAKAAPrimaryNo
3Employee Benefit & Retirement Plan Trust Services
CodeFSAAANACPrimaryNo
4Retirement Benefits & Social Security/Medicare Planning
CodeFSAEABAIPrimaryNo
NAICS code4 codes
  • Pension Funds525110
  • Portfolio Management and Investment Advice523940
  • Pharmacy Benefit Management and Other Third Party Administration of Insurance and Pension Funds524292
  • Insurance and Employee Benefit Funds5251
Product category
Pension Plan Administration
GTM motion1 record

Each record includes

Type, Description, Source

Revenue model3 records
1Pension Plan Administration Services
TypeManaged Services
Description

Vestcor administers day-to-day operations of pension plans for public sector employees, managing investments on behalf of active and retired members.

vestcor.org
2Investment Management and Advisory Services
TypeManaged Services
Description

Provides globally diversified investment management and advisory services, generating returns for pension plan members.

vestcor.org
3Employee Benefits Administration
TypeManaged Services
Description

Manages employee benefits plans including health, life, and accidental death or dismemberment coverage for plan members.

vestcor.org
Marketing channels3 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels3 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components4 values
Personnel, Operations, Technology or R&D, Others
GTM typeB2B and B2C
B2B and B2C
Offering typeServices
Services
Core offering1 text field

Vestcor administers the day-to-day operations of 11 pension plans for approximately 55,000 active and 30,000 retired public sector members, manages employee benefits plans covering health, life, and accidental death or dismemberment coverage, and provides globally diversified investment management and advisory services to pension plan clients across Atlantic Canada.

Differentiator
Functional benefit
Problem solved
Quantifiable outcome1 value
  • Strong continued investment returns in 2025
Product overview1 text field

Vestcor is a pension and benefits administration organization that operates as a unified platform offering pension plan administration, employee benefits management, and investment management services. The core offerings include the administration of 11 pension plans serving approximately 85,000 members (55,000 active and 30,000 retired), supported by employee benefits administration tools. These are supplemented by self-service tools including a financial calculator suite, a resource library with forms and annual reports, life events guidance, and the Money Matters financial education program. Additionally, an Employer Portal provides self-service access for plan sponsors. The investment management division provides globally diversified investment advisory services to its pension plan clients.

Product and service3 records
1Pension Plans Administration
CategoryPension plan administration
Description

Administers the day-to-day operations of 11 pension plans for approximately 55,000 active and 30,000 retired members of New Brunswick public sector organizations, providing plan management and member services including information access and benefits support.

2Employee Benefits Administration
CategoryEmployee benefits administration
Description

Provides employee benefits plan administration including health, life, and accidental death or dismemberment coverage management for plan members of public sector organizations.

3Investment Management Services
CategoryInvestment management and advisory
Description

Provides globally diversified investment management and advisory services to pension plans and clients, generating returns for plan members through professionally managed portfolios.

Scale indicator3 records

Each record includes

Type, Value, Description, Source

Partnership5 partners
1Canadian Council of Gospel Boards (CCGG)
Strategic tierMinorTypeOthers
Description

Industry association membership providing professional network and best practices sharing in pension and investment management.

vestcor.org
Strategic tierMinorTypeOthers
Description

Industry association membership for pension and benefits professionals, providing education and networking opportunities.

Strategic tierMinorTypeOthers
Description

Global organization for institutional investors, providing research and professional development for investment management.

4Association of Canadian Pension Management (ACPM)
Strategic tierMinorTypeOthers
Description

National association representing pension plan sponsors and administrators in Canada.

vestcor.org
Strategic tierMinorTypeOthers
Description

National association for pension investment professionals, promoting best practices in investment management.

Recent move4 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight4 records

Each record includes

Type, Description

Peers10 records
TypeDirect peer
Description

OPTrust administers a defined benefit pension plan for Ontario Public Service employees and manages the plan's investments in-house. It is directly comparable to Vestcor in administering a single-province public sector pension plan with bundled investment services.

TypeBroad incumbent
Description

CDPQ is one of Canada's largest institutional fund managers, serving primarily Quebec public and parapublic pension plans. It is a broader incumbent offering a much wider asset class range than Vestcor, but operates on the same institutional pension-investment model.

TypeBroad incumbent
Description

Ontario Teachers' is one of Canada's largest pension plans, administering benefits and managing investments directly for Ontario teachers. It is a much larger and broader incumbent operating on the same integrated pension-administration-plus-investment model as Vestcor.

