SABÉ Beverages

What SABÉ Beverages does

SABÉ Beverages, headquartered in Manhasset, New York, manufactures and markets premium ready-to-drink canned cocktails and bottled spirit-based beverages positioned at bar-strength alcohol levels (12–15% ABV for cans; 24% ABV / 48 proof for the glass line), materially higher than the 4–6% ABV typical of mainstream canned cocktails and hard seltzers. The portfolio comprises five 250ml canned SKUs (Margarita, Moscow Mule, Mojito, Espresso Martini, Grapefruit Paloma) and three bottled SKUs (Straight, Gold, Blanco) built on a proprietary formulation that blends a premium Japanese sake-derived neutral base with real distilled spirits sourced directly from their origin countries (e.g., Jalisco tequila, Barbadian rum, Dutch 6x-distilled vodka). All products are all-natural and gluten-free, and finished production is contracted to a family-owned distillery in The Netherlands that has been in continuous operation since 1837. The company is a member of the Foley Family Wines portfolio.

The company sells through a hybrid go-to-market combining direct-to-consumer e-commerce on drinksabe.com with regional wholesale distribution across a limited number of U.S. states; pricing is not publicly disclosed and trade inquiries are routed through a contact form and the parent group's ffwsales.com trade portal. SABÉ's stated customer target is premium at-home cocktail consumers dissatisfied with overly sweet, watered-down canned alternatives, and founder Jim Andrews remains the primary brand-facing figure. Headcount sits in the 11–50 employee range, and the company has not disclosed any outside funding rounds, valuation, or revenue figures.

The operating model is that of a sub-scale, parent-backed craft beverage brand: revenue is generated via one-time product sales across canned and bottled lines, with a single product category (premium RTD cocktails) and a single primary geography (select U.S. states plus DTC shipping). Competitive differentiation is positioned on formulation quality (real spirits, sake base, bar-strength ABV) and external validation from the 2026 ASCOT Awards, rather than on scale, technology, or data assets.

Name

SABÉ Beverages

Legal name

SABÉ Beverages

Website

https://drinksabe.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

SABÉ Beverages is a Manhasset, NY-based manufacturer of premium ready-to-drink canned and bottled cocktails at bar-strength ABV (12–24%), made from real distilled spirits on a Japanese sake base and finished at a Dutch family distillery since 1837, targeting premium at-home cocktail consumers via DTC e-commerce and select U.S. state distributors as a Foley Family Wines brand.

Ownership category

akta.pro rank

Product category

Ready-to-drink cocktails and spirits

NAICS

Beverage Manufacturing (3121), Distilleries (31214)

SIC

Beverages (2080), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Ready-to-Drink (RTD) Alcoholic Beverage Production (Canned Cocktails, Hard Seltzer) (AFAFAAAE)

akta.pro secondary industries

Cocktail Mixes & Alcoholic Beverage Bases (non-alcoholic mixers, RTD spirit bases) (AFAFAGAH), Alcoholic Beverage Mixers & Cocktail Ingredients Brands (Non-alcoholic) (CRADAIAH)

Keywords

• Ready-to-drink cocktails
• Canned cocktails
• Premium spirits
• Bottled beverages
• Cocktail manufacturer

Headquarters

HQ city

Manhasset

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel

Revenue model

1. Canned Cocktail Sales: Direct product sales of ready-to-drink canned cocktails including Margarita, Moscow Mule, Mojito, Espresso Martini, and Grapefruit Paloma in 250ml cans sold as 4-packs.
2. Bottled Spirit Sales: Sales of premium bottled spirits including Straight (vodka-based), Gold (rum-based), and Blanco (tequila-based) at 48 proof (24% ABV).

Go-to-market motion2 records

Distribution channels2 records

Marketing channels1 record

Core offering

SABÉ Beverages manufactures and sells ready-to-drink canned cocktails and bottled sake-based spirits at cocktail-strength alcohol levels (12-15% ABV for canned; 24% ABV for bottled). The product portfolio includes five canned cocktails (Margarita, Moscow Mule, Mojito, Espresso Martini, Grapefruit Paloma) and three bottled offerings (Straight vodka-infused, Gold rum-infused, Blanco tequila-infused), all produced at a family distillery in The Netherlands operating since 1837 using premium ingredients including a Japanese sake base and globally-sourced distilled spirits.

Product overview

SABÉ Beverages is a canned and bottled cocktail company offering ready-to-drink cocktails at cocktail-strength ABV (12-15%). The canned portfolio includes five flavors: Margarita, Moscow Mule, Mojito, Espresso Martini, and Grapefruit Paloma (250ml cans, 4-packs). The glass portfolio includes three bottled offerings: Straight (vodka-infused sake), Gold (gold rum-infused sake), and Blanco (tequila-infused sake), all made with premium ingredients sourced globally and a high-quality neutral base derived from premium Japanese sake. Products are produced in The Netherlands at a family distillery operating since 1837.

