What Bryggselv does

Bryggselv is a Norwegian specialty retailer and wholesaler of equipment and ingredients for beer brewing, headquartered in Trondheim, Norway. Founded in 2015 and operating under the legal entity Brewhouse AS, the company runs a hybrid distribution model combining a proprietary e-commerce platform (brewshop.no) with a physical retail store at Bratsbergvegen 2E, Trondheim, supplemented by pickup points in Oslo/Sandvika and Stavanger. The assortment spans 3,600+ SKUs organized across brewing machines (Grainfather G30v3/G40/G70v2, Brewster, Brew Monk, Speidel, Brewtools, EnoBeer, Camurri, EasyBrau-Velo), fermentation control equipment (glycol chillers, conical fermenters, fermentation chambers), raw materials (malt, hops, yeast from suppliers including Lallemand, Fermentis, WHC Lab, Kveik Yeastery), Fresh Wort Kits from Norwegian craft breweries (Amundsen, Ægir), kegging and serving hardware (Lindr, Cornelius, KeyKeg), and a growing adjacent offering of premium BBQ and pizza equipment (Traeger pellet grills, Gozney pizza ovens, Napoleon grills), wine making kits (Winexpert), bar/cocktail supplies, and specialty foods such as hot sauce. The platform serves hobbyist beginners, experienced homebrewers, professional microbreweries (via a dedicated PROFF category with brands like Speidel Pro, Brewtools Pro, L-Inox, Quantor, Pegas), and outdoor cooking enthusiasts.

The revenue model is purely transactional retail: unit-priced hardware and consumables sold direct-to-consumer with prices ranging from 4.50 NOK to 48,999 NOK, free shipping on orders over 2,000 NOK, delivery via Bring/PostNord/DHL, broad payment support (card, Vipps, Klarna, PayPal), and a Brewshop Rewards loyalty program. The company markets itself as "Norges største utvalg innen ølbrygging" (Norway's largest assortment for beer brewing) and is structured as a private closely-held firm with no disclosed institutional investors, no funding rounds, no M&A activity, and an 11–50 employee headcount range. No app, API, or proprietary software platform is disclosed; the company appears to run on a standard Shopify storefront (inferable from CDN file paths).

Name

Bryggselv

Legal name

Brewhouse AS

Website

https://bryggselv.no

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Bryggselv (Brewhouse AS) is a Norwegian specialty retailer headquartered in Trondheim, operating e-commerce and a physical store selling 3,600+ SKUs of homebrewing equipment, professional brewery supplies, and adjacent categories including BBQ grills, pizza ovens, and wine kits.

Ownership category

akta.pro rank

Product category

Homebrewing and Brewery Supplies Retail

NAICS

Beer and Ale Merchant Wholesalers (424810)

SIC

Malt Beverages (2082)

akta.pro primary industry

Beer Brewing & Craft Brewing (AFAFAAAA)

akta.pro secondary industries

Packaging & Production Breweries (Limited/No On-site Service) (THAFALAB), Microbreweries & Craft Breweries (THAFALAC)

Keywords

• Homebrewing supplies
• Brewing equipment retail
• Fermentation ingredients
• Craft brewery supplies
• Kegging and dispensing

Headquarters

HQ city

Trondheim

HQ country

Norway

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales: Brewshop generates revenue through direct sales of brewing equipment, ingredients, and accessories via their e-commerce platform (brewshop.no) and physical retail store in Trondheim. The revenue model is purely transactional, with one-time purchases of individual products and bundled kits. Free shipping is offered on orders over 2000 NOK, with delivery through Bring, PostNord, DHL, and in-store pickup.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Bryggselv (operating as Brewshop) is Norway's largest retailer of beer brewing equipment and ingredients, stocking 3,600+ unique SKUs spanning brewing machines, malt, hops, yeast, fermentation control, kegging systems, and packaging. The company sells primarily to homebrewers and hobbyists through its own e-commerce platform (brewshop.no) and a physical retail store in Trondheim, with a dedicated PROFF segment serving commercial breweries. The assortment has expanded to include adjacent outdoor cooking categories such as Traeger pellet grills and Gozney pizza ovens.