TypeDirect peer
Description

CAAT is a multi-employer defined benefit pension plan for Ontario's college and applied arts/technology sector, providing pension administration and investment management. It shares Vestcor's combined pension administration and investment management model, focused on a defined public-sector member base.

5PSP Investments
TypeBroad incumbent
Description

PSP Investments manages pension funds for Canada's federal public service, armed forces, and RCMP. It is a much larger incumbent in the Canadian public-sector pension investment space, sharing Vestcor's investment management and pension stewardship focus.

TypeDirect peer
Description

AIMCo manages pension, endowment, and government fund investments for Alberta public sector plans on a not-for-profit basis. It is the closest analog to Vestcor: a province-level investment management corporation serving public sector pension plans with in-house administration and advisory.

TypeDirect peer
Description

HOOPP administers a defined benefit pension plan for Ontario's healthcare workers, combining pension plan administration with internal investment management. Comparable to Vestcor in scope of pension administration plus investment services for a single-sector public plan.

TypeOthers
Description

Includes Quebec/Canadian public-sector retirement plans such as RREM and the Université de Montréal pension committee structures that administer and govern pension benefits for public sector employees. They are relevant adjacent comparables illustrating similar public-sector pension governance models in Canada.

TypeDirect peer
Description

BCI invests and manages assets for British Columbia's public sector pension plans and other institutional clients. It directly mirrors Vestcor's model: a Canadian provincial investment corporation administering multiple public sector pension plans and providing investment management services.

TypeDirect peer
Description

IMCO manages a diversified portfolio for Ontario public sector pensions, foundations, and endowments. Like Vestcor, it consolidates investment management and pension-related services for multiple public-sector plan sponsors within a single province.

Market position
Strengths5 records

Each record includes

Headline, Details, Source

Weaknesses5 records

Each record includes

Headline, Details, Source

Competitive moat5 records

Each record includes

Type, Details

Key risks6 records

Each record includes

Headline, Details, Source

Key highlights7 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Named customers2 records

Each record includes

Name, Industry, Type, Use case, Source, UUID

Segment2 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile2 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Core technology
Revenue estimate
Valuation estimate
Number of profiles
No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment6 records

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

New Brunswick Investment Management Corporation

Pension Plan Administrationnbimc.com

Vestcor (operating trade name of New Brunswick Investment Management Corporation) administers 11 pension plans and employee benefits for approximately 85,000 New Brunswick public sector members, and provides globally diversified investment management and advisory services to institutional clients in Atlantic Canada.

What New Brunswick Investment Management Corporation does

Vestcor, the operating trade name of New Brunswick Investment Management Corporation (NBIMC), is a Fredericton-based investment management and pension administration corporation serving primarily New Brunswick public sector organizations. The company administers 11 pension plans covering approximately 55,000 active and 30,000 retired members, and provides employee benefits administration including health, life, and accidental death or dismemberment coverage. It also delivers globally diversified investment management and advisory services to its pension plan clients and is expanding its external institutional mandate base, most recently with the Community Foundation of PEI in 2025.

The company's core offerings span three managed-services lines: pension plan administration, employee benefits administration, and investment management. Supporting these are self-service tools including a member web portal, employer portal, financial calculators, and educational resources such as the Money Matters program and life events guidance. The technology architecture relies on standard web platforms; no proprietary technology, API ecosystem, or AI capabilities are disclosed in source materials. Revenue is generated through managed-service fees on administered plans and investment advisory mandates, though pricing structures and exact revenue are not publicly disclosed.

Vestcor operates a sales-led go-to-market focused on institutional and public sector clients in Atlantic Canada. Its distribution is direct, primarily through digital portals and relationships with plan sponsors. Industry association memberships (CCGG, CPBI, ILPA, ACPM, PIAC) support its positioning within Canadian institutional investor networks. Founded in 1996 and originally structured as a Crown corporation, the organization has transitioned to operating under the Vestcor corporate brand while maintaining its public sector mandate.

