Jordan Tractor and Equipment Co.

What Jordan Tractor and Equipment Co. does

Jordan Tractor and Equipment Co. is a privately held heavy equipment distributor and authorised Caterpillar dealer operating across Jordan, Lebanon, and Palestine. Established in 1953 as a cornerstone of the Jallad Group — which has been a Caterpillar dealer since 1929 — the company is headquartered in Amman (Um-Basatin Road, off Madaba Bridge) and is a subsidiary of the Lebanese joint-stock conglomerate M.Ezzat Jallad & Fils S.A.L. The business serves construction, mining and quarrying, agriculture, and waste management/forestry customers with new and used Caterpillar machinery (excavators, wheel loaders, bulldozers, rotary drills, hydraulic hammers, attachments), complemented by a multi-brand resale portfolio covering John Deere agriculture, Daewoo trucks, Sullair compressors, Sandvik stationary cone crushers, MB Crusher, CEAT tyres, Lintec & Linnhoff, SEM machinery, and Broce Broom sweepers. Underlying technology offerings resold to customers include Caterpillar's VisionLink fleet management platform, Cat Payload weighing systems, Cat Grade 2D/3D precision grading, and the Operator Coaching system, accessed via the global parts.cat.com catalog of 1.4 million+ SKUs.

The company operates a diversified revenue model combining one-time new and used equipment sales, usage-based rentals (construction and energy equipment), transactional genuine parts sales, professional services (field and shop maintenance, component rebuilds, training), and recurring Customer Value Agreements (CVA) with annual billing cadence covering preventive maintenance, parts, fluid analysis, telematics, and inspections. Go-to-market is enterprise field sales through the Amman dealership and a network of sales representatives covering all three territories, supported by 24/7 emergency response capability. Technology-related services are delivered via Caterpillar's ecosystem (parts.cat.com, VisionLink, Cat Rental Store, Cat Used, power.cat.com), supplemented by a virtual reality tour of dealership facilities. Reported outcomes attributed to the equipment portfolio include up to 45% productivity improvement with Cat Grade versus traditional grading, up to 20% maintenance cost savings, up to 13% fuel consumption reduction (Cat 350 vs. prior models), and up to 33 trucks/hour loading capacity (Cat 374). The company employs 51–100 people and does not publicly disclose revenue.

Name

Jordan Tractor and Equipment Co.

Legal name

Jordan Tractor & Equipment Co.

Website

https://jordantractor.com

Company type

Private

Founded year

1953

Operating status

Operating

Headcount range

51–100 employees

Short description

Jordan Tractor and Equipment Co. is an authorised Caterpillar dealer serving construction, mining, agriculture, and industrial customers across Jordan, Lebanon, and Palestine, offering new and used heavy equipment, rentals, genuine parts, and maintenance services.

Ownership category

akta.pro rank

Product category

Heavy Equipment Dealership

NAICS

Construction and Mining (except Oil Well) Machinery and Equipment Merchant Wholesalers (423810), Construction and Mining (except Oil Well) Machinery and Equipment Merchant Wholesalers (42381), Farm and Garden Machinery and Equipment Merchant Wholesalers (42382), Farm and Garden Machinery and Equipment Merchant Wholesalers (423820), Motor Vehicle Supplies and New Parts Merchant Wholesalers (42312)

SIC

Wholesale-Construction & Mining (No Petro) Machinery & Equip (5082), Farm Machinery & Equipment (3523), Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro primary industry

Specialty Truck Manufacturing (Fire/Rescue/Military-Commercial/Expedition) (IMACABAG)

akta.pro secondary industries

Specialty Utility & Maintenance Vehicle Manufacturing (Street Sweepers/Vacuum Trucks) (IMACAFAI), Specialty Work Truck Rentals (e.g., tow, bucket, street sweeper) (THADAJAI), Heavy-Duty Truck & Tractor Rentals (THADAJAC)

Keywords

• Heavy equipment dealer
• Construction machinery sales
• Mining equipment supply
• Agricultural equipment dealer
• Equipment rental services

Headquarters

HQ city

Amman

HQ country

Jordan

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. New Equipment Sales: Sale of new Caterpillar equipment including excavators, wheel loaders, bulldozers, rotary drills, and other heavy construction and mining equipment.
2. Used Equipment Sales: Sale of pre-owned Caterpillar equipment offering quality options across all age and hour ranges at multiple price points.
3. Equipment Rental: Rental of Cat equipment including energy rental equipment and construction rental equipment for short-term and long-term needs.
4. Genuine Cat Parts: Sale of genuine Caterpillar parts including undercarriage, ground engaging tools, drivetrain, electrical & electronics, filters, batteries, engine parts, and more through parts.cat.com.
5. Field and Shop Services: On-site and in-shop maintenance and repair services performed by skilled technicians to keep Caterpillar machines running smoothly.
6. Component Rebuild Center: Specialized component rebuilding and refurbishment services extending the life of Caterpillar components at cost-effective prices.
7. Customer Value Agreements (CVA): Flexible maintenance and support packages offering scheduled maintenance, genuine parts, equipment inspections, fluid analysis, and telematics services.
8. Training Services: Operator training and technical courses to enhance skills, safety, and equipment knowledge for customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Jordan Tractor and Equipment Co. is the authorized Caterpillar dealer for Jordan, Lebanon, and Palestine, selling new and used heavy machinery (excavators, wheel loaders, bulldozers, rotary drills, hydraulic hammers, attachments, power systems) along with complementary brands such as John Deere, Daewoo, Sandvik, Sullair, MB Crusher, and CEAT. The company supports the full equipment lifecycle with genuine Cat parts, field and shop maintenance services, a component rebuild center, equipment rentals, Customer Value Agreements (CVA), and operator training programs.