Product overview

Bryggselv operates as a multi-category e-commerce platform primarily for homebrewing and commercial brewing supplies. The core product portfolio centers on Fresh Wort Kits (ready-to-ferment wort in 20L batches), Allgrain Ølsett (all-grain brewing kits), and Extract Kits for simplified brewing. Key equipment sub-brands include Grainfather brewing systems (G30v3, G40, G70v2 with WIFI control), Brewster brewing systems (Beacon, Dominator), and Brew Monk systems. The company offers complementary products including glycol chillers, conical fermenters, fermentation chambers, temperature controllers, and complete tapping/kegging equipment. Supporting product lines include Traeger pellet grills (Woodridge, Ironwood, Timberline series with WiFIRE technology) and Gozney pizza ovens (Arc, Dome series). Raw materials encompass malt, hops, yeast from multiple suppliers, wine kits, and specialty ingredients. A professional/pro division serves commercial breweries with larger-scale equipment, bulk ingredients, and packaging solutions. The business operates both online and through a physical store in Trondheim, Norway.

Differentiator

Problem solved

Functional benefit

Products and services

• Fresh Wort Kit Pre-made, ready-to-ferment 20L wort kits from professional breweries (Amundsen, Ægir Bryggeri, Project Brew) in styles including Hazy IPA, American Pale Ale, Mexican Lager, and VM Pils. Designed for homebrewers who want to skip the mashing and boiling stages and ferment directly from a professionally produced wort.
• Allgrain Ølsett (All-Grain Beer Kits) Complete all-grain beer brewing kits from brands such as Project Brew, Bryggeri, and Brewolution, providing all raw ingredients needed to brew specific beer styles (e.g., Czech Pilsner, Christmas Miracle) from scratch using the all-grain method.
• Ekstraktsett (Extract Kits) Malt-extract-based beer and cider kits from Mangrove Jack's, Simply, Festival, and Muntons, allowing simplified homebrewing without all-grain mashing. Includes dedicated cider extract kits.
• Vinsett (Wine Kits) Home winemaking kits from Winexpert, including standard and Limited Edition vintages, for consumers producing wine at home. Also covers mead (mjød) making equipment and supplies.
• Grainfather Brewing Systems Automated all-in-one homebrewing machines from Grainfather (G30v3, G40, G70v2) featuring integrated mashing, boiling, and chilling stages, WiFi control, digital temperature management, and stainless steel construction.
• Brewster Brewing Systems Brewing machines from Brewolution (Brewster brand), including the Beacon 40L and Dominator 40 WiFi models, featuring digital temperature control, displays, and stainless steel construction for homebrewers.
• Brew Monk Brewing Systems WiFi-enabled brewing systems from Brouwland (Brew Monk brand) including the B70 model with digital control panel and temperature management, plus sparge water heaters (S40, S25).
• Glykolkjøler (Glycol Chillers) Standalone glycol-based temperature control chillers (such as the Grainfather GC4) used to cool fermentation tanks to precise temperatures for consistent fermentation results.
• Koniske Gjæringstanker (Conical Fermenters) Conical fermentation tanks such as the Grainfather GF30 Pro and Handcraft Supplies 25L that enable yeast harvesting, easy trub removal, and clean fermentation for advanced homebrewers.
• Gjæringskammer (Fermentation Chambers) Temperature-controlled fermentation chambers such as the Brewolution Fercubator (Ferminator) Connect that provide a precisely controlled environment for fermentation.
• Malt Raw brewing malt in base malt, specialty malt, and Norwegian malt varieties (including Bonsak Malt products), used as the primary fermentable ingredient in all-grain brewing.
• Humle (Hops) Hop products for brewing, including standard pellets (100g), Cryo Hops, LUPOMAX, and HopBurst varieties, used for bitterness, flavor, and aroma across beer styles.
• Gjær (Yeast) Brewing yeast in dry, fresh, wine, and turbo varieties from suppliers including Lallemand, Fermentis, WHC Lab, and Kveik Yeastery, plus yeast nutrients (gjærnæring).
• Fat & Tapping Equipment Kegging and draft serving equipment including Cornelius kegs, Lindr tap towers, Kegerators, and GrowlerWerks uKeg pressure-controlled growlers for serving draft beer at home or commercially.
• Traeger Pelletsgrills Wood-fired pellet grills and smokers from Traeger (Woodridge, Ironwood, Timberline, Pro Series) featuring WiFIRE smart control and Smart Combustion systems, plus Traeger accessories and Lumber Jack pellets.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