New Brunswick Investment Management Corporation firmographics

Firmographics
Name
New Brunswick Investment Management Corporation
Legal name
Vestcor Inc.
Website
https://nbimc.com
Company type
Private
Founded year
2016
Operating status
Operating
Headcount range
101–250 employees
Short description
Vestcor (operating trade name of New Brunswick Investment Management Corporation) administers 11 pension plans and employee benefits for approximately 85,000 New Brunswick public sector members, and provides globally diversified investment management and advisory services to institutional clients in Atlantic Canada.
Ownership category
akta.pro rank

New Brunswick Investment Management Corporation industry classification

Industry
Product category
Pension Plan Administration
NAICS
Pension Funds (525110), Portfolio Management and Investment Advice (523940), Pharmacy Benefit Management and Other Third Party Administration of Insurance and Pension Funds (524292), Insurance and Employee Benefit Funds (5251)
akta.pro primary industry
Employer Retirement Plan Advisory (401(k)/Pension) (FSAEABAE)
akta.pro secondary industries
Pensions & Retirement Benefits Administration (BPAIAKAA), Employee Benefit & Retirement Plan Trust Services (FSAAANAC), Retirement Benefits & Social Security/Medicare Planning (FSAEABAI)

Keywords

  • Pension plan administration
  • Investment management services
  • Employee benefits administration
  • Public sector pensions
  • Retirement benefits management

Where New Brunswick Investment Management Corporation is headquartered

Location

Headquarters

HQ city
Fredericton
HQ country
Canada
HQ region
North America

Markets served

New Brunswick Investment Management Corporation business model

Business model
GTM type
B2B and B2C
Offering type
Services
Cost components
Personnel, Operations, Technology or R&D, Others

Revenue model

  1. Pension Plan Administration Services: Vestcor administers day-to-day operations of pension plans for public sector employees, managing investments on behalf of active and retired members.
  2. Investment Management and Advisory Services: Provides globally diversified investment management and advisory services, generating returns for pension plan members.
  3. Employee Benefits Administration: Manages employee benefits plans including health, life, and accidental death or dismemberment coverage for plan members.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

New Brunswick Investment Management Corporation product offering

Product offering

Core offering

Vestcor administers the day-to-day operations of 11 pension plans for approximately 55,000 active and 30,000 retired public sector members, manages employee benefits plans covering health, life, and accidental death or dismemberment coverage, and provides globally diversified investment management and advisory services to pension plan clients across Atlantic Canada.

Product overview

Vestcor is a pension and benefits administration organization that operates as a unified platform offering pension plan administration, employee benefits management, and investment management services. The core offerings include the administration of 11 pension plans serving approximately 85,000 members (55,000 active and 30,000 retired), supported by employee benefits administration tools. These are supplemented by self-service tools including a financial calculator suite, a resource library with forms and annual reports, life events guidance, and the Money Matters financial education program. Additionally, an Employer Portal provides self-service access for plan sponsors. The investment management division provides globally diversified investment advisory services to its pension plan clients.

Differentiator

Problem solved

Functional benefit

Products and services

  • Pension Plans Administration Administers the day-to-day operations of 11 pension plans for approximately 55,000 active and 30,000 retired members of New Brunswick public sector organizations, providing plan management and member services including information access and benefits support.
  • Employee Benefits Administration Provides employee benefits plan administration including health, life, and accidental death or dismemberment coverage management for plan members of public sector organizations.
  • Investment Management Services Provides globally diversified investment management and advisory services to pension plans and clients, generating returns for plan members through professionally managed portfolios.

Quantifiable outcome

  • Strong continued investment returns in 2025

Companies that use New Brunswick Investment Management Corporation

Customer profile

Named customers2 records

Segments2 records

Ideal customer profiles2 records

New Brunswick Investment Management Corporation technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

New Brunswick Investment Management Corporation partnerships and signals

Strategic signal

Partnerships

Five partnerships are on record, tiered minor.

  • Canadian Council of Gospel Boards (CCGG)minorOthersIndustry association membership providing professional network and best practices sharing in pension and investment management.
  • Canadian Pension and Benefits Institute (CPBI)minorOthersIndustry association membership for pension and benefits professionals, providing education and networking opportunities.
  • Institutional Limited Partners Association (ILPA)minorOthersGlobal organization for institutional investors, providing research and professional development for investment management.
  • Association of Canadian Pension Management (ACPM)minorOthersNational association representing pension plan sponsors and administrators in Canada.
  • Pension Investment Association of Canada (PIAC)minorOthersNational association for pension investment professionals, promoting best practices in investment management.