Product overview

Jordan Tractor & Equipment Co. is a Caterpillar equipment dealer and part of the Jallad Group, established in 1929 as Caterpillar dealers. The company operates as a heavy equipment dealer offering new, rental, and used Caterpillar machinery along with parts and service support. The product portfolio includes Cat wheel loaders (compact, small, medium, large), hydraulic excavators (350, 374, 395 models), rotary drills (MD6200-MD6380), and hydraulic hammers (H110 S through H215 S models). Additional offerings include multi-processor attachments with interchangeable jaws, orange peel grapples (GSM and GSH series), clamshell grapples (CTV series), scrap and demolition shears (S3050-S3090), and pulverizers. The company also distributes complementary brands including John Deere agricultural equipment, Daewoo trucks, Sullair compressors, MB Crusher, Sandvik crushers, and CEAT tyres. Technology offerings include VisionLink fleet management, Cat Payload weighing systems, and Cat Grade 2D grading systems. Services encompass field and shop maintenance, component rebuilds, Customer Value Agreements (CVA), parts supply, and equipment training.

Differentiator

Problem solved

Functional benefit

Products and services

• New Caterpillar Equipment Sales of new Caterpillar machines including wheel loaders, hydraulic excavators, rotary drills, hydraulic hammers, bulldozers, attachments, and power systems to construction, mining, and industrial buyers across Jordan, Lebanon, and Palestine.
• Used Caterpillar Equipment Sale of pre-owned Caterpillar machines, used generators, used attachments, and used forklifts across different age and hour ranges at varying price points.
• Equipment Rental Services Short-term and long-term rental of Caterpillar construction equipment and energy equipment for project-based deployment.
• Genuine Cat Parts Online and in-store sale of more than 1.4 million genuine Caterpillar parts and components for maintenance, repair, and overhaul of Caterpillar equipment.
• Field and Shop Services On-site and in-shop maintenance and repair services performed by factory-trained technicians for Caterpillar machinery.
• Component Rebuild Center Specialized rebuilding and refurbishment of Caterpillar components delivered through a dedicated facility.
• Customer Value Agreements (CVA) Recurring maintenance and support agreements offering three tiers of scheduled maintenance, genuine parts, equipment inspections, fluid analysis, and telematics services for Caterpillar fleets.
• Training Services Operator and technical training programs designed to improve equipment handling, safety, and machine knowledge among customer personnel.
• Complementary Equipment Lines Distribution of non-Caterpillar brands covering agricultural machinery (John Deere, CEAT tyres), trucks (Daewoo), air compressors (Sullair), crushing and screening equipment (MB Crusher, Sandvik), sweepers (Broce Broom), asphalt and concrete plants (Lintec & Linnhoff), construction machinery (SEM), and warehouse racking systems.

Quantifiable outcome

• Up to 20% maintenance cost savings with extended service intervals and reduced hydraulic oil capacity
• +3 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Caterpillar Inc.coreChannel Partner/ Reseller/ Distributor · 1 January 1929Jordan Tractor & Equipment Co. serves as the authorized Caterpillar dealer in Jordan, Lebanon, and Palestine since 1929. The company offers the full range of Caterpillar equipment including excavators, wheel loaders, bulldozers, rotary drills, power systems, and attachments. As a Caterpillar dealer, they provide sales, service, parts, and support for all Caterpillar products.

Scale indicators3 records

Recent moves4 records

Expansion highlights5 records

Broad incumbents

• RDO Equipment Co. One of the largest Caterpillar dealers in the United States with construction equipment, agricultural equipment, and Vermeer lines — comparable full-line Cat dealer model with deep service and rental operations.
• H&E Equipment Services: US-based distributor and renter of aerial work platforms, earthmoving, and material handling equipment from Caterpillar, JLG, and other OEMs — overlaps with Jordan Tractor's rental fleet and new/used equipment distribution activities.
• Toromont Industries: Caterpillar dealer across Eastern Canada with equipment, power systems, and material handling — operates an identical Cat franchise model but in a developed market with much larger scale.
• Komatsu: Japanese construction and mining equipment OEM that competes head-to-head with Caterpillar in excavators, dump trucks, and autonomous mining — relevant as the primary competing brand Jordan Tractor must displace to win deals.
• Volvo Construction Equipment: Global construction equipment OEM (excavators, wheel loaders, articulated haulers) — competes with Caterpillar in the same customer bid lists and frames the upper bound of OEM competition for Jordan Tractor's regional contractors.
• Finning International: World's largest Caterpillar dealer (Canada, UK, Ireland, South America) — broader geographic and scale footprint than Jordan Tractor, but operates the same Cat equipment distribution, rental, and aftermarket services business model.

Direct peers

• Barloworld Equipment: Caterpillar dealer for Southern Africa (and historically Russia), offering the full Cat earthmoving, mining, and power-systems portfolio with parts and service — comparable as a multi-country emerging-market Cat dealer with similar end-market mix.
• Mantrac Group: Caterpillar's exclusive dealer across Egypt, Iraq, and East Africa, distributing construction, mining, and power-systems equipment with full aftermarket support — directly comparable in franchise structure, product mix, and emerging-market operating environment.
• Al-Bahar: Authorized Caterpillar dealer covering the UAE, Qatar, Oman, Bahrain, Kuwait, and Pakistan with new equipment sales, rentals, parts, and service — structurally identical to Jordan Tractor's franchise model, just at larger scale and in adjacent GCC markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Jordantractorcat
• LinkedInlinkedin.com/company/jordantactorcat

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jordan Tractor and Equipment Co.