Differentiator

Problem solved

Functional benefit

Products and services

• Margarita Ready-to-drink canned Margarita cocktail made with real tequila, lime juice, and cane sugar. True to agave with no triple sec or orange liqueur overpowering the agave notes. Packaged in 250ml cans sold as 4-packs.
• Moscow Mule Ready-to-drink canned Moscow Mule made from a homemade ginger beer recipe that builds in spice as bubbles unlock the flavors and aromas. Packaged in 250ml cans sold as 4-packs.
• Mojito Ready-to-drink canned Mojito with freshly picked mint aroma, tartness from lime, and sweetness from cane sugar enhanced with bubbles. Packaged in 250ml cans sold as 4-packs.
• Espresso Martini Ready-to-drink canned Espresso Martini packed with intense espresso notes, a touch of sweetness, and a smooth, bold finish. Packaged in 250ml cans sold as 4-packs.
• Grapefruit Paloma Ready-to-drink canned Grapefruit Paloma that is both dry and unpretentious, with tangy grapefruit and a touch of sweetness from cane sugar mingling with roasted agave and brought to life with bubbles. Packaged in 250ml cans sold as 4-packs.
• Blanco Bottled sake infused with Blanco Tequila and natural flavors, using tequila from Jalisco, Mexico (NOM 1463) with flavors of roasted agave and ripe tropical fruits. 48 proof (24% ABV).
• Gold Bottled sake infused with Gold Rum and natural flavors, using minimum four-year-old gold rum from Barbados with hints of sweet molasses and aged caramel. 48 proof (24% ABV).
• Straight Bottled sake infused with Premium Vodka and natural flavors, using 6x distilled vodka from Holland that is remarkably smooth with a clean finish. 48 proof (24% ABV).

Quantifiable outcome

• 13-15% ABV comparable to bar cocktails (vs 4-6% for typical canned cocktails)

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Foley Family Winesparent_companyOthersFoley Family Wines is the parent company of SABÉ Beverages. SABÉ operates as a member of the Foley Family Wines portfolio of wine and beverage brands.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Others

• Foley Family Wines: Foley Family Wines is SABÉ's parent company — included as an ecosystem/parent reference for understanding the corporate ownership, capital base, and distribution infrastructure available to SABÉ rather than as a direct competitor.

Direct peers

• High Noon Sun Sips: High Noon is the U.S. RTD vodka-seltzer market leader; while its ABV is lower (~4.5%), it competes for the same at-home cocktail occasion and shelf space as SABÉ's canned cocktails, especially in Moscow Mule flavor.
• Cutwater Spirits: Cutwater is one of the largest independent RTD cocktail and canned spirits brands in the U.S., offering tequila, vodka, rum and whiskey-based canned cocktails with real distilled spirits — the same core product positioning (bar-quality, real spirits) that SABÉ pursues.
• Truly Hard Seltzer: Truly (Boston Beer Company) is a top-tier U.S. RTD brand competing for the same at-home casual cocktail occasion, though at lower ABV and seltzer-style formulation; a useful comparison for category positioning and shelf dynamics.
• TipTop Proper Cocktails: TipTop positions itself as a "bar-quality" RTD cocktail brand at cocktail-strength ABV with all-natural ingredients — virtually the same value proposition and target consumer as SABÉ, competing on the same shelf set.
• On The Rocks Premium Cocktails: On The Rocks produces premium RTD cocktails (Margarita, Old Fashioned, Espresso Martini, Cosmopolitan) made with real spirits at cocktail-strength ABV — a direct head-to-head competitor to SABÉ's canned portfolio, particularly the Espresso Martini SKU.

Broad incumbents

• Anheuser-Busch InBev: AB InBev owns Bon & Viv, NÜTRL, and other RTD/canned cocktail brands, and dominates U.S. distribution via its wholesaler network — a broad incumbent that defines shelf economics in the RTD category SABÉ competes in.
• Diageo (RTD portfolio): Diageo is a global spirits major with a growing RTD cocktail portfolio (including Captain Morgan, Smirnoff RTDs) — a broad incumbent competitor with vastly greater distribution, marketing budget, and retailer leverage than SABÉ.
• Beam Suntory (RTD portfolio): Beam Suntory markets On The Rocks and other premium RTD cocktail brands via its broader spirits distribution — a broad incumbent that competes in the same premium RTD niche while leveraging its Jim Beam, Maker's Mark, and Suntory brand portfolios.

Emerging players

• Cocktail Squad: Cocktail Squad is a smaller premium RTD cocktail brand with real spirits, comparable target consumer and pricing tier to SABÉ — a closer-size emerging competitor worth tracking.

Market position

Weaknesses5 records

Competitive moat3 records

Key risks1 record

Key highlights6 records

Customer concentration

• Facebookfacebook.com/drinksabe

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SABÉ Beverages