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

New Brunswick Investment Management Corporation competitors and assessment

Company assessment

Direct peers

  • OPTrust: OPTrust administers a defined benefit pension plan for Ontario Public Service employees and manages the plan's investments in-house. It is directly comparable to Vestcor in administering a single-province public sector pension plan with bundled investment services.
  • CAAT Pension Plan: CAAT is a multi-employer defined benefit pension plan for Ontario's college and applied arts/technology sector, providing pension administration and investment management. It shares Vestcor's combined pension administration and investment management model, focused on a defined public-sector member base.
  • Alberta Investment Management Corporation (AIMCo): AIMCo manages pension, endowment, and government fund investments for Alberta public sector plans on a not-for-profit basis. It is the closest analog to Vestcor: a province-level investment management corporation serving public sector pension plans with in-house administration and advisory.
  • Healthcare of Ontario Pension Plan (HOOPP): HOOPP administers a defined benefit pension plan for Ontario's healthcare workers, combining pension plan administration with internal investment management. Comparable to Vestcor in scope of pension administration plus investment services for a single-sector public plan.
  • British Columbia Investment Management Corporation (BCI): BCI invests and manages assets for British Columbia's public sector pension plans and other institutional clients. It directly mirrors Vestcor's model: a Canadian provincial investment corporation administering multiple public sector pension plans and providing investment management services.
  • Investment Management Corporation of Ontario (IMCO): IMCO manages a diversified portfolio for Ontario public sector pensions, foundations, and endowments. Like Vestcor, it consolidates investment management and pension-related services for multiple public-sector plan sponsors within a single province.

Broad incumbents

  • Caisse de dépôt et placement du Québec (CDPQ): CDPQ is one of Canada's largest institutional fund managers, serving primarily Quebec public and parapublic pension plans. It is a broader incumbent offering a much wider asset class range than Vestcor, but operates on the same institutional pension-investment model.
  • Ontario Teachers' Pension Plan Board (Ontario Teachers'): Ontario Teachers' is one of Canada's largest pension plans, administering benefits and managing investments directly for Ontario teachers. It is a much larger and broader incumbent operating on the same integrated pension-administration-plus-investment model as Vestcor.
  • PSP Investments: PSP Investments manages pension funds for Canada's federal public service, armed forces, and RCMP. It is a much larger incumbent in the Canadian public-sector pension investment space, sharing Vestcor's investment management and pension stewardship focus.

Others

  • Université de Montréal / UdeM pension governance peers (e.g., RREM): Includes Quebec/Canadian public-sector retirement plans such as RREM and the Université de Montréal pension committee structures that administer and govern pension benefits for public sector employees. They are relevant adjacent comparables illustrating similar public-sector pension governance models in Canada.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

New Brunswick Investment Management Corporation social profiles

Digital presence

New Brunswick Investment Management Corporation financial estimates

Financial estimate

Revenue estimate

Valuation estimate

New Brunswick Investment Management Corporation leadership team

Management profile

Number of profiles

New Brunswick Investment Management Corporation funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

New Brunswick Investment Management Corporation M&A and investment

M&A and investment

M&A

Investments6 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about New Brunswick Investment Management Corporation

What does New Brunswick Investment Management Corporation do?

Vestcor administers the day-to-day operations of 11 pension plans for approximately 55,000 active and 30,000 retired public sector members, manages employee benefits plans covering health, life, and accidental death or dismemberment coverage, and provides globally diversified investment management and advisory services to pension plan clients across Atlantic Canada.

Is New Brunswick Investment Management Corporation a public or private company?

New Brunswick Investment Management Corporation is a private company. It is classified as unknown and is currently operating.

When was New Brunswick Investment Management Corporation founded?

New Brunswick Investment Management Corporation was founded in 2016. It employs 101 to 250 people.

Where is New Brunswick Investment Management Corporation based?

New Brunswick Investment Management Corporation is headquartered in Fredericton, Canada, in the North America region.

How does New Brunswick Investment Management Corporation make money?

Three revenue lines are on record. Pension Plan Administration Services are the primary driver. The others are investment Management and Advisory Services and employee Benefits Administration.

Who are New Brunswick Investment Management Corporation's main competitors?

Direct peers on record are OPTrust, CAAT Pension Plan, Alberta Investment Management Corporation (AIMCo), Healthcare of Ontario Pension Plan (HOOPP), British Columbia Investment Management Corporation (BCI) and Investment Management Corporation of Ontario (IMCO). Broad incumbents are Caisse de dépôt et placement du Québec (CDPQ), Ontario Teachers' Pension Plan Board (Ontario Teachers') and PSP Investments. Université de Montréal / UdeM pension governance peers (e.g., RREM) is listed as an others.

Does New Brunswick Investment Management Corporation have an API?

No public API is recorded for New Brunswick Investment Management Corporation.

What industry is New Brunswick Investment Management Corporation in?

New Brunswick Investment Management Corporation's product category is Pension Plan Administration. Its primary akta.pro industry code is FSAEABAE, Employer Retirement Plan Advisory (401(k)/Pension), with a secondary code of BPAIAKAA, Pensions & Retirement Benefits Administration. Its NAICS code is 525110.

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