15 partnerships are on record, tiered core and major.

• GrainfathercoreTechnology or IntegrationGrainfather is an Australian manufacturer of automated brewing systems (G30v3, G40, G70v2) and complementary equipment (GC4 Glycol Chiller, GF30 Conical Fermenter Pro). Brewshop is an authorized retailer of Grainfather products in Norway, offering their full lineup of homebrewing machines and accessories.
• TraegercoreTechnology or IntegrationTraeger is an American manufacturer of wood-fired pellet grills and smokers. Brewshop distributes Traeger products in Norway, including the Woodridge, Ironwood, and Timberline series, as well as Traeger accessories and pellets (Lumber Jack).
• BrewolutioncoreTechnology or IntegrationBrewolution is a Belgian brewing equipment manufacturer producing Brewster brewing machines (Beacon 40L, Dominator 40) and Fercubator (Ferminator) Connect fermentation chambers. Brewshop distributes their products in Norway.
• LindrmajorTechnology or IntegrationLindr is a Czech manufacturer of professional beer dispensing and cooling systems, including tappetårn (tap towers), KONTAKT 60/K Vision Green Line, and keg coolers. Brewshop stocks their professional dispensing equipment for both home and commercial use.
• GozneymajorTechnology or IntegrationGozney is a UK-based manufacturer of premium pizza ovens (Arc Lite, Arc XL, Dome Gen 2, Dome Gen 2 XL). Brewshop distributes Gozney products in Norway as part of their outdoor cooking expansion.
• SpeidelmajorTechnology or IntegrationSpeidel is a German manufacturer of stainless steel brewing and fermentation equipment, including fermentation tanks and brewing kettles. Brewshop offers Speidel products for both homebrewing and professional brewery applications (Speidel Pro).
• LallemandmajorTechnology or IntegrationLallemand is a Canadian multinational specializing in yeast and bacteria products for brewing, baking, and food fermentation. Brewshop stocks Lallemand products including Servomyces yeast nutrient and professional brewing yeast strains (Lallemand Proff).
• WinexpertmajorTechnology or IntegrationWinexpert is a Canadian manufacturer of wine making kits and supplies. Brewshop distributes Winexpert Vinsett (wine kits) and Winexpert Limited Edition Vinsett in Norway as part of their expansion into wine and mead making.
• Amundsen BryggericoreTechnology or IntegrationAmundsen Bryggeri is a Norwegian craft brewery producing Fresh Wort Kits (Cryptic Minds Hazy IPA, Skull of Prey Hazy IPA, Endless Feedback American Pale Ale) that Brewshop distributes. These kits allow homebrewers to ferment pre-made wort from a professional Norwegian brewery.
• Ægir BryggericoreTechnology or IntegrationÆgir Bryggeri is a Norwegian craft brewery in Flåm producing Fresh Wort Kits (Ægir Pils, Taco Fredag Mexican Lager) that Brewshop distributes. The partnership provides Norwegian homebrewers access to professionally crafted wort from a local brewery.
• Project BrewcoreTechnology or IntegrationProject Brew is a brewing ingredient brand producing allgrain beer kits (e.g., Czech Pilsner, Christmas Miracle). Brewshop distributes Project Brew products as part of their extensive beer kit selection.
• Brouwland (Brew Monk)majorTechnology or IntegrationBrouwland is a Belgian brewing equipment manufacturer producing the Brew Monk line of brewing machines (B70 Wi-Fi, S40 sparge water heater, S25 sparge water heater). Brewshop distributes Brew Monk products in Norway.
• PegasmajorTechnology or IntegrationPegas is a Czech manufacturer of beer brewing and dispensing accessories, including the CrafTap 3.0 counter-pressure filler and CraftPad Light 6+1 control panel. Brewshop stocks Pegas products in their professional (PROFF) category.
• Keg King (Apollo)majorTechnology or IntegrationKeg King is an Australian manufacturer of kegging and fermentation equipment, including the Apollo line of pressure fermentation tanks (60L Snub Nose, 30L Snub Nose). Brewshop distributes Keg King products for home and professional use.
• FermentismajorTechnology or IntegrationFermentis is a French manufacturer specializing in yeast products for brewing and winemaking. Brewshop stocks Fermentis products in both their standard and professional (Fermentis Proff) categories.

