Mackay Bailey

What Mackay Bailey does

Mackay Bailey is a privately-held chartered accounting firm headquartered at 109 Blenheim Road, Riccarton, Christchurch, New Zealand, founded around 1994 and operating for over 30 years. It is a single-office practice with a team of approximately 14 professionals serving the Christchurch/Canterbury region, structured as a partnership/private company (Director: Tania King; Partner: Megan Powell). The firm holds no disclosed external investors, parent entities, subsidiaries, patents, awards, regulatory actions, or public listing.

The firm delivers a unified suite of professional services rather than software: Compliance, Bookkeeping, Management Reporting, Business System Implementations, Tax Planning, and Strategic Planning. Service intake is operationalized through a set of seven annual client questionnaires tailored to entity type (business, farming, individual, non-resident, rental property, trust, and Working for Families tax credit claimants). There is no disclosed core technology platform, no API, no proprietary product IP, and no AI/ML capabilities described; service delivery is human-led via office visits, phone (03 341 0930), and email ([email protected]).

The revenue model is professional-services fees on quote-based, annually-billed engagements tailored to each client. Go-to-market is sales-led via direct relationships and referrals (bottom-of-funnel), supplemented by a content/online presence (top-of-funnel) and direct service delivery. Customer segmentation is vertical, with primary commercial business clients alongside agricultural/farming clients, and secondary individual, non-resident, rental, and trust clients. Pricing is not publicly disclosed. Distribution is regional, channeled entirely through the Christchurch office and remote consultations, with no digital self-serve product.

Name

Mackay Bailey

Legal name

Mackay Bailey

Website

https://mackaybailey.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

Mackay Bailey is a privately-held chartered accounting firm in Christchurch, New Zealand, with 14 professionals serving commercial businesses, farmers, individuals, and trusts in the Canterbury region through compliance, tax, bookkeeping, and advisory services.

Ownership category

akta.pro rank

Product category

Chartered Accounting Services

NAICS

Offices of Certified Public Accountants (541211), Trust, Fiduciary, and Custody Activities (523991)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Outsourced Finance & CFO Services (BPAHABAE)

akta.pro secondary industry

Trust Administration & Fiduciary Accounting Services (FSAAANAF)

Keywords

• Chartered accounting services
• Tax planning services
• Bookkeeping services
• Agri accounting
• Business advisory services

Headquarters

HQ city

Christchurch

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Professional Accounting Services: Revenue generated from providing accounting, tax planning, bookkeeping, and business advisory services to businesses, farmers, individuals, and trusts.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Mackay Bailey is a chartered accounting firm providing professional accounting, tax, and business advisory services to commercial businesses, farmers/agricultural clients, individuals, non-residents, rental property owners, and trusts. Core services span compliance, bookkeeping, management reporting, business system implementations, tax planning, and strategic planning. The firm is headquartered in Christchurch, New Zealand, with a team of around 14 dedicated professionals serving clients for over 30 years.

Product overview

Mackay Bailey is a chartered accounting firm offering a unified suite of professional services rather than a software platform. The core offering consists of six interconnected service areas: Compliance, Bookkeeping, Management Reporting, Business System Implementations, Tax Planning, and Strategic Planning. Supporting these are client intake questionnaires for different entity types (businesses, farmers, individuals, non-residents, rental property owners, and trusts) used to collect information for service delivery. All services are customised to individual client needs.

Differentiator

Problem solved

Functional benefit

Products and services

• Compliance Services

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves3 records

Expansion highlights3 records

Regional players

• Staples Rodway (now PKF Staples Rodway):

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/mackay-bailey-limited

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mackay Bailey