Scale indicators3 records

Direct peers

• Brewers Select: Australian homebrew supplies retailer with both physical and online presence, carrying many of the same premium brands as Bryggselv (Grainfather, Keg King). Direct peer in a comparable mid-sized market with overlapping brand portfolio.
• Hop and Grape: UK-based homebrew retailer offering equipment, ingredients, and kits. Comparable specialty retailer with similar customer targeting and product breadth across beginner to advanced homebrewer segments.
• The Home Brewery: UK-based homebrew supplies retailer with strong e-commerce presence and broad SKU range across equipment, ingredients, and kits. Direct peer in the European homebrewing retail space, geographically adjacent to Bryggselv's Scandinavian market.
• MoreBeer: One of the largest US homebrewing supply retailers with both e-commerce and multiple physical stores across the US. Most directly comparable to Bryggselv in business model (hybrid retail + e-commerce, broad SKU assortment spanning beginner to pro) at significantly larger scale.
• The Malt Miller: UK homebrewing supplies retailer specializing in malts, hops, yeast, and brewing equipment with e-commerce focus. Directly comparable specialist retailer in adjacent geography with overlapping product depth.
• Brew2Bottle: UK homebrewing supplies retailer offering equipment, ingredients, and kits via e-commerce. Comparable niche specialist retailer with overlapping brand portfolio (Grainfather, etc.) and similar customer segmentation approach.
• Northern Brewer: Major US homebrewing supply retailer offering equipment, ingredients, and kits through e-commerce and physical stores (including a flagship in Minneapolis). Closely aligned product mix and customer segments (beginner to prosumer) make this a direct comparison.
• Get Er' Brewed: One of Ireland's largest homebrew supply retailers with both physical stores and e-commerce, serving beginners through professional brewers. Strongly comparable hybrid distribution model and similar tier of premium international brand portfolio.

Others

• Keg King: Australian manufacturer of kegging and fermentation equipment (Apollo pressure fermentation tanks) that Bryggselv distributes in Norway. Functions as both a supplier partner and adjacent equipment ecosystem participant, with overlap in homebrewer equipment retail.

Broad incumbents

• Brouwland: Belgian brewing equipment manufacturer and supplier producing the Brew Monk line distributed by Bryggselv. Comparable as both a supplier partner and a broad European homebrewing retailer/manufacturer with deeper vertical integration.

Market position

Strengths5 records

Weaknesses5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/bryggselv
• Facebookfacebook.com/bryggselvstavanger
• LinkedInlinkedin.com/company/bryggselv-as

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bryggselv